MIT Enterprise Forum 13th Annual Event-Internet Business Models: from Clicks to $
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MIT Enterprise Forum 13th Annual Event-Internet Business Models: from Clicks to $

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Ayla Matalon, Executive Director, MIT Enterprise Forum

Ayla Matalon, Executive Director, MIT Enterprise Forum

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MIT Enterprise Forum 13th Annual Event-Internet Business Models: from Clicks to $ MIT Enterprise Forum 13th Annual Event-Internet Business Models: from Clicks to $ Presentation Transcript

  • 13 th annual event: Internet Business Models   In cooperation with: Tel Aviv University Faculty of Management – The Leon Recanati Graduate School of Business Administration
  • Internet Business Models
    • Entrepreneurs
        • Yaron Galai, Quigo
        • Inon Axel, Kasamba
        • Benny Arbel, MyThings
        • Yael Elish, eSnips
    • Professionals
        • Zeev Fisher, AZF Law Firm
        • Rina Shainski, Carmel Ventures
  • Internet Business Models
    • Advertising
      • eSnips; answers.COM, yad2, yahoo...
    • Commission
      • Kasamba, Paypal...
    • Subscription / Sales
      • Amazon, dating sites, wall street journal online, domain register..
    • Internet Biz Sales
      • Quigo, Commtouch...
  • Timeline: Client to WEB
    • Stage I - Client companies (SW)
    • freeware, shareware, bundling, license
    • Incredimail, iMesh, ICQ, HotBar, Contact.com
    • Stage 2 – WEB companies
    • Shopping.com, R U Sure
    • B2B (Quigo, Commtouch)
    • B2C (Kasamba, MyThings, eSnips)
      • services, social networks, market place…
  • Challenges
    • Design, messages, first visits, repeat visits, stickiness, sales, billing. launch
    • Stay above the noise
    • Traffic
  • Product Position Statement
    • We asked the four entrepreneurs to describe their companies to us… in a nutshell
    • Geoffrey Moore’s Elevator Pitch
    • For [target end user] Who wants/needs [compelling reason to buy] The [product name] is a [product category] That provides [key benefit]. Unlike [main competitor], The [product name] [key differentiation]
  • Quigo in a nutshell
    • ...for premium online publishers
    • ...who want to sell text ads on a cost-per-click bidding basis
    • ... Quigo's AdSonar is a private-label auction-based, ad marketplace
    • ...that allows publishers to sell directly to advertisers in a transparent way
    • ...unlike Google's AdSense which operates as a black box and takes advertiser ownership away from publishers
  • Kasamba in a nutshell
    • Kasamba develops and operates a platform (marketplace) for expert advice, in an easy, communicative and authentic feedback environment.. More than 30,000 experts are available for advice, live, over the web, in more than 600 categories.
  • MyThings in a nutshell
    • MyThings is a web based application in the infomediary space.
    • That provides one simple place online … F or consumers, to catalogue, organize and track and make and manage most of their personal belongings, and … For  Retailers & OEMs, who gain a vehicle to engage customers post-sale, cross-sell related products & services, communicate, and protect.
    • MyThings key differentiation:
    • 1. Only owner of full consumer ownership data (multi-items & multi-sources)
    • 2. No-one else connects (a) deep consumer ownership data with (b) comprehensive product DB and (c) in-depth, value added aggregates services /content /community tools 
    • 3. No-one has a Web 2.0 independent platform… non retailer, OEM or brand specific like MyThings
  • eSnips in a nutshell
    • For [mainstream consumers (as opposed to younger audiences/techies)] Who want / need [One place to manage everything around content - store share publish, recreate, distribute - any type of file ] eSnips is a [ Social Content Sharing Site ] That provides [ CONVENIENCE around managing and sharing content online and SOCIAL INTERACTION ]. Unlike [managing your content in several different sites], eSnips [Lets you do everything around your content in one place, and within a social framework]
  • The MIT Enterprise Forum
    • For [ Entrepreneurs and Entrepreneurs to be ] Who need [advice or mentorship regarding their business strategy] The [MIT Forum Tailored Brainstorming Session ] is a [service] That provides [a faster learning curve for you]. Unlike [making your own mistakes], [you can learn from other people’s experience and enjoy their know-how and network]
  • Internet Business Models : from Clicks to $
    • Rina Shainski, Carmel Ventures
    • Yaron Galai, Quigo
    • Inon Axel, Kasamba
    • Benny Arbel, MyThings
    • Yael Elish, eSnips
    • Zeev Fisher, Appelfeld Zer Fisher
    • MIT Enterprise Forum 13th Annual Event
    • December 25 th