WorkshopNathan Smith
"This telephone has toomany shortcomings to beseriously considered as ameans of communication."William Orton, president of...
“Visionaries see a future of telecommutingworkers, interactive libraries and multimediaclassrooms. They speak of electroni...
90%+ of time spent online is on Facebook!Traditional marketing channels are shrinkingDespite this, advertising costs remai...
1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada42,000 between Thessalon & Sault Ste. Marie18+ million ...
1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada42,000 between Thessalon & Sault Ste. Marie18+ million ...
How facebook works...The News Feed95% ofengagementhappens here!This is where youwant to be.There are 2 waysto get here...O...
How facebook works...The News FeedYou can have 5000friends and ‘Like’ asmany pages, brands,products as you wish!Facebook c...
Facebook’s Edge RankPosts that include images increase fan interaction by %100!InteractionistheKEY!
That means 94% of conversations areThat means 94% of conversations areIGNORED!IGNORED!
Creating a Facebook page, by the numbers...go to fb.com/pages
Creating a Facebook page, by the numbers...Click “Local Business or Place”
Creating a Facebook page, by the numbers...Complete the requested information...Everything that follows can be edited later
Creating a Facebook page, by the numbers...Select your categories, broad categories will lead tomore specific results
Creating a Facebook page, by the numbers...Upload your chosen profile imageDimensions are 180x180 pixels
Creating a Facebook page, by the numbers...Choose your unique usernameExample: facebook.com/NatesFarm
Creating a Facebook page, by the numbers...Click “Skip”
Creating a Facebook page, by the numbers...Click “Edit Page”, then “Edit Settings”
Creating a Facebook page, by the numbers...Click “Your Settings”
Creating a Facebook page, by the numbers...Click “Manage Permissions”
Creating a Facebook page, by the numbers...Click “Basic Information”
Creating a Facebook page, by the numbers...Fine tune your address and pin location
Creating a Facebook page, by the numbers...Complete all of the fields!
Creating a Facebook page, by the numbers...Click “Profile Picture” then “Edit Thumbnail”
Creating a Facebook page, by the numbers...“Scale to fit” or “Drag the image to adjust”
Creating a Facebook page, by the numbers...Click “Featured”
Creating a Facebook page, by the numbers...Click“Resources”
Creating a Facebook page, by the numbers...
Mobile view,when you do it right!Another reason whyyou want to include allpossible information
Creating a Facebook page, by the numbers...Visit your ‘about’ tab
Use Facebook as your business
Use Facebook as your business
Connect with relevant pages
Use Facebook as your businessYou can interact with other businessesThings to keep in mind...° You are representing your br...
Creating a Facebook page, by the numbers...Create content...Image post
Creating a Facebook page, by the numbers...Create an “offer/event/milestone/question” post!
Target by demographics...
Schedule Posts!Great for busy owners...Make a content calendarCreate an entire week ormonth of posts in a singleday.
“Pin” Posts to the top
“Star” Important Posts
“Boost” Posts
“Boost” Posts
Facebook Timeline Tips1. Upload a cover photo*Cover photo dimensions are 851 x 315 pixels.2. Use a clearly branded profile...
Facebook Timeline Tips5. Combine targeting with boostingThis will ensure that you are only paying for your target demograp...
Common Mistakes- Using the “Ron Popeil” method.You can’t “set it and forget it”!- Posting frequency (1-2 posts/day MAX)- L...
Admin Panel
Insights : “Stats”Export for moredetailed dataKey metrics
Insights : Definitions
Insights : People Who Like Your Page
Insights : Reach
Insights : Reach
Insights :Talking about this & Viral Reach
Insights :600 page visits VS 20,000 reachedReiterating the need for news feed exposure!
Question Time!
Creating a Facebook Page, Step By Step 2013
Creating a Facebook Page, Step By Step 2013
Creating a Facebook Page, Step By Step 2013
Creating a Facebook Page, Step By Step 2013
Creating a Facebook Page, Step By Step 2013
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Creating a Facebook Page, Step By Step 2013

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This presentation shows how to properly create a Facebook page, step by step. Properly create your page, making sure to complete all available fields. This will improve your page's SEO, making it easier for users to find your page.
