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Group 3 Alex, Rohan, Shelley, John, Hemali, Bryan
Background Located in Mountain View CA Google employs more than 20,000 people worldwide. Revenues and Income Growth Founded in 1998 Founders: Larry Page and Sergey Brin CEO: Eric Schmidt Mission Statement: Google’s mission is to organize the world‘s information and make it universally accessible and useful.
Differentiation from Competitors New and upcoming features Strategic acquisitions Strong brand and Market position Robust infrastructure Ultra-high speed 1Gbps broadband network Android Honeycomb Nexus S Google One Pass Google TV Google Online Magazine “Think quarterly” Google Mobile Payment
Information Industry Google’s mission statement ”…to organize the world's information and make it universally accessible and useful.” Buyers Advertisers Suppliers Public (user generated content) Industry Characteristics
Originally search engine-focused Now broadened into 2 additional markets Smartphone Social Media State of Technology
Social responsibility programs http://www.google.com/crisisresponse/index.html Privacy and information concerns China cyber attacks Google’s statement “There is no technical issue on our side. We have checked extensively. This is a government blockage carefully designed to look like the problem is with Gmail.” Social/legal/ethical/cultural
Marketing Products, services, and results speak for themselves Google search is website’s main source Places its product higher in search Recently through print and television
Sales Total revenue of $29.3 billion, 96 percent of which is from advertising Technologies to drive advertising and sales. Adwords AdSense Google Display DoubleClick YouTube Google Mobile
Google Enterprise Partner Program Partners provide a range of services and technologies complementing Google products. Google Enterprise Partner Portal Provides resources for sales, technical, and marketing information. Powered by the Google Apps set of technologies Google Enterprise Developer Community Provides set of API’s tools, tutorials, and reference documentation. Alliances and Partnerships
The World is Flat Anti-Trust Issues New Ideas 67% of Search market share 75% of Internet advertising revenues 97% of Revenue is search Core Competency: Search Expand Search M&A Google Earth Android Pending ITA Software Inc Acquisition No Boundaries Car Keys Lost Pets Waldo? Acquiring and Retaining Talent is Compulsory