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HTML5why we talk about itwhat we do about itPierre CombellesOrange
just to be sure: what is it ?         HTML5 : HTML +…                     a flash-like experience - and                   ...
no doubt: its coming       html5 handsets worldwide (millions)                        Orange html5-compatible handsets    ...
great expectations   web     open      rich mobile/all screens
great expectations             customers                  operators                 choice                 quality        ...
expectations versus reality: what is the gap ?a bit of SWOT analysis           industry traction                          ...
focus: discovery, recommendation, distributiondiscovery enhanced by rich tags :description, category, ratings, recommendat...
key success factors•   broad reach & audience potential•   effective discovery & distribution•   engaging & frictionless e...
meeting expectations…raising awareness, learning with the ecosystem        awareness         learn…                    pro...
meeting expectations…delivering on the promise          make HTML5 usable                       enhance web apps value    ...
Orange  APIs
Orange selectioncustomers : build trust through relevancedevelopers : reach / monetisation rate trade-off                 ...
Orange WebStorehttp://lewebstore.orange.frhttp://lewebstore orange fr                              < 250 services/webapps ...
conclusion : a necessarily open approachwith browser & device vendors but also…                      vendors,    also   co...
Thank you !
Buongiorno, the web app companyOrange Partner Day – June 11th 2012 - Paris
Company Profile                                                                                            2Created in 199...
The web apps opportunity                                                                                          3 In th...
B! web apps portfolio, some examples                                                                     4 Gamifive:     ...
KEY SUCCESS FACTORS                                                                                    5 Transparent acqu...
Thank you for your attention!    ludovic.desgarets@buongiorno.com
Orange initiatives around HTML5Orange Labs / ASC Devices - Mobile BrowsingJune 2012Olivier CASSINATContact: olivier.cassin...
Content       What we do       Fragmentation analysis       Advanced use cases       Overall conclusions Orange Labs - Mob...
What we do        France Telecom Group confidential
What we do       We study new technologies              State of art, detection of the potential       We work with produc...
Fragmentation analysis   g              y         France Telecom Group confidential
Overview       650+ device models       24 brands / manufacturers (biggest maker: Nokia [all] / Samsung [Highest Touch])  ...
Browsers (browsing technologies support)                                       Data based on the 650+ device models studie...
Browsers (HTML5 support) [cont.] Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012   France Tele...
Advanced use cases        France Telecom Group confidential
Components       Consequences of the fragmentation              Carousel :                     Highest touch version      ...
Overall conclusions         France Telecom Group confidential
Overall conclusions       Smartphones fragmentation is obvious when looking at the number and diversity of Operating Syste...
thank you      y            France Telecom Group confidential
THE WEB IS THE PLATFORM                    Anthony Ricaud,               anthony@mozilla.com                          @rik...
MOZILLA IS A FOUNDATION
MOZILLA IS A FOUNDATION- Everything we do is open
MOZILLA IS A FOUNDATION- Everything we do is open- Open source, open discussions, open meetings
MOZILLA IS A FOUNDATION- Everything we do is open- Open source, open discussions, open meetings- We answer to the manifesto
PROMOTE CHOICE, INNOVATION   AND OPPORTUNITIES ON         INTERNET
A BIT OF HISTORY
A BIT OF HISTORY - 2004: IE has 95% marketshare
A BIT OF HISTORY - 2004: IE has 95% marketshare - Nov 9, 2004: Firefox 1.0 release
A BIT OF HISTORY - 2004: IE has 95% marketshare - Nov 9, 2004: Firefox 1.0 release - June 29, 2007: iPhone release
THE ECOSYSTEM EFFECT
THE ECOSYSTEM EFFECT- Most of the apps are created for iOS or  Android
THE ECOSYSTEM EFFECT- Most of the apps are created for iOS or  Android  - Developers only know one technology set
THE ECOSYSTEM EFFECT- Most of the apps are created for iOS or  Android  - Developers only know one technology set- New pla...
THE ECOSYSTEM EFFECT- Most of the apps are created for iOS or  Android  - Developers only know one technology set- New pla...
THE WEB IS THE PLATFORM
THE WEB IS THE PLATFORM- Facebook, GMail, Twitter, Balsamiq, 280 slides
THE WEB IS THE PLATFORM- Facebook, GMail, Twitter, Balsamiq, 280 slides- As efficient as native apps
THE WEB IS THE PLATFORM- Facebook, GMail, Twitter, Balsamiq, 280 slides- As efficient as native apps- Works on every device
UNLOCKING THE WEB
UNLOCKING THE WEB1. Same capabilities as native apps
UNLOCKING THE WEB1. Same capabilities as native apps2. Out of the browser
UNLOCKING THE WEB1. Same capabilities as native apps2. Out of the browser3. Distribution system
WEB APIS
Vector               graphicsTransitions                      Offline        Ajax                 WebGLVideo               ...
Vector               graphicsTransitionsHTML5                      Offline        Ajax                 WebGLVideo          ...
Bluetooth  Battery                            Vector         Camera                           graphics            Transiti...
WebAPIS  Battery                              Bluetooth                            Vector         Camera                  ...
Bluetooth  Battery                            Vector         Camera                           graphics            Transiti...
