Germany & France Mobile Device SatisfactionFebruary 2013
Methodology     This is one of the largest studies of device satisfaction,     measuring 320,000 mobile and tablet users a...
SummaryFrance•   In France the iPhone 4S has a higher device satisfaction than the iPhone 5.•   On an aggregated level App...
France
On an aggregated level, Apple comes out the highest for devicesatisfaction, followed by Samsung. Google comes further down...
In France Apple’s iPhone 4S scores a high satisfaction score, than                     Apple’s iPhone 5.                  ...
Germany
In Germany on an aggregated level, Apple comes out the highest fordevice satisfaction, followed by HTC.                   ...
Samsung Galaxy S 3 Mini takes the top spot for user satisfaction,                     with Samsung having four devices in ...
SummaryFrance•   In France the iPhone 4S has a higher device satisfaction than the iPhone 5.•   On an aggregated level App...
US & UK Mobile Device Satisfaction93,825 US mobile users & 52,140 UK mobile usersFebruary 2013
Methodology      This is one of the largest studies of device satisfaction,      measuring 320,000 mobile and tablet users...
Summary•    Despite Apple’s  success,  some Android devices are now commanding higher levels of user     satisfaction, wit...
Device Satisfaction
On an aggregated level, Apple is top for mobile device satisfaction followedclosely by Google, with Samsung coming much fu...
However when you look at individual devices, the muchanticipated iPhone 5 only ranks fifth in device satisfaction, behindf...
The 4G effect
The top 5 devices for satisfaction in the US are 4G capable, and users with4G subscription reported a higher device satisf...
In contrast, in the UK where there is only one 4G network EE, the iPhone 5is under less pressure from competitors , rankin...
Summary•    Despite Apple’s  success,  some Android devices are now commanding higher levels of user     satisfaction, wit...
Sarah Quinn          sarah@ondeviceresearch.com              @ondevice              Follow us on SlideShareSign up to our ...
On Device Research
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Mobile device satisfaction

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être satisfait de son Smartphone en France, Allemagne, US, uk

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Mobile device satisfaction

  1. 1. Germany & France Mobile Device SatisfactionFebruary 2013
  2. 2. Methodology This is one of the largest studies of device satisfaction, measuring 320,000 mobile and tablet users across the US, UK, France, Germany, Japan and Indonesia. The following slides contain data from 20,021 French and 9,116 German mobile users, who were asked how satisfied they are with their mobile on a 10 point scale. All questions were asked through a survey users had taken via the mobile Internet, where their mobile device is automatically identified. The question was sent to our panel of respondents and only results that are statistically significant, are included in the presentation.For more information and tablet data please contact Sarah Quinn: sarah@ondeviceresearch.com +44(0)207 278 6627
  3. 3. SummaryFrance• In France the iPhone 4S has a higher device satisfaction than the iPhone 5.• On an aggregated level Apple is top for device satisfaction, followed by Samsung who have two devices ranked in the top 5 for user satisfaction.Germany• In Germany Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, and Samsung has four devices in the top 5.• No Apple devices rank in the top 5 devices for user satisfaction in Germany.
