Social productivity
inside the firewall

The Journey to
Social Productivity
What is

Social Productivity
Change

Content

Social
Technology

Copyright Social Media Navigator 2013 | All Rights Reserv...
70% of extra profit to
be made through
Social Technologies
has NOTHING
to do with Marketing
[Harvard Business Review]

3
“While 72 percent of companies use
social technologies in some way…
Very few are anywhere near
to achieving the full poten...
Social Technologies, when used
within and across enterprises, have
the potential to raise the productivity
of the high-ski...
How much of your time do you believe
you spend on:
Managing Email?
Trying to find things you know exist?

How much is this...
The Average
“interaction worker”
spends:
• 28% managing e-mail,
• 20% sifting through
internal information or
seeking expe...
―when companies
effectively use social
media internally,
messages become

CONTENT
Image courtesy of [jannoon028] / FreeDig...
Content as a searchable
record of knowledge can
reduce, by as much as
35 percent,
the time employees spend
searching for c...
EXAMPLE
[Calculation Tool has been removed for private
presentation]
By Reducing inefficiency, duplication and waste,
you ...
Social Productivity
Dividend

In Action
11
Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.c...
On average, knowledge worker spends around:
- 25% retrieving and/or re-using business info
- Translates to a Cost of aroun...
To Access Your

Social Productivity Dividend
Combine
Change

Content

Social
Technology
… in the right order
13
To Access Your

Social Productivity Dividend
Firstly
Change

Content

Social
Technology
… in the right order
14
Copyright ...
The only constant is change, continuing
change, inevitable change, that is the
dominant factor in society today.
— Isaac A...
…only by changing constantly can
organizations hope to survive.
- McKinsey 2008

Copyright Social Media Navigator 2013 | A...
The Current State of

Organisational Change…

Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigato...
The average
failure rate for
Change Projects is…

70%

…

When culture change is required….
…Failure rises to 90%

…these ...
How many major re-organisations
produce meaningful performance
improvement?

…Less than 34%
…Some actually destroy value.
...
Change Management projects
deemed completely successful…

6%

Copyright Social Media Navigator 2013 | All Rights Reserved ...
Negative Emotions in Change:
•
•
•
•

44% of people were anxious
22% confused
23% frustrated and
24% fatigued.

…And that ...
Successfully Implementing
Change and achieving a Social
Productivity Dividend is Real
• Organisations can shift from failu...
Successfully Implementing
Change and achieving a Social
Productivity Dividend is Real
Case Study organisation:
 Understoo...
Change requires VISION

Copyright Social Media Navigator 2013
All Rights Reserved
Image courtesy of FreeDigitalPhotos.net/...
AND…

EFFECTIVE
Communication

Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
Image cou...
To Access Your

Social Productivity Dividend
Now..
Change

Content

Social
Technology
… in the right order
26
Copyright So...
EFFECTIVE
Communication
requires…
•
•
•

Right Message [information]
Right Person
Right Time

All the Hallmarks of an
effe...
Excerpt: Australian Public Service State of the
Service Report

“Good Communication is critical to
effective Change Manage...
Excerpt: ‗Australian Public Service State of the
Service Report‘
“It seems that the larger the organisation
the less effec...
EFFECTIVE
Content Strategy
enables…
• Change management strategy to be the
message
• So the message is understood
• Feedba...
EFFECTIVE
Content Strategy
• Change management strategy was the
message
• Multiple mediums
• Engagement and involvement
• ...
EFFECTIVE
Content Strategy
Unlocked their…

Social Productivity Dividend
@ $2.25M per annum

Copyright Social Media Naviga...
To Access Your

Social Productivity Dividend
Finally…
Change

Content

Social
Technology
… in the right order
33
Copyright...
Time to reach 50 M users
•38 Years – Radio
•13 Years – TV
•3 years – Internet
•1 years - Facebook
•9 months- Twitter
•88 d...
In 1900 in took 150 years
for the amount of
information in the world to
double
It took 50 years in 1950
It took 3 years in...
In 2010….
Every two days we create
as much information as we
did from the dawn of man
through 2003

