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Know him. Understand him. Engage him. 21-30 years He is extremely internet savvy He spends more time online than he does watching T.V. He uses a social network daily He seeks and validates information online
He can be found at: Orkut Facebook BusinessWeek MBA Forums Forbes MBA Forums Google: searching for all that’s relevant for MBA prep Twitter YouTube Linkedin Discussion forums concerning MBA
Know Thy Opportunity Understand your digital ecosystem
The Digital Ecosystem Generate a Positive Buzz & Attract Visitors Manage And Track Progress Make Your Presence Felt YOUTUBE SLIDESHARE TWITTER COMMUNITY Or FORUMS LINKED IN FACEBOOK BLOG CATALOGS SOCIAL BOOKMARKING - share your content through DIGG, Delicious etc BLOGS NEWSLETTER RSS MOBILE SMS CHANNEL -Connect to Customers Website SEO: Improve Site Visibility SEM: Spread the word using Google Adwords, Facebook ads etc. CONTENT GENERATION & MODERATION |ANALYTICS
Each Competitor has been analyzed on following parameters:
Website : Customer Engagement Tools Used SEO : Organic Search Optimization SEM : Ad budget for web campaigns and marketing channels Social Media Buzz cr eated through presence on following sites: Twitter Facebook LinkedIn Other Websites linked