Handset customization strategies for operators, Mobile World Congress 2009 1

Who is Gemalto?
The world leader in digital security
1,08 billion Revenue 2008
€ 1.68 billion
SIM cards
delivered in 2008. Gemalto is
the undisputed market leader
150
Telcos represent
55% of total revenue OTA platforms
400
Gemalto has the largest installed
based of OTA platforms for GSM
networks on the field
Mobile Telecom
Operators
Gemalto is delivering SIM cards to
all the largest operators in the
world
Mobile 2.0 2009

What is a SIM card ?
SIM
The (Subscriber identity module) is an
operator-owned smart card with a
microcontroller and memory.
It is used to:
 Ensure a secure authentication on operator
network
 Store user personal data (phonebook)
 Manage operator personalization data (SMSC
parameters, roaming rules…)
 Run operators’ SIM-based applications
(banking, phonebook synchronization…)
It’s the only physical device totally owned
by the operator in end-users’ hands
It can be remotely managed over-the-air
Mobile 2.0 2009

Unique advantages of using the SIM to develop and
distribute operators’ mobile applications
Develop once, Run anywhere
No handset dependency, a unique dev language
Extend your apps’ reach
Apps available on any handset, even from the grey
market
Lifecycle management of apps OTA
Apps could be updated/downloaded OTA on the
SIM at anytime
A unique set of handset APIs
SIM offers access to features such as call management,
launch browser, localization, silent SMS, access to SIM
phonebook
Portability of apps
Apps and user personalization are portable from
one handset to an other
Mobile 2.0 2009

SIM success stories related to phonebook/social
networking
OnePin
Personal Data
SIMessenger
CallerXchange
Management
 Phonebook back-up services
 Windows LiveMessenger on SIM  Automatic contact details
 More than 70 references
 Pop-up mechanism when chat sharing at call ending
(ex : SFR, O2 Ireland)
starting  Increase voice and SMS
 Unique promotion mechanism
 Already 3 references usage
 Average penetration rate of
 Orange>40% of penetration
20%
Mobile 2.0 2009

Experiencing the next-generation SIM
Mobile 2.0 2009

Smart Card Web Server:
Next generation application platform
for the SIM
Mobile 2.0 2009

SCWS applications
Some examples of communication applications
And many more alsomanager
Favorite contacts available…
InstantPhonebook
Social Messaging
Services Portal
Mobile 2.0 2009

How the SIM can extend the scope of social applications
Key take-away
- SIM phonebook as a basis that is
still today used as the most common
SIM social apps
way to port contacts from one
have already handset to another
proven their - Universality: working on any handset
success - Unique promotion mechanism
(pop-up, call handling interception…)
- A rich user Interface and better user
SCWS will experience
- Full connectivity with the web (client
take SIM
/server mode)
apps to the - Advanced Remote Management of
next level apps
- Enriched unified phonebook
Mobile 2.0 2009

Thank you for your attention!
Alexandre.szyda@gemalto.com
Visit our new Web site:
www.gemalto.com/telecom/upteq