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Effective Web Marketing For International Audiences Mit Forum Tlalit Prescher
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Effective Web Marketing For International Audiences Mit Forum Tlalit Prescher

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  • 1. Effective Web Marketing for International Audiences   Tlalit Prescher VP Marketing Cal – Int’l MIT Forum July 2008
  • 2. Agenda
    • Adjusting your messages to different audiences
    • Different marketing channels to different audiences
    • Cultural differences impact on message and channel
    • Global marketing via local marketing
  • 3. Adjusting your messages to different audience
    • Language
    • Look and Feel
    • Customer Behavior
    • Customer Status (new, current, inactive)
  • 4.  
  • 5.  
  • 6. AOL. Com Vs. AOL.co.uk
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Different marketing channels for different audiences
    • SEO
    • Media Buying
    • E-mail Marketing
    • Affiliates program
    • Viral marketing
    • PR
    • Blogs
    • Additional tools (popups, messages on the website, toolbar etc.)
  • 12.
    • A visitor to your landing page decides whether or not to stay within 8 seconds .
    • As many as 50% of users bail after just a glance.
    • Users are asking themselves:
      • “ Am I in the right place ?”
      • “ Does this place match what I was hoping to see?
      • “ Should I bother reading or click away immediately?”
    8 Seconds! First Impressions: Users move fast
  • 13. Landing pages
  • 14. What is Conversion Rate?
    • The percentage of people who see your offer who actually do what you're asking them to do .
  • 15.
    • Virtual prepaid card
    • Reloadable and non reloadable card
    wwwcard
  • 16.  
  • 17. Culture differences
  • 18. Thank you www.www-card.com