of “ The earth, the air, the land and the water are not an inheritance from our forefathers but on loan from our children. So we have to handover to them at least as it was handed over to us.” -Mahatma Gandhi
Corporate Social Responsibility The term is often used interchangeably for other terms such as Corporate Citizenship and is also linked to the concept of Triple Bottom Line Reporting (TBL), which is used as a framework for measuring an organization's performance against economic, social and environmental parameters. Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment.
Some commentators are cynical about the true level of commitment of corporations to ideas like CSR and Sustainable Development, and their actual motivations for responsible behavior. (Corporations that create the appearance of acting responsibly just for its public relations value are said to be "green washing.") Views regarding CSR Some would argue that it is self-evidently “good” that businesses should seek to minimize any negative social and environmental impact resulting from their economic activity. It can also be beneficial for a company’s reputation to publicize (for example) any environmentally beneficial business activities. A company which develops new engine technology to reduce fuel consumption will be able (if it chooses) to promote its CSR credentials as well as increase profits.
Let's put India first Milestones e - Choupal 4 million farmers empowered, 6,500 e - Choupals installed Social & Farm Forestry 114,480 hectares greened, generating 51.51 million person - days of employment Watershed Development 64,498 hectares brought under soil and moisture conservation Women's Empowerment 15,068 women members 1314 self - help groups Livestock Development 210 Cattle Development Centres Primary Education Covering 2,47,065 children through 2,523 Supplementary Learning Centres till date
<ul><li>Its social development initiatives have contributed consistently for many years , to transferring rural lives and landscapes, creating new hopes for many who live in the margin in rural India . The thrust of the companies social sector is in four careful identified areas , designed to create a larger developmental footprint . These include </li></ul><ul><li>Web - enablement of the Indian farmer through the e – choupal initiative. </li></ul><ul><li>Natural resource management ,which includes waste land , watershed and agricultural development . </li></ul><ul><li>Sustainable lively hood creation ,comprising genetic improvement in livestock company and women’s economic empowerment . </li></ul><ul><li>Community development , with focus on primary </li></ul><ul><li>education and health and sanitation. </li></ul>
Customized agri – extension services and farmer training schools through a focused program ‘ CHOUPAL PRADARSHAN KNET’ enables farmers to access the best practices in agriculture and improve productivity. Physical infrastructures in the form of ‘ CHOUPAL SAAGARS’ - integrated rural service hubs – provides the physical connect markets and to host of services that enrich rural communities . Together the physical human infrastructure has led to the creation of two way efficient channel raising farmers income and productivity , transforming rural communities into vibrant markets . The network currently comprises of 65000 e CHOUPALS reaching out to more than 4 million farmers in 40000 villages in the states of Madhya Pradesh , Uttar Pradesh , Haryana, Uttaranchal, Rajasthan ,Maharashtra , Karnataka , Andhra Pradesh , Tamil Nadu and Kerala.
Mission sunhera kal, the focused program of itc that channels its investment and managerial resources to deliver high quality social development projects deepened its imprint this year by expanding its reach to 50 districts . These projects are located in the states of Kerala , Tamil Nadu, Karnataka, Andhra Pradesh , Orissa ,Madhya Pradesh, Rajasthan, Maharashtra, Uttar Pradesh, West Bengal and Bihar. Together these programs nearly impact 2.11 lakh households and over 11 lakh individuals and who are directly benefited by the various interventions spread over 3,805 villages. The social sector investment initiatives also cover 30 agri business hubs and 238 e- choupals
ITC has helped to bring over 114,480 hectares of wasteland under the Social Forestry and Farm Forestry program and in a region where environment and livelihoods are threatened, forestry has become a significant generator of employment – 51.48 million person-days of work have been provided till now. There are 24,382 beneficiaries in the Social Forestry Program across 541 villages till date.
ITC’s watershed initiatives have led to an improvement in soil and moisture regimes – there is more land under irrigation, water tables have risen and farmers can harvest more than one crop, making it possible to live off the land round the year. Watershed Development Now Water harvesting structures 3,229 Water user groups 573 Area under soil & moisture conservation (hectares) 64,498 Employment generation (person-days) 1.83 million
ITC offers facilitation to farmers to form agri-business societies, pool knowledge and resources, improve productivity and quality, and reach out beyond local markets to sell at better margins. Agricultural Development Now Group irrigation wells 455 Sprinkler units 649 Demonstration plots 5,247 Vermicompost & NADEP units 13,804
ECONOMIC EMPOWERMENT OF WOMEN: The confidence and skills generated among women by forming credit groups and managing businesses become assets to their communities. Micro-credit groups 7746 Women entrepreneurs 37,536
LIVESTOCK DEVELOPMENT: The milk marketing co-operatives represent exemplary change in rural enterprise, away from dependence on agriculture and local markets. Animal husbandry services 5,74,987 Beneficiary farmers 1,64,282
PRIMARY EDUCATION: School going becomes an empowering process for the child and the community. The awareness of entitlements like education and health grows, along with a sense of the community’s responsibility. Government Schools assisted through infrastructural support till date 741 Students being covered 2,47,065 Supplementary Learning Centres till date 2,523
AWARDS: ITC is the first from India and among the first 10 companies in the world to publish its Sustainability Report in compliance (at the highest A+ level) with the latest G3 guidelines of the Netherlands-based Global Reporting Initiative (GRI) ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award. The inaugural 'World Business Award‘ The Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007, the Award for 'CSR in Emerging Economies 2005' and 'Excellence in Corporate Governance' in the same year. ITC is the first Corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007. The Stockholm Challenge 2006 for the e-Choupal initiative. The United Nations Industrial Development Organisation (UNIDO) Award in 2008.
The Corporate Social Responsibility Crown Award for Water Practices from UNESCO. The National Award for Excellence in Water Management 2007. The Asian CSR Award 2007. The Ryutaro Hashimoto Incentive Prize 2007. The Readers' Digest Pegasus Award for corporate social responsibility. The Corporate Award for Social Responsibility 2008. The Corporate Award for Social Responsibility 2004. The 'Enterprise Business Transformation Award‘. The Best Corporate Social Responsibility Practice Award 2008 .