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  • Radio 40 years to reach 10 million usersTV 15 years to reach 10 million usersNetscape 3 years to reach 10 million users
  • Twitter revolutionized social media bymaking it simple for the world tocommunicate in real time.Think of it as a cross between "text messaging, instant messagingand blogging.
  • Founded in 2006 by three men:• Biz Stone & Evan Williams,creators of Blogger.com• Jack Dorsey, software architectAlthough it was first, Twitter at onepoint had more than 100 competitors.It has since crushed them.As of July 2009:Twitter.com: 23.2 million unique visitorsPlurk.com: 239,460Twitter is quite popular with:• Bloggers• Moms• PR practitioners• Consultants• Pyramid schemers• Corporations• Celebrities
  • Dell first got on Twitter for customerservice and outreach.Today, DellOutlet.com has over 1 millionfollowers and has generated over "$3 million in sales.

Stacy Mowery Stacy Mowery Presentation Transcript

  • Social Media orWeb 2.0
  • Agenda (Working slide)
    Introduction
    Definition & intro to Social Media
    Review results from pre-course survey
    Changing way we communicate, not a fad, etc
    Examples
    General use in media
    Power of it, etc - epidemic, disasters response, public notices, Banner staff
    Use in Healthcare
    List of most active hospital systems using it
    Growth and widespread adoption of use
    Examples of healthcare use
    Capabilities
    Yammer:
    What is Yammer, why participate?
    Everyone in audience set up Yammer account
    Twitter:
    Why be on Twitter
    How to get started
    Blogs:
    What is a blog, why have one?
    How to start a blog
    Use at Bannerhealth
    Twitter
    Yammer
    Sharepoint (wiki model)
    MS Live
    Linkedin
    Simulation System (VR)
    Wikis
    Yammer
    IM
    Virtual Reality (?)
    Concerns
    Unions campaigns
    Privacy issues (really no different from any other means of communication)
    Other uses
    Tweetdeck
    Simulation system – virtual worlds
  • Unions and Social Media Examples (working list only)
    http://www.pronetadvertising.com/articles/the-union-uses-social-media-to-slam-goodyear-tires.html
    http://www.charlespizzo.com/2009/03/10/social-media-unions-labors-clone-of-facebook/
    This one is scary Stacy!
    http://alexwhite.org/2009/08/why-unions-should-embrace-social-media/
  • Good articles for data/quotes
    http://www.nytimes.com/external/readwriteweb/2008/10/22/22readwriteweb-health_20_economics_of_aggregation.html
    http://www.thehealthcareblog.com/the_health_care_blog/2009/06/unions-may-get-a-pass-on-health-care-benefits-tax.html
    http://unionreview.com/anti-union-comments-hill-blog-needs-your-e-activism
    Example of union campaigns already working the social media
    http://www.wedowebcontent.com/blog/whole-foods-facing-pr-nightmare-after-ceos-health-care-remarks.cfm
    Current example about the use of social media against a large corporation (Whole Foods)
  • Welcome!
    Faculty for today…..
    Housekeeping details…
    Feel free to move around.
    Cell phones on “stun” please
    Laptop sound level on ‘mute’
    (Reminder: This course requires a laptop and a mobile device such as a cell phone with text messaging, PDA, Blackberry or iPhone. ???)
  • Introductions
    Introductions:
    Your Name
    Your Position and Facility
  • Session Objectives
    At the end of this session, the Leader will be able to:
    Demonstrate an understanding of what is social media and its use in healthcare
    Understand and explain Banner’s philosophy, policy, and practice for social media use.
    Demonstrate ability to access at least 2 social media applications.
    Identify uses of social media by Banner employees.
  • What This Session Is About…
    Revise these later…
    A high-level overview of what is social networking
    Exposure to social networking tools
    How these social networks are being used in healthcare today
    Why leaders need to understand this new frontier
    Understanding Banner’s strategy & policy
    Conclusion and Wrap-Up
  • …and What This Session Is Not
    Step-by-step training in each of the social networking tools
    How to circumvent Banner’s security
  • “A nice piece of technology,
    but it will never become a part
    of the practice of medicine”
    Quote by unknown physician,
    late 1800s.
  • Traditional Communications
  • Social Media in Health Care
  • SOCIAL MEDIA
  • What are people doing?
    Watching and sharing videos (83%)
    Visiting social networks (71%)
    Reading blogs (71%)
    Commenting on blogs (56%)
    Sharing photos (55%)
    Source: Universal Mc
    Cann Wave 4 (June 2009)
  • Most visited US sites
    Google
    Yahoo
    Facebook
    YouTube
    Myspace
    Windows Live
    Wikipedia
    Craigslist
    MSN
    eBay
    Blogger
    AOL
    Amazon
    Twitter
    Go.com (Disney)
    Of the top 15 most-visited sites in America,
    8 are socially driven, and all 15 use prominent social elements.
