IMD09117 and IMD09118  Web Design and Development Unit 2 Introduction to Design
What is design? Is it distinct from art? Version A  Unit 2   ©2008  Napier University
Art has to move you and design does not, unless it's a good design for a bus.  David Hockney Version A  Unit 2   ©2008  Na...
What is design? <ul><li>To design is “to draw; to form a plan of; to contrive; to intend; to set apart or destine” </li></...
Aspects of design Version A  Unit 2   ©2008  Napier University  Designing a bridge?
Aspects of design <ul><li>Left brain </li></ul><ul><li>Systematic and analytical </li></ul><ul><li>Predetermined   </li></...
Aspects of design Version A  Unit 2   ©2008  Napier University  Designing a T-shirt?
Aspects of design <ul><li>Right brain </li></ul><ul><li>Creative </li></ul><ul><li>Inspirational </li></ul><ul><li>Intuiti...
Aspects of design <ul><li>Understand fundamental principles of design </li></ul><ul><li>Well-developed aesthetic appreciat...
Aspects of design <ul><li>Analytical skills - breaking down the problem into components </li></ul><ul><li>Synthetic skills...
Aspects of design <ul><li>Define the design and communication objectives </li></ul><ul><li>Define the target audience </li...
Role of the designer <ul><li>Client v customer dialogue </li></ul><ul><li>Question assumptions </li></ul><ul><li>Client no...
Who and what are you designing for? <ul><li>have symbolic characteristics  </li></ul><ul><li>have aesthetic characteristic...
What is good design? <ul><li>Meets </li></ul><ul><ul><li>financial information  </li></ul></ul><ul><ul><li>time constraint...
Summary Version A  Unit 2   ©2008  Napier University  <ul><li>What is design? </li></ul><ul><li>Aspects of design </li></u...
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Week 2 - A Introduction to Design

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Week 2 - A Introduction to Design

  1. 1. IMD09117 and IMD09118 Web Design and Development Unit 2 Introduction to Design
  2. 2. What is design? Is it distinct from art? Version A Unit 2 ©2008 Napier University
  3. 3. Art has to move you and design does not, unless it's a good design for a bus. David Hockney Version A Unit 2 ©2008 Napier University
  4. 4. What is design? <ul><li>To design is “to draw; to form a plan of; to contrive; to intend; to set apart or destine” </li></ul><ul><li>Usually involves conceiving a mental plan </li></ul><ul><li>It covers creating a new object, making organisational change or both for a specific use </li></ul>Version A Unit 2 ©2008 Napier University
  5. 5. Aspects of design Version A Unit 2 ©2008 Napier University Designing a bridge?
  6. 6. Aspects of design <ul><li>Left brain </li></ul><ul><li>Systematic and analytical </li></ul><ul><li>Predetermined </li></ul><ul><li>Based on mathematics </li></ul><ul><li>Precise </li></ul>Version A Unit 2 ©2008 Napier University Designing a bridge?
  7. 7. Aspects of design Version A Unit 2 ©2008 Napier University Designing a T-shirt?
  8. 8. Aspects of design <ul><li>Right brain </li></ul><ul><li>Creative </li></ul><ul><li>Inspirational </li></ul><ul><li>Intuitive </li></ul><ul><li>Non methodical or spontaneous </li></ul>Version A Unit 2 ©2008 Napier University Designing a T-shirt?
  9. 9. Aspects of design <ul><li>Understand fundamental principles of design </li></ul><ul><li>Well-developed aesthetic appreciation - visual literacy </li></ul><ul><li>An understanding of the users </li></ul><ul><li>Technology skills </li></ul>Version A Unit 2 ©2008 Napier University What do designers need?
  10. 10. Aspects of design <ul><li>Analytical skills - breaking down the problem into components </li></ul><ul><li>Synthetic skills - combining separate elements of thought into a whole. </li></ul><ul><li>Top down v bottom up </li></ul>Version A Unit 2 ©2008 Napier University Design skills?
  11. 11. Aspects of design <ul><li>Define the design and communication objectives </li></ul><ul><li>Define the target audience </li></ul><ul><li>Research the subject </li></ul><ul><li>Brainstorm ideas </li></ul><ul><li>Develop design strategy </li></ul><ul><li>Evaluate as you go along </li></ul><ul><li>Creative risk taking </li></ul>Version A Unit 2 ©2008 Napier University Design process
  12. 12. Role of the designer <ul><li>Client v customer dialogue </li></ul><ul><li>Question assumptions </li></ul><ul><li>Client not always right </li></ul>Version A CO32032 Unit 2 ©2008 Napier University
  13. 13. Who and what are you designing for? <ul><li>have symbolic characteristics </li></ul><ul><li>have aesthetic characteristics </li></ul><ul><li>aimed at different aspirations </li></ul><ul><li>people buy for ‘what it says’ not ‘what it does’ </li></ul>Version A CO32032 Unit 2 ©2008 Napier University Products
  14. 14. What is good design? <ul><li>Meets </li></ul><ul><ul><li>financial information </li></ul></ul><ul><ul><li>time constraints </li></ul></ul><ul><ul><li>production information </li></ul></ul><ul><ul><li>functional requirements </li></ul></ul><ul><ul><li>market research </li></ul></ul><ul><li>must also meet aesthetic goals as well such as elegance and personality </li></ul>Version A Unit 2 ©2008 Napier University
  15. 15. Summary Version A Unit 2 ©2008 Napier University <ul><li>What is design? </li></ul><ul><li>Aspects of design </li></ul><ul><li>Role of a designer </li></ul><ul><li>Market research </li></ul><ul><li>What is good design </li></ul>
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