Forum Nokia
Patrick Dalez
Business Development EMEA


                 LeMobile2.0
            Paris 10-11 March 2009
We See Value Shifting from Hardware
                            and from the OS….
..towards Services and Application
Our Vision


               Forum Nokia
the preferred partner for mobile developers
                communities
Nokia Developer Community – Large and
Active
    C++, Open C, Java, Python        AJAX, Web Run Time, Flash

             ...
Build what you want - Use what you know

      Open C / C+
          +                                                    ...
Climbing the development ladder

 •  Preferred GTM
 • Strategical Innovation
 •  Dedicated Tech. support
 •  Periodic memb...
Get It Right from the Start

  World-Class developer services. In depth expertise. Global reach.




                     ...
Forum Nokia connects developers to distribution
channels



                                                Ovi
          ...
Internal Go-To-Market channels




                                 •  9,000+ commercial S60 apps
                        ...
Ovi: Five inter-connected service areas




                 People, Places and Media.

Messaging      Maps             Me...
OVI Store starting point
 Maximum Relevance with Social Networking & Location elements


• >4M developers
 through Forum
 ...
Publish to Ovi

Global distribution Opportunity
global or market-by market
  •  Self-service publishing
  •  Immediately a...
Operator Channel Opportunities
Bringing the Web to Mobile
   A simple way to get started : Mobile Plug-in



    YOUR favorite


                        ...
FORUM NOKIA BUSINESS DEVELOPMENT
EMEA



  Gian-Luca                Jure                   Jarkko              Patrick    ...
$10M Open Screen Project fund, from Nokia and Adobe
             Announced at MWC in Barcelona in February 2009
         ...
Forum Nokia Calling All Innovators
Contest




Forum Nokia will be Calling All Innovators again
• New round of the contest...
Nokia Developer Summit 2009
Creating Tomorrow’s Technologies

28-29 April 2009
Grimaldi Forum, Monaco


Register today at:...
Openness drives Innovation
            In our platforms
            In our technology choices
            In our ways of w...
Thank you.

Company Confidential
22   © 2008 Nokia   V1-Filename.ppt / YYYY-MM-DD / Initials
Forum Nokia Le Mobile 2.0 Edition 2009
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Forum Nokia Le Mobile 2.0 Edition 2009

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Forum Nokia Le Mobile 2.0 Edition 2009

