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WGS presentation

  1. 1. The Women’s and Gender Studies Program <br />Longwood University<br />Public Relations Campaign<br />By Lindsay Smith<br />
  2. 2. WGS at Longwood <br />Overview<br />Currently 8 declared minors<br />Required to complete 18 hours of course work with a 2.0<br />At least 9 of those 18 hours must be at 300 or 400 level<br />Currently 7 professors and 2 department directors<br />Currently no WGS student organization<br />
  3. 3. WGS at Longwood<br />Objective<br />To develop a marketing and communication plan geared towards the students, professors, and alumnae of Longwood University not only to increase the number of declared minors, but also raise awareness about issues in the Farmville community and beyond in order to promote social change.<br />
  4. 4. WGS at Longwood<br />Research<br />Themes<br />Lack of unified brand identity <br />Lack of communication between:<br />Professors and declared minors<br />The minors themselves<br />The program and the entire student body<br />The program and its alumnae<br />Department and other Longwood professors <br />
  5. 5. WGS at Longwood<br />SWOT Analysis<br />Strengths<br />Interdisciplinary: students can tailor<br />Programming<br />Comfort level in classroom among women <br />
  6. 6. WGS at Longwood<br />SWOT Analysis<br />Weaknesses<br />Students not aware of interdisciplinary aspects<br />Lack of diversity in classes<br /> Strongly held stereotype<br />Lack of unity among minors and professors<br />Weak connections with alumnae <br />
  7. 7. WGS at Longwood<br />SWOT Analysis<br />Opportunities<br />Increase diversity in classroom<br />Social change will increase on campus and in Farmville community<br />Receive donations to help improve the program <br />
  8. 8. WGS at Longwood<br />SWOT Analysis<br />Potential Threats<br />Weakening economy<br />Geographic location<br />Demographics<br />
  9. 9. WGS at Longwood<br />Target Audiences<br />Longwood Students<br />Freshmen/Potential minors<br />Declared minors<br />Professors<br />Student body<br />Alumnae <br />
  10. 10. WGS at Longwood<br />Strategy: Create a unified brand identity for the WGS program <br />Tactics:<br />Create a mission statement that truly expresses the values of WGS<br />Create a logo that is eye catching and unique<br />Create a tagline to accompany logo<br />
  11. 11. WGS at Longwood<br />Strategy: Increase face-to-face and computer mediated communication between minor and professor outside of class<br />Tactics:<br />Hold an advising appointment with each minor every semester<br />WGS newsletter<br />WGS blog<br />Mandatory minors meeting<br />
  12. 12. WGS at Longwood<br />Strategy: Strengthen bond between the minors themselves<br />Tactics:<br />Create an organization for the minors to join<br />Iota Iota Iota<br /> WGS Club<br />
  13. 13. WGS at Longwood<br />Strategy: Increase communication (face-to-face and computer mediated) between the program and entire student body<br />Tactics:<br />Participate in ‘Fall in Love with a Major’<br />Co-Sponsor event with another organization<br />Facebook Fanpage<br />Add ‘What’s in it for me?’ section on webpage<br />Recruitment during Intro class <br />
  14. 14. WGS at Longwood<br />Strategy: Increase computer mediated communication with WGS alumnae <br />Tactics:<br />Semester newsletter<br />Add ‘Where are they now?’ section on website<br />Add donation section on website<br />
  15. 15. WGS at Longwood<br />Strategy: Increase communication between Department and other Longwood professors<br />Tactics:<br />Sending out an SOS<br />
  16. 16. WGS at Longwood<br /><ul><li>Timeline
  17. 17. Fall 2010 Semester- January
  18. 18. Recruiting during Intro class
  19. 19. Updates made to website
  20. 20. Create FacebookFanpage
  21. 21. Start blogging to make connections with minors and alum
  22. 22. SOS sent out to faculty
  23. 23. Spring 2011 Semester
  24. 24. Newly recruited minors form organization
  25. 25. Send out newsletter to alum and current minors
  26. 26. Mandatory minors meeting</li></li></ul><li>WGS at Longwood<br />Resources<br />Facebook<br />Blogging system<br />Stamps and envelopes (possibly)<br />
  27. 27. WGS at Longwood<br />Assessment Recommendations<br />Post assessment surveys to the online networks<br />Assess students feeling of involvement before and after the changes<br />Possible reward<br />The amount of donations/participation by alum<br />Number of declared minors<br />
  28. 28. WGS at Longwood<br />Thank You!<br />Any Questions?<br />