- Eric Schmidt, Google...
Source: Infowhelm, 21st Century Fluency Project

Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavig...
2003 - 2009

This creates a whole new set of challenges /
opportunities for organisations and their people
Source: Infowhe...
BYOD

This is the opportunity to enhance
your capability to get the information
to the right people at the right time
39
C...
If you don‘t like change, you‘re going
to like irrelevance even less.
- General Eric Shinseki
(Chief of Staff US Army)

Co...
Technology component:
• Started with the technology
• Wasn‘t about the people
• Build it and they will come …..

41
Copyri...
Technology component:
• Historically proven not the main issue
• Engaging the people
• Involved them, gave them a voice
• ...
SOCIAL TOOLS
#1 Reason for failure is...

Starting with the Tech First!!

Copyright Social Media Navigator 2013 | All Righ...
Navigating Your Way to

Social Productivity

[Dividend]
Copyright Social Media Navigator 2013 | All Rights Reserved | www....
Navigating Your Way to

Social Productivity

Content

Social Technology
[Dividend]
5 Step Process
5. PERSISTENCE

4.

PLANNING

3. PATHWAY

2. PEOPLE

1. PURPOSE

SOCIAL TECHNOLOGIES
P1: Purpose

Navigating Your Way to
Social Productivity

Content

Social Technology

P1

Copyright Social Media Navigator ...
P2: People

Navigating Your Way to
Social Productivity

Content

P2

Social Technology

P1

Copyright Social Media Navigat...
P3: Pathway
Content

Social Technology

P3

Navigating Your Way to
Social Productivity

P2

P1

Copyright Social Media Nav...
P4: Planning
Content
P4
Social Technology

P3

Navigating Your Way to
Social Productivity

P2

P1

Copyright Social Media ...
Navigating Your Way to
Social Productivity

P5: Persistence
Content
P4
P5
Social Technology

P3

P2

P1

Copyright Social ...
Navigating Your Way to
Social Productivity

Calculate Your

Social Productivity Dividend!
What is it Worth to
Your Organis...
Want to improve
your chances of
success?
Talk to us
SMNavigator.com
Copyright Social Media Navigator 2013 | All Rights Res...
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Social Productivity Journey: Moving from Social Media to Social Business to Social Productivity

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Social Productivity is about unlocking untapped knowledge and productivity potential inside your organisation using social technology.

The discipline of Social Productivity is comprised of three pillars. Change Management (people strategy), Content Management (message strategy) and Social Technologies (reach and engagement Strategy)

By focussing on productivity gain and eliminating waste, a Social Productivity strategy is designed to realise an organisations 'Social Productivity Dividend'.

The 'social productivity dividend' is effectively your return on investment from successfully executing a social productivity strategy.

The dividend is the commercial realisation that social technologies have a place in any large scale corporate or government organisation in the 21st Century.

Social Productivity acknowledges that social technology and social media can contribute much more than a function of marketing.

Here is a quote from Harvard Business Review:
"70% of the extra profit to be made through social technologies has nothing to do with marketing. It's in areas of the company such as knowledge management, innovation, communication, and better integration with the supply chain."

The opportunity for the category of Social Business is enormous.

The above presentation was made at "Getting to Change Agility: the CMI (Change Management Institute) conference 2013' in October 2013.

Attendees were walked through the calculation of their potential Social Productivity Dividend and answers ranged from $15 million to the highest being $400. The audience comprised of Australian companies. The potential for larger global companies is even more significant.

The potential for efficiencies, innovation, removal of duplication and waste are so compelling that Social Media Navigator Pty Ltd was borne.

It's purpose is to help corporate and government organisations realise a 'Social Productivity Dividend using social technology to eliminate waste and inefficiencies inside the firewall.

