1
Marché, Technologie
Point sur l’évolution du Mobile
Laurent Fournier
CTO Europe
3
A new era: mobile drives growth and innovation in computing
Device shipments Semiconductor revenues
2012 2017
PCs Smartp...
4
Smartphones are changing consumer behavior
Result of immediacy, portability, and connectedness
70+%Can’t leave the home ...
5
29%
39%
49%
55%
62%
67%
2011 2012 2013 2014 2015 2016
Global Smartphone Adoption
SMARTPHONES FORECAST AS A % OF HANDSET ...
6
User consumption of mobile data continues to rise
~50x
More data traffic on
smartphone versus feature
phone in 2012
Up t...
7
~70%
CAGR
2017
North America
Europe
Japan/Korea
China/India
ROW
Latin America
Resulting in fast LTE adoption globally
20...
8
Regional Subscriber Wireless Penetration Rates
MULTIPLE CONNECTIONS PER SUBSCRIBER, LONG RUNWAY FOR GROWTH
*Penetration ...
9
Redefining computing The 1000x data challenge Digital 6th sense
Key industry trends driving innovation
10
LTE Advanced: carrier aggregation
Is meant to make best use of the
available spectrum
3GPP Release 10 feature
Enables h...
11
LTE broadcast Enabled Service Opportunities
Evolved Multimedia Broadcast Multicast Service
12
WiFi Enhancements for Connected Home
802.11ac: Up to 3x increase in throughput per stream
3x more in the future with MU...
13
Traffic selection
Service continuity
Future enhancements
Discovery & access
WiFi Offload
Seamless 3G/LTE/WiFi interwork...
14
New LTE device can utilize
extended Pico range
(LTE Rel-10)
Legacy LTE device can
only see Macro
(LTE Rel-8 and 9)
Time...
15
LTE direct is a “Native” LTE solution
Uses LTE Uplink Uses LTE Infrastructure Proposed to be part of
LTE Standard
Study...
16
Look inside and you’ll find a
Snapdragon processor at the heart
of the devices you love
Qualcomm Technologies, Incorporated. All Rights Reserved.
Processeurs
Qualcomm® Snapdragon™27 juin 2013
3Qualcomm Technologies, Incorporated. All Rights Reserved.
850+
Devices announced/launched,
including 200+ Qualcomm
refere...
4Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm® is a mobile native
We lead the industry we co-created...
5Qualcomm Technologies, Incorporated. All Rights Reserved.
Integration brings together diverse technologies into one desig...
6Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
The unique Qua...
7Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon pro...
8Qualcomm Technologies, Incorporated. All Rights Reserved.
Snapdragon Public Roadmap: 2013 and Beyond
In ProductionSegment...
9Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Broad support ...
10Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon 40...
11Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon 60...
12Qualcomm Technologies, Incorporated. All Rights Reserved.
Snapdragon 600
LG Optimus G Pro
• 1.7 GHz quad-core CPU
• Adre...
13Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Rich
entertai...
14Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon 80...
15Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon 80...
16Qualcomm Technologies, Incorporated. All Rights Reserved.
Snapdragon 800
Samsung Galaxy S4 LTE-ASony Xperia Z Ultra
17Qualcomm Technologies, Incorporated. All Rights Reserved.
Multimedia Performance
Leadership
KRAIT CPU
ADRENO GPU
HEXAGON...
18Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Drivers of hi...
19Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Data growth d...
20Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
1080p 30fps
1...
21Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Data growth d...
22Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Data growth d...
23Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Working with ...
24Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Snapdragon Au...
25Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Graphics - Wh...
26Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Adreno GPU pe...
27Qualcomm Technologies, Incorporated. All Rights Reserved.
Qualcomm Technologies, Inc. All Rights Reserved.
Adreno: immer...
28Qualcomm Technologies, Incorporated. All Rights Reserved.
Look inside and you’ll find a
Snapdragon processor at the hear...
2Qualcomm Technologies, Incorporated. All Rights Reserved.
Safe harbor
In addition to the historical information contained...
29Qualcomm Technologies, Incorporated. All Rights Reserved.
For more information, visit us at:
www.qualcomm.com & www.qual...
