Social Media in Disasters for Transportation Agencies
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Social Media in Disasters for Transportation Agencies

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  • Engage audienceMotivate them to change their plans as neededAmplify the messageTravelers move more efficiently and safely

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  • 1. SOCIAL MEDIA IN DISASTERPREPARATION, RESPONSEAND RECOVERYTransportation Research Board Annual Meeting, January 2013 Sarah M. Kaufman Rudin Center for Transportation NYU Wagner School for Public Service
  • 2. PREPARATION
  • 3. Where transportation customers are: On Transit Office/ Home School Out and About Driving
  • 4. But mentally, they’re here: 425 1 500 15million billion million millionusers users users users
  • 5. 77% of office workers who have a Facebook account access it during work hours.http://www.computerworld.com/s/article/9135795/Study_Facebook_use_cuts_productivity_at_work
  • 6. Why AreFollowers/Likes/SubscribersImportant?• Engagement• Motivation• Amplification
  • 7. Pre-event messaging• Information• Access• Warnings• Preparation• Responses
  • 8. RESPONSE
  • 9. Mid-event messaging Outgoing Incoming • Instruction • Information • Information • Emergency • Access • Inquiries • Emergency Management
  • 10. Information Sources During Hurricane SandyOfficial websites and alerts Social media News websites News TV/radio Friends/family Community groups Smartphone apps Other 0 50 100 150 200 250 300 NYU Rudin Center survey
  • 11. Timeliness vs. Quality
  • 12. Importance of Photos & Videos Metropolitan Transportation Authority
  • 13. Metropolitan Transportation Authority
  • 14. Metropolitan Transportation Authority
  • 15. Public Response
  • 16. RECOVERY
  • 17. Post-event messaging Outgoing Incoming • Information • Information • Access • Emergency • Warnings • Instruction • Review • Inquiries
  • 18. Data
  • 19. Challenges• Network/Power Interruptions• Approvals• Message Coordination• Accuracy• Resource-Intensive
  • 20. Future of Social Media in Transportation
  • 21. Future of Social Media in Transportation
  • 22. FOR MORE INFORMATIONASSOCIATED REPORTS: www.NYURudinCenter.com Sarah M. Kaufman, @sarstar NYU Rudin Center for Transportation Policy & Management, @NYURudin