MIT Enterprise Forum 13th Annual Event-Internet Business Models: from Clicks to $

13 th annual event: Internet Business Models In cooperation with: Tel Aviv University Faculty of Management – The Leon Recanati Graduate School of Business Administration

Internet Business Models

Entrepreneurs

Yaron Galai, Quigo

Inon Axel, Kasamba

Benny Arbel, MyThings

Yael Elish, eSnips

Professionals

Zeev Fisher, AZF Law Firm

Rina Shainski, Carmel Ventures

Internet Business Models

Advertising

eSnips; answers.COM, yad2, yahoo...

Commission

Kasamba, Paypal...

Subscription / Sales

Amazon, dating sites, wall street journal online, domain register..

Internet Biz Sales

Quigo, Commtouch...

Timeline: Client to WEB

Stage I - Client companies (SW)

freeware, shareware, bundling, license

Incredimail, iMesh, ICQ, HotBar, Contact.com

Stage 2 – WEB companies

Shopping.com, R U Sure

B2B (Quigo, Commtouch)

B2C (Kasamba, MyThings, eSnips)

services, social networks, market place…

Challenges

Design, messages, first visits, repeat visits, stickiness, sales, billing. launch

Stay above the noise

Traffic

Product Position Statement

We asked the four entrepreneurs to describe their companies to us… in a nutshell

Geoffrey Moore’s Elevator Pitch

For [target end user] Who wants/needs [compelling reason to buy] The [product name] is a [product category] That provides [key benefit]. Unlike [main competitor], The [product name] [key differentiation]

Quigo in a nutshell

...for premium online publishers

...who want to sell text ads on a cost-per-click bidding basis

... Quigo's AdSonar is a private-label auction-based, ad marketplace

...that allows publishers to sell directly to advertisers in a transparent way

...unlike Google's AdSense which operates as a black box and takes advertiser ownership away from publishers

Kasamba in a nutshell

Kasamba develops and operates a platform (marketplace) for expert advice, in an easy, communicative and authentic feedback environment.. More than 30,000 experts are available for advice, live, over the web, in more than 600 categories.

MyThings in a nutshell

MyThings is a web based application in the infomediary space.

That provides one simple place online … F or consumers, to catalogue, organize and track and make and manage most of their personal belongings, and … For Retailers & OEMs, who gain a vehicle to engage customers post-sale, cross-sell related products & services, communicate, and protect.

MyThings key differentiation:

1. Only owner of full consumer ownership data (multi-items & multi-sources)

2. No-one else connects (a) deep consumer ownership data with (b) comprehensive product DB and (c) in-depth, value added aggregates services /content /community tools

3. No-one has a Web 2.0 independent platform… non retailer, OEM or brand specific like MyThings

eSnips in a nutshell

For [mainstream consumers (as opposed to younger audiences/techies)] Who want / need [One place to manage everything around content - store share publish, recreate, distribute - any type of file ] eSnips is a [ Social Content Sharing Site ] That provides [ CONVENIENCE around managing and sharing content online and SOCIAL INTERACTION ]. Unlike [managing your content in several different sites], eSnips [Lets you do everything around your content in one place, and within a social framework]

The MIT Enterprise Forum

For [ Entrepreneurs and Entrepreneurs to be ] Who need [advice or mentorship regarding their business strategy] The [MIT Forum Tailored Brainstorming Session ] is a [service] That provides [a faster learning curve for you]. Unlike [making your own mistakes], [you can learn from other people’s experience and enjoy their know-how and network]

Internet Business Models : from Clicks to $