SITA Lab
Innovation in the Air Transport Industry
Applications mobiles dernière génération
pour les passagers
Stephane Cheikh
Innovation Manager

Société Internationale des

Télécommunications en Aéronautique
 Network, hardware and software for
airports and airlines around the world
 4500 staff
 220 offices in the world
SITA Lab Overview | September 2008 | 3 ©SITA

SITA Lab…
Created in 2008

 Investigate emerging and disruptive
technologies
 “Project” driven and “Virtual”
 Focused on prototyping and testing
new technologies
 Another source of Innovation for SITA
SITA Lab Overview | September 2008 | 4 ©SITA

Passenger Mobility
Next generation smart phones

 Location based services
 Context awareness
SITA Lab Overview | September 2008 | 5 ©SITA

SILK ‐ Proof of Concept
Prototype an Android native and Web

(Browser) applications to:
– Get understanding of platform, speed, trade‐
offs between web and native
– Investigate UI aspects in relation to 2 use
cases
– Determine accessibility of remote data (SITA
data and web based data)
Use as platform to discuss with partners and

community
SITA Lab Overview | September 2008 | 6 ©SITA

SITA Travel Mobile Application
SITA Lab Overview | September 2008 | 7 ©SITA

Web SILK Demo (iPhone)
SITA Lab Overview | September 2008 | 8 ©SITA

SITA BoardingPass Barcode Reader
SITA Lab Overview | September 2008 | 9 ©SITA

SITA Bag Tracer
SITA Lab Overview | September 2008 | 10 ©SITA

SITA Bag Tracer
SITA Lab Overview | September 2008 | 11 ©SITA

SITA Bag Tracer
SITA Lab Overview | September 2008 | 12 ©SITA

Next
Develop and pilot an application for

communicating and interacting with
the traveler during a disruption
SITA Lab Overview | September 2008 | 13 ©SITA

Research
Engine for rules, events, states

Deployment scheme & Synchronization

Automated itinerary insertion

Contextualized advertising

Calendar integration

Operating System compatibility

Standards around mobile device usage

SITA Lab Overview | September 2008 | 14 ©SITA

Questions?
SITA Lab Overview | September 2008 | 15 ©SITA

Aperitif
SITA Lab Overview | September 2008 | 16 ©SITA