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Point sur l’évolution du Mobile By Qualcomm

  1. 1. 1 Marché, Technologie Point sur l’évolution du Mobile Laurent Fournier CTO Europe
  2. 2. 3 A new era: mobile drives growth and innovation in computing Device shipments Semiconductor revenues 2012 2017 PCs Smartphones + Tablets ~6X >2X PCs Mobile devices $68B $90B $51B $56B 2012 2016 Source: Smartphones units: Gartner, Mar-13; Tablet units: Avg of Gartner, Mar-13 & SA, Apr-13; PC units (desktop + portable): Avg of Gartner, Mar-13 & IDC, Feb13; Semiconductor revenue: Gartner, Dec. ’12; Mobile devices include mobile phones and tablets.
  3. 3. 4 Smartphones are changing consumer behavior Result of immediacy, portability, and connectedness 70+%Can’t leave the home without it ~80%Play games on their phones ~90%Use their phones to search and shop ~80%Use phones to navigate ~60%Access their Facebook site via mobile phone 1BAccess social networks via mobile ~1/3Watch movies on their device ~80%Take pictures with mobile device instead of traditional camera Sources: Facebook, Jan. ’13; SA, Apr.’12; 2012 Snapdragon Consumer Survey; TIME Mobility Poll, in cooperation with QUALCOMM, Aug. ’12
  4. 4. 5 29% 39% 49% 55% 62% 67% 2011 2012 2013 2014 2015 2016 Global Smartphone Adoption SMARTPHONES FORECAST AS A % OF HANDSET SHIPMENTS (ALL TECHNOLOGIES) Source: Average of Gartner, Oct. ‘12; Strategy Analytics, Aug. ‘12
  5. 5. 6 User consumption of mobile data continues to rise ~50x More data traffic on smartphone versus feature phone in 2012 Up to 2.3x More data usage from LTE subscribers versus 3G 250x* Wireless data traffic growth over last 5 years 1000x Data traffic growth from 2010 to 2020 Smartphone usage LTE users consume more Mobile operators under pressure Total traffic growth *AT&T Source: Cisco, Feb. ’13; Mobidia, Jan’12; AT&T Dec ’11
  6. 6. 7 ~70% CAGR 2017 North America Europe Japan/Korea China/India ROW Latin America Resulting in fast LTE adoption globally 2012 1,000 800 600 400 200 100 LTEconnection(inmillions) Source: Wireless Intelligence, Apr. ’13
  7. 7. 8 Regional Subscriber Wireless Penetration Rates MULTIPLE CONNECTIONS PER SUBSCRIBER, LONG RUNWAY FOR GROWTH *Penetration rate is measured by connections/population Source: Wireless Intelligence, Nov. ’12 121% 138% 62% 101% CY11 CY16 Total Penetration 3G/4G Penetration PenetrationRate*(%) 78% 106% 14% 43% CY11 CY16 Total Penetration 3G/4G Penetration DEVELOPED REGIONS (North America, Europe, Japan, Korea) EMERGING REGIONS (Latin America, MEA, China, India, ROW)
  8. 8. 9 Redefining computing The 1000x data challenge Digital 6th sense Key industry trends driving innovation
  9. 9. 10 LTE Advanced: carrier aggregation Is meant to make best use of the available spectrum 3GPP Release 10 feature Enables higher peak, average user rates Combines fragmented LTE spectrum 150 Mbps data rates w/o contiguous 20 MHz Chipset examples Downlink (Interband) 10 MHz + 10 MHz Uplink 10 MHz Aggregated Data Pipe Band X DL LTE Carrier DL LTE Carrier UL LTE Carrier Band X Band Y Snapdragon 800 MDM 9x25
  10. 10. 11 LTE broadcast Enabled Service Opportunities Evolved Multimedia Broadcast Multicast Service
  11. 11. 12 WiFi Enhancements for Connected Home 802.11ac: Up to 3x increase in throughput per stream 3x more in the future with MU-MIMO 160 MHz 11ac 80 MHz 11 ac 40 MHz 11n/ac Wider Bandwidth Up to 80 or 160 MHz per channel Less crowded 5GHz band Higher order modulation (256 QAM) Dynamic Bandwidth Management Improved interference detection and avoidance Bandwidth allocation based on interference Multi User MIMO 3x throughput now* 3x more aggregate throughput with MU-MIMO** Lower latency Higher data rates at all ranges * As compared to 802.11.n; **When compared to 3-stream 11ac SU-MIMO, considering only single stream mobile devices; 802.11ac standard supports up to 8-stream MIMO Serves up to 4 devices simultaneously
