Social Media in Disasters for Transportation Agencies

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  • Engage audienceMotivate them to change their plans as neededAmplify the messageTravelers move more efficiently and safely
  • Social Media in Disasters for Transportation Agencies

    1. 1. SOCIAL MEDIA IN DISASTERPREPARATION, RESPONSEAND RECOVERYTransportation Research Board Annual Meeting, January 2013 Sarah M. Kaufman Rudin Center for Transportation NYU Wagner School for Public Service
    2. 2. PREPARATION
    3. 3. Where transportation customers are: On Transit Office/ Home School Out and About Driving
    4. 4. But mentally, they’re here: 425 1 500 15million billion million millionusers users users users
    5. 5. 77% of office workers who have a Facebook account access it during work hours.http://www.computerworld.com/s/article/9135795/Study_Facebook_use_cuts_productivity_at_work
    6. 6. Why AreFollowers/Likes/SubscribersImportant?• Engagement• Motivation• Amplification
    7. 7. Pre-event messaging• Information• Access• Warnings• Preparation• Responses
    8. 8. RESPONSE
    9. 9. Mid-event messaging Outgoing Incoming • Instruction • Information • Information • Emergency • Access • Inquiries • Emergency Management
    10. 10. Information Sources During Hurricane SandyOfficial websites and alerts Social media News websites News TV/radio Friends/family Community groups Smartphone apps Other 0 50 100 150 200 250 300 NYU Rudin Center survey
    11. 11. Timeliness vs. Quality
    12. 12. Importance of Photos & Videos Metropolitan Transportation Authority
    13. 13. Metropolitan Transportation Authority
    14. 14. Metropolitan Transportation Authority
    15. 15. Public Response
    16. 16. RECOVERY
    17. 17. Post-event messaging Outgoing Incoming • Information • Information • Access • Emergency • Warnings • Instruction • Review • Inquiries
    18. 18. Data
    19. 19. Challenges• Network/Power Interruptions• Approvals• Message Coordination• Accuracy• Resource-Intensive
    20. 20. Future of Social Media in Transportation
    21. 21. Future of Social Media in Transportation
    22. 22. FOR MORE INFORMATIONASSOCIATED REPORTS: www.NYURudinCenter.com Sarah M. Kaufman, @sarstar NYU Rudin Center for Transportation Policy & Management, @NYURudin

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