Most organisations attempting to leverage the power of social media technology approach it from the wrong way.

This leads to little or no take up of initiatives, little value or return on investment or a reluctance to embrace for fear around governance issues.

Social Media Navigators approach to Social Productivity is about helping organisations break down silos (silo busting), both hierarchically, geographically and culturally, building a trusted framework that can be relied upon within the organisation.

It is done by guiding clients through the 'Social Productivity Journey' which is grounded in commercial reality. It is a best-of-breed approach and not currently available anywhere else in the world.

If you would like help accessing and navigating your way to a Social Productivity dividend using social media technology, go to our website at www.SMNavigator.com and get in contact.

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  • Not event - Social Productivity is the result of converging the three disciplines of Change Management, Content Marketing and Social Technologies
  • The average “interaction worker” spends around 28 percent of his or her workweek just managing e-mail, and almost 20 percent sifting through internal information or seeking expert input from colleagues, the report found.
  • But, “when companies use social media internally, messages become content; a searchable record of knowledge can reduce, by as much as 35 percent, the time employees spend searching for company information.”Thirty-five percent. Just think of what you could do with thirty-five percent more time in the week!35% that is all about social productivity
  • But, “when companies use social media internally, messages become content; a searchable record of knowledge can reduce, by as much as 35 percent, the time employees spend searching for company information.”Thirty-five percent. Just think of what you could do with thirty-five percent more time in the week!35% that is all about social productivity
  • 35% that is all about social productivityAt 5% is is $1,750,000.
  • Based on the information they had at the time the case study organisation did some figures about the savings they could make if they used effective processes, communication and tools to design and implement their project.• On average, each of the orgs knowledge worker is likely to spend around 25% of their work effort retrieving and/or re-using business information, according to industry benchmarks. This translates into an overall cost of knowledge work of around $45M per annum.• Implementation more efficient information and knowledge management practices delivers around 5% additional efficiency through reduced rework and time-wastage according to industry benchmarks.• A 5% efficiency gain would equate to a productivity improvement of around $2.25M per annum.• This would deliver productivity improvements of around $11.25M,achieved through elimination of non-productive information
  • Based on the information they had at the time the case study organisation did some figures about the savings they could make if they used effective processes, communication and tools to design and implement their project.• On average, each of the orgs knowledge worker is likely to spend around 25% of their work effort retrieving and/or re-using business information, according to industry benchmarks. This translates into an overall cost of knowledge work of around $45M per annum.• Implementation more efficient information and knowledge management practices delivers around 5% additional efficiency through reduced rework and time-wastage according to industry benchmarks.• A 5% efficiency gain would equate to a productivity improvement of around $2.25M per annum.• This would deliver productivity improvements of around $11.25M,achieved through elimination of non-productive information
  • Social Productivity is the intection – its where the dividend resides case study doing in wrong orderTo access the PD we harness the disciplines of effect change content and comms, and social tech, at this intercetion point that social productivity is realised
  • 1/ Most studies show the failure of change, IBM conducted a study that researched the change projects that succeeded. 1/ An organisation that comes to mind who does change well takes it seriously from the top down. They have a great example where they failed 3 times on a major project. With a leadership change came a new perspective. The project became a change management project not a technology project. The approach to the project changed significantly. They have won multiple awards for the successful outcome of that project2/ The IBM study found that change masters who took a systemic approach to change, turned the data on its head. 80% of their projects succeeded. Our case study organisation took a systemic approach to change and turned the results on their heads. Your organisation is able to become one of those that succeed3/ taking the approach that change masters take can enable you to achieve success and realise benefits of change
