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Marketing Analytics: 5 Trends
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Marketing Analytics: 5 Trends

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5 trends in the field of marketing analytics

5 trends in the field of marketing analytics

Published in Business , Technology
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  • 1. M arketing A nalytic s 5 Trends
  • 2. M ass Consumptio n
    • More people are consuming analytics and BI in the organization
    • The demand will drive better data, metrics and reporting systems
    • The sales team should be the first to benefit from the insights that data throws up
  • 3. T rain of though t
    • Analysis needs to be quick, visual
    • Carried out by end consumers as far as possible
    • Quick enough to allow train-of-thought analysis
    • And flexible enough to build and sustain analytical momentum
  • 4. C reative Approache s
    • Analysis and data visualization are a highly creative field
    • Expertise in this field is to be identified and nurtured
    • Those that possess the skills shall soon become the super-heroes in organizations
  • 5. C omplexity Agnosti c
    • Complexity only where needed
    • Mangers are avoiding complex statistical “black box” models in favor of simpler one that are usually as effective
    • Don’t use a spaceship to get you across the street
  • 6. B usiness Focu s
    • Analysis that has bottomline impact survives
    • Everybody needs to straddle business and analytical thinking
    • Analysts need to adapt to business needs while marketers adapt to a more analytical way of working
  • 7. www.cartesianconsulting.com [email_address]