    Source: Alexa.com/topsites/countries/US, Aug. 28, 2009
  • Categories of Social Networking
    Communication
    Email
    Texting (SMS)
    Instant Messenger
    Blogs
    Discussion Boards
    Twitter
    Yammer
    Information and Resources
    Wikipedia
    Blogs
    Yammer
    Podcasts
    30 June 2009 v1
    ©Banner Health Learning & Development
  • Categories of Social Networking (cont.)
    Networking
    Linked In
    Facebook
    MySpace
    Plaxo (Scope et al)
    Media
    YouTube
    Flickr
    MS Live
    30 June 2009 v1
    ©Banner Health Learning & Development
  • It’s about the Conversation!
  • A Look at the Numbers
    200+ million active users
    100+ million people log on at least once each day
    3.5+ billion minutes spent on Facebook each day (worldwide)
    Fastest growing demographic is 35+
    30+ million active users accessing Facebook through mobile devices
    Mobile users are almost 50% more active than non-mobile
    source: Facebook press room
  • A Look at the Numbers
    It has become the single most talked about Web site since Facebook and grew 1,551% between June 2008 and June 2009.
    Tweeters are older than you think!
    18-24 year olds 12% less likely than average to visit Twitter
    25-54 year old crowd is driving this trend
    45-54 year olds 36% more likely to visit Twitter, making them the highest indexing age group
    Next is 25-34 year olds: 30% more likely
    Source: Reuters reporter Alexei Oreskovic.
  • Where did Twitter
    come from?
  • Celebs on Twitter
    Ashton Kutcher: 3.3 million followers
    Ellen Degeneres: 3 million
    Britney Spears: 3 million
    Oprah Winfrey: 2 million
    Ryan Seacrest: 2 million
    Barack Obama: 2 million
  • Businesses on Twitter
    Today, 54% of Fortune 100 companies are on Twitter. They’re using it for:
    News updates (94%)
    Customer service (67%)
    Marketing and promotions (57%)
    Employee recruitment (11%)"
    Source: “Twitter is top social media platform at Fortune 100 companies,” Mashable, Aug. 3, 2009
  • Twitter helps businesses
    Raise awareness
    Offer proactive customer service
    Answer questions
    Promote events, products, services
  • Insert Dell customer service example
  • Social Media in theHealthcare Industry
  • According to EBennett.org
    Last Update August 19, 2009
    351 Hospitals on social media sites
    174 YouTube Channels
    174 Facebook pages
    253 Twitter Accounts
    31 Blogs
  • "Patients in aggregate behave very differently than when solo. Think about what you do when you get a bad diagnosis - you fire up Google, find out who has what you have, and then talk to them. That ability, for patients to pool their resources, is a massive change to the health industry.”
    Clay Shirky, speaker at Healthcare 2.0 conference, October 2008
    New York Times, October 2008
    The Power of Social Mediain Health Care
  • CarePages
    Insert screen shot
  • Insert Facebook page for Cleveland Clinic
  • Insert YouTube Channel for Mayo Clinic
  • Insert Blog page for Henry Ford Health System – Women’s Health
  • Insert Sherman Health blog
  • Disaster ResponseInnovis Health –Fargo ND
  • Current Social Media at Banner Health
  • 30 June 2009 v1
    ©Banner Health Learning & Development
    Social Networking Tools @ Banner
    • Outlook
    • MS Communicator
    • MS Live (a separate course for Leaders is offered on this)
    • Linked In
    • Yammer (behind the firewall)
    • Twitter
    • Facebook
    • YouTube
  • 30 June 2009 v1
    ©Banner Health Learning & Development
    Banner Social Networking Policy
  • 30 June 2009 v1
    ©Banner Health Learning & Development
    Banner’s Use of Social Networking/Media
    • Careers @ Banner
    • Public Relations (push)
    • Building the Banner Brand
    • Collaboration
    • Simulation Training
  • 30 June 2009 v1
    ©Banner Health Learning & Development
    Banner’s Other Technology
    • VOIP (voice over internet protocol)
    • Televideo
    • Use of webcams
    • SharePoint
    • Google Reader
  • 30 June 2009 v1
    ©Banner Health Learning & Development
    Why use Social Networking?
  • 30 June 2009 v1
    ©Banner Health Learning & Development
    How Banner employees can use Social Media
  • Virtual Worlds
    Robin to present…?
  • Wiki’s
    Story about Mark Zuckerman and Facebook
    Powerful tool for collaboration and learning
    Examples of being used at Banner
    Presented by Mark Smith
  • Key audiences & tactics