Radio 40 years to reach 10 million usersTV 15 years to reach 10 million usersNetscape 3 years to reach 10 million users
Twitter revolutionized social media bymaking it simple for the world tocommunicate in real time.Think of it as a cross between "text messaging, instant messagingand blogging.
Founded in 2006 by three men:• Biz Stone & Evan Williams,creators of Blogger.com• Jack Dorsey, software architectAlthough it was first, Twitter at onepoint had more than 100 competitors.It has since crushed them.As of July 2009:Twitter.com: 23.2 million unique visitorsPlurk.com: 239,460Twitter is quite popular with:• Bloggers• Moms• PR practitioners• Consultants• Pyramid schemers• Corporations• Celebrities
Dell first got on Twitter for customerservice and outreach.Today, DellOutlet.com has over 1 millionfollowers and has generated over "$3 million in sales.
Social Media orWeb 2.0
Agenda (Working slide) Introduction Definition & intro to Social Media Review results from pre-course survey Changing way we communicate, not a fad, etc Examples General use in media Power of it, etc - epidemic, disasters response, public notices, Banner staff Use in Healthcare List of most active hospital systems using it Growth and widespread adoption of use Examples of healthcare use Capabilities Yammer: What is Yammer, why participate? Everyone in audience set up Yammer account Twitter: Why be on Twitter How to get started Blogs: What is a blog, why have one? How to start a blog Use at Bannerhealth Twitter Yammer Sharepoint (wiki model) MS Live Linkedin Simulation System (VR) Wikis Yammer IM Virtual Reality (?) Concerns Unions campaigns Privacy issues (really no different from any other means of communication) Other uses Tweetdeck Simulation system – virtual worlds
Unions and Social Media Examples (working list only) http://www.pronetadvertising.com/articles/the-union-uses-social-media-to-slam-goodyear-tires.html http://www.charlespizzo.com/2009/03/10/social-media-unions-labors-clone-of-facebook/ This one is scary Stacy! http://alexwhite.org/2009/08/why-unions-should-embrace-social-media/
Good articles for data/quotes http://www.nytimes.com/external/readwriteweb/2008/10/22/22readwriteweb-health_20_economics_of_aggregation.html http://www.thehealthcareblog.com/the_health_care_blog/2009/06/unions-may-get-a-pass-on-health-care-benefits-tax.html http://unionreview.com/anti-union-comments-hill-blog-needs-your-e-activism Example of union campaigns already working the social media http://www.wedowebcontent.com/blog/whole-foods-facing-pr-nightmare-after-ceos-health-care-remarks.cfm Current example about the use of social media against a large corporation (Whole Foods)
Welcome! Faculty for today….. Housekeeping details… Feel free to move around. Cell phones on “stun” please Laptop sound level on ‘mute’ (Reminder: This course requires a laptop and a mobile device such as a cell phone with text messaging, PDA, Blackberry or iPhone. ???)
Introductions Introductions: Your Name Your Position and Facility
Session Objectives At the end of this session, the Leader will be able to: Demonstrate an understanding of what is social media and its use in healthcare Understand and explain Banner’s philosophy, policy, and practice for social media use. Demonstrate ability to access at least 2 social media applications. Identify uses of social media by Banner employees.
What This Session Is About… Revise these later… A high-level overview of what is social networking Exposure to social networking tools How these social networks are being used in healthcare today Why leaders need to understand this new frontier Understanding Banner’s strategy & policy Conclusion and Wrap-Up
…and What This Session Is Not Step-by-step training in each of the social networking tools How to circumvent Banner’s security
“A nice piece of technology, but it will never become a part of the practice of medicine” Quote by unknown physician, late 1800s.
What are people doing? Watching and sharing videos (83%) Visiting social networks (71%) Reading blogs (71%) Commenting on blogs (56%) Sharing photos (55%) Source: Universal Mc Cann Wave 4 (June 2009)
Most visited US sites Google Yahoo Facebook YouTube Myspace Windows Live Wikipedia Craigslist MSN eBay Blogger AOL Amazon Twitter Go.com (Disney) Of the top 15 most-visited sites in America, 8 are socially driven, and all 15 use prominent social elements. Source: Alexa.com/topsites/countries/US, Aug. 28, 2009
A Look at the Numbers 200+ million active users 100+ million people log on at least once each day 3.5+ billion minutes spent on Facebook each day (worldwide) Fastest growing demographic is 35+ 30+ million active users accessing Facebook through mobile devices Mobile users are almost 50% more active than non-mobile source: Facebook press room
A Look at the Numbers It has become the single most talked about Web site since Facebook and grew 1,551% between June 2008 and June 2009. Tweeters are older than you think! 18-24 year olds 12% less likely than average to visit Twitter 25-54 year old crowd is driving this trend 45-54 year olds 36% more likely to visit Twitter, making them the highest indexing age group Next is 25-34 year olds: 30% more likely Source: Reuters reporter Alexei Oreskovic.
Celebs on Twitter Ashton Kutcher: 3.3 million followers Ellen Degeneres: 3 million Britney Spears: 3 million Oprah Winfrey: 2 million Ryan Seacrest: 2 million Barack Obama: 2 million
Businesses on Twitter Today, 54% of Fortune 100 companies are on Twitter. They’re using it for: News updates (94%) Customer service (67%) Marketing and promotions (57%) Employee recruitment (11%)" Source: “Twitter is top social media platform at Fortune 100 companies,” Mashable, Aug. 3, 2009
According to EBennett.org Last Update August 19, 2009 351 Hospitals on social media sites 174 YouTube Channels 174 Facebook pages 253 Twitter Accounts 31 Blogs
"Patients in aggregate behave very differently than when solo. Think about what you do when you get a bad diagnosis - you fire up Google, find out who has what you have, and then talk to them. That ability, for patients to pool their resources, is a massive change to the health industry.” Clay Shirky, speaker at Healthcare 2.0 conference, October 2008 New York Times, October 2008 The Power of Social Mediain Health Care