It also includes an introductory explanation of Facebook Page Insights. 2013

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  • • WELCOME • My background o I spent 13 years of my life in the Chippewa Correctional Facility…as an employee. After approximately 3 days on the job, I knew that I wasn’t going to spend the rest of my life in that environment. I always felt that I had so much more to offer, if I just got the chance. o My background in marketing is largely as a consumer and I never want to lose that perspective. ♣ I would enter a business and immediately think of the ways that they could improve, and also note things they did right. I didn’t even own a computer until I was the age of 30, and didn’t have a cell phone until 3 years ago. (My wife wishes that I didn’t have one now, but that’s an issue for a different kind of session.) My point being, don’t think that you can’t get up to speed if you want to get educated quickly o For 100 years business only had one option for communicating to consumers. Talking AT you via traditional media channels. o This has changed with the dawn of social media ♣ Word of mouth, instant connection o Social media is based upon actual relationships, and that fact that consumers are willing to connect with your brand on a personal level, should excite the crap out of you. o Perhaps you are thinking, but this is Sault Ste Marie! This doesn’t scale to our market. You couldn’t be more wrong. ♣ There are about as many people in SSM using Facebook, as there are vehicles in this city. How many of your customers drive? o Social media represents the largest culture shift in our lifetimes. Some of you are looking at me as a kid, and others as a fat old guy. I’m actually in the middle somewhere ♣ The other day I saw a 1 or 2 year old using an ipad. ♣ It’s not just the young people either. Soap operas are going out of business because of people like my Mom. Instead of watching who came back from the dead and married their daughter, she’s pulling hits while playing Mafia Wars like she’s Tony Soprano. Don’t laugh, I’m dead serious.
  • AGB tried to sell to WU.
  • Clifford Stall was on the complete opposite side of history
  • 11,300 population of Elliot Lake
  • 11,300 population of Elliot Lake
  • 11,300 population of Elliot Lake
  • 11,300 population of Elliot Lake
  • 11,300 population of Elliot Lake
  • Post 1 or 2 times per day.
  • Creating a Facebook Page, Step By Step 2013

    1. 1. WorkshopNathan Smith
    2. 2. "This telephone has toomany shortcomings to beseriously considered as ameans of communication."William Orton, president ofWestern Union, in 1876, whenAlexander Graham Bell tried tosell the company his invention.
    3. 3. “Visionaries see a future of telecommutingworkers, interactive libraries and multimediaclassrooms. They speak of electronic townmeetings and virtual communities. Commerceand business will shift from offices and malls tonetworks and modems. And the freedom ofdigital networks will make government moredemocratic.Baloney.”~ Clifford Stoll, U.S. astronomer and author.
    4. 4. 90%+ of time spent online is on Facebook!Traditional marketing channels are shrinkingDespite this, advertising costs remain the sameYour business must follow the customer!Why use facebook for marketing?
    5. 5. 1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada42,000 between Thessalon & Sault Ste. Marie18+ million Canadians use FacebookWhy use facebook for marketing?
    6. 6. 1,000,000,000 ACTIVE USERSThat’s about 30X the population of Canada42,000 between Thessalon & Sault Ste. Marie18+ million Canadians use FacebookThat’s 75%!
    7. 7. How facebook works...The News Feed95% ofengagementhappens here!This is where youwant to be.There are 2 waysto get here...OrganicPaid
    8. 8. How facebook works...The News FeedYou can have 5000friends and ‘Like’ asmany pages, brands,products as you wish!Facebook can’tpossibly display all ofthis content in thenews feed.
    9. 9. Facebook’s Edge RankPosts that include images increase fan interaction by %100!InteractionistheKEY!
    10. 10. That means 94% of conversations areThat means 94% of conversations areIGNORED!IGNORED!
