Personality Emotion
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Personality Emotion Presentation Transcript

  • 1. IMD09117 and IMD09118 Web Design and Development Unit 11 Personality
  • 2. What is a personality? Version A Unit 11 ©2008 Napier University
    • Complex of all the attributes - behavioural, temperamental, emotional and mental - that characterise the individual
    • How people remember and define you
    • Can attribute personality to things
  • 3. What is a personality? Version A Unit 11 ©2008 Napier University
    • In particular new media
    • Complexity of possible interaction that can keep people engaged and interested
    • Type of interaction that mirrors our own skills
  • 4. What is a personality? Version A Unit 11 ©2008 Napier University
    • Look and feel
    • Tone and manner
    • Attitude
    • Narrative voice
    • Emotional impact
    • Particular flavour
    • Unique identity
  • 5. What is a personality? Version A Unit 11 ©2008 Napier University
    • Personality of the system is directly responsible for the emotional impact
    • Important to have a clear view
    • Visual design is very important
    • Combination of the visual elements (the look) elicits an emotional response (the feel)
  • 6. What is a personality? Version A Unit 11 ©2008 Napier University
    • http://www.gorillaglue.com
    • http://www.yenz.com/menue/garden/
    • http://www.cso.org
    • http://www.colette.fr/index.php
    • http://www.zeldman.com
  • 7. Why a strong personality? Version A Unit 11 ©2008 Napier University
    • People are looking for culture or want to create culture
    • Distinctive enough to be recognised
    • Integrity reflects worldview
    • Comprehensive to generalise across a range of design problems
    • Appropriate for problem, designer and customer
  • 8. Why a strong personality? Version A Unit 11 ©2008 Napier University
    • Tell the right story and be distinctive
    • Whose site is it? Who is it for? Why should I be interested? Why should I trust it?
    • Like branding - loyalty and confidence
    • Credibility
    • Stickiness
  • 9. Emotion, connection and context Version A Unit 11 ©2008 Napier University
    • Playfulness, trust, pathos
    • http://www.roalddahl.com/index3.htm
    • Shared cultural experience - connection with culture
    • I-Mac v PC
  • 10. Emotion, connection and context Version A Unit 11 ©2008 Napier University
    • Exclusiveness to the club - vetting or hurdles to exclude
    • http://www.hell.com
    • http://www.evilpupil.com
    • http://www.etoy.com
      • Self generating art–virus and e-brand
  • 11. Emotion, connection and context Version A Unit 11 ©2008 Napier University
    • Historical, cultural and artistic context makes the message and the function of the artefact apparent
    • New look and feel that is successful will create imitators
    • http://www.jodi.org
  • 12. Choosing a personality Version A Unit 11 ©2008 Napier University
    • Understand target audience, their needs and their shared culture
    • Want users to connect with the system
    • Distinguishable so people want to investigate
    • Then content and interaction become important
  • 13. Moodboards Version A Unit 11 ©2008 Napier University
    • Moodboards are useful for trying to find appropriate personalities.
    • You choose, colour, shapes, graphics, typefaces, images, textures and arrange them in the form of a collage to represent the type of personality
    • You need to decide should it be playful, serious, mysterious, informative, formal etc.
  • 14. Moodboards Version A Unit 11 ©2008 Napier University
  • 15. Moodboards Version A Unit 11 ©2008 Napier University
  • 16. Moodboards Version A Unit 11 ©2008 Napier University
  • 17. Moodboards Version A Unit 11 ©2008 Napier University
    • http://www.astridvanspronsen.nl/html/3d/3d_designhome.htm
    • http://www.margriet.nl/media/pdf/MWF%20moodboards%20A4.pdf
    • http://www.fashioncapital.co.uk/content/view/8541/264/WomenswearMoodBoardsAutumnWinter0809/
    • http:// www.romansdirect.co.uk/moodboards.php
  • 18. Example Version A Unit 11 ©2008 Napier University
  • 19. Example Version A Unit 11 ©2008 Napier University
  • 20. Example Version A Unit 11 ©2008 Napier University
    • Current website
    • http://www.heathrowexpress.com/
  • 21.  
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  • 25. Mock-ups of websites Version A Unit 11 ©2008 Napier University This is an example of mock-ups of web design. Each mock-up is intended for different audiences and is an example of a student’s work. http://www.benitabrewer.com/student/webmock.htm
  • 26. Inspiration Version A Unit 11 ©2008 Napier University From everywhere and anywhere. Scrapbooks of design inspiration Cuttings from magazines, photographs, packaging Interesting for its typographic treatment, colour combinations, unusual shapes. Scrapbook online
  • 27. Inspiration Version A Unit 11 ©2008 Napier University
    • Sites with galleries that focus on CSS rather than Flash
    • http://www.stylegala.com
    • http://www.cssbeauty.com
  • 28. Colour Version A Unit 11 ©2008 Napier University http://www.colorcombos.com/ http://www.colourlovers.com/ http://www.wetcanvas.com/ArtSchool/Color/ColorTheory/ http://www.degraeve.com/color-palette/index.php
  • 29. Final thoughts Version A Unit 11 ©2008 Napier University “ It is easy to think visual design is about making attractive-looking interfaces. But design is more than that; it s about evoking feelings and emotions in the people who visit a Web site. Create the right mood, and visitors are more likely to want to interact with your site, ………….. Design helps convey brand values in ways that are just as important as usability or the stickiness of an interface’s operation. A well-crafted design provides a framework in which interaction can operate, never the other way around, and it is important to always keep in mind how a visual design can add meaning to a site that goes far beyond the pixels drawn on the screen” Andy Clarke Transcending CSS the fine art of web design
  • 30. Summary Version A Unit 11 ©2008 Napier University
    • Personality is the complex of all the attributes -- behavioural, temperamental, emotional and mental -- that characterise a unique individual.
    • The personality of a computer system is often called the ‘look and feel’, the tone and manner, unique identity or emotional impact of the site.
  • 31. Summary Version A Unit 11 ©2008 Napier University
    • The visual design of the interface is very important in defining the personality.
    • A strong personality gives the right message to the right people. It can give confidence and develop customer loyalty. It is like branding.
  • 32. Summary Version A Unit 11 ©2008 Napier University
    • To create the right image or personality, you need to understand the users and their shared culture. You need to provide a distinctive look so that people will want to investigate and interact with the system.
    • Moodboards can be used to communicate the intended personality of the system.