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How Can Tourism Authorities Impact On The Route Developemnt Process
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How Can Tourism Authorities Impact On The Route Developemnt Process

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I had just 10 minutes to speak and hence a bit brief.

I had just 10 minutes to speak and hence a bit brief.

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  • 1. How can Tourism Authorities IMPACT on the Route Development Process? Syed Mohammed Mehdi Director, Marketing and Promotion Bahrain International Airport Civil Aviation Affairs, Bahrain The 2nd World Tourism & Air Services Summit Beijing, P.R.China 13 TH Sept. 2009
  • 2. Who are we?
    • The working group of the Kingdom of Bahrain’s Meetings, Incentives, Conventions, and Exhibitions (MICE) sector
    • Working Together To Welcome The World
    TOURISM DIRECTORATE AIRLINES & AIRPORT CONVENTION CENTRE HOTELS
  • 3. Famous Question?
    • What came first?
  • 4. Follow on Question
    • What came first?
    Tourism Air Travel
  • 5. Source: Economic Case for The Visitor Economy, Deloitte, September 2008
  • 6. 3 WHATS of Airport Proposals
    • Understanding of the Route Development Proposal
    WHAT WHAT WHAT
    • What and where is your destination
    • What drives traffic to your destination
    • Economics of flying to your destination
      • Airline Delegation visit to your destination
            • Have you got any interesting places to show
            • Some thing unique about your destination
  • 7. How can tourism authorities impact on the Route Development Process?
    • Proposals are data intensive – Collect Data
    • Meet your local airport, airline and all aviation stakeholders to understand issues and share thoughts
    • Actively participate jointly in proposals to airlines
  • 8. How can tourism authorities impact on the Route Development Process?
    • Regular dialogue with all stakeholders in your local region or country
      • Pricing
      • Quality
      • Promotions
    • Develop new products/Identify new avenues for tourism
    • Continual Support
  • 9. SEE YOU IN BAHRAIN, THE LAND OF GOLDEN SMILES THANK YOU