Mktg 406

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Mktg 406

  1. 1. BY : Mike Rai Karin Paredes Joseph Panza Brendaline Laven Simranjeet Singh
  2. 2. George First Eastman Highest NetCamera in established Worth 6.9 B 1880 Kodak in in 1990 1892
  3. 3. 1. • Mass production at low cost • International distribution2. • A focus on the customer3. • Extensive advertising4.
  4. 4. • Outsourced all the work4. • Expensive printers but5. cheap ink • Change in core6. strategies
  5. 5. Failure to Competition ShortCommercializ Takeover Sightednesse technology
  6. 6. Constant Customer Key People Decrease inAdaptability left Kodak company Net worth
  7. 7. • Smart Marketing1. • Contributions of2. Jeff Hayzlett • Extensive use of3. Social media
  8. 8. • Advertising through4. celebrities • Marketing Programs5. • Brand Development6.
  9. 9. CreditPatents Line from Business Loan Citi group shrinkage Inc.
  10. 10. • Use of multimedia phone messaging to their advantage because customers are relying on these devices more than ever create an ``opt-in`` text messaging service with coupons for their loyal customers.
  11. 11. • http://www.entrepreneur.com/article/159814 (Latest news on Kodak)• http://tinyurl.com/7mz6c29 (Google Images)• http://tinyurl.com/79bp8e2 ( Kodak Facebook)• https://twitter.com/#!/Kodak ( Kodak Twitter)• http://tinyurl.com/6nzpt7x (Kodak YouTube)

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