Speedbit 5 Sep07-Travel Tips for your Internet Ride-Ariel Yarnitsky

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Speedbit 5 Sep07-Travel Tips for your Internet Ride-Ariel Yarnitsky - Presentation Transcript

  1. Travel Tips for your Internet Ride Ariel Yarnitsky Sept. 5, 2007 Confidential Ariel Yarnitsky www.speedbit.com
    • Pioneer of instant messaging
    • Over 400 Million registered users
    • Sold to AOL in 1998 for $407M
    Confidential Ariel Yarnitsky www.speedbit.com
  3. SpeedBit
    • Pioneer of download acceleration products
    • Creator of (DAP) with over 144M installs
    • Creator of one of the two fastest growing applications in the history of the web (together with Skype)
    • Multi-channel communication revolution (the missing link in the content/data delivery food chain)
    Confidential Ariel Yarnitsky www.speedbit.com
  4. Client-side Network Optimization Fastest Server Search in Real-Time Network Conditions Multi connection from mirroring servers, either detected in a mirrors-search or provided by the content provider
    • Limitation of Existing Routing Algorithms – often based on historical data and may not reflect y the most efficient paths in real time.
    • Download Accelerator: Real-time optimization - the fastest server is selected based on real-time data reflecting current network congestion and traffic.
    Multi Downloads Download security, Powered by Confidential Ariel Yarnitsky www.speedbit.com
  5. 144 million registered users worldwide Download Accelerator Plus (DAP) Confidential Ariel Yarnitsky www.speedbit.com
  6. The Video Revolution
    • From
    • - Conventional downloads
    • To
    • - Video streaming – e.g. YouTube, Metacafe, DailyMotion…Netflix
    • - DRM closed environments – e.g. iTunes
    Confidential Ariel Yarnitsky www.speedbit.com
  7. Strategic Positioning From Browser-level integration From owning the browser level download activity Tier I Tier II Tier III Tier IV Confidential Ariel Yarnitsky www.speedbit.com Operating System Browsers App. I App. II Search Engines Portals Website Website Website DAP
  8. Strategic Positioning Operating System integration Owning the Communication Activity downloads, streaming, updates, browsing, etc. Website Tier I Tier II Tier III Tier IV OperatingSystem Video Accelerator Streaming players iTunes Unbox etc… YouTube Grouper Flash etc… Search Engines Website Website Confidential Ariel Yarnitsky www.speedbit.com Browsers
  9. Speedbit Video Accelerator One of the two Fastest Growing Application in the History of the Web
    • 1.5 million registered users on Video Accelerator in under 3 months from Launch (now over 3MM)
    • Cutting the download time of a movie on iTunes from 3.5 hours to 22 mins. (on a 5Mb connection)
    Confidential Ariel Yarnitsky www.speedbit.com
  10. Speedbit Video Accelerator One of the two Fastest Growing Viral Applications Months from First Users Users Data and graph (excluding the Video Accelerator data) taken from Tim Draper’s presentation on viral distribution Confidential Ariel Yarnitsky www.speedbit.com
  11. Viral Distribution & Propagation
    • 100% word-of-mouth viral marketing, organic growth
    • Zero marketing budget (no paid promotion, no SEM)
    Confidential Ariel Yarnitsky www.speedbit.com
  12. Speedbit Video Accelerator downloading at 396kB/sec vs. 71kB/sec – 5.6 times faster 25 seconds into the movie – the standard computer already experiencing 15sec loss due to freezing pictures Confidential Ariel Yarnitsky www.speedbit.com
  13. Speedbit Video Accelerator completing the caching/download of the streaming session in 54 seconds; standard computer dramatically lagging behind Standard computer losing 30 seconds due to picture freeze…. Confidential Ariel Yarnitsky www.speedbit.com
  14. Speedbit Video Accelerator - completed a smooth play of the video Standard computer – only 38 seconds of viewing, and losing almost 1 minute due to picture freeze… Confidential Ariel Yarnitsky www.speedbit.com
  15. Standard computer completed playing a 1:31 video in 3:31 => 2 minutes of picture freezes…. The same amount of data was downloaded A concentrated session vs. a long clogging on the download server Confidential Ariel Yarnitsky www.speedbit.com
  16. Speedbit Video Accelerator completed the download 2 hours before the standard PC (about 5 times faster) Speedbit Video Accelerator user could have downloaded and watched the entire film before the standard PC would complete just the download….. Confidential Ariel Yarnitsky www.speedbit.com
  17. Standard Connection Single Channel Utilizing in many cases only 10% - 25% of the potential Internet Cloud Servers / CDN ISP Connection Confidential Ariel Yarnitsky www.speedbit.com
  18. Speedbit Enhanced Connection Multi-Channel The only way to make sure a full potential of the line Internet Cloud Servers / CDN ISP Connection Speedbit Video Accelerator Multi-threads engine; Optimization algorithms Confidential Ariel Yarnitsky www.speedbit.com
  19. Additional Platforms – TV set top boxes Different Approaches by different vendors All could enjoy faster downloads and smoother streaming with a client side accelerator Internet Cloud Internet Cloud Internet Cloud Standard Set Top Box Apple’s iTV Sony’s Bravia Video Link Confidential Ariel Yarnitsky www.speedbit.com
  20. Additional Platforms - Game Consoles Different Approaches by different vendors All could enjoy faster downloads and smoother streaming with a client side accelerator Internet Cloud Internet Cloud Confidential Ariel Yarnitsky www.speedbit.com
