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Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
Brands Presentation 2011
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Brands Presentation 2011

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Enjoy our 2011 Brands Presentation. For more information contact Louis Simmons

Enjoy our 2011 Brands Presentation. For more information contact Louis Simmons

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  • Transcript

    • 1. Connecting Great Brands with Great Music
    • 2. The Live365 Network
      Headquarters: Silicon Valley
      The World's Largest Internet Radio Network
      • Broadcasting since 1999
      • 3. 50+ staff
      • 4. Provides state-of-the-art proprietary technology tools and services to independent webcasters
      • 5. 7,000+ stations across 260+ genres
      • 6. Unique combination business delivering broadcaster and listener services
      • 7. Featuring a roster that ranges from established artists such as Pat Methany, Johnny Cash, and Carlos Santana, to commercial and public radio stations and individual DJs
      Live365 pays royalties to labels, artists, songwriters, and publishers through established royalty collection organizations including ASCAP, BMI, SESAC, and SoundExchange
    • 8. Powering Brands
      • Live365 offers an end to end solution that drives traffic and brand awareness and helps create emotionally engaged consumers through the power of music.
      • 9. Live, streaming radio manifestation of your brand.
      • 10. Digital distribution through Live365 desktop player and Facebook widgets.
      • 11. Compatibility with mobile devices.
      • 12. One stop shop solution for brands to reach and engage customers.
      • 13. Programming, royalty coverage, player design, widgets, and applications.
    • Partner Success Stories
      Beyond Marketing Group SCION Radio 17
      Needs
      • Find a turnkey solution for providing our brand client with an online radio platform, including a reporting process that strictly adhered to any and all licensing royalty payment requirements.
      Solution
      • 17 royalty included stations with full distribution on Live365.com and devices. Inclusion in iTunes directory. Custom integration with website. Feature on Live365.com.
      Result
      • “Our needs were certainly met. Additionally, we expanded our platform to include a mobile version of the app available for iPhone, iTouch, and iPad users, utilizing the same Live365 streams and reporting process.”
      -Dana Shayegan, Beyond Marketing
      7,960,529 streams launched, 1,754,201 total listening hours.
    • 14. Partner Success Stories
      Maverick Digital’s Bacardi Live
      Needs
      • Engage visitors to the Bacardi.com website, providing them with a rich listening experience. Connect with listeners. Extend visitor time on site. Increase page views.
      Solution
      • Launched multiple stations to appeal to the diversity of their consumers. Custom integration with Bacardi website. Distribution on Live365.com and devices.
      Result
      • 3,890,350 streams launched
      • 15. 856,767 listening hours
    • Partner Success Stories
      FLUID’s Calvin Klein: ckfree
      Needs: Unique viral campaign for product launch.
      Solution: Sharing playlists: Sending personalized eCards with music.
      Result: Project extended 1 year beyond original completion date.
    • 16. Build Custom Website Players
      • Branded header and player skin
      • 17. Easily skin-able players for sponsorship and advertising opportunities
      • 18. Track info with album art
      • 19. Custom links
      • 20. Multi channel picker
      • 21. Social networks and widget sharing links
      • 22. Rotating messages for news / events
      • 23. Buy buttons, e-commerce links
    • Build Custom For Sponsors
    • 24. Built In Distribution: launch on live365.com
      Live365.com reaches 3.5 million listeners per month
      20 million page views
      35 million audio ads
      39 million display ads
      Audience Profile55% Male  45% Female53% are Single  47% are Married96% Purchased online in the past 6 months
    • 25. Built In Distribution: iTunes Radio
      Stations can also be featured on iTunes radio, which can reach up to
      500 million users worldwide.
      With our specialty sites, stations have the advantage of being featured to specific demo graphics - which translates to a more concentrated audience of listeners.
    • 26. Online Distribution : Facebook
      Broadcast to Facebook
      • Custom Facebook page design
      • 27. Radio tab
      • 28. Streaming widget
      • 29. “Get this Widget” functionality
      • 30. “Like” and “Share” (Facebook, Twitter)
      • 31. Pop-up player/multiple players
    • App Distribution
      Mobile
      Which OS?
    • 32. Device Distribution
    • 33. Future of Radio: Custom Car Solutions
    • 34. Capabilities: Platform
      State-of-the-art capabilities
      • Broadcast software with both live and pre-recorded modes (PC and Mac compatible).
      • 35. Multiple ISP routing for maximum reliability.
      • 36. Proprietary scalable server.
      • 37. Network recently rebuilt to handle 10X existing traffic.
      • 38. Full backup of hosted content.
      • 39. Web based tools.
      • 40. Technical and billing support by phone.
      • 41. 10 years of streaming experience with hundreds of thousands of broadcasters.
    • Capabilities: Statistics
      Data at Your Fingertips
      Listening hours, stream launches, simultaneous listeners, Live365 presets, Live365 rankings, geo-specific statistics
      Track Reports
      Track ratings
      Listener drop statistics
      Loss % statistics
      Spins
      Thumbs up/down
      Track purchases
      Date track added
    • 42. Capabilities: Programming and Management
      World class in house access to content, programming, and imaging professionals
      ABC Network, Louis Vuitton, The Standard Hotel Group, Lucky Strike Lanes, Salvatore Ferragame, The Oscars, Sundance, The Winter Olympics, Jaguar, Christian Dior, Dolce and Gabbana…
      The Playlist Generation
      Coca Cola, Budweiser, McDonalds, Sears, Reebok, Gatorade, THQ Red Faction 2, KIA Motors, American Rap Stars, Quicksand
      Deepmix
      UPN, Nike, FX Network, PBS, Mitsubishi, Infiniti, United Airlines
      Garth Trinidad (KCRW)
      7000 DJs/Hosts and Tastemakers in +260 genres
    • 43. Capabilities: Royalty Coverage & Reporting
      Complete licensing with ASCAP, BMI, SESAC, and SoundExchange
      Full reporting on tracks played
      DMCA compliance
      Expert consultation on streaming music legalities
    • 44. Thank You
      Louis Simmons
      Sales Executive
      +1 800 294 4777 x118
      Lsimmons@Live365.com

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