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WGS presentation WGS presentation Presentation Transcript

  • The Women’s and Gender Studies Program
    Longwood University
    Public Relations Campaign
    By Lindsay Smith
  • WGS at Longwood
    Overview
    Currently 8 declared minors
    Required to complete 18 hours of course work with a 2.0
    At least 9 of those 18 hours must be at 300 or 400 level
    Currently 7 professors and 2 department directors
    Currently no WGS student organization
  • WGS at Longwood
    Objective
    To develop a marketing and communication plan geared towards the students, professors, and alumnae of Longwood University not only to increase the number of declared minors, but also raise awareness about issues in the Farmville community and beyond in order to promote social change.
  • WGS at Longwood
    Research
    Themes
    Lack of unified brand identity
    Lack of communication between:
    Professors and declared minors
    The minors themselves
    The program and the entire student body
    The program and its alumnae
    Department and other Longwood professors
  • WGS at Longwood
    SWOT Analysis
    Strengths
    Interdisciplinary: students can tailor
    Programming
    Comfort level in classroom among women
  • WGS at Longwood
    SWOT Analysis
    Weaknesses
    Students not aware of interdisciplinary aspects
    Lack of diversity in classes
    Strongly held stereotype
    Lack of unity among minors and professors
    Weak connections with alumnae
  • WGS at Longwood
    SWOT Analysis
    Opportunities
    Increase diversity in classroom
    Social change will increase on campus and in Farmville community
    Receive donations to help improve the program
  • WGS at Longwood
    SWOT Analysis
    Potential Threats
    Weakening economy
    Geographic location
    Demographics
  • WGS at Longwood
    Target Audiences
    Longwood Students
    Freshmen/Potential minors
    Declared minors
    Professors
    Student body
    Alumnae
  • WGS at Longwood
    Strategy: Create a unified brand identity for the WGS program
    Tactics:
    Create a mission statement that truly expresses the values of WGS
    Create a logo that is eye catching and unique
    Create a tagline to accompany logo
  • WGS at Longwood
    Strategy: Increase face-to-face and computer mediated communication between minor and professor outside of class
    Tactics:
    Hold an advising appointment with each minor every semester
    WGS newsletter
    WGS blog
    Mandatory minors meeting
  • WGS at Longwood
    Strategy: Strengthen bond between the minors themselves
    Tactics:
    Create an organization for the minors to join
    Iota Iota Iota
    WGS Club
  • WGS at Longwood
    Strategy: Increase communication (face-to-face and computer mediated) between the program and entire student body
    Tactics:
    Participate in ‘Fall in Love with a Major’
    Co-Sponsor event with another organization
    Facebook Fanpage
    Add ‘What’s in it for me?’ section on webpage
    Recruitment during Intro class
  • WGS at Longwood
    Strategy: Increase computer mediated communication with WGS alumnae
    Tactics:
    Semester newsletter
    Add ‘Where are they now?’ section on website
    Add donation section on website
  • WGS at Longwood
    Strategy: Increase communication between Department and other Longwood professors
    Tactics:
    Sending out an SOS
  • WGS at Longwood
    • Timeline
    • Fall 2010 Semester- January
    • Recruiting during Intro class
    • Updates made to website
    • Create FacebookFanpage
    • Start blogging to make connections with minors and alum
    • SOS sent out to faculty
    • Spring 2011 Semester
    • Newly recruited minors form organization
    • Send out newsletter to alum and current minors
    • Mandatory minors meeting
  • WGS at Longwood
    Resources
    Facebook
    Blogging system
    Stamps and envelopes (possibly)
  • WGS at Longwood
    Assessment Recommendations
    Post assessment surveys to the online networks
    Assess students feeling of involvement before and after the changes
    Possible reward
    The amount of donations/participation by alum
    Number of declared minors
  • WGS at Longwood
    Thank You!
    Any Questions?