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about product mix

about product mix

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  • 1. Presented by
  • 2. What is product mix? Product Mix is the total number of product choices a company offers their customer. Large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance, ITC etc. in India are some of the examples.
  • 3. ITC PRODUCT MIXFMCG HOTELSFOOD WELCOMEGROUPCIGARETTES WELCOME HERITAGELIFESTYLE-retailing FORTUNESTATIONERY LUXURY COLLECTIONPERSONAL CARESAFETY MATCHESAGARBATH
  • 4. ITC PRODUCT MIX PAPER BOARD AND PACKAGING AGRI BUSINESS – RURAL SERVICES, LEAF TOBACCO,SPICES,AGRI-INPUT
  • 5. FMCG-ITCFOOD -ASHIRWAD, SUNFEAST, CANDYMAN,BINGO, KITCHEN OF INDIA
  • 6. FMCG ITC-CIGARETTES INSIGNIA  BRISTOL INDIA KINGS  FLAKE GOLD FLAKE  BERKERLY SILK CUT NAVY CUT CAPSTON SCISSORS
  • 7. FMCG ITC-LIFE STYLE RETAILING WILLS LIFE STYLE JOHN PLAYER MISS PLAYER
  • 8. FMCG ITC-EDUCATION & STATIONERY CLASSMATE PERFECT CRAFT EXPRESSIONS
  • 9. FMCG ITC-PERSONAL CARE FIAMA D’ WILLS VIVEL D’ WILLS SUPERIA
  • 10. FMCG ITC-SAFETY MATCHES & AGARBATHIS  MANGALDEEP  EXPRESSIONS  I-KNO  EXPRESSION
  • 11. FMCG ITC-KITCHEN OF INDIA CURRY PASTES  BIRYANIS- (NOOR (BUTTER CHICKEN, MAHAL, BOHRI) FISH CURRY,DUM  DESSERTS- ALOO) (JODHPURI CHUTNEYS MOONGDAL HALWA, (SHREDDED MANGO, AWADHI BADAM MANGO& JEERA, HALWA) MANGO & GARLIC
  • 12. ASHIRVAD VARIANTS FLOUR –AASHIRVAD,  INSTANT MIXES- GULAB SELECT ATTA, CHAKKI JAMUN, RAWA IDLI,RICE ATTA IDLI, RICE SALT DOSA,KHAMAN SPICES – CHILLI DOKLA,RASMALAI POWDER, TURMERIC POWDER, CORIANDER POWDER,PICKLE MIRCH
  • 13. ASHIRWAD ATTA SALT
  • 14. SUNFEAST VARIANTS BISCUITS –BUTTER,  DREAM CREAM - CASHEW, CRUNCHY CHOCO, COCONUT VANILA,ORANGE, MILK SNACKY- CHILLY CREAM FLAKES,CLASSIC SALTED  GOLDEN BAKERY - GLUCOSE- ORANGE, CHOCONUT, NICE,MILKY MAGIC BUTTERNUT, BUTTER SCOTCH  FIT-KIT – MULTI- GRAIN,VITAMIN  PASTA –CHEESE, PIZZA,CHICKEN
  • 15. SUNFEAST VARIETIES
  • 16. FOODS MINTO – MINT O FRESH , MINT O COOL BLUE, ORANGE MINT,LEMON MINT
  • 17. CANDY MAN FRUIT FUN  MANGO LINKS BUTTER SCOTCH  MAHA MANGO LICKS  LACTO ECLAIRS COFITINO NATKAT MANGO NATKHAT GUAVA
  • 18. BINGO POTATO CHIPS –  HATKE JATKE –FUNKY SALTED, MASALA, MASALA, TOMATO TOMATO,CHATKILA TWIST NIMBU ACHAR,TANDOORI PANEER TIKKA MAD ANGLES – TOMATO MISCHIEF,CHILLI DHAMAKA,ACHAARI MASTI
  • 19. LIFE STYLE RETAILING WILLS LIFESTYLE (WILLS CLASSIC,WILLS SPORTS, WILLS CLUBLIFE,WILLS SIGNATURE)
  • 20. PERSONAL CARE VIVEL D’ WILLS FIAMA D’WILLS SHAMPOOS