  4. 4. France
  5. 5. On an aggregated level, Apple comes out the highest for devicesatisfaction, followed by Samsung. Google comes further down the list. Top French Smartphone Manufacturer Satisfaction Manufacturer Satisfaction Apple 7.88 Samsung 7.18 Motorola 7.17 Sony Ericsson 7.14 Google 6.98 HTC 6.92 LG 6.80 Huawei 6.74 Alcatel 6.71 Acer 6.50Source: 20,021 French mobile users, July 2012 - January 2013On a scale of 1 to 10, please rate your satisfaction with the device you are currentlyusing (1 very unsatisfied and 10 very satisfied)
  6. 6. In France Apple’s iPhone 4S scores a high satisfaction score, than Apple’s iPhone 5. French Smartphone Device Satisfaction Top 5 Devices 10 8.39 8.35 8.23 9 8.04 8.02 8Satisfaction Scale 7 6 5 4 3 2 1 0 Apple iPhone 4S Samsung Galaxy s 3 4G Apple iPhone 5 Samsung Galaxy Note Motorola RAZR i 2 Source: 20,021 French mobile users, July 2012 - January 2013 On a scale of 1 to 10, please rate your satisfaction with the device you are currently using (1 very unsatisfied and 10 very satisfied)
  7. 7. Germany
  8. 8. In Germany on an aggregated level, Apple comes out the highest fordevice satisfaction, followed by HTC. Top German Mobile Device Manufacturer Satisfaction Manufacturer Satisfaction Apple 7.04 HTC 6.97 Samsung 6.89 Sony Ericsson 6.76 LG 6.59 Motorola 6.35Source: 9,116 German mobile users, July 2012 - January 2013On a scale of 1 to 10, please rate your satisfaction with the device you are currentlyusing (1 very unsatisfied and 10 very satisfied)
  9. 9. Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, with Samsung having four devices in the top five. No Apple devices rank in the top five devices for user satisfaction. German Smartphone Device Satisfaction Top 5 Devices 10 9 8.20 7.67 8 7.42 7.31 7.26 7Satisfaction Scale 6 5 4 3 2 1 0 Samsung Galaxy S 3 HTC One X Samsung Galaxy s 3 4G Samsung Galaxy S 3 Samsung Galaxy Note Mini 2 Source: 9,116 German mobile users, July 2012 - January 2013 On a scale of 1 to 10, please rate your satisfaction with the device you are currently using (1 very unsatisfied and 10 very satisfied)
  10. 10. SummaryFrance• In France the iPhone 4S has a higher device satisfaction than the iPhone 5.• On an aggregated level Apple is top for device satisfaction, followed by Samsung who have two devices ranked in the top 5 for user satisfaction.Germany• In Germany Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, and Samsung has four devices in the top 5.• No Apple devices rank in the top 5 devices for user satisfaction in Germany.
  11. 11. US & UK Mobile Device Satisfaction93,825 US mobile users & 52,140 UK mobile usersFebruary 2013
  12. 12. Methodology This is one of the largest studies of device satisfaction, measuring 320,000 mobile and tablet users across the US, UK, France, Germany, Japan and Indonesia. The following slides contain data from 93,825 US and 52,140 UK mobile users, who were asked how satisfied they are with their mobile on a 10 point scale. A follow up device purchasing and usage study of 1,812 US mobile users was also carried out. All questions were asked through a survey users had taken via the mobile Internet, where their mobile device is automatically identified.For more information and tablet data please contact Sarah Quinn: sarah@ondeviceresearch.com +44(0)207 278 6627
  13. 13. Summary• Despite Apple’s  success,  some Android devices are now commanding higher levels of user satisfaction, with the much anticipated iPhone 5 only ranking fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices.• In fact  US  mobile  users  reported  a  higher  satisfaction  with  their  Motorola’s  Atrix device (8.57), an Android powered device at a far lower price point, than Apple iPhone 5 users (8.23).The 4G effect• 4G is having an impact on device satisfaction - the top 5 devices for satisfaction in the US are 4G capable devices, and users with a 4G subscription reported a higher device satisfaction (7.76) than those with no 4G subscription (7.28).• Device satisfaction also impacts how satisfied users are with their mobile network operator, with 4G subscribers more positive towards their mobile operator, than non 4G subscribers. It’s  a  great   opportunity for network operators not only to increase satisfaction, but also revenue and loyalty.UK• In contrast, in the UK where there is only one 4G network operator EE, the iPhone 5 is under less pressure from competitive devices, ranking second in user satisfaction.• However in the study of 52,140 UK mobile users, the HTC One X did score higher  (8.47)  than  Apple’s   iPhone 5 (8.21).
