Iterative Design 101
HighEdWeb New England - 2014
@shelleykeith
Director of Digital Communications
University of Mary Washington
o10 years .edu
oSmall biz
ecommerce
oProjec...
HiPPO: a definition
Highest Paid Person’s Opinion
Low Hanging Fruit
oFitness for use
o navigation
o content
o relevant imagery
o10-second test
oSearch engine friendly
oAnec...
F-Pattern Test
Let’s talk iteration
Undergraduate
Admissions
Admissions Landing Page – 1st iteration
Iterative Design – 2nd iteration
Iterative Design – iteration 3
Iterative Design - Now we're getting somewhere
Another Iteration.
Always Be Iterating
Helpful Links. LOLZ.
“Helpful” Links. Realz.
Actually helpful.
My Thought Process…
o The web is your largest, most utilized and
most versatile communications tool.
o Use the resources y...
Working with HiPPOs.
oFocus on measurable goals.
Define success. Evaluate
constantly.
oUse your data. Promote your wins.
B...
Questions?
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Iterative Design 101: Strategery! #hewebne

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Iterative Design 101: Strategery! #hewebne

  1. 1. Iterative Design 101 HighEdWeb New England - 2014
  2. 2. @shelleykeith Director of Digital Communications University of Mary Washington o10 years .edu oSmall biz ecommerce oProject management oStrategery oProcess and purpose oMe <> designer
  3. 3. HiPPO: a definition Highest Paid Person’s Opinion
  4. 4. Low Hanging Fruit oFitness for use o navigation o content o relevant imagery o10-second test oSearch engine friendly oAnecdotal feedback, user tests, analytics oF-pattern
  5. 5. F-Pattern Test
  6. 6. Let’s talk iteration
  7. 7. Undergraduate Admissions
  8. 8. Admissions Landing Page – 1st iteration
  9. 9. Iterative Design – 2nd iteration
  10. 10. Iterative Design – iteration 3
  11. 11. Iterative Design - Now we're getting somewhere
  12. 12. Another Iteration.
  13. 13. Always Be Iterating
  14. 14. Helpful Links. LOLZ.
  15. 15. “Helpful” Links. Realz.
  16. 16. Actually helpful.
  17. 17. My Thought Process… o The web is your largest, most utilized and most versatile communications tool. o Use the resources you have to gain maximum value. o Blogs, social media, student generated content, campus event coverage, traditional media coverage, etc. o Content, content, content.
  18. 18. Working with HiPPOs. oFocus on measurable goals. Define success. Evaluate constantly. oUse your data. Promote your wins. Build capital. Be the expert.
  19. 19. Questions?

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