M arketing A nalytic s 5 Trends

M ass Consumptio n More people are consuming analytics and BI in the organization The demand will drive better data, metrics and reporting systems The sales team should be the first to benefit from the insights that data throws up

More people are consuming analytics and BI in the organization

The demand will drive better data, metrics and reporting systems

The sales team should be the first to benefit from the insights that data throws up

T rain of though t Analysis needs to be quick, visual Carried out by end consumers as far as possible Quick enough to allow train-of-thought analysis And flexible enough to build and sustain analytical momentum

Analysis needs to be quick, visual

Carried out by end consumers as far as possible

Quick enough to allow train-of-thought analysis

And flexible enough to build and sustain analytical momentum

C reative Approache s Analysis and data visualization are a highly creative field Expertise in this field is to be identified and nurtured Those that possess the skills shall soon become the super-heroes in organizations

Analysis and data visualization are a highly creative field

Expertise in this field is to be identified and nurtured

Those that possess the skills shall soon become the super-heroes in organizations

C omplexity Agnosti c Complexity only where needed Mangers are avoiding complex statistical “black box” models in favor of simpler one that are usually as effective Don’t use a spaceship to get you across the street

Complexity only where needed

Mangers are avoiding complex statistical “black box” models in favor of simpler one that are usually as effective

Don’t use a spaceship to get you across the street

B usiness Focu s Analysis that has bottomline impact survives Everybody needs to straddle business and analytical thinking Analysts need to adapt to business needs while marketers adapt to a more analytical way of working

Analysis that has bottomline impact survives

Everybody needs to straddle business and analytical thinking

Analysts need to adapt to business needs while marketers adapt to a more analytical way of working

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