Social Media Marketing – Broadcasting Your Brand
Social Media Marketing has become synonymous with
competent advertising and publicity. When the majority
of clients are netizens, it is not advisable to fall back in
utilizing social media for the promotion of one’s brand.
Social media provides brands with the option to interact
with consumers and get them to popularize the brand
message. If done correctly, social media can turn brand
representatives into brand champion.
With so many programs available, anyone with Internet
access can become an author through networks like Facebook, Twitter etc. It’s interesting to
view various trends take shape and gain enterprise, where Customers can voice their opinions,
experiences and thoughts.
Keeping track on how other companies are utilizing technologies and propelling changes to push
their business forward can be rewarding. Now most of the media sites and high-profile e-
commerce sites have adopted “social sharing”, therefore providing social networking buttons
along with the articles allowing readers to easily share the article with friends. Look down to the
bottom of any article and share it with everyone in your network.
What motivates people to share is important as social media can’t be treated as a traditional
marketing tool. To hit the bull’s eye in social media marketing means creating a viral campaign
that motivates the users to share in the first place, as simply placing a social sharing link on a
web page is not enough. Moreover, a company that knows the pulse of its users can boost its
message into the extreme reaches of cyberspace.
The motivators that encourage people to share wisdom fall into four buckets: Voicing your
views, Achieving status, Social conscience, Self-serving.
1) Voicing your views
Normally in marketing, people are motivated by cash, coupons, discounts etc. But in social
media marketing, the principal motivator is voicing your views. The promotion that attracts is the
one which allows customers to express themselves.
2) Achieving status
Companies indulge in “status building’ exercises whereby loyal customers are granted special
benefits. This increase in status among peers acts as an extremely effective motivator for many.

3) Social conscience
Some companies try to make best use of the ‘do-gooder’ in everyone by inviting them to share
views not only 4 commercial purposes but also for the benefit of the public.
4) Self- serving
Combination of self-serving offers along with status achievement can yield favorable results.
Online users are quick and smart; they go along with the trends. So once the company knows the
taste of its audiences then it’s easy to target them with appropriate messages and promotions via
social media marketing. This may seem like a tedious task but in the long run it’s rewarding.
Source: Social Media Marketing