  12. 12. 13 Traffic selection Service continuity Future enhancements Discovery & access WiFi Offload Seamless 3G/LTE/WiFi interworking is evolving signaling E.g. - Best effort E.g. - QoS Per flow selection Combining data Even tighter integration 3GPP Rel 11 and beyond Service continuity & seamless transition Adherence to operator policies (ANDSF) Passpoint / Hotspot 2.0 + some features from ANDSF Notes: 1) ANDSF - Access Network Discovery and Selection Function defined in 3GPP : 2) The evolution shown here represents the trend in commercialization. 3GPP supports Service continuity in Rel 8 and Traffic selection in Rel. 10 signaling Data signaling
  13. 13. 14 New LTE device can utilize extended Pico range (LTE Rel-10) Legacy LTE device can only see Macro (LTE Rel-8 and 9) Time-Domain Resources 1Adding overhead channels such as synch, broadcast and common reference signal to ‘blank subframes’ to support legacy devices 2Device interference cancellation cancels overhead channels such as such as synch, broadcast and common reference signal(CRS) to enable full range expansion. Example with no pico reserved subframes Macro Downlink Pico Downlink Support for legacy LTE devices1 Continue to transmit overhead channels in ‘almost blank’ frames Range expansion for new LTE devices Subframes not used by macro reduces interference Subframes reserved for macro Small Cell (Pico) Large Cell (Macro) What’s next in small cells? LTE Advanced HetNet Features Expand Range of Small Cells
  14. 14. 15 LTE direct is a “Native” LTE solution Uses LTE Uplink Uses LTE Infrastructure Proposed to be part of LTE Standard Study item in Rel. 12 LTE Direct LTE LTE LTE DL UL or TDD Timing, Configuration Authentication Communication Discovery  LTE network used for configuration and authentication  Communication can be either through network or direct device to device  For discovery and optionally also for communication Communication
  15. 15. 16 Look inside and you’ll find a Snapdragon processor at the heart of the devices you love
  16. 16. Qualcomm Technologies, Incorporated. All Rights Reserved. Processeurs Qualcomm® Snapdragon™27 juin 2013
  17. 17. 3Qualcomm Technologies, Incorporated. All Rights Reserved. 850+ Devices announced/launched, including 200+ Qualcomm reference design At the heart of the devices you love 85+ Device customers, including 40+ Qualcomm reference design Qualcomm Snapdragon is a product of Qualcomm Technologies Inc. Source: Qualcomm Technologies Inc. data
  18. 18. 4Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm® is a mobile native We lead the industry we co-created after decades of investment and experience 3G/4G/LTE AP GPU DSP RF #1 Sources: Mobile AP Unit Shipment - Strategy Analytics; GPU Shipment - Jon Peddi Research; DSP shipment - Forward Concepts; 3G/4G/LTE - Strategy Analytics; RF iSuppli, Q1’12
  19. 19. 5Qualcomm Technologies, Incorporated. All Rights Reserved. Integration brings together diverse technologies into one design Location Multimedia Power Optimization/Management RF DSP CPU GPU Modems/Multimode Software/HLOS Memory Connectivity
  20. 20. 6Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. The unique Qualcomm advantage Hiding the complexity underneath the most seamless mobile connectivity 22 33 27 35 36 37 38 39 40 41 42 4312 83 45 6 9 28 34 7 10 11 12 13 14 17 4418 19 20 21 23 24 25 26Radio Frequency Bands GERAN CDMA 1x UMTS TD-SCDMA LTE TDD/FDDEV-DO LTE 2G/3G System selection Blind redirection Redirection w/ measurements Reselection PS handover CS fallback CSFB w/ SI tunneling Single radio VCC Handover techniques (Multiple can apply in each case) Handover combinations (Hypothetical examples) Connectivity WIFI BT GPS
  21. 21. 7Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon processors: a solution for every tier Snapdragon 800 Premium mobile computing devices including: tablets, smartphones, and Smart TVs. Snapdragon 600 Mid-high tier smartphones and tablets. Snapdragon 400 High volume smartphones and tablets. Snapdragon 200 Entry level smartphones and tablets.
