Leancamp Berlin – Lean UX Session

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This presentation was held at Leanca.mp Berlin on 27th of August. It was showcased our mashup process of Design Thinking and User Research we conduct at relevantive. UX research is far more than creating an usability without any usability issues. It is about creating awesome products that people love and business success.

Leancamp Berlin – Lean UX Session

  1. Lean UX at #leancamp Berlinrelevantive @leanca.mp | © 2012 relevantive AG 1
  2. leanca.mp Berlin 2012
  3. LeanLean UX Kick-offLean UX TestingLean UX ResultsWhat‘s in Lean UX
  4. The „lean“ approach is currently transforming the world of product development. We at relevantive developed a unique approach to conduct lean UX tests. Read more…relevantive @leanca.mp | © 2012 relevantive AG 4
  5. LEAN ≠ less … But lean doesn‘t mean less of anything, with one exception …relevantive @leanca.mp | © 2012 relevantive AG 5
  6. Budgetrelevantive @leanca.mp | © 2012 relevantive AG 6
  7. relevantive @leanca.mp | © 2012 relevantive AG 7
  8. LEAN ☠ Wasting … lean is the death of wasting …relevantive @leanca.mp | © 2012 relevantive AG 8
  9. Resources resources in project development processes that underly an uncertainty.relevantive @leanca.mp | © 2012 relevantive AG 9
  10. Money Time Talent Lean aims to prevent product development to spend Money, Time and Talents on the wrong goals. Goals that doesn‘t fulfill users and customers needs.relevantive @leanca.mp | © 2012 relevantive AG 10
  11. Validated UX decisions! Therefore it is necessary to validate your UX decisions before you kick-off development.relevantive @leanca.mp | © 2012 relevantive AG 11
  12. A? B?Otherwise you have to make decisions at high speeds that could be crucial for your success!
  13. Making decision shouldn‘t be a matter of luck or …relevantive @leanca.mp | © 2012 relevantive AG http://www.flickr.com/photos/37855887@N00/3526750763/ 13
  14. a_genius in your team that invents the future constantly orrelevantive @leanca.mp | © 2012 relevantive AG http://www.flickr.com/photos/37855887@N00/3526750763/ 14
  15. you trust on the power of engineering and perfectionismrelevantive @leanca.mp | © 2012 relevantive AG Image curtsey NASA 15
  16. that could still cause fatal failure.relevantive @leanca.mp | © 2012 relevantive AG Image curtsey NASA 16
  17. validated A val. B That‘s why you should validate your decisions before make a decision. Especially regarding your UX.relevantive @leanca.mp | © 2012 relevantive AG 17
  18. User Experience Researchrelevantive @leanca.mp | © 2012 relevantive AG 18
  19. Usability akahuman factorsrelevantive @leanca.mp | © 2012 relevantive AG 19
  20. USABILITY TESTING …long preparation …many tests …long analysis …detailed report …„academic“ Usability testing methodology is like a monolith that …relevantive @leanca.mp | © 2012 relevantive AG Image curtsey Odessey 2001 20
  21. BLACK BOX Result is great, in terms of usability BUT … Not necessarily a successfull product & business results in great usability, but that doesn‘t mean that the result is a stunning user experience and an economically successful product. There for we mashed up …relevantive @leanca.mp | © 2012 relevantive AG Image curtsey Odessey 2001 21
  22. LEAN & UX?relevantive @leanca.mp | © 2012 relevantive AG 22
  23. How to make qualitative user research ?relevantive @leanca.mp | © 2012 relevantive AG 23
  24. Audible Accessible Actionable We build on a core principle of Eric Ries‘ The Lean Startup. Results have to be audible, accessible and actionable to gain success.relevantive @leanca.mp | © 2012 relevantive AG 24
  25. UX Research & Results = What does that mean for UX research and how to achieve the 3A?relevantive @leanca.mp | © 2012 relevantive AG 25
  26. UX Lean Design Research UX Thinking The first step was to combine UX and Design Thinking methodologies and create a new methology.relevantive @leanca.mp | © 2012 relevantive AG 26
  27. User Design Research Lean Thinking UX Web Analytics The second step is to verify the results by conducting quantitative experiments.relevantive @leanca.mp | © 2012 relevantive AG 27
  28. LeanLean UX Kick-offLean UX TestingLean UX ResultsWhat‘s in Lean UX
  29. “Supposing is good, but finding out is better.“ Mark Twainrelevantive @leanca.mp | © 2012 relevantive AG 29
  30. Stakeholder User The_goal of all relevantive Lean UX Tests is to bring together the development team and the user.relevantive @leanca.mp | © 2012 relevantive AG 30
  31. It´s not only about getting data, it´s about empathy.relevantive @leanca.mp | © 2012 relevantive AG 31
  32. This_creates insights which can´t be provided by means of a study report. Even more important it triggers collaborative problem solving.relevantive @leanca.mp | © 2012 relevantive AG 32
  33. How do we generate data and empathy?relevantive @leanca.mp | © 2012 relevantive AG 33
  34. During the test sessions a team of stakeholders observes the tests. We use post-its to gather and visualize most accessible insights.relevantive @leanca.mp | © 2012 relevantive AG 34
  35. We gather data by asking the userrelevantive @leanca.mp | © 2012 relevantive AG 35
  36. After each test session we bring together all observations and discuss different perspectives. The goal in this step is to collaboratively go ahead with solutions on the issues found in the tests.relevantive @leanca.mp | © 2012 relevantive AG 36
  37. Design Thinking translates data into tangible issues & findings = Empathyrelevantive @leanca.mp | © 2012 relevantive AG 37
  38. LeanLean UX Kick-OffLean UX TestingLean UX ResultsWhat‘s in Lean UX
  39. “Nothing is more terriblethan activity without insight.“ Thomas Carlylerelevantive @leanca.mp | © 2012 relevantive AG 39
  40. Regular usability tests provide poor transfer of test results: a 2-hour timeslot to get a presentation of the findings and after that weeks of collecting and scheduling all resulting tickets for improvement.relevantive @leanca.mp | © 2012 relevantive AG 18 40
  41. It‘s not about starting a discussion, it‘s about starting implementation.relevantive @leanca.mp | © 2012 relevantive AG 41
  42. Ourgoal after finishing tests is not to start a discussion what to do with the issues found but to have clear tasks including an owner and a deadline to start improving the product immediately.relevantive @leanca.mp | © 2012 relevantive AG 42
  43. LeanLean UX Kick-OffLean UX TestingLean UX ResultsWhat‘s in Lean UX
  44. Money Time Talent After conducting many Lean UX test we proofed not only the success of the product but far more …relevantive @leanca.mp | © 2012 relevantive AG 44
  45. Smaller TicketsTest without codeEarly test of value propositionResult is a solution not a report relevantive @leanca.mp | © 2012 relevantive AG 45
  46. Total time: 5 instead of 20 days Time to result: 2h instead of 5 days 4 tests instead of 1 test per month Kick-off to testing 48hrelevantive @leanca.mp | © 2012 relevantive AG 46
  47. All sit in the same ship Focus on where the beef is No one gets blamed for failure Result is a solution not a reportrelevantive @leanca.mp | © 2012 relevantive AG 47
  48. Sebastian Fittko Angela Kreitenweis Anna Lässerfittko@relevantive.de kreitenweis@relevantive.de laesser@relevantive.detwitter @forstartups

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