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Transcript

  • 1. MBAapps.com Digital Media Strategy
  • 2.
    • Know Thy Customer
    • Know Thy Opportunity
    • Know Thy Competitor
    • Know Thy Action-Plan
    Our four-point path to a solid strategy…
  • 3. Know Thy Customer
    • The Average B-school Aspirant
  • 4. Know him. Understand him. Engage him. 21-30 years He is extremely internet savvy He spends more time online than he does watching T.V. He uses a social network daily He seeks and validates information online
  • 5. He can be found at: Orkut Facebook BusinessWeek MBA Forums Forbes MBA Forums Google: searching for all that’s relevant for MBA prep Twitter YouTube Linkedin Discussion forums concerning MBA
  • 6. Know Thy Opportunity Understand your digital ecosystem
  • 7. The Digital Ecosystem Generate a Positive Buzz & Attract Visitors Manage And Track Progress Make Your Presence Felt YOUTUBE SLIDESHARE TWITTER COMMUNITY Or FORUMS LINKED IN FACEBOOK BLOG CATALOGS SOCIAL BOOKMARKING - share your content through DIGG, Delicious etc BLOGS NEWSLETTER RSS MOBILE SMS CHANNEL -Connect to Customers Website SEO: Improve Site Visibility SEM: Spread the word using Google Adwords, Facebook ads etc. CONTENT GENERATION & MODERATION |ANALYTICS
  • 8. Make the Most of the Opportunity
    • Improve the Website Visibility:
      • SEO - to ensure that MBAapps.com is featured on the First couple of Search Engine Result Pages (SERP)
      • SEM - Attract your customer to MBAapps.com through Facebook Ads , Google Adsense etc.
  • 9.
    • Engage the Customer
    • Blog to address common concerns that B-school aspirants have ,about the latest news on B-schools, application tips etc.
    • Answer queries posted on forums, blog and twitter
    • Free Newsletter Sign up .
    • RSS Feed Subscription
    • You Tube Channel : Upload videos on mock interviews conducted, Sessions of helpful tips on preparing the correct MBA application
    • Slideshare : Create helpful presentations on “How to write B-school Apps”. Have them featured on your website
    • Linked In : Company Profile on the Site. Join the relevant groups on Linked In. Answer questions concerning MBA
  • 10. Know Thy Competition
    • A case study of 3 Competitors:
  • 11.
    • Each Competitor has been analyzed on following parameters:
    Website : Customer Engagement Tools Used SEO : Organic Search Optimization SEM : Ad budget for web campaigns and marketing channels Social Media Buzz cr eated through presence on following sites: Twitter Facebook LinkedIn Other Websites linked
  • 12. Accepted.com : Case Study
    • Website:
    • Client engagement tools visible in the primary menu:
    • Blogs
    • Forums
    • Newsletter
  • 13.
    • Blog
    Twitter Updates
  • 14.
    • Forum
    Newsletter
  • 15.
    • Website front page basically has following:
    • Teasers of Recent Blog Posts on main page
    • Side Bar: Displays categories of blog posts posted
    • Side Bar : Displays the Title of recent blog posts
    • Side Bar: Links to connect on Twitter and Facebook
  • 16.
    • SEM Analysis
  • 17.
    • SEM Analysis : Keywords Purchased
  • 18.
    • SEO Analysis
    • Key word : MBA Essay
  • 19.
    • Social Media Buzz:
    • Twitter
  • 20.
    • Social Media Buzz:
    • Facebook:
  • 21.
    • Social Media Buzz: LinkedIn
  • 22.
    • Other Sites Connected:
  • 23. Clear Admit: Case Study
    • Website
  • 24.
    • Website front page:
      • Has been on purpose kept sparse.
      • Side bar : Latest Blog Posts
      • Side Bar : Displays resources for preparing the MBA app.
      • Offers free assessment of the CV for candidacy
  • 25.
    • SEO ( Keyword – Admit MBA) : SERP Rank
  • 26.
    • SEM Analysis: Ad Spend of Clear Admit
  • 27.
    • SEM Analysis: Paid Search Results displayed as Ad
    • Based on Ad word (MBA Admission Consulting) purchased Ad is displayed
  • 28.
    • SEM Analysis: Ad displayed for Ad words purchased
    • Eg: HBS has been purchased by clearadmit.com
  • 29.
    • SEM Analysis:
    • Some of the Keywords Purchased by Clear admit
  • 30.
    • Social Media Buzz: Twitter.com
  • 31.
    • Social Media Buzz: Facebook.com
  • 32.
    • Social Media Buzz: LinkedIn.com
  • 33. Career Launcher: Case Study
    • Career Launcher follows a similar Strategy
  • 34.
    • As can be seen above Career Launcher too has links on its website
    • to engage customers on :
    • Twitter
    • Orkut
    • Facebook
    • Youtube Channel
    • Blog
  • 35.
    • SEM Analysis:
  • 36.
    • SEM Analysis: Detail with amount spent
  • 37. Know Thy Action Plan Its all about just three basic rules: Listen Engage Measure Lets talk more about your action plan. Give us a call!
  • 38. Thanks! Design Bracket