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Week 2 - A Introduction to Design
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Week 2 - A Introduction to Design

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  • 1. IMD09117 and IMD09118 Web Design and Development Unit 2 Introduction to Design
  • 2. What is design? Is it distinct from art? Version A Unit 2 ©2008 Napier University
  • 3. Art has to move you and design does not, unless it's a good design for a bus. David Hockney Version A Unit 2 ©2008 Napier University
  • 4. What is design?
    • To design is “to draw; to form a plan of; to contrive; to intend; to set apart or destine”
    • Usually involves conceiving a mental plan
    • It covers creating a new object, making organisational change or both for a specific use
    Version A Unit 2 ©2008 Napier University
  • 5. Aspects of design Version A Unit 2 ©2008 Napier University Designing a bridge?
  • 6. Aspects of design
    • Left brain
    • Systematic and analytical
    • Predetermined
    • Based on mathematics
    • Precise
    Version A Unit 2 ©2008 Napier University Designing a bridge?
  • 7. Aspects of design Version A Unit 2 ©2008 Napier University Designing a T-shirt?
  • 8. Aspects of design
    • Right brain
    • Creative
    • Inspirational
    • Intuitive
    • Non methodical or spontaneous
    Version A Unit 2 ©2008 Napier University Designing a T-shirt?
  • 9. Aspects of design
    • Understand fundamental principles of design
    • Well-developed aesthetic appreciation - visual literacy
    • An understanding of the users
    • Technology skills
    Version A Unit 2 ©2008 Napier University What do designers need?
  • 10. Aspects of design
    • Analytical skills - breaking down the problem into components
    • Synthetic skills - combining separate elements of thought into a whole.
    • Top down v bottom up
    Version A Unit 2 ©2008 Napier University Design skills?
  • 11. Aspects of design
    • Define the design and communication objectives
    • Define the target audience
    • Research the subject
    • Brainstorm ideas
    • Develop design strategy
    • Evaluate as you go along
    • Creative risk taking
    Version A Unit 2 ©2008 Napier University Design process
  • 12. Role of the designer
    • Client v customer dialogue
    • Question assumptions
    • Client not always right
    Version A CO32032 Unit 2 ©2008 Napier University
  • 13. Who and what are you designing for?
    • have symbolic characteristics
    • have aesthetic characteristics
    • aimed at different aspirations
    • people buy for ‘what it says’ not ‘what it does’
    Version A CO32032 Unit 2 ©2008 Napier University Products
  • 14. What is good design?
    • Meets
      • financial information
      • time constraints
      • production information
      • functional requirements
      • market research
    • must also meet aesthetic goals as well such as elegance and personality
    Version A Unit 2 ©2008 Napier University
  • 15. Summary Version A Unit 2 ©2008 Napier University
    • What is design?
    • Aspects of design
    • Role of a designer
    • Market research
    • What is good design