Technology Transfer
       Leading Intellectual Property to Tangible Results


       Day of the Entrepreneur
       June ...
Outline
• Intellectual property -
  protecting your innovative
  ideas
• Technology transfer - from
  theoretic ideas to p...
The Differentiating Value of IP
•   Anyone can buy real estate
•   Anyone can build manufacturing capacity
•   Anyone can ...
Why IP Protection?
• IP is unique
• Inventions can lead to better products or
  processes (R&D)
• IP protection safeguards...
When Is IP More Valuable?
• Broad scope
  – Trial & error in product development
  – Multiple applications
  – Wider IP pr...
Definition of Technology Transfer


                          the process of
                          transformation
    ...
Technology Transfer Critical Link between
   a Bright Invention and a Business

                Proof-of-             Lice...
From Ideas to Business
• Technology is a driver of success
• Sometimes unavailable inside the organization
• Buyers don’t ...
Darwinism Applies to IP
• At least 70% of university patents never find a
  commercial home (Technology Transfer Tactics)
...
Suitable for the Israeli Market?




personal rain saver
                                                    solar powered...
How to Transfer Your Technology
• Understand the position of your IP
  within the technology marketplace
• Have clear in m...
Technology Transfer Deliverables
• Technology assessment
• Market analysis and target applications
• Create and manage the...
Technology Transfer KSF*
• Access to technical decision
  makers and IP executives
• Keep it confidential
• Marketing and ...
IP Sellers and Buyers - Drivers
           sellers                             buyers
willing to monetize now           ga...
Israel #1 in Patent Filings
Israel's Competitive Edge




                    Source: World Economic Forum
                    Global Competitiveness ...
Israeli Universities
        Tech Transfer Income (2007)
•   Yeda (WIS): $100M
•   Yissum (HUJ): $40M (400 licenses in 40 ...
Conclusions
• By protecting your IP you protect your competitive advantage
• Technology transfer is not a trivial process ...
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Technology Transfer IP Elandel Forum Mit Israel

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Technology Transfer
Leading Intellectual Property to Tangible Results
Elandel Forum Mit Israel

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Technology Transfer IP Elandel Forum Mit Israel

  1. 1. Technology Transfer Leading Intellectual Property to Tangible Results Day of the Entrepreneur June 3rd, 2008 - Tel Aviv University MIT Enterprise Forum, Israeli Chapter Raphael Barki VP Marketing, Elandel Services raphaelb@elandel-services.com Tel. +972-73-2262614 Turning Technology Mob. +972-52-3000519 into Business
  2. 2. Outline • Intellectual property - protecting your innovative ideas • Technology transfer - from theoretic ideas to practical products and services • Monetization - when intangible assets generate tangible results
  3. 3. The Differentiating Value of IP • Anyone can buy real estate • Anyone can build manufacturing capacity • Anyone can borrow money • Anyone can hire an ad agency • Anyone can hire skilled labor but only IP provides a unique advantage
  4. 4. Why IP Protection? • IP is unique • Inventions can lead to better products or processes (R&D) • IP protection safeguards your competitive advantage (marketing) • Investors love protected IP
  5. 5. When Is IP More Valuable? • Broad scope – Trial & error in product development – Multiple applications – Wider IP protection • Pioneering nature – First mover and learning curve advantage – Less prior art means better IP protection • Exclusivity • Age
  6. 6. Definition of Technology Transfer the process of transformation of the results of R&D into marketable products or services
  7. 7. Technology Transfer Critical Link between a Bright Invention and a Business Proof-of- Licensing R&D / patent Concept / Spin-off Growth Prototype Start-up company • Tech. Transfer • Tech. Transfer • Venture Capital • IPO office office • Trade sale • Incubator • Business Angels • Founders • Friends / family / fools Se Se Se rie rie rie Seed capital s s s A B C
  8. 8. From Ideas to Business • Technology is a driver of success • Sometimes unavailable inside the organization • Buyers don’t care about technology, they care about what’s in it for them and why they should care • How much units can it sell and with what profit • How strong is IP protection? • Is it ready for manufacturing?
  9. 9. Darwinism Applies to IP • At least 70% of university patents never find a commercial home (Technology Transfer Tactics) • 80% of inventions licensed by MIT never ship (Academy of Mgt. Journal) • Only 1% of University technology disclosures ever ship (AUTM & independent data) • Independent inventors face even more challenging odds
  10. 10. Suitable for the Israeli Market? personal rain saver solar powered lighter cockroach swatting slippers
  11. 11. How to Transfer Your Technology • Understand the position of your IP within the technology marketplace • Have clear in mind all technology, legal and business aspects • Define a compelling business value proposition • Target large, growing markets with licensable applications
  12. 12. Technology Transfer Deliverables • Technology assessment • Market analysis and target applications • Create and manage the marketing process • Identify prospective buyers and licensees • Deal negotiation • Patent sale, licensing agreement, investment, acquisition
  13. 13. Technology Transfer KSF* • Access to technical decision makers and IP executives • Keep it confidential • Marketing and communication skills • Negotiation and deal closure capability * KSF = Key Success Factors
  14. 14. IP Sellers and Buyers - Drivers sellers buyers willing to monetize now gain competitive advantage immature technology shorten the R&D cycle not core business strengthen IP portfolio just research buying simpler than filing build relation market control sell rather than litigate need claims for litigations bankrupt patent trolls (a.k.a. NPE) NPE = non-practicing entity
  15. 15. Israel #1 in Patent Filings
  16. 16. Israel's Competitive Edge Source: World Economic Forum Global Competitiveness Yearbook 2006-2007
  17. 17. Israeli Universities Tech Transfer Income (2007) • Yeda (WIS): $100M • Yissum (HUJ): $40M (400 licenses in 40 years) • Ramot (TAU): $6.7M, 26 deals (11 in Israel) • BGN: 15 licenses in 3 years TT market value ~US$105B (Forrester Research) Sources: Globes, universities’ web sites
  18. 18. Conclusions • By protecting your IP you protect your competitive advantage • Technology transfer is not a trivial process (Darwinism) • Intangible assets can generate tangible revenue Raphael Barki +972-52-3000519 raphaelb@elandel-services.com
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