  • 1/ Most studies show the failure of change, IBM conducted a study that researched the change projects that succeeded. 1/ Our case study organisation learned how to do change well taking it seriously from the top down. They have a great example where they failed 3 times on a major project. With a leadership change came a new perspective. The project became a change management project not a technology project. The approach to the project changed significantly. They have won multiple awards for the successful outcome of that project2/ The IBM study found that change masters who took a systemic approach to change, turned the data on its head. 80% of their projects succeeded. Our case study organisation took a systemic approach to change and turned the results on their heads. Your organisation is able to become one of those that succeed3/ taking the approach that change masters take can enable you to achieve success and realise benefits of change
  • Now we are going to look at Content and effective communicaiton as part of our SP journey
  • If we don’t have content strate, we wont have effect comms
  • Key ingredients for successThe key ingredients for success are exactly the same on Waterfall or Agile projects. Either way, it’s still key to: be clear on your project objectives and requirements have strong sponsorship and change leadership manage risks maintain active feedback loops and robust testing communicate effectively to manage your impact on staff and customers.
  • Message was unstructured and aimless, no intellection rigor no strategy not linked to goalsWent for publishing outlets that demanded attention where the message will reach the target audiences
  • That is not including all the other projects that could benefit from the changes in how they communicate and collaborate It takes it straight off their bottom line
  • Social Provides reach and engagement - people are the social part, the social tech provides a vehicel that is two way conversation
  • This is about how to reach yourtarget Audience – this technology enables us to connect but how and with what and what will the next one be
  • Data and information/ content is becoming a challenge
  • Become a drain on productivity
  • This is so out of control it is labeled Big Data - it exasabates the challenge of duplication and finding stuff in organisations – created an industry on its ownOur capacity to find relevant stuff is confused and becoming non existant – hence the 48% figure from McKinsey – Bid story from Telstra Unless we do something about this it is just a digital dustbin
  • Opportunity - Smart phones enable social technology can be reached more effectively in organisations- getting the right info to the right people at the right timephenomenon is reshaping the way IT is purchased, managed, delivered, and secured. Risk - impacts organisational perceptions of SOE, - it also impacts areas like employee value proposition
  • embrace
  • The reason why they failed 3 times
  • Technology was the last priority
  • At a recent session we did another organisation had implemented Yammer and then apparently it all went wrong. To the point where it was turned off. The outcome was a disenfranchised group (the early adopters) who had been getting value out of it using their initiative. And a reputation that this social media stuff doesn’t really work for us. They arranged for a workshop with us which was about going back to basic, understanding their pupose, understanding their people, developing their strategy to get there as well as planning their communications and content and then looking at the tools.During the workshop there is a governance slide which has an elephant in a room. When it got to this slide it came out what had happened, why Yammer had been turned off.They began with the technology first and forgot about engaging the people and having a real business purpose to champion and lead with. They had no real plan, they had no support to implement that plan and it failed. What happened, nothing, nothing went wrong They got sabotaged by the politics, - that’s not to say you cant get the benefit of serendipity or innovation from your social tools, you can, but you also should have a planned focused targetted reason and plan as well.
  • You know how complex the organisational landscape is beurocracy, clinging to the old ways, SOE, fear of the unknown, politics, egos, etcetc “story” to share using the case study the baggage we carry around about past failuresImagine the case study orgNeed to navigate your way thru the change to achieve the ROI
  • 1. to reach cp dividend you need to start with change to forulatemessage2 formulate message into content strategy that effectively communicates your message for target audience3 using Reach audience using social techReinforcing the content in context of social productivity in the right order case study example, tried 3 times on this project, I wasn’t until they understood that it needed to be about change management, comms and content management and then social tools were the enabler to help them to achieve that social productivity that they turned around the outcomes to on time, under budget, hugely successful adoption with great in house feedback and multiple awards.
  • When used in combination, this type of framework provides a holistic approach that can deliver benefits that are greater than the sum of their individual effects, resulting in higher rates of change project success
  • Medium to reach
  • Our case study organisation ensured the community of champions type approach (super users if you will) they involved and engage with them, they identified the quick wins and amplified them via the various channels. Many organisations who take this approach find wins are celebrated more effectively and by more people. Measurement for adoption is monitored as are risks
  • Social Productivity Journey: Moving from Social Media to Social Business to Social Productivity

