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    MbAapps MbAapps Presentation Transcript

    • MBAapps.com Digital Media Strategy
      • Know Thy Customer
      • Know Thy Opportunity
      • Know Thy Competitor
      • Know Thy Action-Plan
      Our four-point path to a solid strategy…
    • Know Thy Customer
      • The Average B-school Aspirant
    • Know him. Understand him. Engage him. 21-30 years He is extremely internet savvy He spends more time online than he does watching T.V. He uses a social network daily He seeks and validates information online
    • He can be found at: Orkut Facebook BusinessWeek MBA Forums Forbes MBA Forums Google: searching for all that’s relevant for MBA prep Twitter YouTube Linkedin Discussion forums concerning MBA
    • Know Thy Opportunity Understand your digital ecosystem
    • The Digital Ecosystem Generate a Positive Buzz & Attract Visitors Manage And Track Progress Make Your Presence Felt YOUTUBE SLIDESHARE TWITTER COMMUNITY Or FORUMS LINKED IN FACEBOOK BLOG CATALOGS SOCIAL BOOKMARKING - share your content through DIGG, Delicious etc BLOGS NEWSLETTER RSS MOBILE SMS CHANNEL -Connect to Customers Website SEO: Improve Site Visibility SEM: Spread the word using Google Adwords, Facebook ads etc. CONTENT GENERATION & MODERATION |ANALYTICS
    • Make the Most of the Opportunity
      • Improve the Website Visibility:
        • SEO - to ensure that MBAapps.com is featured on the First couple of Search Engine Result Pages (SERP)
        • SEM - Attract your customer to MBAapps.com through Facebook Ads , Google Adsense etc.
      • Engage the Customer
      • Blog to address common concerns that B-school aspirants have ,about the latest news on B-schools, application tips etc.
      • Answer queries posted on forums, blog and twitter
      • Free Newsletter Sign up .
      • RSS Feed Subscription
      • You Tube Channel : Upload videos on mock interviews conducted, Sessions of helpful tips on preparing the correct MBA application
      • Slideshare : Create helpful presentations on “How to write B-school Apps”. Have them featured on your website
      • Linked In : Company Profile on the Site. Join the relevant groups on Linked In. Answer questions concerning MBA
    • Know Thy Competition
      • A case study of 3 Competitors:
      • Each Competitor has been analyzed on following parameters:
      Website : Customer Engagement Tools Used SEO : Organic Search Optimization SEM : Ad budget for web campaigns and marketing channels Social Media Buzz cr eated through presence on following sites: Twitter Facebook LinkedIn Other Websites linked
    • Accepted.com : Case Study
      • Website:
      • Client engagement tools visible in the primary menu:
      • Blogs
      • Forums
      • Newsletter
      • Blog
      Twitter Updates
      • Forum
      • Website front page basically has following:
      • Teasers of Recent Blog Posts on main page
      • Side Bar: Displays categories of blog posts posted
      • Side Bar : Displays the Title of recent blog posts
      • Side Bar: Links to connect on Twitter and Facebook
      • SEM Analysis
      • SEM Analysis : Keywords Purchased
      • SEO Analysis
      • Key word : MBA Essay
      • Social Media Buzz:
      • Twitter
      • Social Media Buzz:
      • Facebook:
      • Social Media Buzz: LinkedIn
      • Other Sites Connected:
    • Clear Admit: Case Study
      • Website
      • Website front page:
        • Has been on purpose kept sparse.
        • Side bar : Latest Blog Posts
        • Side Bar : Displays resources for preparing the MBA app.
        • Offers free assessment of the CV for candidacy
      • SEO ( Keyword – Admit MBA) : SERP Rank
      • SEM Analysis: Ad Spend of Clear Admit
      • SEM Analysis: Paid Search Results displayed as Ad
      • Based on Ad word (MBA Admission Consulting) purchased Ad is displayed
      • SEM Analysis: Ad displayed for Ad words purchased
      • Eg: HBS has been purchased by clearadmit.com
      • SEM Analysis:
      • Some of the Keywords Purchased by Clear admit
      • Social Media Buzz: Twitter.com
      • Social Media Buzz: Facebook.com
      • Social Media Buzz: LinkedIn.com
    • Career Launcher: Case Study
      • Career Launcher follows a similar Strategy
      • As can be seen above Career Launcher too has links on its website
      • to engage customers on :
      • Twitter
      • Orkut
      • Facebook
      • Youtube Channel
      • Blog
      • SEM Analysis:
      • SEM Analysis: Detail with amount spent
    • Know Thy Action Plan Its all about just three basic rules: Listen Engage Measure Lets talk more about your action plan. Give us a call!
    • Thanks! Design Bracket