Technology Transfer IP Elendel Forum Mit Israel


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Technology Transfer
Leading Intellectual Property to Tangible Results
Elendel Forum Mit Israel

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Technology Transfer IP Elendel Forum Mit Israel

  1. 1. Turning Technology into Business Turning Technology into Business Technology Transfer Leading Intellectual Property to Tangible Results Raphael Barki VP Marketing, Elandel Services Tel. +972-73-2262614 Mob. +972-52-3000519 Day of the Entrepreneur June 3rd, 2008 - Tel Aviv University MIT Enterprise Forum, Israeli Chapter
  2. 2. Outline • Intellectual property - protecting your innovative ideas • Technology transfer - from theoretic ideas to practical products and services • Monetization - when intangible assets generate tangible results
  3. 3. • Anyone can buy real estate • Anyone can build manufacturing capacity • Anyone can borrow money • Anyone can hire an ad agency • Anyone can hire skilled labor but only IP provides a unique advantage The Differentiating Value of IP
  4. 4. Why IP Protection? • IP is unique • Inventions can lead to better products or processes (R&D) • IP protection safeguards your competitive advantage (marketing) • Investors love protected IP
  5. 5. When Is IP More Valuable? • Broad scope – Trial & error in product development – Multiple applications – Wider IP protection • Pioneering nature – First mover and learning curve advantage – Less prior art means better IP protection • Exclusivity • Age
  6. 6. Definition of Technology Transfer the process of transformation of the results of R&D into marketable products or services
  7. 7. • Tech. Transfer office • Tech. Transfer office • Incubator • Business Angels • Founders • Friends / family / fools • Venture Capital • IPO • Trade sale R&D / patent Proof-of- Concept / Prototype Seed capital Series A Series B Series C Start-up Growth company Spin-off Licensing Technology Transfer Critical Link between a Bright Invention and a Business
  8. 8. From Ideas to Business • Technology is a driver of success • Sometimes unavailable inside the organization • Buyers don’t care about technology, they care about what’s in it for them and why they should care • How much units can it sell and with what profit • How strong is IP protection? • Is it ready for manufacturing?
  9. 9. Darwinism Applies to IP • At least 70% of university patents never find a commercial home (Technology Transfer Tactics) • 80% of inventions licensed by MIT never ship (Academy of Mgt. Journal) • Only 1% of University technology disclosures ever ship (AUTM & independent data) • Independent inventors face even more challenging odds
  10. 10. Suitable for the Israeli Market? personal rain saver cockroach swatting slippers solar powered lighter
  11. 11. How to Transfer Your Technology • Understand the position of your IP within the technology marketplace • Have clear in mind all technology, legal and business aspects • Define a compelling business value proposition • Target large, growing markets with licensable applications
  12. 12. Technology Transfer Deliverables • Technology assessment • Market analysis and target applications • Create and manage the marketing process • Identify prospective buyers and licensees • Deal negotiation • Patent sale, licensing agreement, investment, acquisition
  13. 13. Technology Transfer KSF* • Access to technical decision makers and IP executives • Keep it confidential • Marketing and communication skills • Negotiation and deal closure capability * KSF = Key Success Factors
  14. 14. IP Sellers and Buyers - Drivers NPE = non-practicing entity patent trolls (a.k.a. NPE)bankrupt need claims for litigationssell rather than litigate market controlbuild relation buying simpler than filingjust research strengthen IP portfolionot core business shorten the R&D cycleimmature technology gain competitive advantagewilling to monetize now buyerssellers
  15. 15. Israel #1 in Patent Filings
  16. 16. Israel's Competitive Edge Source: World Economic Forum Global Competitiveness Yearbook 2006-2007
  17. 17. Israeli Universities Tech Transfer Income (2007) • Yeda (WIS): $100M • Yissum (HUJ): $40M (400 licenses in 40 years) • Ramot (TAU): $6.7M, 26 deals (11 in Israel) • BGN: 15 licenses in 3 years Sources: Globes, universities’ web sites TT market value ~US$105B (Forrester Research)
  18. 18. Conclusions • By protecting your IP you protect your competitive advantage • Technology transfer is not a trivial process (Darwinism) • Intangible assets can generate tangible revenue Raphael Barki +972-52-3000519