    11. 11. Creating a Facebook page, by the numbers...go to fb.com/pages
    12. 12. Creating a Facebook page, by the numbers...Click “Local Business or Place”
    13. 13. Creating a Facebook page, by the numbers...Complete the requested information...Everything that follows can be edited later
    14. 14. Creating a Facebook page, by the numbers...Select your categories, broad categories will lead tomore specific results
    15. 15. Creating a Facebook page, by the numbers...Upload your chosen profile imageDimensions are 180x180 pixels
    16. 16. Creating a Facebook page, by the numbers...Choose your unique usernameExample: facebook.com/NatesFarm
    17. 17. Creating a Facebook page, by the numbers...Click “Skip”
    18. 18. Creating a Facebook page, by the numbers...Click “Edit Page”, then “Edit Settings”
    19. 19. Creating a Facebook page, by the numbers...Click “Your Settings”
    20. 20. Creating a Facebook page, by the numbers...Click “Manage Permissions”
    21. 21. Creating a Facebook page, by the numbers...Click “Basic Information”
    22. 22. Creating a Facebook page, by the numbers...Fine tune your address and pin location
    23. 23. Creating a Facebook page, by the numbers...Complete all of the fields!
    24. 24. Creating a Facebook page, by the numbers...Click “Profile Picture” then “Edit Thumbnail”
    25. 25. Creating a Facebook page, by the numbers...“Scale to fit” or “Drag the image to adjust”
    26. 26. Creating a Facebook page, by the numbers...Click “Featured”
    27. 27. Creating a Facebook page, by the numbers...Click“Resources”
    28. 28. Creating a Facebook page, by the numbers...
    29. 29. Mobile view,when you do it right!Another reason whyyou want to include allpossible information
    30. 30. Creating a Facebook page, by the numbers...Visit your ‘about’ tab
    31. 31. Use Facebook as your business
    32. 32. Use Facebook as your business
    33. 33. Connect with relevant pages
    34. 34. Use Facebook as your businessYou can interact with other businessesThings to keep in mind...° You are representing your brand° Be tactful, you are posting on another brand’s page!(Never blatantly request people to like your page, become a customer, etc)° Clicking ‘LIKE’ will never upset a page owner, and willalso leave a link to your page.
    35. 35. Creating a Facebook page, by the numbers...Create content...Image post
    36. 36. Creating a Facebook page, by the numbers...Create an “offer/event/milestone/question” post!
    37. 37. Target by demographics...
    38. 38. Schedule Posts!Great for busy owners...Make a content calendarCreate an entire week ormonth of posts in a singleday.
    39. 39. “Pin” Posts to the top
    40. 40. “Star” Important Posts
    41. 41. “Boost” Posts
    42. 42. “Boost” Posts
    43. 43. Facebook Timeline Tips1. Upload a cover photo*Cover photo dimensions are 851 x 315 pixels.2. Use a clearly branded profile pictureUse a high-quality image that scales from 180 x 180 pixelsto 32 x 32 pixels thumbnail image. Your profile picturefollows your business or organization on Facebook as athumbnail image in news feed stories, ads, and featuredstories.3. Pin a post each weekPin an important story to the top of your Page eachweek. Posts can stay pinned for up to seven days.4. Arrange your views and appsChoose the other three views and apps you want toappear by default on your Page. You can include up to 12views and apps.
    44. 44. Facebook Timeline Tips5. Combine targeting with boostingThis will ensure that you are only paying for your target demographicto see this post. Why pay for people in Florida to see your posts?6. Manage your Page through the admin panelUse the admin panel to view Page Insights, keep track ofnew activity and respond to personal messages.*Cover photos rules:Cover photos cant be deceptive, misleading, infringe on anyoneelses copyright.You may not encourage people to upload your cover photo to theirpersonal timelines.Cover photos may not include images with more than 20% text.
    45. 45. Common Mistakes- Using the “Ron Popeil” method.You can’t “set it and forget it”!- Posting frequency (1-2 posts/day MAX)- Linking Twitter to Facebook NEVER DO THIS!!!!- Only text posts (Use a variety of images, video, links etc.)- Too much text...people hate reading!- Being inconsistent- Failing to respond to users- Using personal profiles for business.- Only 27% of ‘fans’ a business to have ANY access to their information.- Focusing on the number of ‘fans’ you have
    46. 46. Admin Panel
    47. 47. Insights : “Stats”Export for moredetailed dataKey metrics
    48. 48. Insights : Definitions
    49. 49. Insights : People Who Like Your Page
    50. 50. Insights : Reach
    51. 51. Insights : Reach
    52. 52. Insights :Talking about this & Viral Reach
    53. 53. Insights :600 page visits VS 20,000 reachedReiterating the need for news feed exposure!
    54. 54. Question Time!

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