FIREFOX MOBILE FOR ANDROID
FIREFOX MOBILE FOR ANDROID- Faster, faster, faster
FIREFOX MOBILE FOR ANDROID- Faster, faster, faster- Desktop-like: Awesome Screen, add-ons
FIREFOX MOBILE FOR ANDROID- Faster, faster, faster- Desktop-like: Awesome Screen, add-ons- Sync with desktop
FIREFOX MOBILE FOR ANDROID- Faster, faster, faster- Desktop-like: Awesome Screen, add-ons- Sync with desktop- In Beta, rel...
DEMO
APPS
APPS
APPS- Integrated in the OS
APPS- Integrated in the OS- Distribute on your terms
MANIFEST{    "version": "1.0",    "name": "AwesomeNewspaper",    "description": "Exciting news        delivered to you",  ...
DEMO
MARKETPLACE
MOZILLA MARKETPLACE
MOZILLA MARKETPLACE- One distribution system
MOZILLA MARKETPLACE- One distribution system  - Others could run their own
MOZILLA MARKETPLACE- One distribution system  - Others could run their own- Free and paid apps
MOZILLA MARKETPLACE- One distribution system  - Others could run their own- Free and paid apps- Reaches half a billion users
DEMO
ONE MORE THING
- Android is not enough
- Android is not enough- Many markets don’t have smartphones yet
- Android is not enough- Many markets don’t have smartphones yet- Open Web Apps are powerful
- Android is not enough- Many markets don’t have smartphones yet- Open Web Apps are powerful
- Android is not enough- Many markets don’t have smartphones yet- Open Web Apps are powerful- So…
BOOT TO GECKO
WHAT IT IS?
WHAT IT IS? - Everything is a web app
WHAT IT IS? - Everything is a web app - Linux Kernel + Gecko
WHAT IT IS? - Everything is a web app - Linux Kernel + Gecko - First partners: Telefonica and Qualcomm
DEMO
THAT’S ALL FOLKS - https://wiki.mozilla.org/WebAPI - https://wiki.mozilla.org/Apps - https://marketplace.mozilla.org - htt...
An introduction to Tizen
      Tizen - the new HTML5 platform"                                               Vincent Bonne...
Legal Notices and DisclaimersINFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPR...
agenda    1.    collaboration – (including this presentation) - Mark    2.    current environment and smart phone review -...
environment and smartphone reviewJacques – IntelVincent - Samsung
2011 in ReviewA Glimpse into the Market Environment                      Microsoft-Nokia pact signed                      ...
Industry Development Environment TrendsThe Shift to HTML5 Recent Headlines                                                ...
A Quick Overview of Key Web TechnologiesHTML5, JavaScript, CSS3 are threeindependent but complementary technologies•    “H...
Smartphone+OS+Global+M/S+(‘12.1Q)                          Android;                           56.1%                       ...
Smartphone+OS+Global+M/S60.0%50.0%40.0%30.0%20.0%                               2011. 1Q                                  ...
Smartphone+OS+Global+M/S+(‘12.1Q)                                 Android;                                  56.1%         ...
open v’s closed platformsVincent - Samsung
Open%source%code%                                                 Mul6;vendorsGoogle%/%Android%Linux%Founda6on%/%*Tizen%  ...
Closed%source%plaKorm%;%iOS                SW#            Device                Plaorm                   iOS+             ...
Closed%source%plaKorm%–%Windows%Phone              SW#            Device              Plaorm                              ...
Open%source%plaKorm%;%Android              SW#            Device              Plaorm                              MulGE   ...
Open%source%plaKorm%;%Tizen                SW#             Device                Plaorm   Vendors                         ...
Tizen introduction
why Tizen? – an operator perspective     diversity        –  promotes innovation and customer choice        –  grow your ...
Tizen Association Members
Governance INTEL CONFIDENTIAL |   Tizen is a trademark of the Linux Foundation
what is Tizen?Jacques – Intel
What is Tizen™Builds Upon LiMo & MeeGo to Create a Better Solution   Tizen combines the communities and      the best tech...
Tizen™ Vision   Delight consumers and enableecosystem partner differentiation with a cross-device, cross-architecture, ope...
Tizen™ Overview HTML5                           Truly Open                                Innovation and               Ind...
what is Tizen?what you get and HTML5Vincent – SamsungJacques - Intel
Tizen%open%source•  Tizen 1.0 Larkspur releases full source code with Web APIs/SDK in   April, 2012•  Scope of open source...
HTML5%compa6bility HTML5TEST.COM%  (Total%Score:%500)                       <Source:)h+p://html5test.com/results/mobile.h...
Tizen™ Web App Environment•  One Web API across all Tizen profiles, ensuring application portability.•  Web API relies on ...
Developer Benefits of HTML5HTML5 is the Primary Development Environment for Tizen™ Apps•  Widely adopted technology•  Easi...
what is Tizen?HTML5 featuresVincent - Samsung
HTML5%featuresWebRTC+(Web+RealETime+CommunicaGon)% –  Provides%video%conferencing%feature%base%on%the%P2P% –  Core%feature...
HTML5%featuresHTML5+Video+<track>+ –  Suppor6ng%sub6tle,%cap6on,%extra%Device+APIs+ –  Vibra6on%API%    •  As%a%no6fica6on%...
HTML5%featuresFile+APIs+(File+Reader,+Writer,+Directories+and+System)+    <%File%drag%and%drop%in%mail%web%app%>          ...
Tizen%Developer%EventsTizen+Developer+Days+in+the+U.S.•  Date : May 5~9, 2012•  Venue : Hyatt Recency, San Francisco  Keyn...