  22. 22. 8Qualcomm Technologies, Incorporated. All Rights Reserved. Snapdragon Public Roadmap: 2013 and Beyond In ProductionSegment Snapdragon 600 800 8974 Snapdragon 400 Snapdragon 200 Snapdragon 800 Beginning of 2013 Sampling 800 8274 800 8074 800 8674 600 8064T 400 8930 400 8230 400 8630 400 8930AB 400 8230AB 400 8030AB 400 8630AB 200 8225Q 200 8625Q 400 8226 400 8626 42 400 8926 200 8112 200 8110 200 8612 200 8610 200 8212 200 8210 End of 2013
  23. 23. 9Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Broad support for high level operating systems Mainline software support Snapdragon 800 Snapdragon 600 Snapdragon 400 Snapdragon 200 Source: Qualcomm data. Windows and the Windows logo are trademarks of the Microsoft group of companies.
  24. 24. 10Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon 400 / 200 Superior performance for high volume smartphones and tablets Designed to deliver the performance, features, connectivity and battery life that consumers expect from high volume smartphones and tablets − Options for Krait and ARM CPU architectures for high value − High-performance Adreno GPU for exceptional graphics − Hexagon DSP for ultra-low power applications − Dedicated multimedia subsystem for rich media and longer battery life Snapdragon 400 Snapdragon 200 Designed to deliver a value-oriented balance of performance, 3G connectivity, and great battery life for entry level smartphones − Highly-customized and power-efficient CPU architectures − High-performance Adreno GPU for advanced graphics − DSP for ultra-low power applications − Dedicated multimedia subsystem for rich media and longer battery life June 2013 NEW Snapdragon 200 8x10 & 8x12 • Cortex A7 CPU • 28nm process technology • LPDDR2 memory • HSPA+ & TD-SCDMA • Adreno 302 GPU • 8 Megapixel rear-facing camera and up to a 5 Megapixel front- facing one • Dual SIM • Izat Location functionality • Qualcomm Quick Charge 1.0 • Anticipated sampling in late 2013
  25. 25. 11Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon 600 Designed to deliver superior components and integration − Advanced Krait 300 CPU architecture in quad core configuration − High-performance Adreno GPU for console quality 3D graphics − Multithreaded Hexagon DSP for ultra-low power applications − Dedicated multimedia subsystem for rich media and longer battery life − Broad sensor support for advanced application enablement − Multilayered security for content and platform protection Designed to deliver high end productivity and multimedia experiences − Capture, playback and display 1080p HD video − Take high-resolution, 3D photos with 21 Megapixel stereoscopic camera support − Play high-end multiplayer 3D online games in real time − Bring home theater quality audio with you wherever you go with audio support − Enjoy your photos, videos and games on large, high-resolution display devices (up to 2048x1536) and even on 1080p external displays High performance mobile computing for smartphones and tablets
  26. 26. 12Qualcomm Technologies, Incorporated. All Rights Reserved. Snapdragon 600 LG Optimus G Pro • 1.7 GHz quad-core CPU • Adreno 320 GPU • 2 GB RAM • 13 MP Camera • 1080p HD Video Samsung Galaxy S4 • 1.9 GHz quad-core CPU • Adreno 320 GPU • 2 GB RAM • 13 MP Camera • 1080p HD Video HTC One • 1.7 GHz quad-core CPU • Adreno 320 GPU • 2 GB RAM • 13 MP Camera • 1080p HD Video
  27. 27. 13Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Rich entertainment experiences Seamlessly always on, always connected Snapdragon 800 Raising the bar on performance Increased battery life Faster web browsing Stunning graphics & gaming experiences Exceptional real time navigation
  28. 28. 14Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon 800 A leap forward in performance and power KRAIT CPU ADRENO GPU HEXAGON DSP CAMERA DISPLAY/LCD NAVIGATION CONNECTIVITY 4G LTE, WiFi, USB, BT and FM MULTIMEDIA Audio, video, and gestures Ultra HD capture and playback DTS-HD and Dolby digital plus audio Expanded gestures 55MP with dual ISP Supports 2560x2048 display Miracast 1080p HD support Izat GNSS with support for three GPS constellations Quad Core up to 2.3 GHz Open programmable core Integrated LTE3, 801.11AC3, USB 3.0 & BT 4.0 50% performance improvement* * Over its predecessor, Adreno 320
