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Stacy Mowery

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  • Radio 40 years to reach 10 million usersTV 15 years to reach 10 million usersNetscape 3 years to reach 10 million users
  • Twitter revolutionized social media bymaking it simple for the world tocommunicate in real time.Think of it as a cross between "text messaging, instant messagingand blogging.
  • Founded in 2006 by three men:• Biz Stone & Evan Williams,creators of Blogger.com• Jack Dorsey, software architectAlthough it was first, Twitter at onepoint had more than 100 competitors.It has since crushed them.As of July 2009:Twitter.com: 23.2 million unique visitorsPlurk.com: 239,460Twitter is quite popular with:• Bloggers• Moms• PR practitioners• Consultants• Pyramid schemers• Corporations• Celebrities
  • Dell first got on Twitter for customerservice and outreach.Today, DellOutlet.com has over 1 millionfollowers and has generated over "$3 million in sales.
  • Transcript

    • 1. Social Media orWeb 2.0
    • 2. Agenda (Working slide)
      Introduction
      Definition & intro to Social Media
      Review results from pre-course survey
      Changing way we communicate, not a fad, etc
      Examples
      General use in media
      Power of it, etc - epidemic, disasters response, public notices, Banner staff
      Use in Healthcare
      List of most active hospital systems using it
      Growth and widespread adoption of use
      Examples of healthcare use
      Capabilities
      Yammer:
      What is Yammer, why participate?
      Everyone in audience set up Yammer account
      Twitter:
      Why be on Twitter
      How to get started
      Blogs:
      What is a blog, why have one?
      How to start a blog
      Use at Bannerhealth
      Twitter
      Yammer
      Sharepoint (wiki model)
      MS Live
      Linkedin
      Simulation System (VR)
      Wikis
      Yammer
      IM
      Virtual Reality (?)
      Concerns
      Unions campaigns
      Privacy issues (really no different from any other means of communication)
      Other uses
      Tweetdeck
      Simulation system – virtual worlds
    • 3. Unions and Social Media Examples (working list only)
      http://www.pronetadvertising.com/articles/the-union-uses-social-media-to-slam-goodyear-tires.html
      http://www.charlespizzo.com/2009/03/10/social-media-unions-labors-clone-of-facebook/
      This one is scary Stacy!
      http://alexwhite.org/2009/08/why-unions-should-embrace-social-media/
    • 4. Good articles for data/quotes
      http://www.nytimes.com/external/readwriteweb/2008/10/22/22readwriteweb-health_20_economics_of_aggregation.html
      http://www.thehealthcareblog.com/the_health_care_blog/2009/06/unions-may-get-a-pass-on-health-care-benefits-tax.html
      http://unionreview.com/anti-union-comments-hill-blog-needs-your-e-activism
      Example of union campaigns already working the social media
      http://www.wedowebcontent.com/blog/whole-foods-facing-pr-nightmare-after-ceos-health-care-remarks.cfm
      Current example about the use of social media against a large corporation (Whole Foods)
    • 5. Welcome!
      Faculty for today…..
      Housekeeping details…
      Feel free to move around.
      Cell phones on “stun” please
      Laptop sound level on ‘mute’
      (Reminder: This course requires a laptop and a mobile device such as a cell phone with text messaging, PDA, Blackberry or iPhone. ???)
    • 6. Introductions
      Introductions:
      Your Name
      Your Position and Facility
    • 7. Session Objectives
      At the end of this session, the Leader will be able to:
      Demonstrate an understanding of what is social media and its use in healthcare
      Understand and explain Banner’s philosophy, policy, and practice for social media use.
      Demonstrate ability to access at least 2 social media applications.
      Identify uses of social media by Banner employees.
    • 8. What This Session Is About…
      Revise these later…
      A high-level overview of what is social networking
      Exposure to social networking tools
      How these social networks are being used in healthcare today
      Why leaders need to understand this new frontier
      Understanding Banner’s strategy & policy
      Conclusion and Wrap-Up
    • 9. …and What This Session Is Not
      Step-by-step training in each of the social networking tools
      How to circumvent Banner’s security
    • 10. “A nice piece of technology,
      but it will never become a part
      of the practice of medicine”
      Quote by unknown physician,
      late 1800s.
    • 11. Traditional Communications
    • 12. Social Media in Health Care
    • 13. SOCIAL MEDIA
    • 14.
    • 15. What are people doing?
      Watching and sharing videos (83%)
      Visiting social networks (71%)
      Reading blogs (71%)
      Commenting on blogs (56%)
      Sharing photos (55%)
      Source: Universal Mc
      Cann Wave 4 (June 2009)
    • 16. Most visited US sites
      Google
      Yahoo
      Facebook
      YouTube
      Myspace
      Windows Live
      Wikipedia
      Craigslist
      MSN
      eBay
      Blogger
      AOL
      Amazon
      Twitter
      Go.com (Disney)
      Of the top 15 most-visited sites in America,
      8 are socially driven, and all 15 use prominent social elements.