Key messagesMark - Orange
key messages     1.    the industry needs diversity     2.    Tizen is an open source platform     3.    supported by majo...
Web%sites%for%Tizen   Overall information of Tizen platform    •  http://www.tizen.org   Source code of Tizen platform  ...
Thank you!
Mobile HTML5beyond the magic rainbow Y. Ch i t l i Y Christol, jjuin 2012
2
Android – from 2.2iOS – from 4.0WP – WP7.5 / WP8            5     8     /Other mobile platformB2G, Tizenrest              ...
Let’s open the bear                                               p                                                       ...
An Orange TV webapp                      5
Standards                                http://www.telegraph.co.uk/technology/                                facebook/92...
Multi publicationMulti-publication     www.winktoolkit.org                           7
Questions ?              8
thank you h k
Orange Partner HTML5 Day
Orange Partner HTML5 Day
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Orange Partner HTML5 Day

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Orange Partner HTML5 Day
: un évent sur la découverte du HTML5 et son potentiel pour ouvrir un nouveau monde de possibilités...

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Transcript of "Orange Partner HTML5 Day"

  1. 1. HTML5why we talk about itwhat we do about itPierre CombellesOrange
  2. 2. just to be sure: what is it ? HTML5 : HTML +… a flash-like experience - and more - in all browsers new elements – esp. video more APIs for more features rich UI drag & drop, edition, enhanced rendering ... CSS3 media richer look & formatting description audio/video, 3D, graphics offline javascript storage, web app cache g include code in pages & run locally connectivity web socket (bi-directional) push browser implementation other features geolocation and more to come buzz "the browser becomes the new (multiscreen) (web) app platform" "contents become apps"
  3. 3. no doubt: its coming html5 handsets worldwide (millions) Orange html5-compatible handsets cumulated purchase (millions) source ATT2500 12,0002000 10,000 8,0001500 6,0001000 4,000500 2,000 0 0,000 2010 2011 2012 2013 2014 2015 2016 2010 2011 2012 (May) 85% of all smartphones 17% of Orange handsets have will have HTML5 browsers HTML5 browsers by 2016 [AT&T, Feb 2012] HTML5 roll-out strategy … teaser …. ll t t t t 15% of apps launched this .. Web apps year will be HTML5 apps, Distribution Hybrid already [IDC, 2012] 3d party apps apps…
  4. 4. great expectations web open rich mobile/all screens
  5. 5. great expectations customers operators choice quality same expectations as clarity & trust developers for our own services ! relevance use the browser to developers improve customer experience & contact development rich functional set bring the best of the web environment mobile web to our easier Xplatform devpt customers by attracting shorter TTM / Lower TCO developers monetisation (billing) gotomarket APIs open ecosystem recommendation plurality of channels customer visibility monetisation
  6. 6. expectations versus reality: what is the gap ?a bit of SWOT analysis industry traction an alternative ecosystem to current tunity ngth "web goes mobile" enabler closed silosstren opport enhanced user experience more open distribution and cross-platform portability monetisation models still young fragmentation eakness not as rich as native apps creation of new browser-based risk portability-vs-UX trade-off siloswe distrib/monetisation lack structure trust & security
  7. 7. focus: discovery, recommendation, distributiondiscovery enhanced by rich tags :description, category, ratings, recommendation, likesd i ti t ti d ti lik food for web stores, not just searchrecommendation takes a new dimension :personalized and contextualized recommendations, based on preferences,usages, likes etcDistributionbecomes a mix of "exclusive" distribution of key content and "open access"(web model) – the web is the app store (ATT)monetization advertising micropayments – locked to distribution? subscription – for trusted partners only contents & data bundling
  8. 8. key success factors• broad reach & audience potential• effective discovery & distribution• engaging & frictionless experience• trust in privacy & security• proven monetization mechanisms• fragmentation limitation
  9. 9. meeting expectations…raising awareness, learning with the ecosystem awareness learn… promote… use… relevant use cases for our own services : design internally design development develop tools externally – orange partner distribute fragmentation measure an HTML5 practice, in close contact with its ecosystem
  10. 10. meeting expectations…delivering on the promise make HTML5 usable enhance web apps value fragmentation drive consistent implementation operator APIs & network optim. experience, monetisation - standard & test lists - network & platforms : Id/Auth, - test results publication privacy, billing, call control, messaging, location, QoS… - handset&browser compliance requirement - SIM (Auth, NFC) - tizen reference distribution di t ib ti capabilities biliti reach, monetisation, trust - orange selection
  11. 11. Orange APIs
  12. 12. Orange selectioncustomers : build trust through relevancedevelopers : reach / monetisation rate trade-off live in France now a layered approach Orange apps partner apps referenced apps f d presentation search & recommendation favourites relevant bundles of apps&services according to context billing partners mid- tail multi-operator - WAC
  13. 13. Orange WebStorehttp://lewebstore.orange.frhttp://lewebstore orange fr < 250 services/webapps listées
  14. 14. conclusion : a necessarily open approachwith browser & device vendors but also… vendors, also collaborate with… MNOs OTTs on… fragmentation W3C collaboration devpers requirts device requirts W3C collaboration promotion/support to joint mkting joint mkting developers WAC MNO APIs consistent devper interface use an distribute local initiatives, WAC/GSMA distribute & monetise 3rd share repositories ? leverage MNO billing party apps simplified access to MNOs MNOs billing distribute Orange apps distribute So lets team up…
  15. 15. Thank you !
