Gemalto Le Mobile 2.0 Edition 2009


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Gemalto Le Mobile 2.0 Edition 2009

  1. 1. Handset customization strategies for operators, Mobile World Congress 2009 1
  2. 2. Who is Gemalto? The world leader in digital security 1,08 billion Revenue 2008 € 1.68 billion SIM cards delivered in 2008. Gemalto is the undisputed market leader 150 Telcos represent 55% of total revenue OTA platforms 400 Gemalto has the largest installed based of OTA platforms for GSM networks on the field Mobile Telecom Operators Gemalto is delivering SIM cards to all the largest operators in the world Mobile 2.0 2009
  3. 3. What is a SIM card ? SIM The (Subscriber identity module) is an operator-owned smart card with a microcontroller and memory. It is used to:   Ensure a secure authentication on operator network   Store user personal data (phonebook)   Manage operator personalization data (SMSC parameters, roaming rules…)   Run operators’ SIM-based applications (banking, phonebook synchronization…) It’s the only physical device totally owned by the operator in end-users’ hands It can be remotely managed over-the-air Mobile 2.0 2009
  4. 4. Unique advantages of using the SIM to develop and distribute operators’ mobile applications Develop once, Run anywhere No handset dependency, a unique dev language Extend your apps’ reach Apps available on any handset, even from the grey market Lifecycle management of apps OTA Apps could be updated/downloaded OTA on the SIM at anytime A unique set of handset APIs SIM offers access to features such as call management, launch browser, localization, silent SMS, access to SIM phonebook Portability of apps Apps and user personalization are portable from one handset to an other Mobile 2.0 2009
  5. 5. SIM success stories related to phonebook/social networking OnePin Personal Data SIMessenger CallerXchange Management  Phonebook back-up services  Windows LiveMessenger on SIM  Automatic contact details  More than 70 references  Pop-up mechanism when chat sharing at call ending (ex : SFR, O2 Ireland) starting  Increase voice and SMS  Unique promotion mechanism  Already 3 references usage  Average penetration rate of  Orange>40% of penetration 20% Mobile 2.0 2009
  6. 6. Experiencing the next-generation SIM Mobile 2.0 2009
  7. 7. Smart Card Web Server: Next generation application platform for the SIM Mobile 2.0 2009
  8. 8. SCWS applications Some examples of communication applications And many more alsomanager Favorite contacts available… InstantPhonebook Social Messaging Services Portal Mobile 2.0 2009
  9. 9. How the SIM can extend the scope of social applications Key take-away -  SIM phonebook as a basis that is still today used as the most common SIM social apps way to port contacts from one have already handset to another proven their -  Universality: working on any handset success -  Unique promotion mechanism (pop-up, call handling interception…) -  A rich user Interface and better user SCWS will experience -  Full connectivity with the web (client take SIM /server mode) apps to the -  Advanced Remote Management of next level apps -  Enriched unified phonebook Mobile 2.0 2009
  10. 10. Thank you for your attention! Visit our new Web site: