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Social media in banking

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How social media is usefull for banks

How social media is usefull for banks

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Transcript

  • 1. social media in banking
  • 2. contents • •Definition •Social media statements •Examples of social media •Challenges •Usage of social media in banks •How social media help banking •Practice tips •conclusion industry
  • 3. Social media • Social media is the collective of online communications channels dedicated to community-based input, interaction, contentsharing and collaboration
  • 4. Social media • Time spent on social networks is growing at 3X the overall internet rate, accounting ~10% of all time 93% of social media users believe a company should have a presence in social media
  • 5. Which banks are doing well on face book? •
  • 6. Social media presence •
  • 7. Examples of social media •
  • 8. New challenges for banks • •Enhance communications towards employees, market and shareholders • Listens(from communications to conversations) •Monitor conversations(which are out of their control) e Bank’s communications cannot afford to ignore social media
  • 9. Customer service •
  • 10. Conversations with customers •
  • 11. Alternative media •
  • 12. Mash up •
  • 13. How social media help banking industry • •Monitor their brand identity •Test and get feedbacks on new products •Develop conversations and build trust •Launch innovative services •Increase web visits and conversions •Product/service alerts via “tweets”/messages
  • 14. Social Media ‘Traffic Cops’ Can Keep Banks’ Compliance People Happy •
  • 15. 7 Things Banks & Credit Unions Don’t Do In Social Channels (But Should) According to the 2013 Efma Marketing Survey, 84% of banks actively use Face book as part of their marketing strategy, and most everyone else plans to do the same in the near future 7 best practice tips:
  • 16. 1.Go all-in
  • 17. 2. Get the strategy ironed out
  • 18. 3. Don’t just inform..Entertain ENTERTAINMENT INFORMATION
  • 19. 4. BUILD YOUR COMMUNITY THROUGH PERSONAL INTERACTIONS
  • 20. 5. RESOLVE CUSTOMER ISSUES PUBLICLY
  • 21. 6. GET CREATIVE
  • 22. 7. MONITOR & MEASURE
  • 23. CONCLUSION “If approached with a clear-cut plan, commitment, and creativity, social media can be a great tool for banks”
  • 24. REFERENCES =http://www.americanbanker.com/bankthink/a voiding-social-media-will-cost-bankscustomers-1059853-1.html =http://thefinancialbrand.com/32224/7-tipsfor-social-media-in-banking/ =http://thefinancialbrand.com/32334/temen os-banking-social-media-compliance-tool/