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Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
Product mix
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Product mix

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about product mix

about product mix

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  • 1. Presented by
  • 2. What is product mix? Product Mix is the total number of product choices a company offers their customer. Large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance, ITC etc. in India are some of the examples.
  • 3. ITC PRODUCT MIXFMCG HOTELSFOOD WELCOMEGROUPCIGARETTES WELCOME HERITAGELIFESTYLE-retailing FORTUNESTATIONERY LUXURY COLLECTIONPERSONAL CARESAFETY MATCHESAGARBATH
  • 4. ITC PRODUCT MIX PAPER BOARD AND PACKAGING AGRI BUSINESS – RURAL SERVICES, LEAF TOBACCO,SPICES,AGRI-INPUT
  • 5. FMCG-ITCFOOD -ASHIRWAD, SUNFEAST, CANDYMAN,BINGO, KITCHEN OF INDIA
  • 6. FMCG ITC-CIGARETTES INSIGNIA  BRISTOL INDIA KINGS  FLAKE GOLD FLAKE  BERKERLY SILK CUT NAVY CUT CAPSTON SCISSORS
  • 7. FMCG ITC-LIFE STYLE RETAILING WILLS LIFE STYLE JOHN PLAYER MISS PLAYER
  • 8. FMCG ITC-EDUCATION & STATIONERY CLASSMATE PERFECT CRAFT EXPRESSIONS
  • 9. FMCG ITC-PERSONAL CARE FIAMA D’ WILLS VIVEL D’ WILLS SUPERIA
  • 10. FMCG ITC-SAFETY MATCHES & AGARBATHIS  MANGALDEEP  EXPRESSIONS  I-KNO  EXPRESSION
  • 11. FMCG ITC-KITCHEN OF INDIA CURRY PASTES  BIRYANIS- (NOOR (BUTTER CHICKEN, MAHAL, BOHRI) FISH CURRY,DUM  DESSERTS- ALOO) (JODHPURI CHUTNEYS MOONGDAL HALWA, (SHREDDED MANGO, AWADHI BADAM MANGO& JEERA, HALWA) MANGO & GARLIC
  • 12. ASHIRVAD VARIANTS FLOUR –AASHIRVAD,  INSTANT MIXES- GULAB SELECT ATTA, CHAKKI JAMUN, RAWA IDLI,RICE ATTA IDLI, RICE SALT DOSA,KHAMAN SPICES – CHILLI DOKLA,RASMALAI POWDER, TURMERIC POWDER, CORIANDER POWDER,PICKLE MIRCH
  • 13. ASHIRWAD ATTA SALT
  • 14. SUNFEAST VARIANTS BISCUITS –BUTTER,  DREAM CREAM - CASHEW, CRUNCHY CHOCO, COCONUT VANILA,ORANGE, MILK SNACKY- CHILLY CREAM FLAKES,CLASSIC SALTED  GOLDEN BAKERY - GLUCOSE- ORANGE, CHOCONUT, NICE,MILKY MAGIC BUTTERNUT, BUTTER SCOTCH  FIT-KIT – MULTI- GRAIN,VITAMIN  PASTA –CHEESE, PIZZA,CHICKEN
  • 15. SUNFEAST VARIETIES
  • 16. FOODS MINTO – MINT O FRESH , MINT O COOL BLUE, ORANGE MINT,LEMON MINT
  • 17. CANDY MAN FRUIT FUN  MANGO LINKS BUTTER SCOTCH  MAHA MANGO LICKS  LACTO ECLAIRS COFITINO NATKAT MANGO NATKHAT GUAVA
  • 18. BINGO POTATO CHIPS –  HATKE JATKE –FUNKY SALTED, MASALA, MASALA, TOMATO TOMATO,CHATKILA TWIST NIMBU ACHAR,TANDOORI PANEER TIKKA MAD ANGLES – TOMATO MISCHIEF,CHILLI DHAMAKA,ACHAARI MASTI
  • 19. LIFE STYLE RETAILING WILLS LIFESTYLE (WILLS CLASSIC,WILLS SPORTS, WILLS CLUBLIFE,WILLS SIGNATURE)
  • 20. PERSONAL CARE VIVEL D’ WILLS FIAMA D’WILLS SHAMPOOS

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