
FIX DIGG
Author: Sunny Mittal

THE VALUE OF DIGG…
Users come to Digg to discover new content.
Digg is a one stop shop for the latest & greatest
content...

MAKE DIGG GREAT AGAIN…
1. Focus on improving User Engagement
1. Digg.com – Everyone’s Favorite Homepage
2. Recommended c...

PART 1…
Focus on improving User Engagement
1. Digg.com – Everyone’s Favorite Homepage
2. Recommended content
3. Reward l...

Everyone’s Favorite Homepage
1. Digg.com as your first stop
1. Top quality content, including Images & Videos, giving yo...

Recommended Content
1. Recommend Users with content that they would
enjoy based on their digg/bury history &
preferences...

Loyal & Quality Contributions
1. For Users who submit high-quality articles that
reach the Digg Homepage… Reward them!
2...

Digg Classified
1. Digg has a loyal Userbase – Create a Classifieds
section, allowing users to post –
1. Local Events & ...

Live the Digg Lifestyle
1. Add a Link to Shop.Digg.com (Store) in the
bottom of the page
2. Promotes Brand Awareness
3. ...

PART 2…
Monetize, Monetize & Monetize!
1.Interstitial Advertising
2.Monetize International Traffic
3.Increase Mobile Rev...

Interstitial Advertising
1. Digg sends traffic outbound to 3rd
party content
destinations.
2. Monetize this traffic thro...

Monetize International Traffic
1. 40% of Digg traffic is International - Monetize
through International Ad Networks
1. P...

Increase Mobile Revenue
1. Market the Digg mobile (iOS, Android) mobile
application on the Homepage
2. Serve and monetiz...

Sponsored Listings
1. Provide contextually-relevant sponsored listings
in Right-Rail
2. Promotes better user experience
...

Contact Information
Sunny Mittal
SMITTAL79@gmail.com
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Fix digg mittal_20101112

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Fix Digg Contest on Silicon Alley Insider

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Fix digg mittal_20101112

  1. 1.  FIX DIGG Author: Sunny Mittal
  2. 2.  THE VALUE OF DIGG… Users come to Digg to discover new content. Digg is a one stop shop for the latest & greatest content articles, videos and pictures. Engages users through digging and burying of content.
  3. 3.  MAKE DIGG GREAT AGAIN… 1. Focus on improving User Engagement 1. Digg.com – Everyone’s Favorite Homepage 2. Recommended content 3. Reward loyal Users & Quality Contributions 4. Digg Classified 5. Live the Digg Lifestyle 1. Monetize, Monetize & Monetize! 1. Digg is Premium Inventory 2. Interstitial Advertising 3. Monetize International Traffic 4. Increase Mobile Revenue 5. Relevant, Contextual Sponsored Postings
  4. 4.  PART 1… Focus on improving User Engagement 1. Digg.com – Everyone’s Favorite Homepage 2. Recommended content 3. Reward loyal Users & Quality Contributions 4. Digg Classified 5. Live the Digg Lifestyle
  5. 5.  Everyone’s Favorite Homepage 1. Digg.com as your first stop 1. Top quality content, including Images & Videos, giving you the latest and up to date stories. 2. Local Weather & Time 3. Embedded Web Search Engine (powered by Google) 4. Other Modules / Widgets 2. Allow users to make their Digg experience very personalized 1. Configurable Layout & Colors 2. Custom Background / Wallpaper
  6. 6.  Recommended Content 1. Recommend Users with content that they would enjoy based on their digg/bury history & preferences 2. Recommended Content along Right-Rail, as not to disturb primary content feed
  7. 7.  Loyal & Quality Contributions 1. For Users who submit high-quality articles that reach the Digg Homepage… Reward them! 2. Reward users with “Digg Bucks” to be used as digital currency with various partnered sites (i.e. Zynga credits on Facebook)
  8. 8.  Digg Classified 1. Digg has a loyal Userbase – Create a Classifieds section, allowing users to post – 1. Local Events & Activities 2. Things for Sale 3. Job Postings 2. Monetize by charging a flat fee for Job Postings, or other Classified sections in high-demand
  9. 9.  Live the Digg Lifestyle 1. Add a Link to Shop.Digg.com (Store) in the bottom of the page 2. Promotes Brand Awareness 3. Monetize through branded merchandise
  10. 10.  PART 2… Monetize, Monetize & Monetize! 1.Interstitial Advertising 2.Monetize International Traffic 3.Increase Mobile Revenue 4.Contextual, Relevant Sponsored Listings
  11. 11.  Interstitial Advertising 1. Digg sends traffic outbound to 3rd party content destinations. 2. Monetize this traffic through Interstitial Advertising. 1. High CPM’s. 2. Large amount of Ad Opportunities, due to the high click-through to destination sites. 3. Control frequency of Interstitial Ads, to not destroy user experience.
  12. 12.  Monetize International Traffic 1. 40% of Digg traffic is International - Monetize through International Ad Networks 1. Promotes better user experience (relevant & contextual advertising) 2. Higher CPMs and better Click-through Rates
  13. 13.  Increase Mobile Revenue 1. Market the Digg mobile (iOS, Android) mobile application on the Homepage 2. Serve and monetize ads on mobile through partnership with mobile network and/or direct sales
  14. 14.  Sponsored Listings 1. Provide contextually-relevant sponsored listings in Right-Rail 2. Promotes better user experience 3. Ad inventory becomes one with the page (Content + Ad harmony)
  15. 15.  Contact Information Sunny Mittal SMITTAL79@gmail.com

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