      Source: Alexa.com/topsites/countries/US, Aug. 28, 2009
    • 17. Categories of Social Networking
      Communication
      Email
      Texting (SMS)
      Instant Messenger
      Blogs
      Discussion Boards
      Twitter
      Yammer
      Information and Resources
      Wikipedia
      Blogs
      Yammer
      Podcasts
      30 June 2009 v1
      ©Banner Health Learning & Development
    • 18. Categories of Social Networking (cont.)
      Networking
      Linked In
      Facebook
      MySpace
      Plaxo (Scope et al)
      Media
      YouTube
      Flickr
      MS Live
      30 June 2009 v1
      ©Banner Health Learning & Development
    • 19. It’s about the Conversation!
    • 20.
    • 21. A Look at the Numbers
      200+ million active users
      100+ million people log on at least once each day
      3.5+ billion minutes spent on Facebook each day (worldwide)
      Fastest growing demographic is 35+
      30+ million active users accessing Facebook through mobile devices
      Mobile users are almost 50% more active than non-mobile
      source: Facebook press room
    • 22. A Look at the Numbers
      It has become the single most talked about Web site since Facebook and grew 1,551% between June 2008 and June 2009.
      Tweeters are older than you think!
      18-24 year olds 12% less likely than average to visit Twitter
      25-54 year old crowd is driving this trend
      45-54 year olds 36% more likely to visit Twitter, making them the highest indexing age group
      Next is 25-34 year olds: 30% more likely
      Source: Reuters reporter Alexei Oreskovic.
    • 23. Where did Twitter
      come from?
    • 24. Celebs on Twitter
      Ashton Kutcher: 3.3 million followers
      Ellen Degeneres: 3 million
      Britney Spears: 3 million
      Oprah Winfrey: 2 million
      Ryan Seacrest: 2 million
      Barack Obama: 2 million
    • 25. Businesses on Twitter
      Today, 54% of Fortune 100 companies are on Twitter. They’re using it for:
      News updates (94%)
      Customer service (67%)
      Marketing and promotions (57%)
      Employee recruitment (11%)"
      Source: “Twitter is top social media platform at Fortune 100 companies,” Mashable, Aug. 3, 2009
    • 26. Twitter helps businesses
      Raise awareness
      Offer proactive customer service
      Answer questions
      Promote events, products, services
    • 27. Insert Dell customer service example
    • 28. Social Media in theHealthcare Industry
    • 29. According to EBennett.org
      Last Update August 19, 2009
      351 Hospitals on social media sites
      174 YouTube Channels
      174 Facebook pages
      253 Twitter Accounts
      31 Blogs
    • 30. "Patients in aggregate behave very differently than when solo. Think about what you do when you get a bad diagnosis - you fire up Google, find out who has what you have, and then talk to them. That ability, for patients to pool their resources, is a massive change to the health industry.”
      Clay Shirky, speaker at Healthcare 2.0 conference, October 2008
      New York Times, October 2008
      The Power of Social Mediain Health Care
    • 31.
    • 32.
    • 33. CarePages
      Insert screen shot
    • 34. Insert Facebook page for Cleveland Clinic
    • 35. Insert YouTube Channel for Mayo Clinic
    • 36. Insert Blog page for Henry Ford Health System – Women’s Health
    • 37. Insert Sherman Health blog
    • 38. Disaster ResponseInnovis Health –Fargo ND
    • 39. Current Social Media at Banner Health
    • 40.
    • 41.
    • 42.
    • 43. 30 June 2009 v1
      ©Banner Health Learning & Development
      Social Networking Tools @ Banner
      • Outlook
      • 44. MS Communicator
      • 45. MS Live (a separate course for Leaders is offered on this)
      • 46. Linked In
      • 47. Yammer (behind the firewall)
      • 48. Twitter
      • 49. Facebook
      • 50. YouTube
    • 30 June 2009 v1
      ©Banner Health Learning & Development
      Banner Social Networking Policy
    • 51. 30 June 2009 v1
      ©Banner Health Learning & Development
      Banner’s Use of Social Networking/Media
      • Careers @ Banner
      • 52. Public Relations (push)
      • 53. Building the Banner Brand
      • 54. Collaboration
      • 55. Simulation Training
    • 30 June 2009 v1
      ©Banner Health Learning & Development
      Banner’s Other Technology
      • VOIP (voice over internet protocol)
      • 56. Televideo
      • 57. Use of webcams
      • 58. SharePoint
      • 59. Google Reader
    • 30 June 2009 v1
      ©Banner Health Learning & Development
      Why use Social Networking?
    • 60. 30 June 2009 v1
      ©Banner Health Learning & Development
      How Banner employees can use Social Media
    • 61. Virtual Worlds
      Robin to present…?
    • 62. Wiki’s
      Story about Mark Zuckerman and Facebook
      Powerful tool for collaboration and learning
      Examples of being used at Banner
      Presented by Mark Smith
    • 63. Key audiences & tactics