  29. 29. 15Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon 800 Designed to deliver faster apps and visually stunning mobile gaming and graphics − Upgraded quad core Krait 400 CPU @ 2.3 GHz per core in 28nm HPm − Low power optimizations − Asynchronous SMP architecture eliminates need for specialized CPU cores − New Adreno 330 GPU delivers up to a 50 percent performance graphics increase − 2x32bit LP-DDR3 at 800MHz offering enhanced memory bandwidth − New Hexagon QDSP6 delivers floating point support, dynamic multithreading Designed to deliver seamless connected computing − Optional integrated connectivity − Integrated 4G LTE Category 4 modem featuring user data rates of up to 150 Mbps − 4G LTE Advanced Carrier Aggregation feature to maximize radio frequency bandwidth − World multimode and multi-band support using wafer level package (WTR1605) − Broad connectivity support with integrated Wi-Fi 802.11ac, USB 3.0, Bluetooth and FM − New IZAT location technology combines multiple tracking systems into a single high performance, highly accurate navigation platform Designed to take mobile entertainment to a whole new level − Capture, playback and display in UltraHD video (with four times 1080 pixel density) − Dual Image Signal Processors (ISP) for Snapdragon Camera support simultaneous camera/video, ultra-fast 640Megapixel/second capture speeds and computational camera − HD multichannel audio with DTS-HD and Dolby Digital Plus for enhanced audio − Higher display resolutions (up to 2560x2048) and Miracast 1080p HD support
  30. 30. 16Qualcomm Technologies, Incorporated. All Rights Reserved. Snapdragon 800 Samsung Galaxy S4 LTE-ASony Xperia Z Ultra
  31. 31. 17Qualcomm Technologies, Incorporated. All Rights Reserved. Multimedia Performance Leadership KRAIT CPU ADRENO GPU HEXAGON DSP ISP (Camera) DISPLAY/LCD NAVIGATION CONNECTIVITY 4G LTE, WiFi, USB, BT and FM NAVIGATION DISPLAY/LCD ISP (Camera) ADRENO GPU KRAIT CPU ADRENO GPU MULTIMEDIA Audio, video, and gestures SENSORS ISPs DISPLAY/LCD IZat NAVIGATION SENSORS MULTIMEDIA Audio, video, and gestures CONNECTIVITY 4G LTE, WiFi, USB, BT and FM KRAIT CPUs ADRENO GPU HEXAGON DSP
  32. 32. 18Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Drivers of high resolution displays & video Driving beyond “Retina” displays qVGA hVGA WVGA DVGA HD FHD ‘05 ‘07 ’08-’09 ’10 ‘11 ’12-’13 ‘14 130~180 ppi 180~310 ppi 326 ppi 329 ppi 132ppi 498ppi 244ppi 450~520 ppi
  33. 33. 19Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace QCIF 15fps 176x144 1990 *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  34. 34. 20Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. 1080p 30fps 1980x1020 160x ↑ Data growth driven by video resolution Growing at a rapid pace 1990 2000 2000 *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  35. 35. 21Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace 1990 2000 2013 4K 60fps 3840x2160 8x  ↑ *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  36. 36. 22Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace 1990 2000 2013 2015 8K 120fps 7680x4320 With 4K and 8K video, data will increase by 64x in next 10 years *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  37. 37. 23Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Working with the leaders in HD sound DTS • High Definition Sound with DTS DTS Digital Surround (Core Audio) / DTS Express / DTS-HD Master Audio • Immersive Music with DTS Studio Sound Experience deeper bass, clearer vocals and a widening sound field • On the Go Theater Experience with DTS Headphone 7.1 virtual surround sound Dolby • Sound that puts the story first with Dolby Digital Plus (DS1) Dolby Digital 5.1 / Dolby Digital Plus 7.1 • Enhanced mobile audio post-processing Maximizing audio volume without distortion / Making dialogue clear and intelligible / Leveling volume differences / Virtual surround effect over headphones and internal speakers
  38. 38. 24Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon Audio FX Improving the HD Sound Experience for Consumers Replaces stock Android Audio FX and extends functionality API compatible and transparent to all applications Virtualizer expands the sound, so that it sounds like it’s coming from outside your head, rather than inside. Bass Boost extends functionality with support for handset speaker DSP-offload for improved low power 5.1 audio record, to capture sound moving around the phone − Not just left-to-right, but also front-to-back and around the camera Use advanced array processing algorithm to produce surround effect − Takes 4 channel inputs to acquire directional channels for 5.1 surround sound FluencePRO Surround sound recording Full HD camcorder experience with 5.1 audio
