Brands Presentation 2011


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Enjoy our 2011 Brands Presentation. For more information contact Louis Simmons

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  • Brands Presentation 2011

    1. 1. Connecting Great Brands with Great Music<br />
    2. 2. The Live365 Network<br />Headquarters: Silicon Valley<br />The World's Largest Internet Radio Network<br /><ul><li>Broadcasting since 1999
    3. 3. 50+ staff
    4. 4. Provides state-of-the-art proprietary technology tools and services to independent webcasters
    5. 5. 7,000+ stations across 260+ genres
    6. 6. Unique combination business delivering broadcaster and listener services
    7. 7. Featuring a roster that ranges from established artists such as Pat Methany, Johnny Cash, and Carlos Santana, to commercial and public radio stations and individual DJs</li></ul>Live365 pays royalties to labels, artists, songwriters, and publishers through established royalty collection organizations including ASCAP, BMI, SESAC, and SoundExchange<br />
    8. 8. Powering Brands <br /><ul><li>Live365 offers an end to end solution that drives traffic and brand awareness and helps create emotionally engaged consumers through the power of music.
    9. 9. Live, streaming radio manifestation of your brand.
    10. 10. Digital distribution through Live365 desktop player and Facebook widgets.
    11. 11. Compatibility with mobile devices.
    12. 12. One stop shop solution for brands to reach and engage customers.
    13. 13. Programming, royalty coverage, player design, widgets, and applications.</li></li></ul><li>Partner Success Stories<br />Beyond Marketing Group SCION Radio 17<br />Needs<br /><ul><li>Find a turnkey solution for providing our brand client with an online radio platform, including a reporting process that strictly adhered to any and all licensing royalty payment requirements.</li></ul>Solution<br /><ul><li>17 royalty included stations with full distribution on and devices. Inclusion in iTunes directory. Custom integration with website. Feature on</li></ul>Result<br /><ul><li>“Our needs were certainly met. Additionally, we expanded our platform to include a mobile version of the app available for iPhone, iTouch, and iPad users, utilizing the same Live365 streams and reporting process.”</li></ul>-Dana Shayegan, Beyond Marketing<br />7,960,529 streams launched, 1,754,201 total listening hours.<br />
    14. 14. Partner Success Stories<br />Maverick Digital’s Bacardi Live<br />Needs<br /><ul><li>Engage visitors to the website, providing them with a rich listening experience. Connect with listeners. Extend visitor time on site. Increase page views.</li></ul>Solution<br /><ul><li>Launched multiple stations to appeal to the diversity of their consumers. Custom integration with Bacardi website. Distribution on and devices.</li></ul>Result<br /><ul><li>3,890,350 streams launched
    15. 15. 856,767 listening hours</li></li></ul><li>Partner Success Stories<br />FLUID’s Calvin Klein: ckfree<br />Needs: Unique viral campaign for product launch.<br />Solution: Sharing playlists: Sending personalized eCards with music.<br />Result: Project extended 1 year beyond original completion date.<br />
    16. 16. Build Custom Website Players<br /><ul><li>Branded header and player skin
    17. 17. Easily skin-able players for sponsorship and advertising opportunities
    18. 18. Track info with album art
    19. 19. Custom links
    20. 20. Multi channel picker
    21. 21. Social networks and widget sharing links
    22. 22. Rotating messages for news / events
    23. 23. Buy buttons, e-commerce links</li></li></ul><li>Build Custom For Sponsors<br />
    24. 24. Built In Distribution: launch on<br /> reaches 3.5 million listeners per month<br /> 20 million page views<br /> 35 million audio ads<br /> 39 million display ads<br />Audience Profile55% Male  45% Female53% are Single  47% are Married96% Purchased online in the past 6 months<br />
    25. 25. Built In Distribution: iTunes Radio<br />Stations can also be featured on iTunes radio, which can reach up to <br />500 million users worldwide.<br />With our specialty sites, stations have the advantage of being featured to specific demo graphics - which translates to a more concentrated audience of listeners.<br />
    26. 26. Online Distribution : Facebook<br />Broadcast to Facebook<br /><ul><li>Custom Facebook page design
    27. 27. Radio tab
    28. 28. Streaming widget
    29. 29. “Get this Widget” functionality
    30. 30. “Like” and “Share” (Facebook, Twitter)
    31. 31. Pop-up player/multiple players</li></li></ul><li>App Distribution <br />Mobile<br />Which OS?<br />
    32. 32. Device Distribution<br />
    33. 33. Future of Radio: Custom Car Solutions<br />
    34. 34. Capabilities: Platform<br />State-of-the-art capabilities<br /><ul><li>Broadcast software with both live and pre-recorded modes (PC and Mac compatible).
    35. 35. Multiple ISP routing for maximum reliability.
    36. 36. Proprietary scalable server.
    37. 37. Network recently rebuilt to handle 10X existing traffic.
    38. 38. Full backup of hosted content.
    39. 39. Web based tools.
    40. 40. Technical and billing support by phone.
    41. 41. 10 years of streaming experience with hundreds of thousands of broadcasters.</li></li></ul><li>Capabilities: Statistics<br />Data at Your Fingertips<br />Listening hours, stream launches, simultaneous listeners, Live365 presets, Live365 rankings, geo-specific statistics<br />Track Reports<br />Track ratings<br />Listener drop statistics <br />Loss % statistics<br />Spins<br />Thumbs up/down<br />Track purchases<br />Date track added<br />
    42. 42. Capabilities: Programming and Management<br />World class in house access to content, programming, and imaging professionals<br />ABC Network, Louis Vuitton, The Standard Hotel Group, Lucky Strike Lanes, Salvatore Ferragame, The Oscars, Sundance, The Winter Olympics, Jaguar, Christian Dior, Dolce and Gabbana…<br />The Playlist Generation<br />Coca Cola, Budweiser, McDonalds, Sears, Reebok, Gatorade, THQ Red Faction 2, KIA Motors, American Rap Stars, Quicksand<br />Deepmix<br />UPN, Nike, FX Network, PBS, Mitsubishi, Infiniti, United Airlines<br />Garth Trinidad (KCRW)<br />7000 DJs/Hosts and Tastemakers in +260 genres<br />
    43. 43. Capabilities: Royalty Coverage & Reporting<br />Complete licensing with ASCAP, BMI, SESAC, and SoundExchange<br />Full reporting on tracks played<br />DMCA compliance<br />Expert consultation on streaming music legalities<br />
    44. 44. Thank You<br />Louis Simmons<br />Sales Executive<br />+1 800 294 4777 x118<br /><br />