Total SEO: Harnessing Your Web Activity to Increase Organic Search Traffic Presented by Branko Rihtman MIT Forum http://www.tenswebmarketing.com http://www.seo-scientist.com

Some facts June 2008 – Google breaks the 7 billion searches per month point North American companies have spent over 12 billion dollars on Search Engine Marketing in 2007 More than 95% of people do not click past the first page of results SEO offers some of the highest conversion rates when compared to other marketing methods

June 2008 – Google breaks the 7 billion searches per month point

North American companies have spent over 12 billion dollars on Search Engine Marketing in 2007

More than 95% of people do not click past the first page of results

SEO offers some of the highest conversion rates when compared to other marketing methods

Google SERPs yesterday PPC Organic

SEO yesterday Metatag optimization Directory and Search Engine Submission Reciprocal Link Exchange

Metatag optimization

Directory and Search Engine Submission

Reciprocal Link Exchange

Google SERPs today

SEO Today ?

SEO Today ? Not a “service done to a website” but rather an internet profile building service, affecting almost every aspect of the website-internet interaction. Site design and architecture Social media participation Public Relations Paid Advertising Online Publishing Community building

Site building URL Canonization (Dynamic URLS ? How many parameters ?) Duplicate content issues (order of query string parameters, product descriptions, tracking parameters) Server side redirects (expired content, incoming link typos – use mod_rewrite/ISAPI_Rewrite ) Custom 404 pages Site Search Optimization Internal navigation (JAVA ?, FLASH ?)

URL Canonization (Dynamic URLS ? How many parameters ?)

Duplicate content issues (order of query string parameters, product descriptions, tracking parameters)

Server side redirects (expired content, incoming link typos – use mod_rewrite/ISAPI_Rewrite )

Custom 404 pages

Site Search Optimization

Internal navigation (JAVA ?, FLASH ?)

Utilizing PPC Initial traffic stream (until the organic rankings arrive) Keyword research (identification of the “long tail” phrases) Site conversion rates (A/B testing, testing of calls to action) https://adwords.google.com/select/KeywordToolExternal

Initial traffic stream (until the organic rankings arrive)

Keyword research (identification of the “long tail” phrases)

Site conversion rates (A/B testing, testing of calls to action)

Utilizing Social Media Digg Stumbleupon Twitter Wikipedia LinkedIn

Digg

Stumbleupon

Twitter

Wikipedia

LinkedIn

Off-site content Community participation – comments, answering questions Article submission Press release optimization & submission Blogging (employees, management) – topics according to the public interest (traffic analysis)

Community participation – comments, answering questions

Article submission

Press release optimization & submission

Blogging (employees, management) – topics according to the public interest (traffic analysis)

Bundling it all together SEO Performing keyword research On-page optimization (metatags, content, on-site navigation, link consolidation) Off-page optimization (links) Analytics PPC Estimate your traffic volume Find terms used by your target audience Provide an initial stream of traffic (ROI!) SMO Brand recognition Traffic Off site content development press releases article submission guest blogging forum participation

SEO

Performing keyword research

On-page optimization (metatags, content, on-site navigation, link consolidation)

Off-page optimization (links)

Analytics

PPC

Estimate your traffic volume

Find terms used by your target audience

Provide an initial stream of traffic (ROI!)

SMO

Brand recognition

Traffic

Off site content development

press releases

article submission

guest blogging

forum participation

SMX Israel 2009 First (well, maybe second) conference dedicated to Search Marketing in Israel From the line of world SMX conferences Search Engine representatives, Top SEM companies and consultants from Israel and SEO rock-stars from the world Two day event, with exhibition area, panels on SEO, PPC, SMO, Analytics, etc.

First (well, maybe second) conference dedicated to Search Marketing in Israel

From the line of world SMX conferences

Search Engine representatives, Top SEM companies and consultants from Israel and SEO rock-stars from the world

Two day event, with exhibition area, panels on SEO, PPC, SMO, Analytics, etc.

http://www.tenswebmarketing.com http://www.seo-scientist.com