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Smowtion Co
 

Smowtion Co

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    Smowtion Co Smowtion Co Presentation Transcript

    • 2.0 Ad Network where brand and web 2.0 intertwine 30.11.2009
    • Smowtion Media Born to monetize the blog inventory of Latin America, Swowtion Media is an 2.0 Ad Network, with bases in Argentina, that focuses on technology. Our network can offer more than 1.5 billion monthly impressions through our network of Long Tail sites - provided by Keegy.com - and an infinity through our affiliates’ inventory. Smowtion is your perfect option to reach your audience!
    • it starts here keegy.com Born in 2007 as the #1 news aggregation website of Latin America The highly segmented channels of Keegy.com allows advertisers to reach more than 100K monthly unique visitors from around the world. In a time when consumers are connected 24/7 to the internet, and when TV is almost being subbed by the Web, Smowtion Media offers advertisers it’s vast knowledge and proven experience on BLOGS: a place where users spend a great deal of their leisure time. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • LATAM actual scene “... Of the connected universe of Latin Americans, 40% are between ages 18 - 29. ” “...77% of users browse the web to communicate with others; 63% does it to access content and 28% to download content.” “... By 2013 the Latin American online advertising market will reach US$2.6B... representing 9% of worldwide online advertising expenditure ... and 200M of connected users. ” “...Internet purchases will increase significantly in Brazil, Mexico, Chile & Argentina.” Source: http://www.hoytecnologia.com/noticias/ mercado-publicidad-online-America/88642 Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • how we we? who are do it Audience Smowtion Advertisers Having the knowledge of how to better reach the audience, we can offer our advertisers our experience by showing them the clusters that better respond to the objectives of the campaign. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • how we do it Ad Agencies Media Brokers Smowtion Other AdNetworks Vertical Sites & Advertisers Social Networks Having the knowledge of how to better reach the audience, we can offer our advertisers our experience by showing them the clusters that better respond to the objectives of the campaign. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • market penetration We reach 80% of internet users of Latin America Source: http://www.quantcast.com/p-70x45KyHA6cIs Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • our inventory Provided by Keegy.com, keeps growing! + 10,000 Y 10% generation monthly long tail sites born between 1980-2000 growth Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • core competency what makes us different? Through APIs we are able to expand our inventory and to learn audience behavior. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • segmentation ‣ Targeting by Channel: Segmented by language, age and gender. • Teens • Science • Entertainment • Music • Adult • Dating • Fitness • Business • Cars • Shopping • Hobbies • Restaurants • Real Estate • Sports • Home • Women & Health • Search • Economy • Men • Social Networking • Career • Education • Games • Technology ‣ Targeting by Criteria: Geography, browser, navigation speed, formats, etc. ‣ Behavioral Targeting: Navigation patterns, URL Targeting, etc. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • business model Branding Performance CPC CPC dCPC CPM CPM CPA CPC: Cost Per Click dCPC: Dynamic Cost Per Click CPM: Cost Per Mille CPA: Cost Per Action Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • our product The Dashboard We developed a tool where publishers and advertisers can, not only, monitor their campaigns - as a balance scorecard - but also, use it as complement of Google Ad Sense. Our DASHBOARD is: • A payment follow up, support & real time monitoring tool for publishers. • A self management instrument for advertisers. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • some of our clients Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
    • our offices Mexico USA Buenos Aires BsAs +54 (11) 5032.7246 Mexico +52 (55) 1168.9967 USA +1 (786) 522.7881
    • smowtionmedia advertisers@smowtion.com