Planning out the promotions strategy of oGCDP. What we can do for offline and online promotions.

3. 




9. PP
M4C
SD

10. UNDERSTAND
-------FOCUS
Build a Customer Profile Map
BACKGROUND
Students
interested to go
into International
Relations
LANGUAGE
ABILITY
English!
TIME
AVAILABILITY
Summer Vacation
INTERESTS/ NEEDS
People Person,
Wants to feel
important
Loves learning
abut new cultures

11. 3:CUSTOMER
JOURNEY
STRANGE
R
VISITOR
Touchpoints
Facebook
Blog
We
bsit
e
Mental Barrier
spam, iklan, random fq, tag foto iklam,
random PM, tag random, poster jelek
artikel dikit, ga relevan judul,
tampilan/design jelek, tulisan doang, copas
doang, bahasa gk cocok konten, erlalu
formal
bosen,
design
jelek,
byk
jargon
Question
info terbaru darti temen terdekat, ada
gosip apa, poto2 acara terbaru,
knowledge2 unik, vifeo lucu, grup
kesayangan, keep in touch org yang lo
knal/akrab,, page artis
ARTIKEL LAIN SAMA SERUNYA, emg lo
ngapain, organisasi nya apa
Cara
apply,
acaran
ya
dmn,
kapan,
cost
Motivation
kepo, banyak yg entertaining, bahan
baru, gosip baru, trend baru, chatting
sama org yg lo kenal, stalking sesuatu yg
stories touching funny pengalaman
menarik perhatian
super unik, fkta2 unik
detail, continous, design bagus, banyak
poto, video2 lucu atu touching
program apaan, siapa yg nulis, organisasi
nya apa, berapa lama
Simple,
jelas
smua
Cara
info
aplu
Message/
Activity
Information
Reason to Believe
Tactic
gngelike, ngeshare, ngeadd friend,
ngemessage
share, comment, like
faktual, terjadi, poto, video, org yg
dekat
buktinya bukan dia doang
org terkenal, blognya
cek jg blog temen gue
Testimo
ni,,
foto,
showc
ase
brp org
udh
pergi

12. Promotio
nal Tools
Showcasing of
what our EP
doing abroad
Booth
Opportunities
information
and
experience
proof
Info
Session
Interesting pictures and proof about Exchange experience

13. Message Off Peak Products
Represent
Indonesia
Additional
quality
before
applying for
job
Finding
data
abroad
Practical
experience
M essage Summer Products
Represen
t
Indonesia
Unusual
fasting
experien
ce in
diverse
culture
Voluntary
abroad
Witnessin
g cultural
diversity
Impactful
holiday

14. Off Peak Products
Summer Products
Issue
Value
Basic JD
Possible
Countries
Issue
Value
Basic JD
Possible
Countries
Literacy
-
Practical
education
experience
teach
people in
diverse
culture
-
Give basic
education
to
underprivile
dge
children
-
Russia
Italy
Czech
republic
Literacy
-
Practical
education
experience
teach
people in
diverse
culture
-
Give basic
education
to
underprivile
dge
children
-
Russia
Italy
Czech
republic
Showcasing
our own
culture
Adapting
with local
culture
Broaden
our mindset
about
world
culture
-
Presenting
Indonesian
culture
Involving in
local
culture
activities
-
Cambodia
Taiwan
Vietnam
Russia
Italy
Slovakia
Cultural
understanding
Showcasing
our own
culture
Adapting
with local
culture
Broaden
our mindset
about
world
culture
-
Presenting
Indonesian
culture
Involving in
local
culture
activities
-
Cambodia
Taiwan
Vietnam
Russia
Italy
Slovakia
Increase
awareness
of people
regarding
environmen
t condition
-
Giving
presentatio
n about
how to
maintain
environmen
t and its
danger
Learning
circle
about
environmen
-
Cambodia
Environment
Increase
awareness
of people
regarding
environmen
t condition
-
Giving
presentatio
n about
how to
maintain
environmen
t and its
danger
Learning
circle
about
environmen
-
Cambodia
-
Cultural
understanding
-
Environment
-
-
-
-
-
-
-
-

16. PP
M4C
SD

19. •
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

21. 3:CUSTOMER
JOURNEY
STRANGE
R
VISITOR
Touchpoints
Facebook
Blog
We
bsit
e
Mental Barrier
spam, iklan, random fq, tag foto iklam,
random PM, tag random, poster jelek
artikel dikit, ga relevan judul,
tampilan/design jelek, tulisan doang, copas
doang, bahasa gk cocok konten, erlalu
formal
bosen,
design
jelek,
byk
jargon
Question
info terbaru darti temen terdekat, ada
gosip apa, poto2 acara terbaru,
knowledge2 unik, vifeo lucu, grup
kesayangan, keep in touch org yang lo
knal/akrab,, page artis
ARTIKEL LAIN SAMA SERUNYA, emg lo
ngapain, organisasi nya apa
Cara
apply,
acaran
ya
dmn,
kapan,
cost
Motivation
kepo, banyak yg entertaining, bahan
baru, gosip baru, trend baru, chatting
sama org yg lo kenal, stalking sesuatu yg
stories touching funny pengalaman
menarik perhatian
super unik, fkta2 unik
detail, continous, design bagus, banyak
poto, video2 lucu atu touching
program apaan, siapa yg nulis, organisasi
nya apa, berapa lama
Simple,
jelas
smua
Cara
info
aplu
Message/
Activity
Information
Reason to Believe
Tactic
gngelike, ngeshare, ngeadd friend,
ngemessage
share, comment, like
faktual, terjadi, poto, video, org yg
dekat
buktinya bukan dia doang
org terkenal, blognya
cek jg blog temen gue
Testimo
ni,,
foto,
showc
ase
brp org
udh
pergi

22. 

24. • Group 1 –
–
–
–
–
–
Event
Radio
Info Booth
Twitter
Instagram
• Group 2 –
–
–
–
–
–
Bill Board
Business Card
Poster
Blog
Youtube
• Group 3 –
–
–
–
–
–
Flyer
Newspaper
Info Seminar
Facebook
LinkedIn
• Group 4 –
–
–
–
–
–
Magazine
Brochure
Website
Partnerships
Emailers

28. Timeline For Summer
Jan
1
Rec
IR
Onlin
e
Physi
cal
Sele
ction
Matc
h
Prep
Re
2
3
Feb
4
1
2
3
March
April
May
June
July
4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

29. Timeline For Summer (June Non Muslim)
De
c
3
Rec
IR
Onli
ne
Physi
cal
Sele
ctio
n
Mat
ch
Prep
Re
4
Jan
1
2 3 4
Feb
1
2
March
April
May
June
July
3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4