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Elliot Lake social media workshop

Elliot Lake social media workshop



Slides from my presentation at Elliot Lake Futures Corp.

Slides from my presentation at Elliot Lake Futures Corp.



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  • • WELCOME • My background o I spent 13 years of my life in the Chippewa Correctional Facility…as an employee. After approximately 3 days on the job, I knew that I wasn’t going to spend the rest of my life in that environment. I always felt that I had so much more to offer, if I just got the chance. o My background in marketing is largely as a consumer and I never want to lose that perspective. ♣ I would enter a business and immediately think of the ways that they could improve, and also note things they did right. I didn’t even own a computer until I was the age of 30, and didn’t have a cell phone until 3 years ago. (My wife wishes that I didn’t have one now, but that’s an issue for a different kind of session.) My point being, don’t think that you can’t get up to speed if you want to get educated quickly o For 100 years business only had one option for communicating to consumers. Talking AT you via traditional media channels. o This has changed with the dawn of social media ♣ Word of mouth, instant connection o Social media is based upon actual relationships, and that fact that consumers are willing to connect with your brand on a personal level, should excite the crap out of you. o Perhaps you are thinking, but this is Sault Ste Marie! This doesn’t scale to our market. You couldn’t be more wrong. ♣ There are about as many people in SSM using Facebook, as there are vehicles in this city. How many of your customers drive? o Social media represents the largest culture shift in our lifetimes. Some of you are looking at me as a kid, and others as a fat old guy. I’m actually in the middle somewhere ♣ The other day I saw a 1 or 2 year old using an ipad. ♣ It’s not just the young people either. Soap operas are going out of business because of people like my Mom. Instead of watching who came back from the dead and married their daughter, she’s pulling hits while playing Mafia Wars like she’s Tony Soprano. Don’t laugh, I’m dead serious.
  • 95% Of time online, spent on social media sites Maybe you don’t get it, but who cares. They do, and that’s what matters!
  • De Forest, the same person who pushed for radio as a means of marketing, failed to see the potential that television offered. He was a pioneer in the radio industry, and his invention made it possible to broadcast over a long distance.
  • AGB tried to sell to WU.
  • Clifford Stall was on the complete opposite side of history
  • There are free accounts, all over the web, that are already created for you...you just have to claim them and pretty them up.
  • 11,300 population of Elliot Lake
  • 11,300 population of Elliot Lake
  • Post 1 or 2 times per day.

Elliot Lake social media workshop Elliot Lake social media workshop Presentation Transcript

  • Social Media WorkshopNathan Smithzynali.comnathan@zynali.comfacebook.com/Zynali or CoffeeNate1twitter.com/CoffeeNate
  • “The wireless music box (latertermed ‘radio) has no imaginablecommercial value. Who would pay fora message sent to nobody inparticular?"David Sarnoffs associates in response tohis urgings for investment in the radio inthe 1920s.
  • In 1926, Lee De Forest had the followingto say about the future of television,"While theoretically and technicallytelevision may be feasible,commercially and financially it is animpossibility, a development ofwhich we need waste little timedreaming."
  • "This telephone has toomany shortcomings to beseriously considered as ameans of communication."William Orton, president ofWestern Union, in 1876, whenAlexander Graham Bell tried tosell the company his invention.
  • “Visionaries see a future of telecommutingworkers, interactive libraries and multimediaclassrooms. They speak of electronic townmeetings and virtual communities. Commerceand business will shift from offices and malls tonetworks and modems. And the freedom ofdigital networks will make government moredemocratic.Baloney.”~ Clifford Stoll, U.S. astronomer and author.
  • Access your FREE pages!Google+ Local
  • Creating specials creates BUZZ!
  • Any Questions?
  • 1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada5,100+ Users in Elliot Lake, Ontario24 million Canadians are ages 15-6418+ million Canadians use Facebook
  • 1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada5,100+ Users in Elliot Lake, Ontario24 million Canadians are ages 15-6418+ million Canadians use FacebookThat’s 75%!
  • Facebook’s Edge RankInteraction is the KEY!Posts that include images increase fan interaction by %100!
  • That means 94% of conversations are IGNORED!
  • Ways to acquire new followers for free- Include the full url of your page on receipts and anyprinted materials, and any other promotional materials- If you run traditional television or radio spots, carrythe conversation onto your social streams- Integrate your website and blog to send traffic to yourprofiles.
  • Facebook Timeline Tips1. Upload a cover photo*Cover photo dimensions are 851 x 315 pixels.2. Use a clearly branded profile pictureUse a high-quality image that scales from 180 x 180 pixelsto 32 x 32 pixels thumbnail image. Your profile picturefollows your business or organization on Facebook as athumbnail image in news feed stories, ads, and featuredstories.3. Pin a post each weekPin an important story to the top of your Page eachweek. Posts can stay pinned for up to seven days.4. Arrange your views and appsChoose the other three views and apps you want toappear by default on your Page. You can include up to 12views and apps.
  • Facebook Timeline Tips5. Post daily to your PageAlthough you can pin a post to the top of your Page,continue to post daily to engage your audience.(90% of engagement is in the newsfeed!)6. Manage your Page through the admin panelUse the admin panel to view Page Insights, keep track ofnew activity and respond to personal messages.*Cover photos cannot include: A. Price or purchase information, such as “40% off” or“Download it at our website”. B. Contact information such as a website address, email,mailing address, or information that should go in yourPage’s “About” section. C. References to Facebook features or actions, such as“Like” or “Share” or an arrow pointing from the coverphoto to any of these features. D. Calls to action, such as “Get it now” or “Tell yourfriends”.Covers must not be false, deceptive or misleading, and mustnot infringe on third parties’ intellectual property
  • Target by demographics...
  • “Star” Important Posts
  • “Pin” Posts to the top
  • Admin Panel
  • Common Mistakes- Posting frequency (1-2 posts/day MAX)- Linking Twitter to Facebook NEVER DO THIS!!!!- Only text posts- Too much text...people hate reading!- Being inconsistent- Using personal profiles for business. (barf) - Only 27% of ‘fans’ want the brand to have ANY access to their information.- Focusing on the number of ‘fans’ you have
  • Any Questions?
  • 6years old 500M+ Users 200M + tweets per dayMicro-blogging platform140 character messagesNo permission needed to ‘follow’ other usersWild Wild West of Social Media
  • Little known twips90% of users do not know this...If you begin a tweet with @username, the only peoplewho will see it, are the person you mentioned, and yourmutual followersThis feature is great, because it reduces theamount of ‘noise’ in other people’s stream
  • Little known twips You should visit twitter.com/search DAILY!!!
  • Little known twips Don’t limit your searches for those of your brand name or immediate market.Also search for...-Related fringe markets-Competitor’s Brand-The ‘Firehose’ of your geo-location-Popular ‘hashtags’ in your marketUtilize ‘saved searches’
  • Common Mistakes- Misusing tools that auto-DM new followers- Auto-Tweeting to excess- Failing to listen before speaking- Using ‘push tactics’ instead of creating a ‘pull’- Losing your cool. Be professional!- Blast messages rather than building a following
  • Question Time!
  • Question Time!