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Ask an Angel: How to attract angel investors with crowdfunding campaigns

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Since the signing of the JOBS Act in April 2012, there has been a lot of speculation as to how the angel and VC community will participate in crowdfunding and view businesses possessing heavily …

Since the signing of the JOBS Act in April 2012, there has been a lot of speculation as to how the angel and VC community will participate in crowdfunding and view businesses possessing heavily populated cap tables. In this webinar presentation which was delivered on May 1, 2013, Chris Camillo, an accomplished angel investor, author of Laughing at Wall Street and one of the country’s top crowdfunding industry analysts shows entrepreneurs how to obtain angel investors during and after crowdfunding campaigns. To view the recording, please visit: https://www.brighttalk.com/webcast/9407/72507

Published in: Economy & Finance, Business

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  • 1. Crowdfunding – Investing in what you KNOW!“Your investors edge is not something you get from Wall Street experts.Its something you already have. You can outperform the experts if you useyour edge by investing in companies or industries you already understand.”– Peter Lynch“Every investor deserves the right to invest in what the “know” whether or not thatopportunity is in the form of a startup or a publicly-traded large cap”– Chris Camillo
  • 2. NowStreet’s Capitalizing on Financial InnovationWebinar SeriesWebinar: Ask an Angel: How to attract angel investors withcrowdfunding campaignsMay 1st - 1pm to 145pm ESTSince the signing of the JOBS Act in April 2012, there has been a lot ofspeculation as to how the angel and VC community will participate incrowdfunding and view businesses possessing heavily populated captables. Chris Camillo, an accomplished angel investor, author of Laughingat Wall Street and one of the country’s top crowdfunding industry analystswill show issuers how to obtain angel investors during and aftercrowdfunding campaigns.This webinar is ideal for any company seeking to raise capital via theforthcoming crowdfund exemption as well as any professional guidingnew crowdfund issuers such as investment bankers, investor-relationsprofessionals, brokers, emerging portals, CPAs and attorneys.
  • 3. 2009 Foot Joy AQL Golf Shoe
  • 4. In 2009 TRUE linkswear, with 2 employees, started arevolution in the golf shoe industry when it built theoriginal barefoot golf shoe.3 years and 100,000+ customers later TRUE becamethe first ever golf shoe to win a PGA tour event andcomplete a marathon on the same day.
  • 5. Should you fail to raise startup capitalit is likely because: You did not properly vet your idea The perception among investors is that youare not capable of delivering on your vision You are asking the wrong people for money
  • 6. Defining Angel InvestingAngel Investing isAbout People & IdeasAngel Investing is notAbout Pro Forma FinancialAnalysis & Valuation Models
  • 7. Defining CrowdfundingCrowdfunding isSocial InvestingCrowdfunding is notFriends and Family
  • 8. 3 commonalities among entrepreneurswho attract early stage investors
  • 9. 1) Entrepreneurs who attract early stage investors:UNDERSTANDWhat excites early stageinvestorsKNOW HOW TODeliver on theirexpectations
  • 10. 2) Entrepreneurs who attract early stage investors:UNDERSTANDWhat frightens earlystage investorsKNOW HOW TOMitigate the perception ofrisk
  • 11. 3) Entrepreneurs who attract early stage investors:TAKE THE TIME TOSeek out the ideal investors for their venture. Theseare people who “get” and appreciate their idea.
  • 12. What excites early stage investors? Sharing specialized knowledge and expertise Collaborating with big thinking, committedentrepreneurs The opportunity to re-engage in the culture ofinnovation as an integral part of a winning team Potential to earn a 10x to 50x return oninvestment
  • 13. What frightens early stage investors? Aligning themselves with losing ideas Company founders they perceive to be either: incompetent untrustworthy uncommitted Apathetic Unlikable To a lesser degree - losing money
  • 14. Pivotal early stages of the startup Ideation Traditional due diligence / self vetting Business modeling Business formation Crowd vetting and funding Perks based campaign Equity / debt based campaign Early stage accredited investor funding
  • 15. How crowdfunding can mitigate theperception of risk
  • 16. How early stage investors view risk Market risk: Is there a significant unmetconsumer need and a sizable potentialmarket? Execution risk: Does the Management Teampossess the experience, skills, and desirerequired to execute on their vision?
  • 17. Mitigate Market Risk with Crowdfunding
  • 18. Mitigate Execution Risk with CrowdfundingTeachers/CoachesOccupationalSupervisors /ColleaguesCurrent / PastClassmatesPastClassmatesCommunity/SocialNetworkCommunity/SocialNetwork
  • 19. Hypothetical Investment Pitch A young commercial real estate executive / entrepreneur withzero manufacturing or retail experience pitches you a businessidea for a new product. The idea is for a minimalist wallet that “holds everything youneed and nothing more.” The thin elastic wallet will hold 5 credit cards, 5 bills ofcurrency, and a single house or car key. It will also strap toyour cell phone. He is seeking an investment of $10,000 to manufacture theWallet.Good or bad investment?
  • 20. 13,318 Backers$269,041 pledged of $10,000 goalKICKSTARTER CAMPAIGN http://kck.st/ZyuNUb
  • 21. Finding investors that “get” your business Bankers vs. operators and the emergence ofmicro specialization in early stage investing Angel List (https://angel. Co/) Crowd money may just be the “smartest” money
  • 22. Q&AFollow-up questions may be submitted directly to Chris Camilloat laughingatwallstreet@gmail.com