  16. 16. Buongiorno, the web app companyOrange Partner Day – June 11th 2012 - Paris
  17. 17. Company Profile 2Created in 1999, early and pure player in digital contents distribution on mobile devices,Buongiorno has developed a strong expertise and recognized leadership in its field.The company, Headquartered and listed in Milan Stock Exchange, is today: Specializing in mobile entertainment, focusing almost entirely on a B2C approach, based on strong product management, technology and direct marketing capabilities combined with a partnership attitude with mobile network operators With a team of approx. 800 young professionals, based in 15 countries, conducting business in more than 20 countries around the world Generating 2011 proforma revenues (current perimeter) of ~€240 mn with an EBITDA of ~€27 mn Euro: 55% in Europe, 30% in the Americas and 15% in the rest of the world Running a blend of traditional, feature phone oriented, and of new, rapidly growing smart phone and tablet oriented, products With a sound balance sheet and a proven track record in delivering results, profits and cash flow
  18. 18. The web apps opportunity 3 In the last few quarters B! has been successful in creating and distributing web apps thru carrier billing in several EU, NA and LATAM countries As a result B! currently has more than 20 products launched in 9 countries (Italy, France, Germany, Spain, UK, Mexico, Turkey, Austria and Canada) with roadmap to extend to +15 countries during 2012 Buongiorno has created, in the past 2 years a fully new Mobile internet platform for HTML5 apps, with a fully dedicated team at the edge of consumer needs and technology evolution First results from the market, enthusiastic reaction from carriers, web apps momentum, 3G and smart-phone growing penetration seem to indicate a “perfect storm”. A potentially huge opportunity for creating an ecosystem around web apps is appearing on the horizon and B! will play a key role as first mover!
  19. 19. B! web apps portfolio, some examples 4 Gamifive:  iFortune:Unlimited play from a HTML5 storefront,catalog of 150+ casual with multipleHTML5 games. astrology and esoteric entries  Fingerbooks: Playplanet: HTML5 storefront,HTML5 storefront for offering a new andunlimited native apps unique e-bookandroid games experience based on short stories. iMagazine:HTML5 storefront that allows to integrate anytype of content, pictures, video, texts,comments in a personalized way.Social integration with FB opengraph.
  20. 20. KEY SUCCESS FACTORS 5 Transparent acquisition flow, to ensure transparency and awareness Adapted price point and business model Carrier billing Attractive revenue share between Carriers and Editors (to compete with existing closed market places) CRM activities to engage users Product and content quality Customer care Tot Customer Base Overall  +136% in 5 months!700 000600 000500 000400 000300 000200 000100 000 -
  21. 21. Thank you for your attention! ludovic.desgarets@buongiorno.com
  22. 22. Orange initiatives around HTML5Orange Labs / ASC Devices - Mobile BrowsingJune 2012Olivier CASSINATContact: olivier.cassinat@orange.com France Telecom Group confidential
  23. 23. Content What we do Fragmentation analysis Advanced use cases Overall conclusions Orange Labs - Mobile Browsing –Orange initiatives about HTML5 – June 2012 France Telecom Group confidential 2
  24. 24. What we do France Telecom Group confidential
  25. 25. What we do We study new technologies State of art, detection of the potential We work with product lines Define the need, find business opportunities We develop test plans Understand the implementations We work with manufacturers Improve browsers We develop web components and web applications W d l b d b li i Enrich the user experience Orange Labs - Mobile Browsing - Orange initiatives around HTML5 – June 2012 France Telecom Group confidential 4
  26. 26. Fragmentation analysis g y France Telecom Group confidential
  27. 27. Overview 650+ device models 24 brands / manufacturers (biggest maker: Nokia [all] / Samsung [Highest Touch]) maker 16 Operating Systems (most used: Android, Windows Mobile, Symbian OS [all] / Android [Highest Touch]) 16 browsers (most used: Android Browser, Internet Explorer Mobile, Nokia Web Browser for S60) 6 layout engines Most used (in browsers and devices): WebKit Highest Touch devices browsers all use WebKit WebKit based browsers use several different versions of WebKit Browsers with best browsing technologies (advanced JavaScript, CSS3, HTML5) support: BlackBerry Browser 6+, Safari (iOS), Android Browser 2.1+, Dolfin 2.0 (Bada), Opera Mobile 11.1 19 screen resolutions (most used: 240 × 320 (QVGA) [all] / 480 × 800 (WVGA) [Highest Touch]) 41 screen sizes (most used: 2.8” [all] / 3.2” [Highest Touch]) 72% touch screen devices (44% capacitive, 28% resistive) Most common RAM memory quantities used: 256 512 128 [ ll] / 512 [Hi h M ii d 256, 512, [all] [Highest Touch]; from 8 to 1024 T h] f MiB Most common processor frequencies used: 1000, 600, 528 [all] / 1000, 600, 800 [Highest Touch]; from 80 to 1400 MHz Production of smartphones with a dual-core processor started in 2011 Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012 France Telecom Group confidential 6
