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Total Seo Branko Rihtman July 22, 2008
 

Total Seo Branko Rihtman July 22, 2008

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Total Seo Branko Rihtman July 22, 2008 Forum MIT

Total Seo Branko Rihtman July 22, 2008 Forum MIT

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    Total Seo Branko Rihtman July 22, 2008 Total Seo Branko Rihtman July 22, 2008 Presentation Transcript

    • Total SEO: Harnessing Your Web Activity to Increase Organic Search Traffic Presented by Branko Rihtman MIT Forum http://www.tenswebmarketing.com http://www.seo-scientist.com
    • Some facts
      • June 2008 – Google breaks the 7 billion searches per month point
      • North American companies have spent over 12 billion dollars on Search Engine Marketing in 2007
      • More than 95% of people do not click past the first page of results
      • SEO offers some of the highest conversion rates when compared to other marketing methods
    • Google SERPs yesterday PPC Organic
    • SEO yesterday
      • Metatag optimization
      • Directory and Search Engine Submission
      • Reciprocal Link Exchange
    • Google SERPs today
    • SEO Today ?
    • SEO Today ? Not a “service done to a website” but rather an internet profile building service, affecting almost every aspect of the website-internet interaction. Site design and architecture Social media participation Public Relations Paid Advertising Online Publishing Community building
    • Site building
      • URL Canonization (Dynamic URLS ? How many parameters ?)
      • Duplicate content issues (order of query string parameters, product descriptions, tracking parameters)
      • Server side redirects (expired content, incoming link typos – use mod_rewrite/ISAPI_Rewrite )
      • Custom 404 pages
      • Site Search Optimization
      • Internal navigation (JAVA ?, FLASH ?)
    • Utilizing PPC
      • Initial traffic stream (until the organic rankings arrive)
      • Keyword research (identification of the “long tail” phrases)
      • Site conversion rates (A/B testing, testing of calls to action)
      https://adwords.google.com/select/KeywordToolExternal
    • Utilizing Social Media
      • Digg
      • Stumbleupon
      • Twitter
      • Wikipedia
      • LinkedIn
    • Off-site content
      • Community participation – comments, answering questions
      • Article submission
      • Press release optimization & submission
      • Blogging (employees, management) – topics according to the public interest (traffic analysis)
    • Bundling it all together
        • SEO
          • Performing keyword research
          • On-page optimization (metatags, content, on-site navigation, link consolidation)
          • Off-page optimization (links)
          • Analytics
        • PPC
          • Estimate your traffic volume
          • Find terms used by your target audience
          • Provide an initial stream of traffic (ROI!)
        • SMO
            • Brand recognition
            • Traffic
        • Off site content development
            • press releases
            • article submission
            • guest blogging
            • forum participation
    • SMX Israel 2009
      • First (well, maybe second) conference dedicated to Search Marketing in Israel
      • From the line of world SMX conferences
      • Search Engine representatives, Top SEM companies and consultants from Israel and SEO rock-stars from the world
      • Two day event, with exhibition area, panels on SEO, PPC, SMO, Analytics, etc.
    • http://www.tenswebmarketing.com http://www.seo-scientist.com