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Social media presentation

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  • What is social media?
  • Number of people over the age of 18 that have a Facebook account in our service area.
  • 235 current or former employees are now on LinkedIn
  • The number of YouTube videos viewed per day24 hours of video is uploaded to YouTube by users every minute
  • The length of time it would take to view every YouTube video.More video is updated in 60 days than all 3 major us networks in 60 years
  • In 9 months 100 million people had joined Facebook.
  • More people are using the mobile web to socialize than desktop users. iPhone application downloads hit 1 billion in 9 months
  • People prefer to get their news via their friends and acquaintances on social media, than from a journalist or news organizationThe three cable networks saw their median audiences dwindle. That's the first time in at least a dozen years. And online-only sites added almost as many reporters as lost their jobs in print than broadcast.
  • Sixty-one percent of Americans said they get at least some of their news online, according to a survey by the Pew Internet and American Life Project.70 % of journalists said they use social networks to assist in reporting(41 % last year)48% use online videos Over 50 % of CNN’s news is generated from iReporters.The fact is that the media usually reports what twitter and Facebook users are seeing and reportingWe saw the first pictures from Haiti and Japan earthquake, learned about the “miracle on the Hudson” from Twitter. The news that Osama Bin Laden was killed was first reporter via twitter 45 minutes before the first news source got it. It was over 2 hours before the president confirmed it.The Egypt revolution began with a call to protest Jan. 25th. On Feb 11, Mubarak resigned.
  • Mark Zuckerberg is the founder of Facebook.
  • It is changing the way we need to respond.According to Vincent Covello.
  • We coordinated with IRWD who responded similarly
  • We continued posting through out the day more facts, graphs charts and other tidbits that boosted our original statements.
  • The best the Register could do…”The public’s apathy toward the wee governments that do its business is “a recipe for disaster,”Story died quicklyIt took the Register 24 hours to blog it – our response had already been out for 18 hours Conversely, it took the cities several days to respond and they continue to dribble in prolonging the story.
  • Our Website …
  • 11:11AM - Ddaze’s photo posted on Facebook and Tweeted 11:41 AM - request to publish his photo in Fountain Valley Living
  • Result full page “free ad” the best place possible
  • Lynn Seeden was formally a editor for the Orange County Register. I had developed a relationship years ago. When she started a presence on Facebook I signed up as a friend. Because of our relationship, when Lynn started getting questions on our project, she called me out on a Saturday morning at 8:16. I was notified on my iPhone and responded. I was not able to give them an answer until Monday morning but the fact that I responded immediately quailed the remarks.Vincent Covello a crisis communications specialist who works for the World Health Organization and coordinated the 9/11 response of Rudy Giuliani, has a very important statement he often makes. “They don’t care WHAT you know until they know that you care.”
  • When the young girl from Fountain Valley was in a car accident near our construction site … it was important again. Because of my online relationship with them they reached out to me again. This could have easily turned into a situation where we could have found a media van camped out in front of our construction site…asking why we were putting young lives at risk with our construction.
  • When we later changed how work was proceeding, I was able to work with Daisy to get the message out via Facebook.It was also published on Fountain Valley Living website and in the “our towns” section of the register by Chris Seeden – Lynn’s husband who still does some local work for the register.
  • I had watched a reporter do a live report that morning. Watching the story let me approach her in a way that I new would get her interest. I contacted her through her facebook page.
  • 1:40 email from producer to set up a date.Fastest response I have ever received from a reporter on a pitch.
  • Number 1 rated morning show in Los AngelesSegments airing live from 5:45 to 8 am and a playback full story during 1 o’clock news.
  • Transcript

    • 1. Social Media
      Orange County Sanitation District
      www.ocsd.com
    • 2.
    • 3.
    • 4. Social Media is…
      “It is a fancy way to describe the zillions of conversations people are having (about you) online 24/7.”
    • 5.
    • 6.
    • 7. In our Service Area…
      1,043,840
    • 8.
    • 9.
    • 10.
    • 11. 100,000,000
      .
    • 12. 412.3 years
    • 13. Year to Reach 50 Million People
      34 years
      38 years
    • 14. 13 years
      4 years
    • 15. 100 million
      9 months
    • 16. 1 billion
      9 months
    • 17. How Do People Get Their News?
      More Americans get their news from the Internet than from newspapers or radio
      75% get news via e-mail or updates on social media sites
    • 18. Changing How Media Works
    • 19. “I want to meet Mark Zuckerberg one day and thank him… I'm talking on behalf of Egypt. This revolution started on Facebook…I've always said that if you want to liberate a society just give them the Internet.”
      –Wael Ghonim
    • 20. Response time:
      20 years ago = 24 hours to respond
      10 years ago = 4 hours
      2010 = 4 minutes
    • 21. Example 1
      Grand Jury posts report on “Special District Compensation.”
      Within 1 hour we had a response and message points on Twitter, Facebook, Posterous, www.ocsd.com and MyOCSD
    • 22.
    • 23.
    • 24.
    • 25.
    • 26. Example 2
      Publication of Ddaze Phuong’s photo in Fountain Valley Living
    • 27.
    • 28.
    • 29. Example 3
      Successful community relations
    • 30.
    • 31.
    • 32.
    • 33.
    • 34.
    • 35.
    • 36. Example 4
      A new faster way to pitch stories!
    • 37.
    • 38. Allie’s coming! July 11th!
    • 39. Website Traffic
      January 2011
      February 2011
      March 2011
      April 2011
      May 2011
      18% - jobs
      58% - direct refer
      62.76% new visitors
    • 40. Bottom-line on Social Media
      It puts a human face on government
    • 41. Successful Communication
      To be relevant … you must participate in the conversation where the dialogue is happening. Otherwise the conversation is mute.
    • 42. Benefits of Social Media