  28. 28. Browsers (browsing technologies support) Data based on the 650+ device models studied Best support: BlackBerry Browser 6+, Safari (iOS), Android Browser 2.1+, Dolfin 2.0 (Bada), Opera Mobile 11.1 Finally starting to catch up: Nokia Web Browser for S60 (Symbian Anna), Internet Explorer Mobile 9 (Windows Phone 7.5) Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012 France Telecom Group confidential 7
  29. 29. Browsers (HTML5 support) [cont.] Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012 France Telecom Group confidential 8
  30. 30. Advanced use cases France Telecom Group confidential
  31. 31. Components Consequences of the fragmentation Carousel : Highest touch version High touch version Hi h t h i Advanced use case Access Webapp for First Time pp Splash screen: progressive bootloader info is shown at startup, as content is restored from device memory. DOM storage: Images are base64 encoded on the server, and then are saved to the client’s local storage as text strings. User modifications (text editing, image scaling…) are saved locally. At startup, the UI is shown in its latest condition. A menu is included that enables clearing saved items. Touch gestures: actions are triggered by touch or mouse events, depending on browser. Orientation-aware UI: modules are scaled and positioned on the fly depending on screen orientation. Bookmark icon: the page has a custom icon when added to home screen, and can run in webapp mode (no address bar). Animation: labels with CSS3 text shadow are displayed following image transitions. Orange Labs - Mobile Browsing Orange initiatives around HTML5 – June 2012 France Telecom Group confidential 10
  32. 32. Overall conclusions France Telecom Group confidential
  33. 33. Overall conclusions Smartphones fragmentation is obvious when looking at the number and diversity of Operating Systems, browsers, layout engines, screen resolutions, screen sizes, screen types, and hardware configurations , y g , , , yp , g (RAM memory + processor) WebKit is the most used layout engine by far but there are in fact several different versions of WebKit, and at least as much implementations; we even noticed differences with a same version of WebKit used by two different browsers Irregularities show up when following the progression of browsers in term of browsing technologies support But as of 2011, we were seeing All the latest versions of browsers starting to converge to a near full support of established features in the browsing technologies standards (advanced JavaScript, CSS3, HTML5) The production of non-touch devices nearly stopping, the production of Highest Touch devices dominating (since 2010), and the production of devices with a dual-core processor starting So what to expect in 2013 and after? Many more new devices to be produced, widening the gap with older devices still in use Today’s smartphones fragmentation will not be resolved in the coming years Tomorrow’s smartphones fragmentation will expand today’s with new HTML5 and CSS3 features implementations (as the two standards are not yet finalized), and new specific implementations that may or may not become the next standards Orange Labs - Mobile Browsing – Orange initiatives around HTML5 – June 2012 France Telecom Group confidential 12
  34. 34. thank you y France Telecom Group confidential
  35. 35. THE WEB IS THE PLATFORM Anthony Ricaud, anthony@mozilla.com @rik24d
  36. 36. MOZILLA IS A FOUNDATION
  37. 37. MOZILLA IS A FOUNDATION- Everything we do is open
  38. 38. MOZILLA IS A FOUNDATION- Everything we do is open- Open source, open discussions, open meetings
  39. 39. MOZILLA IS A FOUNDATION- Everything we do is open- Open source, open discussions, open meetings- We answer to the manifesto
  40. 40. PROMOTE CHOICE, INNOVATION AND OPPORTUNITIES ON INTERNET
  41. 41. A BIT OF HISTORY
  42. 42. A BIT OF HISTORY - 2004: IE has 95% marketshare
  43. 43. A BIT OF HISTORY - 2004: IE has 95% marketshare - Nov 9, 2004: Firefox 1.0 release
  44. 44. A BIT OF HISTORY - 2004: IE has 95% marketshare - Nov 9, 2004: Firefox 1.0 release - June 29, 2007: iPhone release
  45. 45. THE ECOSYSTEM EFFECT
  46. 46. THE ECOSYSTEM EFFECT- Most of the apps are created for iOS or Android
  47. 47. THE ECOSYSTEM EFFECT- Most of the apps are created for iOS or Android - Developers only know one technology set
  48. 48. THE ECOSYSTEM EFFECT- Most of the apps are created for iOS or Android - Developers only know one technology set- New platforms are struggling
  49. 49. THE ECOSYSTEM EFFECT- Most of the apps are created for iOS or Android - Developers only know one technology set- New platforms are struggling - WP7, Meego, RIM, Bada, …
  50. 50. THE WEB IS THE PLATFORM
  51. 51. THE WEB IS THE PLATFORM- Facebook, GMail, Twitter, Balsamiq, 280 slides
  52. 52. THE WEB IS THE PLATFORM- Facebook, GMail, Twitter, Balsamiq, 280 slides- As efficient as native apps
  53. 53. THE WEB IS THE PLATFORM- Facebook, GMail, Twitter, Balsamiq, 280 slides- As efficient as native apps- Works on every device