  21. Additional Platforms – Mobile Phones Different Approaches by different vendors All could enjoy faster downloads and smoother streaming with a client side accelerator Internet Cloud Internet Cloud Confidential Ariel Yarnitsky www.speedbit.com
  22. Travel Tips ..for the confused entrepreneur.. Confidential Ariel Yarnitsky www.speedbit.com
  23. … It all starts with a brilliant idea… Confidential Ariel Yarnitsky www.speedbit.com
  24. ..then tons of opinions and suggestions quickly follow…
    • Listen out (but remember - prophets live in the bible)
    • Go with your gut feeling
    • Let the users be the judge
    • You (and everyone else) will never know till you try
    Confidential Ariel Yarnitsky www.speedbit.com
  25. Do you have what it takes?
    • This is like decathlon contest only you will be doing it for the first time ever at the Olympic games.
    • - Identify the challenges/important/sensitive spots – recruiting, financing, deal making, intellectual property, accounting and benefits, product dev., gate keepers..
    • - Build a winning strategy on how to tackle them on the first try
    • - Build your team (founders, employees, investors) with this strategy in mind
    Confidential Ariel Yarnitsky www.speedbit.com
  26. What would it take to get married in a world with no divorce option? Making the right choices in picking: Founders (Character, record, expectation, motivation, trustworthiness, strengths and weaknesses, crisis management…) Investors (expectations, record, strengths, commitment..) Employees (commitment, environment, motivation, loyal, capable, star quality) Business Partners They are your startup’s most valuable asset Confidential Ariel Yarnitsky www.speedbit.com
  27. Everyone wants the smartest guys Confidential Ariel Yarnitsky www.speedbit.com
  28. … those who take nothing for granted … Confidential Ariel Yarnitsky www.speedbit.com
  29. ..but there is more to ask for e.g. creative problem solvers Confidential Ariel Yarnitsky www.speedbit.com
  30. … Achievers at all cost… Confidential Ariel Yarnitsky www.speedbit.com
  31. Those who work well regardless of working conditions.. Confidential Ariel Yarnitsky www.speedbit.com
  32. Be a Paranoid Only The Paranoid Survive Andrew S. Grove, Intel Confidential Ariel Yarnitsky www.speedbit.com
  33. If not paranoid, then be prepared for any scenario Confidential Ariel Yarnitsky www.speedbit.com
  34. … at least for those you can expect.. Confidential Ariel Yarnitsky www.speedbit.com
  35. A clear value proposition is a must If you cant make it crystal clear nobody else will bother Confidential Ariel Yarnitsky www.speedbit.com
  36. Viral Distribution
    • Viral motivations
      • Functional – e.g. the only way to enjoy the product is through its distribution
      • Achieve higher social status
        • - Inform others so they owe you
        • - Associated with a winning team/product
        • - Become an influential early adopter
        • - Good content for a blog
      • Moral – somebody gave me value I will pass it on as a form of payment.
      • Emotional
        • - Happiness - I am happy and I will share it with the world
        • - Anger – usually for negative campaign
      • Passive - the value of the product is sufficient for the user to agree to parasitic distribution
        • - Email signature – hotmail mailinfo
        • - My applications on my profile for all my friends to see (FaceBook)
    Confidential Ariel Yarnitsky www.speedbit.com
  37. Viral Distribution
    • The Friction – how easy it is to pass the word?
      • - No tools provided
      • - Email invite forms
      • - Blogs
      • - Passive:
        • - Email signatures
    • - Facebook
    Confidential Ariel Yarnitsky www.speedbit.com
  38. The Joy of Riding the Tide Confidential Ariel Yarnitsky www.speedbit.com
  39. “ The Winner takes it all” Abba
    • What happens to #2?
      • Instant messaging - ICQ
      • VOIP - Skype
      • Video - YouTube
      • Auction - eBay
      • Music & video - iTunes
    Confidential Ariel Yarnitsky www.speedbit.com
  40. Revenue
    • A distraction?
    • At what stage?
    • When is it critical?
    Confidential Ariel Yarnitsky www.speedbit.com
  41. Praying may help Confidential Ariel Yarnitsky www.speedbit.com
  42. ..after all, its all in the hands of god Confidential Ariel Yarnitsky www.speedbit.com
  43. … but sometime even that won’t do… Confidential Ariel Yarnitsky www.speedbit.com
  44. Copyright © 1999-2007 SpeedBit LTD. The functionality and specifications described in this presentation are either found in the current version of DAP, under internal beta testing, or included in DAP’s short-term development plans, all specifications are subject to change. All the trademarks (other than of SpeedBit) that may appear in this presentation (the "Presentation") is owned by its respective owner. The information on this Presentation is provided is "as is" with all faults and without warranty of any kind, expressed or implied, including those of merchantability and fitness for a particular purpose. SpeedBit makes no warranties or representations regarding the accuracy or completeness of the information. Any information about competitive products is not to be used or distributed where prohibited by law. In no event shall SpeedBit be liable for any incidental or consequential damages, lost profits, or lost data, or any indirect damages even if SpeedBit has been informed of the possibility thereof. Any data, statistic and numbers in this presentation has not been audited by SpeedBit and has not been audited / confirmed by any 3rd party, and therefore it may be inaccurate / subject to mistakes. Legal Notice SpeedBit Ltd. Confidential Ariel Yarnitsky www.speedbit.com

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