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Social Media Monitoring<br />Shelley Scarbrough<br />MBA 698<br />
Radian 6 Overview<br />Started in 2006<br />Referred to as Cadillac of social monitoring tools<br />Used by over half Fort...
Radian 6 Exit<br />As of last Thursday, it was sold to salesforce.com<br />	for $325 million<br />Will add $45-50 million ...
Radian6 Demo<br />
Radian 6<br />Alternatives:<br />                                     - Hilton <br />                          - Blackboar...
Questions?<br />Shelley Scarbrough<br />Shelley.scarbrough@gmail.com<br />
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Radian6 presentation mba698

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  • Since I don’t have a login to demo this gives us a glance of the uses of the tool.
  • Cymfony – hospitality industry first affected and where monitoring first began being necessaryNielsen….gotten into for Facebook. Friend who works as director at large local marketing firm and they just purchased a tool.
  • Transcript of "Radian6 presentation mba698"

    1. 1. Social Media Monitoring<br />Shelley Scarbrough<br />MBA 698<br />
    2. 2. Radian 6 Overview<br />Started in 2006<br />Referred to as Cadillac of social monitoring tools<br />Used by over half Fortune 100 Companies<br />Dell<br />GE<br />Kodak<br />Pepsico<br />UPS<br />Around 300 employees<br />
    3. 3. Radian 6 Exit<br />As of last Thursday, it was sold to salesforce.com<br /> for $325 million<br />Will add $45-50 million in revenues to salesforce.com over the next year<br />Sale price estimated at 6-7 10 times annual revenue<br />Validates the social media monitoring industry <br />
    4. 4. Radian6 Demo<br />
    5. 5. Radian 6<br />Alternatives:<br /> - Hilton <br /> - Blackboard, CRM integration<br />
    6. 6. Questions?<br />Shelley Scarbrough<br />Shelley.scarbrough@gmail.com<br />
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