  54. 54. UNLOCKING THE WEB
  55. 55. UNLOCKING THE WEB1. Same capabilities as native apps
  56. 56. UNLOCKING THE WEB1. Same capabilities as native apps2. Out of the browser
  57. 57. UNLOCKING THE WEB1. Same capabilities as native apps2. Out of the browser3. Distribution system
  58. 58. WEB APIS
  59. 59. Vector graphicsTransitions Offline Ajax WebGLVideo (3D) Geolocation
  60. 60. Vector graphicsTransitionsHTML5 Offline Ajax WebGLVideo (3D) Geolocation
  61. 61. Bluetooth Battery Vector Camera graphics Transitions HTML5SMS Offline Ajax WebGL Video (3D) Vibration GeolocationTelephony Contacts
  62. 62. WebAPIS Battery Bluetooth Vector Camera graphics Transitions HTML5SMS Offline Ajax WebGL Video (3D) Vibration GeolocationTelephony Contacts
  63. 63. Bluetooth Battery Vector Camera graphics Transitions HTML5SMS Offline Ajax WebGL Video (3D) Vibration GeolocationTelephony Contacts
  64. 64. FIREFOX MOBILE FOR ANDROID
  65. 65. FIREFOX MOBILE FOR ANDROID- Faster, faster, faster
  66. 66. FIREFOX MOBILE FOR ANDROID- Faster, faster, faster- Desktop-like: Awesome Screen, add-ons
  67. 67. FIREFOX MOBILE FOR ANDROID- Faster, faster, faster- Desktop-like: Awesome Screen, add-ons- Sync with desktop
  68. 68. FIREFOX MOBILE FOR ANDROID- Faster, faster, faster- Desktop-like: Awesome Screen, add-ons- Sync with desktop- In Beta, release soon
  69. 69. DEMO
  70. 70. APPS
  71. 71. APPS
  72. 72. APPS- Integrated in the OS
  73. 73. APPS- Integrated in the OS- Distribute on your terms
  74. 74. MANIFEST{ "version": "1.0", "name": "AwesomeNewspaper", "description": "Exciting news delivered to you", "icons": { "128": "/img/icon-128.png", }, "developer": { "name": "Press2.0", "url": "http://press20.fr" }, "installs_allowed_from": ["*"]}
  75. 75. DEMO
  76. 76. MARKETPLACE
  77. 77. MOZILLA MARKETPLACE
  78. 78. MOZILLA MARKETPLACE- One distribution system
  79. 79. MOZILLA MARKETPLACE- One distribution system - Others could run their own
  80. 80. MOZILLA MARKETPLACE- One distribution system - Others could run their own- Free and paid apps
  81. 81. MOZILLA MARKETPLACE- One distribution system - Others could run their own- Free and paid apps- Reaches half a billion users
  82. 82. DEMO
  83. 83. ONE MORE THING
  84. 84. - Android is not enough
  85. 85. - Android is not enough- Many markets don’t have smartphones yet
  86. 86. - Android is not enough- Many markets don’t have smartphones yet- Open Web Apps are powerful
  87. 87. - Android is not enough- Many markets don’t have smartphones yet- Open Web Apps are powerful
  88. 88. - Android is not enough- Many markets don’t have smartphones yet- Open Web Apps are powerful- So…
  89. 89. BOOT TO GECKO
  90. 90. WHAT IT IS?
  91. 91. WHAT IT IS? - Everything is a web app
  92. 92. WHAT IT IS? - Everything is a web app - Linux Kernel + Gecko
  93. 93. WHAT IT IS? - Everything is a web app - Linux Kernel + Gecko - First partners: Telefonica and Qualcomm
  94. 94. DEMO
  95. 95. THAT’S ALL FOLKS - https://wiki.mozilla.org/WebAPI - https://wiki.mozilla.org/Apps - https://marketplace.mozilla.org - http://www.mozilla.org/b2g/ - anthony@mozilla.com
  96. 96. An introduction to Tizen
 Tizen - the new HTML5 platform" Vincent Bonnevay – Global Product management SamsungMark Sage – Tizen container platform manager v.bonnevay@samsung.commark.sage@orange.com+44 (0) 7866 688659 Jacques Bourhis – Engineering Manager, Director Intel Montpellier jacques.Bourhis@intel.com
  97. 97. Legal Notices and DisclaimersINFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS ORIMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPTAS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITYWHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL®PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY,OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOTINTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS.Intel may make changes to specifications and product descriptions at any time, without notice.All products, dates, and figures specified are preliminary based on current expectations, and are subject to change withoutnotice.Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause theproduct to deviate from published specifications. Current characterized errata are available on request.Any code names featured are used internally within Intel to identify products that are in development and not yet publiclyannounced for release. Customers, licensees and other third parties are not authorized by Intel to use code names inadvertising, promotion or marketing of any product or services and any such use of Intels internal code names is at the solerisk of the user.Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors.Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software,operations and functions. Any change to any of those factors may cause the results to vary. You should consult otherinformation and performance tests to assist you in fully evaluating your contemplated purchases, including the performance ofthat product when combined with other products. For more information go to http://www.intel.com/performanceIntel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel AppUp, Intel Atom and Pentium are trademarks ofIntel Corporation in the United States and other countries.Material in this presentation is intended as product positioning and not approved end-user messaging.This document contains information on products in the design phase of development.*Other names and brands may be claimed as the property of others.Copyright © 2011 Intel Corporation. All rights reserved.Tizen is a trademark of the Linux FoundationINTEL CONFIDENTIAL