  39. 39. 25Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Graphics - What is Adreno?  Adreno is  the  name  of  Qualcomm’s  integrated  GPU  for  Snapdragon  Adreno hardware and software is designed and integrated by Qualcomm  Purpose-built for mobile APIs and mobile design constraints  Newest version in production is the Adreno 320 for Snapdragon 600, with Adreno 330 now sampling in Snapdragon 800  Architectural features include Unified Shader Architecture, early Z reject, deferred rendering architecture, Flexrender technology  Adreno GPU development and optimization tools, the Adreno Profiler and Adreno SDK, help create realistic 3D gaming and immersive UIs in less time and at less cost Power efficiency, performance and more – perfect for making great games
  40. 40. 26Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Adreno GPU performance What a GPU does: Computes and display images and animations comprised of pixels, polygons, lights sources, and much more Used extensively for games and other visually-intensive applications 1 2.5 5 8 23 29 43.5 0 5 10 15 20 25 30 35 40 45 50 Snapdragon S1 (Adreno 200) Snapdragon S2 (Adreno 205) Snapdragon S3 (Adreno 220) Snapdragon S4 (Adreno 225) Snapdragon S4- Pro (Adreno 320) Snapdragon 600 (Adreno 320) Snapdragon 800 (Adreno 330) Column2 2010 2011 2012 2013 Up to 1.5x graphics performance over Adreno 320
  41. 41. 27Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Adreno: immersive visual experiences Redefining mobile graphics More advanced lighting effects More detailed textures for improved visual realism Adreno 3xx Adreno 2xx Support for larger displays and higher resolutions More complex scenes at high frame rate
  42. 42. 28Qualcomm Technologies, Incorporated. All Rights Reserved. Look inside and you’ll find a Snapdragon processor at the heart of the devices you love
  43. 43. 2Qualcomm Technologies, Incorporated. All Rights Reserved. Safe harbor In addition to the historical information contained herein, this presentation contains forward-looking statements that are inherently subject to risks and uncertainties, including but not limited to statements regarding our industry, technology, geographic and product trends, opportunities and forecasts, and our positioning and ability to capitalize on those trends and opportunities; our growth initiatives and business strategies; growth in 3G, 3G/4G, mobile data traffic, content to the home, small cells, and shipments/sales of mobile computing devices including smartphones and tablets; our product roadmap, devices which may contain our products, and future products, solutions, technologies, innovations, features and functionality; and our investment in research and development. Forward-looking statements are generally identified by words such as “estimates,” “guidance” and similar expressions. Actual results may differ materially from those referred to in the forward-looking statements due to a number of important factors, including but not limited to risks associated with the commercial deployment of our technologies and our customers’ and licensees’ sales of equipment, products and services based on these technologies; competition; our dependence on a small number of customers and licensees; attacks on our licensing business model; our dependence on third- party suppliers; the enforcement and protection of our intellectual property rights; claims by third parties that we infringe their intellectual property; global economic conditions that impact the communications industry and the potential impact on demand for our products and our customers’ and licensees’ products; our stock price and earnings volatility; strategic transactions and investments; foreign currency fluctuations; and failures, defects or errors in our products and services or in the products of our customers and licensees. These and other risks are set forth in our most recent Form 10-K and Form 10-Q filed with the SEC, copies of which are available on our website at www.qualcomm.com. We undertake no obligation to update any forward-looking statements.
  44. 44. 29Qualcomm Technologies, Incorporated. All Rights Reserved. For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog © 2013 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Trademarks of Qualcomm Incorporated are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. QUALCOMM Technologies, Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714 Thank you Follow us on:

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