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Know him. Understand him. Engage him. 21-30 years He is extremely internet savvy He spends more time online than he does watching T.V. He uses a social network daily He seeks and validates information online
He can be found at: Orkut Facebook BusinessWeek MBA Forums Forbes MBA Forums Google: searching for all that’s relevant for MBA prep Twitter YouTube Linkedin Discussion forums concerning MBA
Know Thy Opportunity Understand your digital ecosystem
The Digital Ecosystem Generate a Positive Buzz & Attract Visitors Manage And Track Progress Make Your Presence Felt YOUTUBE SLIDESHARE TWITTER COMMUNITY Or FORUMS LINKED IN FACEBOOK BLOG CATALOGS SOCIAL BOOKMARKING - share your content through DIGG, Delicious etc BLOGS NEWSLETTER RSS MOBILE SMS CHANNEL -Connect to Customers Website SEO: Improve Site Visibility SEM: Spread the word using Google Adwords, Facebook ads etc. CONTENT GENERATION & MODERATION |ANALYTICS
Make the Most of the Opportunity
Improve the Website Visibility:
SEO - to ensure that MBAapps.com is featured on the First couple of Search Engine Result Pages (SERP)
SEM - Attract your customer to MBAapps.com through Facebook Ads , Google Adsense etc.
Engage the Customer
Blog to address common concerns that B-school aspirants have ,about the latest news on B-schools, application tips etc.
Answer queries posted on forums, blog and twitter
Free Newsletter Sign up .
RSS Feed Subscription
You Tube Channel : Upload videos on mock interviews conducted, Sessions of helpful tips on preparing the correct MBA application
Slideshare : Create helpful presentations on “How to write B-school Apps”. Have them featured on your website
Linked In : Company Profile on the Site. Join the relevant groups on Linked In. Answer questions concerning MBA
Know Thy Competition
A case study of 3 Competitors:
Each Competitor has been analyzed on following parameters:
Website : Customer Engagement Tools Used SEO : Organic Search Optimization SEM : Ad budget for web campaigns and marketing channels Social Media Buzz cr eated through presence on following sites: Twitter Facebook LinkedIn Other Websites linked
Accepted.com : Case Study
Client engagement tools visible in the primary menu:
Website front page basically has following:
Teasers of Recent Blog Posts on main page
Side Bar: Displays categories of blog posts posted
Side Bar : Displays the Title of recent blog posts
Side Bar: Links to connect on Twitter and Facebook
SEM Analysis : Keywords Purchased
Key word : MBA Essay
Social Media Buzz:
Social Media Buzz:
Social Media Buzz: LinkedIn
Other Sites Connected:
Clear Admit: Case Study
Website front page:
Has been on purpose kept sparse.
Side bar : Latest Blog Posts
Side Bar : Displays resources for preparing the MBA app.
Offers free assessment of the CV for candidacy
SEO ( Keyword – Admit MBA) : SERP Rank
SEM Analysis: Ad Spend of Clear Admit
SEM Analysis: Paid Search Results displayed as Ad
Based on Ad word (MBA Admission Consulting) purchased Ad is displayed
SEM Analysis: Ad displayed for Ad words purchased
Eg: HBS has been purchased by clearadmit.com
Some of the Keywords Purchased by Clear admit
Social Media Buzz: Twitter.com
Social Media Buzz: Facebook.com
Social Media Buzz: LinkedIn.com
Career Launcher: Case Study
Career Launcher follows a similar Strategy
As can be seen above Career Launcher too has links on its website
to engage customers on :
SEM Analysis: Detail with amount spent
Know Thy Action Plan Its all about just three basic rules: Listen Engage Measure Lets talk more about your action plan. Give us a call!