  98. 98. agenda 1.  collaboration – (including this presentation) - Mark 2.  current environment and smart phone review - Jacques and Vincent 3.  open v’s closed platforms - Vincent 4.  introduction to Tizen - all 5.  re-cap of key messages - Mark3
  99. 99. environment and smartphone reviewJacques – IntelVincent - Samsung
  100. 100. 2011 in ReviewA Glimpse into the Market Environment Microsoft-Nokia pact signed LiMo Foundation promises new – ARs Technica, May 2011 devices this year – Thing, 3/22/11 Palm largely dead as HP shuts phone, tablet unit Sprint to join AT&T and – AP, 8/18/11 Verizon in offering iPhone 5 – Macrumors, 8/23/11 2011 A Pivotal Year Amazon tablet coming inGoogle buys Motorola Mobility in Mobile November for $250? – Engadget, 9/2/11– Forbes, 8/22/11 Industry Google: Motorola Xoom is lead Honeycomb product – Pocket-lint, 1/20/11 RIM urged to do something – Barron’s, 9/6/11 Rumors of MeeGo’s death have been greatly exaggerated – PCTech Talk, 6/19/11 INTEL CONFIDENTIAL
  101. 101. Industry Development Environment TrendsThe Shift to HTML5 Recent Headlines % of H.264 Video Available for HTML 5 Playback 63% HTML5 could be “game changer” 54% Apple shows us what HTML5 can do 26% Why companies are flocking to HTML5 10% Google, Adobe embrace HTML5 with new launches January 2014 May 2014 October 2014 February 2015 Microsoft jumps On HTML5 bandwagon Developer Preference Android 67% #1 HTML5 begins to reshape digital and mobile world iOS 59% #2 Web Apps with HTML/ 56% #3 Browser Source: survey from Vision Mobile and Bluevia (June, 2011) 1. Broadcast Engineering, 8/8/11. 2. Mashable, 6/4/10. 3. Fortune, 8/30/11. 4. AndroidApps, 8/1/11. 5. Hothardware, 6/14/11. 6. Wall Street Journal, 7/28/11 INTEL CONFIDENTIAL
  102. 102. A Quick Overview of Key Web TechnologiesHTML5, JavaScript, CSS3 are threeindependent but complementary technologies•  “HTML5” and HTML5 logo often used loosely to mean a combination of web technologies such as HTML5, CSS3, JavaScript, etc.With these technologies developers can•  Create standalone apps than can be loaded from the cloud, installed as an app, or bundled with an OS•  Create websites that are optimized for a much broader range of devices, particularly mobile devices•  Leverage HTML5 and Web competences in creating stand alone applications with full access to device resources INTEL CONFIDENTIAL
  103. 103. Smartphone+OS+Global+M/S+(‘12.1Q) Android; 56.1% iOS; 22.9% Blackberry; Symbian; 6.9% 8.6%etc; 0.9% WindowPhone; 1.9% bada; 2.7% * Resource : Gartner
  104. 104. Smartphone+OS+Global+M/S60.0%50.0%40.0%30.0%20.0% 2011. 1Q 2012. 1Q10.0%0.0%
  105. 105. Smartphone+OS+Global+M/S+(‘12.1Q) Android; 56.1% iOS; 22.9% Blackberry; Symbian; 6.9% 8.6% etc; 0.9% Window Phone; 1.9% bada; 2.7% * Resource : Gartner
  106. 106. open v’s closed platformsVincent - Samsung
  107. 107. Open%source%code% Mul6;vendorsGoogle%/%Android%Linux%Founda6on%/%*Tizen% Mul6;app%store Mul6;operatorsClosed%source%code% Single/Mul6;vendorApple%/%iOS%RIM%/%BBX% Single%app%storeMicrosoD%/%Windows%Phone% Mul6;operators *%%“Tizen”%is%a%open%source%plaKorm%for%smart%released%in%Apr.%2012
  108. 108. Closed%source%plaKorm%;%iOS SW# Device Plaorm iOS+ &+ App+ store So=ware+ &+Service+ developers
  109. 109. Closed%source%plaKorm%–%Windows%Phone SW# Device Plaorm MulGE vendors Windows+ Phone+ MulGE &+ vendors MarketE place MulGE vendors So=ware+ &+Service+ developers
  110. 110. Open%source%plaKorm%;%Android SW# Device Plaorm MulGE vendors Android+ PlaHorm+ MulGE &+ vendors Play+store MulGE So=ware+ &+Service+ vendors developers
  111. 111. Open%source%plaKorm%;%Tizen SW# Device Plaorm Vendors MulGE vendors Tizen+ Operators PlaHorm+ MulGE &+ vendors App+store Service+ MulGE providers vendors So=ware+ &+Service+ developers
  112. 112. Tizen introduction
  113. 113. why Tizen? – an operator perspective   diversity –  promotes innovation and customer choice –  grow your customer relationships – no 3rd party barriers or intermediaries   openness –  critical to innovation –  define your own branding strategy around the user experience   operator friendly –  define your 3rd party ecosystem and revenue model –  HTML5 development platform –  supports key operator services – as defined by operators   backed by the Tizen Association18
  114. 114. Tizen Association Members
  115. 115. Governance INTEL CONFIDENTIAL | Tizen is a trademark of the Linux Foundation
  116. 116. what is Tizen?Jacques – Intel
  117. 117. What is Tizen™Builds Upon LiMo & MeeGo to Create a Better Solution Tizen combines the communities and the best technologies under one unified environment Strong developer NEW community Broad service provider support INTEL CONFIDENTIAL | Tizen is a trademark of the Linux Foundation