    1. 1. Social productivity inside the firewall The Journey to Social Productivity
    2. 2. What is Social Productivity Change Content Social Technology Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    3. 3. 70% of extra profit to be made through Social Technologies has NOTHING to do with Marketing [Harvard Business Review] 3
    4. 4. “While 72 percent of companies use social technologies in some way… Very few are anywhere near to achieving the full potential benefit,” [McKinsey] Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com Source McKinsey Social Productivity via Forbes Jeanne Meister
    5. 5. Social Technologies, when used within and across enterprises, have the potential to raise the productivity of the high-skill knowledge workers that are critical to performance and growth in the 21st century by… 20% - 25% Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com [McKinsey] Source McKinsey Social Productivity Report
    6. 6. How much of your time do you believe you spend on: Managing Email? Trying to find things you know exist? How much is this amplified during change? Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    7. 7. The Average “interaction worker” spends: • 28% managing e-mail, • 20% sifting through internal information or seeking expert input from colleagues [McKinsey] Image courtesy of [Michal Marcol] / FreeDigitalPhotos.net Source McKinsey Social Productivity via Forbes Jeanne Meister Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    8. 8. ―when companies effectively use social media internally, messages become CONTENT Image courtesy of [jannoon028] / FreeDigitalPhotos.net Source McKinsey Social Productivity via Forbes Jeanne Meister Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    9. 9. Content as a searchable record of knowledge can reduce, by as much as 35 percent, the time employees spend searching for company information.‖ Image courtesy of [jannoon028] / FreeDigitalPhotos.net Source McKinsey Social Productivity via Forbes Jeanne Meister Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    10. 10. EXAMPLE [Calculation Tool has been removed for private presentation] By Reducing inefficiency, duplication and waste, you can access a: Source McKinsey Social Productivity via Forbes Jeanne Meister Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    11. 11. Social Productivity Dividend In Action 11 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    12. 12. On average, knowledge worker spends around: - 25% retrieving and/or re-using business info - Translates to a Cost of around $45M per annum. Industry benchmarks suggested efficiency gains of 5% by reduced rework and duplication - 5% efficiency gain = $2.25M per annum. Projecting Social Productivity Dividend of $11.25M 12 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    13. 13. To Access Your Social Productivity Dividend Combine Change Content Social Technology … in the right order 13
    14. 14. To Access Your Social Productivity Dividend Firstly Change Content Social Technology … in the right order 14 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    15. 15. The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. — Isaac Asimov Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    16. 16. …only by changing constantly can organizations hope to survive. - McKinsey 2008 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    17. 17. The Current State of Organisational Change… Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    18. 18. The average failure rate for Change Projects is… 70% … When culture change is required…. …Failure rises to 90% …these figures have not changed in more than 30 years Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    19. 19. How many major re-organisations produce meaningful performance improvement? …Less than 34% …Some actually destroy value. Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    20. 20. Change Management projects deemed completely successful… 6% Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    21. 21. Negative Emotions in Change: • • • • 44% of people were anxious 22% confused 23% frustrated and 24% fatigued. …And that was for the successful projects. Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    22. 22. Successfully Implementing Change and achieving a Social Productivity Dividend is Real • Organisations can shift from failure to success • Our Case Study demonstrates how • Organisations that have mastered Change Principals have 80% success rate Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    23. 23. Successfully Implementing Change and achieving a Social Productivity Dividend is Real Case Study organisation:  Understood the needs  Understood the people  Embraced the complexity  Engaged & Involved the people  Inspired the people, and  Delivered the results Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    24. 24. Change requires VISION Copyright Social Media Navigator 2013 All Rights Reserved Image courtesy of FreeDigitalPhotos.net/ Gualberto107 www.SMNavigator.com
    25. 25. AND… EFFECTIVE Communication Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com Image courtesy of FreeDigitalPhotos.net/ Marin
