Iterative Design 101: Strategery! #hewebne
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Iterative Design 101: Strategery! #hewebne

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    Iterative Design 101: Strategery! #hewebne Iterative Design 101: Strategery! #hewebne Presentation Transcript

    • Iterative Design 101 HighEdWeb New England - 2014
    • @shelleykeith Director of Digital Communications University of Mary Washington o10 years .edu oSmall biz ecommerce oProject management oStrategery oProcess and purpose oMe <> designer
    • HiPPO: a definition Highest Paid Person’s Opinion
    • Low Hanging Fruit oFitness for use o navigation o content o relevant imagery o10-second test oSearch engine friendly oAnecdotal feedback, user tests, analytics oF-pattern
    • F-Pattern Test
    • Let’s talk iteration
    • Undergraduate Admissions
    • Admissions Landing Page – 1st iteration
    • Iterative Design – 2nd iteration
    • Iterative Design – iteration 3
    • Iterative Design - Now we're getting somewhere
    • Another Iteration.
    • Always Be Iterating
    • Helpful Links. LOLZ.
    • “Helpful” Links. Realz.
    • Actually helpful.
    • My Thought Process… o The web is your largest, most utilized and most versatile communications tool. o Use the resources you have to gain maximum value. o Blogs, social media, student generated content, campus event coverage, traditional media coverage, etc. o Content, content, content.
    • Working with HiPPOs. oFocus on measurable goals. Define success. Evaluate constantly. oUse your data. Promote your wins. Build capital. Be the expert.
    • Questions?