  118. 118. Tizen™ Vision Delight consumers and enableecosystem partner differentiation with a cross-device, cross-architecture, open software platform based on a comprehensive standards-based HTML5 implementation INTEL CONFIDENTIAL | Tizen is a trademark of the Linux Foundation
  119. 119. Tizen™ Overview HTML5 Truly Open Innovation and Industry Leaders Leadership Differentiation SupportComprehensive Equal opportunity Freedom to innovative Industry leaders uniteHTML5 implementation Multiple choices ofMultiple OS’s and devices Shape direction Freedom to differentiate ecosystem players No restrictions on Robust developer programEasy to create apps applications/services to deliver innovative apps Open governance INTEL CONFIDENTIAL | Tizen is a trademark of the Linux Foundation
  120. 120. what is Tizen?what you get and HTML5Vincent – SamsungJacques - Intel
  121. 121. Tizen%open%source•  Tizen 1.0 Larkspur releases full source code with Web APIs/SDK in April, 2012•  Scope of open source - Platform middleware modules - Basic applications source code•  Development environment - SDK, Build environment Open Category Contents UX Basic winset UI FW, App FW, Telephony FW, Web FW, Multimedia F Middleware W Source code Phone, Contact, Music, Gallery, Calendar, Browser, Se Basic apps ttings Tool SDK (Web), Build environment Binary Middleware NFC, Power Manager, DRM
  122. 122. HTML5%compa6bility HTML5TEST.COM% (Total%Score:%500) <Source:)h+p://html5test.com/results/mobile.html)>
  123. 123. Tizen™ Web App Environment•  One Web API across all Tizen profiles, ensuring application portability.•  Web API relies on upstream standards (W3C and others) and aggressively implements early API drafts. •  Will utilize all W3C defined HTML5 environment and APIs •  Will leverage other W3C standardization efforts e.g. Battery, Sensors etc•  Will add new APIs only when there are no existing standards•  Participate in standardization efforts to influence and accelerate relevant specifications.
  124. 124. Developer Benefits of HTML5HTML5 is the Primary Development Environment for Tizen™ Apps•  Widely adopted technology•  Easier to create apps•  Speeds app delivery across multiple OS platforms and devices•  Flexible distribution model•  Create web powered apps that challenge native applications in terms of rich user experiences•  Create new-style, full screen, immersive, beautiful web powered apps that are designed and optimized for touch INTEL CONFIDENTIAL | Tizen is a trademark of the Linux Foundation
  125. 125. what is Tizen?HTML5 featuresVincent - Samsung
  126. 126. HTML5%featuresWebRTC+(Web+RealETime+CommunicaGon)% –  Provides%video%conferencing%feature%base%on%the%P2P% –  Core%features%consist%of%getUserMedia,%Media%Stream%and% P2P%getUserMedia+feature+ –  Face%detec6on/recogni6on,%Bar%code%recogni6on,%AR,%etc.%getUserMedia+++record+features+ –  TalkingTom,%Voice/Video%recording,%and%etc% <%3D%Ping%Pong%Game%> <%You%So%Predy>
  127. 127. HTML5%featuresHTML5+Video+<track>+ –  Suppor6ng%sub6tle,%cap6on,%extra%Device+APIs+ –  Vibra6on%API% •  As%a%no6fica6on%in%a%game%or%other%use%case% –  Badery%Status%API% •  Web;based%email%client% –  Network%Info% •  Adap6ve%streaming%web%apps%
  128. 128. HTML5%featuresFile+APIs+(File+Reader,+Writer,+Directories+and+System)+ <%File%drag%and%drop%in%mail%web%app%> <Saving%a%file%in%image%editor%web%app> <%File%analysis%%or%reading%metadata>
  129. 129. Tizen%Developer%EventsTizen+Developer+Days+in+the+U.S.•  Date : May 5~9, 2012•  Venue : Hyatt Recency, San Francisco Keynote Speech Hands-on lab Giveaway devices (Facebook, Intel, Samsung)Tizen+Developer+Days+in+Japan+• %%Tizen%Developer%conference%for%Japanese%local%companies%• %%Aligned%with%Linux%developer%events%%%%:%LinuxCon%Japan2012,%June%6;8%in%Yokohama%)%
  130. 130. Key messagesMark - Orange
  131. 131. key messages 1.  the industry needs diversity 2.  Tizen is an open source platform 3.  supported by major companies 4.  HTML5 is key to its success 5.  Orange has started to develop HTML5 applications36
  132. 132. Web%sites%for%Tizen   Overall information of Tizen platform •  http://www.tizen.org   Source code of Tizen platform •  http://source.tizen.org   SDK of Tizen platform •  http://developer.tizen.org   Tizen Association •  http://www.tizenassociation.org
  133. 133. Thank you!
  134. 134. Mobile HTML5beyond the magic rainbow Y. Ch i t l i Y Christol, jjuin 2012
  135. 135. 2
  136. 136. Android – from 2.2iOS – from 4.0WP – WP7.5 / WP8 5 8 /Other mobile platformB2G, Tizenrest 3
  137. 137. Let’s open the bear p 4Jason Freeny, www.moistproduction.com
  138. 138. An Orange TV webapp 5
  139. 139. Standards http://www.telegraph.co.uk/technology/ facebook/9256388/Facebook- facebook/9256388/Facebook launches-its-own-app-store.htmlhttps://github.com/coremob/level-1http://ringmark.io/?all p g 6
  140. 140. Multi publicationMulti-publication www.winktoolkit.org 7
  141. 141. Questions ? 8
  142. 142. thank you h k
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