  1. 1. Forum Nokia Patrick Dalez Business Development EMEA LeMobile2.0 Paris 10-11 March 2009
  2. 2. We See Value Shifting from Hardware and from the OS….
  3. 3. ..towards Services and Application
  4. 4. Our Vision Forum Nokia the preferred partner for mobile developers communities
  5. 5. Nokia Developer Community – Large and Active C++, Open C, Java, Python AJAX, Web Run Time, Flash Web Developers Creative Professionals Consumers Operators Mobile SW Flash Developers Developers Prosumers Students Open Source Community Designers
  6. 6. Build what you want - Use what you know Open C / C+ + Qt Java Web Run Time Python Flash Embracing Web, open source & industry leading Rich Technology Palette technology… Browser: WRT & standard Internet technologies Flash Lite: Easy to create great user experience … attracting new innovations, service providers Java: Portability across device categories & developers to expand markets Native C++ / Open C: Best performance and functionality 7
  7. 7. Climbing the development ladder •  Preferred GTM • Strategical Innovation •  Dedicated Tech. support •  Periodic membership •  New Device Access Skills & experience •  Business Development Support •  Platform engagement •  Technical support •  GTM opportunities •  Marketing & Channel visibility •  Reduce development costs •  Early Access to SDK, discounted devices https://pro.forum.nokia.com •  Public community for all developers Forum Nokia •  Technical knowledge •  Device specifications (S60 & S40) www.forum.nokia.com •  Technical Documentation library •  SDK, Code examples, Wikis •  Discussion Board •  Visibility to FN Champion program http://forum.nokia.com
  8. 8. Get It Right from the Start World-Class developer services. In depth expertise. Global reach. TSC Docs Device Specs Access E-learning Programs Forum Nokia Community Application & User Training & Experience University testing Program Technical Support & Consultancy ©2008 Nokia
  9. 9. Forum Nokia connects developers to distribution channels Ovi Developers Ovi Store Nokia.com •  Applications Nokia.mobi •  Services NOKIA Forum Operators •  Content Nokia Aggregators •  etc… ICT providers Retail
  10. 10. Internal Go-To-Market channels •  9,000+ commercial S60 apps •  45,000+ Java ME apps •  6,000 Widgets/Widsets •  000’s freeware apps
  11. 11. Ovi: Five inter-connected service areas People, Places and Media. Messaging Maps Media Games Music Common functions and cross-discovery
  12. 12. OVI Store starting point Maximum Relevance with Social Networking & Location elements • >4M developers through Forum Nokia Application download service Over 200 million clients deployed •  Years of global and local distribution experience Evolving Mobile content sharing service •  Existing into Over 100 million downloads partnership one service, with leading Ovi Store content providers Widget discovery service Over 1 million active users Note: Content & partners may differ from commercial solution 4
  13. 13. Publish to Ovi Global distribution Opportunity global or market-by market •  Self-service publishing •  Immediately available on publish.ovi.com Favorable revenue opportunities •  Credit Card (in all applicable markets) •  Mobile billing in many countries, with more to come •  Content provider gets 70%* of customer price * For Credit Card: Less applicable taxes. For Mobile billing: Less applicable taxes and fixed billing charges
  14. 14. Operator Channel Opportunities
  15. 15. Bringing the Web to Mobile A simple way to get started : Mobile Plug-in YOUR favorite + MOBILE Content MOBILE Management Plug-in WEBSITE System (Joomla, Drupal] ( a better service for all) Minimal effort, 3 clicks install and publish! Distributed under Open Source license (it’s free to use) One URL for both web and mobile access Underlying technology invisible to the end user Content can be customized for selected devices, e.g. S60 Touch or S60 3.2 edition
  16. 16. FORUM NOKIA BUSINESS DEVELOPMENT EMEA Gian-Luca Jure Jarkko Patrick Kirill Rahim Benjamin Cioletti Roszczewski Sustersic Tolvi Dalez Zelenski Zaknoun Head of Business Location Based Enterprise and Multimedia Russian speaking Arabic speaking Personal Productivity Development Services and Near Business Mobility territories territories and Utilities Field Communication UK & Ireland, Italy, Alps and Adriatic, Finbaltics, Germany, France, Spain, CIS Middle East and Africa Scandic, Poland, Turkey South East Europe Netherlands Portugal, MENA Czech Republic, Slovakia +358503423554 +358504869523 +358408037360 +358503891632 +358504801487 +358407009694 +358504823831
  17. 17. $10M Open Screen Project fund, from Nokia and Adobe   Announced at MWC in Barcelona in February 2009   Two-year fund, with each company providing $2.5 million per year, to stimulate the rich Internet developer ecosystem with education and funding for developers   FN and Adobe now accepting applications from developers to request OSP funds and create innovative Flash apps   Initial response exceeded both parties’ expectations (over 100 requests for funding in first week)   Interested in applying? Go to: http://www.openscreenproject.com /developer 18 © 2008 Nokia
  18. 18. Forum Nokia Calling All Innovators Contest Forum Nokia will be Calling All Innovators again • New round of the contest to start on 13 March 2009. • Three categories: •  INTERNET INNOVATION •  FLASH •  EMERGING MARKETS • Deadline for entries is 30 June 2009. Get started now! • Complete guidelines and rules will be available on the contest website at www.callingallinnovators.com starting on 13 March 2009.
  19. 19. Nokia Developer Summit 2009 Creating Tomorrow’s Technologies 28-29 April 2009 Grimaldi Forum, Monaco Register today at: www.developersummit2009.com
  20. 20. Openness drives Innovation In our platforms In our technology choices In our ways of working For developers, operators, and consumers
  21. 21. Thank you. Company Confidential 22 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

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