Week 3 - A Presentation Visual Components
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Week 3 - A Presentation Visual Components

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Week 3 - A Presentation Visual Components Week 3 - A Presentation Visual Components Presentation Transcript

  • IMD09117 and IMD09118 Web Design and Development Unit 3 Presentation design and visual components
  • Presentation design Version A Unit 3 ©2008 Napier University Interaction Information Presentation
  • Presentation design
    • information design
    • interaction design
    • evaluation design
    • presentation design
    Version A Unit 3 ©2008 Napier University Designing a computer system
  • Presentation design
    • Presentation design is concerned with
    • how the system should look
    • defining style and layout
    • producing prototypes
    • making it engaging and understandable
    Version A Unit 3 ©2008 Napier University
  • Role of presentation
    • Presentation can help to
    • maintain consistency
    • educate users
    • establish relationships between content
    • create emphasis and focus
    • give a system personality
    • establish a sense of place
    Version A Unit 3 ©2008 Napier University
  • Role of presentation
    • Presentation can help to
    • provide situational awareness
    • provide clarity
    • provide emotional impact
    • engage and invite users
    • explain organisation
    • guide users
    Version A Unit 3 ©2008 Napier University
  • Visual literacy
    • humans are biased towards visual information
    • visual information is more memorable
    • verbal literacy v visual literacy
    • visual literacy is ability to understand and produce visual messages
    • input and output strategies
    Version A Unit 3 ©2008 Napier University
  • Visual components
    • the point or dot
    • the line
    • the basic shapes of the square, circle and triangle
    Version A Unit 3 ©2008 Napier University Visual elements
  • The point or dot
    • Smallest graphical unit
    • Without dimension, space or form
    • Acts as a focus
    • Can trigger emotions
    Version A Unit 3 ©2008 Napier University
  • The point or dot Version A Unit 3 ©2008 Napier University
  • The point or dot Version A Unit 3 ©2008 Napier University Static Active Passive Dynamic Exciting Calm Sad Happy Heavy Floating Near Far Entering Exiting
  • The point or dot Version A Unit 3 ©2008 Napier University
  • The point or dot Version A Unit 3 ©2008 Napier University
  • The point or dot Version A Unit 3 ©2008 Napier University
  • The point or dot Version A Unit 3 ©2008 Napier University
  • The point or dot Version A Unit 3 ©2008 Napier University
  • The point or dot Version A Unit 3 ©2008 Napier University Direct attention to a specific point
  • The point or dot Version A Unit 3 ©2008 Napier University Emphasise key ideas
  • The point or dot Version A Unit 3 ©2008 Napier University Represent a more complicated object or idea
  • The point or dot Version A Unit 3 ©2008 Napier University Form images
  • The point or dot Version A Unit 3 ©2008 Napier University Form images
  • The point or dot Version A Unit 3 ©2008 Napier University Exclusion, hierarchy, tension, motion, happiness, order, gathering, flight, conflict, noise, confused A B C D E
  • The point or dot Version A Unit 3 ©2008 Napier University Suggest motion and direction
  • The point or dot Version A Unit 3 ©2008 Napier University Form a line
  • The line
    • Is a dot in motion or the history of a dot
    • contains energy, not static
    • can join, surround, support or intersect other visual elements
    • can express a wide variety of emotions
    Version A Unit 3 ©2008 Napier University A line
  • Characteristics of a line Version A Unit 3 ©2008 Napier University Positive, growing, dynamic, entering, leaving, depressing, unusual, deteriorating, powerful. A B C D E
  • Characteristics of a line Version A Unit 3 ©2008 Napier University A horizontal line
  • Characteristics of a line Version A Unit 3 ©2008 Napier University A vertical line
  • Characteristics of a line Version A Unit 3 ©2008 Napier University A diagonal line
  • Multiple lines Version A Unit 3 ©2008 Napier University
  • Multiple lines Version A Unit 3 ©2008 Napier University
  • Basic shapes Version A Unit 3 ©2008 Napier University A circle
  • Basic shapes Version A Unit 3 ©2008 Napier University A square
  • Basic shapes Version A Unit 3 ©2008 Napier University A triangle
  • Summary Version A Unit 3 ©2008 Napier University
    • Information, interaction, evaluation and presentation design
    • role of presentation
    • visual literacy
    • The power of the point, the line and basic shapes