  14. 14. Device Satisfaction
  15. 15. On an aggregated level, Apple is top for mobile device satisfaction followedclosely by Google, with Samsung coming much further down the list. Top US Smartphone Manufacturer Satisfaction 93,825 US mobile users Manufacturer Satisfaction Apple 7.72 Google 7.68 Motorola 7.49 HTC 7.40 Nokia 7.40 Sony Ericsson 7.21 ZTE 6.79 LG 6.78 Kyocera 6.71 Alcatel 6.52 Huawei 6.49 RIM 6.26 Samsung 6.15Source: 93,825 US mobile users, January 2013On a scale of 1 to 10, please rate your satisfaction with the device you are currentlyusing? (1 very unsatisfied and 10 very satisfied)
  16. 16. However when you look at individual devices, the muchanticipated iPhone 5 only ranks fifth in device satisfaction, behindfour Android powered devices. US Smartphone Device Satisfaction Top 5 Devices 8.57 93,825 US mobile users 8.5 8.32 8.26 8.23 Motorola Atrix HD Motorola Droid Razr M HTC Rezound 4G Samsung Galaxy Note 2 Apple iPhone 5Source: 93,825 US mobile users, January 2013On a scale of 1 to 10, please rate your satisfaction with the device you are currentlyusing? (1 very unsatisfied and 10 very satisfied)
  17. 17. The 4G effect
  18. 18. The top 5 devices for satisfaction in the US are 4G capable, and users with4G subscription reported a higher device satisfaction, than those with nosubscription. 4G usage also impacts positively on operator satisfaction. No 4G 4G Smartphones subscription Subscription +/- Difference Device Satisfaction 7.28 7.76 +0.48 Mobile Network Operator 6.67 7.15 +0.48Source: 1,812 US mobile users, January 2013On a scale of 1 to 10, please rate your satisfaction with the device you are currentlyusing? (1 very unsatisfied and 10 very satisfied)
  19. 19. In contrast, in the UK where there is only one 4G network EE, the iPhone 5is under less pressure from competitors , ranking second in usersatisfaction. However the HTC One X does scores higher than the iPhone 5. UK Smartphone Device Satisfaction 8.47 Top 5 Devices 52,140 UK mobile users 8.21 8.18 8.18 8.09 HTC One X Apple iPhone 5 Samsung Galaxy Note 2 Samsung Galaxy S 3 Samsung Galaxy S 3 MiniSource: 52,140 UK mobile users, January 2013On a scale of 1 to 10, please rate your satisfaction with the device you are currentlyusing? (1 very unsatisfied and 10 very satisfied)
  20. 20. Summary• Despite Apple’s  success,  some Android devices are now commanding higher levels of user satisfaction, with the much anticipated iPhone 5 only ranking fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices.• In fact  US  mobile  users  reported  a  higher  satisfaction  with  their  Motorola’s  Atrix device (8.57), an Android powered device at a far lower price point, than Apple iPhone 5 users (8.23).The 4G effect• 4G is having an impact on device satisfaction - the top 5 devices for satisfaction in the US are 4G capable devices, and users with a 4G subscription reported a higher device satisfaction (7.76) than those with no 4G subscription (7.28).• Device satisfaction also impacts how satisfied users are with their mobile network operator, with 4G subscribers more positive towards their mobile operator, than non 4G subscribers. It’s  a  great   opportunity for network operators not only to increase satisfaction, but also revenue and loyalty.UK• In contrast, in the UK where there is only one 4G network operator EE, the iPhone 5 is under less pressure from competitive devices, ranking second in user satisfaction.• However in the study of 52,140 UK mobile users, the HTC One X did score higher  (8.47)  than  Apple’s   iPhone 5 (8.21).
  21. 21. Sarah Quinn sarah@ondeviceresearch.com @ondevice Follow us on SlideShareSign up to our newsletter for more free reports ondeviceresearch.com
  22. 22. On Device Research
  23. 23. On Device Research usesthe mobile Internet to gain access to consumeropinions at any time, place or country
  24. 24. Some of our clients
  25. 25. On Device Research Provides

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