Leancamp Berlin – Lean UX Session
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Leancamp Berlin – Lean UX Session

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This presentation was held at Leanca.mp Berlin on 27th of August. It was showcased our mashup process of Design Thinking and User Research we conduct at relevantive. UX research is far more than ...

This presentation was held at Leanca.mp Berlin on 27th of August. It was showcased our mashup process of Design Thinking and User Research we conduct at relevantive. UX research is far more than creating an usability without any usability issues. It is about creating awesome products that people love and business success.

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Leancamp Berlin – Lean UX Session Leancamp Berlin – Lean UX Session Presentation Transcript

  • Lean UX at #leancamp Berlinrelevantive @leanca.mp | © 2012 relevantive AG 1
  • leanca.mp Berlin 2012
  • LeanLean UX Kick-offLean UX TestingLean UX ResultsWhat‘s in Lean UX
  • The „lean“ approach is currently transforming the world of product development. We at relevantive developed a unique approach to conduct lean UX tests. Read more…relevantive @leanca.mp | © 2012 relevantive AG 4
  • LEAN ≠ less … But lean doesn‘t mean less of anything, with one exception …relevantive @leanca.mp | © 2012 relevantive AG 5
  • Budgetrelevantive @leanca.mp | © 2012 relevantive AG 6
  • relevantive @leanca.mp | © 2012 relevantive AG 7
  • LEAN ☠ Wasting … lean is the death of wasting …relevantive @leanca.mp | © 2012 relevantive AG 8
  • Resources resources in project development processes that underly an uncertainty.relevantive @leanca.mp | © 2012 relevantive AG 9
  • Money Time Talent Lean aims to prevent product development to spend Money, Time and Talents on the wrong goals. Goals that doesn‘t fulfill users and customers needs.relevantive @leanca.mp | © 2012 relevantive AG 10
  • Validated UX decisions! Therefore it is necessary to validate your UX decisions before you kick-off development.relevantive @leanca.mp | © 2012 relevantive AG 11
  • A? B?Otherwise you have to make decisions at high speeds that could be crucial for your success!
  • Making decision shouldn‘t be a matter of luck or …relevantive @leanca.mp | © 2012 relevantive AG http://www.flickr.com/photos/37855887@N00/3526750763/ 13
  • a_genius in your team that invents the future constantly orrelevantive @leanca.mp | © 2012 relevantive AG http://www.flickr.com/photos/37855887@N00/3526750763/ 14
  • you trust on the power of engineering and perfectionismrelevantive @leanca.mp | © 2012 relevantive AG Image curtsey NASA 15
  • that could still cause fatal failure.relevantive @leanca.mp | © 2012 relevantive AG Image curtsey NASA 16
  • validated A val. B That‘s why you should validate your decisions before make a decision. Especially regarding your UX.relevantive @leanca.mp | © 2012 relevantive AG 17
  • User Experience Researchrelevantive @leanca.mp | © 2012 relevantive AG 18
  • Usability akahuman factorsrelevantive @leanca.mp | © 2012 relevantive AG 19
  • USABILITY TESTING …long preparation …many tests …long analysis …detailed report …„academic“ Usability testing methodology is like a monolith that …relevantive @leanca.mp | © 2012 relevantive AG Image curtsey Odessey 2001 20
  • BLACK BOX Result is great, in terms of usability BUT … Not necessarily a successfull product & business results in great usability, but that doesn‘t mean that the result is a stunning user experience and an economically successful product. There for we mashed up …relevantive @leanca.mp | © 2012 relevantive AG Image curtsey Odessey 2001 21
  • LEAN & UX?relevantive @leanca.mp | © 2012 relevantive AG 22
  • How to make qualitative user research ?relevantive @leanca.mp | © 2012 relevantive AG 23
  • Audible Accessible Actionable We build on a core principle of Eric Ries‘ The Lean Startup. Results have to be audible, accessible and actionable to gain success.relevantive @leanca.mp | © 2012 relevantive AG 24
  • UX Research & Results = What does that mean for UX research and how to achieve the 3A?relevantive @leanca.mp | © 2012 relevantive AG 25
  • UX Lean Design Research UX Thinking The first step was to combine UX and Design Thinking methodologies and create a new methology.relevantive @leanca.mp | © 2012 relevantive AG 26
  • User Design Research Lean Thinking UX Web Analytics The second step is to verify the results by conducting quantitative experiments.relevantive @leanca.mp | © 2012 relevantive AG 27
  • LeanLean UX Kick-offLean UX TestingLean UX ResultsWhat‘s in Lean UX
  • “Supposing is good, but finding out is better.“ Mark Twainrelevantive @leanca.mp | © 2012 relevantive AG 29
  • Stakeholder User The_goal of all relevantive Lean UX Tests is to bring together the development team and the user.relevantive @leanca.mp | © 2012 relevantive AG 30
  • It´s not only about getting data, it´s about empathy.relevantive @leanca.mp | © 2012 relevantive AG 31
  • This_creates insights which can´t be provided by means of a study report. Even more important it triggers collaborative problem solving.relevantive @leanca.mp | © 2012 relevantive AG 32
  • How do we generate data and empathy?relevantive @leanca.mp | © 2012 relevantive AG 33
  • During the test sessions a team of stakeholders observes the tests. We use post-its to gather and visualize most accessible insights.relevantive @leanca.mp | © 2012 relevantive AG 34
  • We gather data by asking the userrelevantive @leanca.mp | © 2012 relevantive AG 35
  • After each test session we bring together all observations and discuss different perspectives. The goal in this step is to collaboratively go ahead with solutions on the issues found in the tests.relevantive @leanca.mp | © 2012 relevantive AG 36
  • Design Thinking translates data into tangible issues & findings = Empathyrelevantive @leanca.mp | © 2012 relevantive AG 37
  • LeanLean UX Kick-OffLean UX TestingLean UX ResultsWhat‘s in Lean UX
  • “Nothing is more terriblethan activity without insight.“ Thomas Carlylerelevantive @leanca.mp | © 2012 relevantive AG 39
  • Regular usability tests provide poor transfer of test results: a 2-hour timeslot to get a presentation of the findings and after that weeks of collecting and scheduling all resulting tickets for improvement.relevantive @leanca.mp | © 2012 relevantive AG 18 40
  • It‘s not about starting a discussion, it‘s about starting implementation.relevantive @leanca.mp | © 2012 relevantive AG 41
  • Ourgoal after finishing tests is not to start a discussion what to do with the issues found but to have clear tasks including an owner and a deadline to start improving the product immediately.relevantive @leanca.mp | © 2012 relevantive AG 42
  • LeanLean UX Kick-OffLean UX TestingLean UX ResultsWhat‘s in Lean UX
  • Money Time Talent After conducting many Lean UX test we proofed not only the success of the product but far more …relevantive @leanca.mp | © 2012 relevantive AG 44
  • Smaller TicketsTest without codeEarly test of value propositionResult is a solution not a report relevantive @leanca.mp | © 2012 relevantive AG 45
  • Total time: 5 instead of 20 days Time to result: 2h instead of 5 days 4 tests instead of 1 test per month Kick-off to testing 48hrelevantive @leanca.mp | © 2012 relevantive AG 46
  • All sit in the same ship Focus on where the beef is No one gets blamed for failure Result is a solution not a reportrelevantive @leanca.mp | © 2012 relevantive AG 47
  • Sebastian Fittko Angela Kreitenweis Anna Lässerfittko@relevantive.de kreitenweis@relevantive.de laesser@relevantive.detwitter @forstartups