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MbAapps MbAapps Presentation Transcript

  • MBAapps.com Digital Media Strategy
    • Know Thy Customer
    • Know Thy Opportunity
    • Know Thy Competitor
    • Know Thy Action-Plan
    Our four-point path to a solid strategy…
  • Know Thy Customer
    • The Average B-school Aspirant
  • Know him. Understand him. Engage him. 21-30 years He is extremely internet savvy He spends more time online than he does watching T.V. He uses a social network daily He seeks and validates information online
  • He can be found at: Orkut Facebook BusinessWeek MBA Forums Forbes MBA Forums Google: searching for all that’s relevant for MBA prep Twitter YouTube Linkedin Discussion forums concerning MBA
  • Know Thy Opportunity Understand your digital ecosystem
  • The Digital Ecosystem Generate a Positive Buzz & Attract Visitors Manage And Track Progress Make Your Presence Felt YOUTUBE SLIDESHARE TWITTER COMMUNITY Or FORUMS LINKED IN FACEBOOK BLOG CATALOGS SOCIAL BOOKMARKING - share your content through DIGG, Delicious etc BLOGS NEWSLETTER RSS MOBILE SMS CHANNEL -Connect to Customers Website SEO: Improve Site Visibility SEM: Spread the word using Google Adwords, Facebook ads etc. CONTENT GENERATION & MODERATION |ANALYTICS
  • Make the Most of the Opportunity
    • Improve the Website Visibility:
      • SEO - to ensure that MBAapps.com is featured on the First couple of Search Engine Result Pages (SERP)
      • SEM - Attract your customer to MBAapps.com through Facebook Ads , Google Adsense etc.
    • Engage the Customer
    • Blog to address common concerns that B-school aspirants have ,about the latest news on B-schools, application tips etc.
    • Answer queries posted on forums, blog and twitter
    • Free Newsletter Sign up .
    • RSS Feed Subscription
    • You Tube Channel : Upload videos on mock interviews conducted, Sessions of helpful tips on preparing the correct MBA application
    • Slideshare : Create helpful presentations on “How to write B-school Apps”. Have them featured on your website
    • Linked In : Company Profile on the Site. Join the relevant groups on Linked In. Answer questions concerning MBA
  • Know Thy Competition
    • A case study of 3 Competitors:
    • Each Competitor has been analyzed on following parameters:
    Website : Customer Engagement Tools Used SEO : Organic Search Optimization SEM : Ad budget for web campaigns and marketing channels Social Media Buzz cr eated through presence on following sites: Twitter Facebook LinkedIn Other Websites linked
  • Accepted.com : Case Study
    • Website:
    • Client engagement tools visible in the primary menu:
    • Blogs
    • Forums
    • Newsletter
    • Blog
    Twitter Updates
    • Forum
    Newsletter
    • Website front page basically has following:
    • Teasers of Recent Blog Posts on main page
    • Side Bar: Displays categories of blog posts posted
    • Side Bar : Displays the Title of recent blog posts
    • Side Bar: Links to connect on Twitter and Facebook
    • SEM Analysis
    • SEM Analysis : Keywords Purchased
    • SEO Analysis
    • Key word : MBA Essay
    • Social Media Buzz:
    • Twitter
    • Social Media Buzz:
    • Facebook:
    • Social Media Buzz: LinkedIn
    • Other Sites Connected:
  • Clear Admit: Case Study
    • Website
    • Website front page:
      • Has been on purpose kept sparse.
      • Side bar : Latest Blog Posts
      • Side Bar : Displays resources for preparing the MBA app.
      • Offers free assessment of the CV for candidacy
    • SEO ( Keyword – Admit MBA) : SERP Rank
    • SEM Analysis: Ad Spend of Clear Admit
    • SEM Analysis: Paid Search Results displayed as Ad
    • Based on Ad word (MBA Admission Consulting) purchased Ad is displayed
    • SEM Analysis: Ad displayed for Ad words purchased
    • Eg: HBS has been purchased by clearadmit.com
    • SEM Analysis:
    • Some of the Keywords Purchased by Clear admit
    • Social Media Buzz: Twitter.com
    • Social Media Buzz: Facebook.com
    • Social Media Buzz: LinkedIn.com
  • Career Launcher: Case Study
    • Career Launcher follows a similar Strategy
    • As can be seen above Career Launcher too has links on its website
    • to engage customers on :
    • Twitter
    • Orkut
    • Facebook
    • Youtube Channel
    • Blog
    • SEM Analysis:
    • SEM Analysis: Detail with amount spent
  • Know Thy Action Plan Its all about just three basic rules: Listen Engage Measure Lets talk more about your action plan. Give us a call!
  • Thanks! Design Bracket