    26. 26. To Access Your Social Productivity Dividend Now.. Change Content Social Technology … in the right order 26 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    27. 27. EFFECTIVE Communication requires… • • • Right Message [information] Right Person Right Time All the Hallmarks of an effective Content Strategy Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    28. 28. Excerpt: Australian Public Service State of the Service Report “Good Communication is critical to effective Change Management In a recent federal gov’t survey it was identified that only 38% of employees agreed that communication between Snr leaders and other employees is effective” Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    29. 29. Excerpt: ‗Australian Public Service State of the Service Report‘ “It seems that the larger the organisation the less effective the communication, the small Gov’t agencies had an effective communication rate of 47% where as the larger ones had a rating of 37%.” Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    30. 30. EFFECTIVE Content Strategy enables… • Change management strategy to be the message • So the message is understood • Feedback loops are managed • And change is effectively communicated Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    31. 31. EFFECTIVE Content Strategy • Change management strategy was the message • Multiple mediums • Engagement and involvement • The message was understood • The change was effectively communicated Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    32. 32. EFFECTIVE Content Strategy Unlocked their… Social Productivity Dividend @ $2.25M per annum Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    33. 33. To Access Your Social Productivity Dividend Finally… Change Content Social Technology … in the right order 33 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    34. 34. Time to reach 50 M users •38 Years – Radio •13 Years – TV •3 years – Internet •1 years - Facebook •9 months- Twitter •88 days – Google + •50 days – Draw something app •35 days – Angry bird app Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com courtesy of FreeDigitalPhotos.net/ Master isolated images Image
    35. 35. In 1900 in took 150 years for the amount of information in the world to double It took 50 years in 1950 It took 3 years in 2002 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com Image courtesy of FreeDigitalPhotos.net/ r Paul
    36. 36. In 2010…. Every two days we create as much information as we did from the dawn of man through 2003 - Eric Schmidt, Google CEO Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com Image courtesy of
    37. 37. Source: Infowhelm, 21st Century Fluency Project Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    38. 38. 2003 - 2009 This creates a whole new set of challenges / opportunities for organisations and their people Source: Infowhelm, 21st Century Fluency Project Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    39. 39. BYOD This is the opportunity to enhance your capability to get the information to the right people at the right time 39 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    40. 40. If you don‘t like change, you‘re going to like irrelevance even less. - General Eric Shinseki (Chief of Staff US Army) Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    41. 41. Technology component: • Started with the technology • Wasn‘t about the people • Build it and they will come ….. 41 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    42. 42. Technology component: • Historically proven not the main issue • Engaging the people • Involved them, gave them a voice • Bought them on the journey • Technology was the last priority 42 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    43. 43. SOCIAL TOOLS #1 Reason for failure is... Starting with the Tech First!! Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    44. 44. Navigating Your Way to Social Productivity [Dividend] Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    45. 45. Navigating Your Way to Social Productivity Content Social Technology [Dividend]
    46. 46. 5 Step Process 5. PERSISTENCE 4. PLANNING 3. PATHWAY 2. PEOPLE 1. PURPOSE SOCIAL TECHNOLOGIES
    47. 47. P1: Purpose Navigating Your Way to Social Productivity Content Social Technology P1 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    48. 48. P2: People Navigating Your Way to Social Productivity Content P2 Social Technology P1 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    49. 49. P3: Pathway Content Social Technology P3 Navigating Your Way to Social Productivity P2 P1 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    50. 50. P4: Planning Content P4 Social Technology P3 Navigating Your Way to Social Productivity P2 P1 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    51. 51. Navigating Your Way to Social Productivity P5: Persistence Content P4 P5 Social Technology P3 P2 P1 Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    52. 52. Navigating Your Way to Social Productivity Calculate Your Social Productivity Dividend! What is it Worth to Your Organisation? Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    53. 53. Want to improve your chances of success? Talk to us SMNavigator.com Copyright Social Media Navigator 2013 | All Rights Reserved | www.SMNavigator.com
    54. 54. 54

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