Optimizing LinkedIn for Marketing Your Company & Personal Profiles

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Optimize your personal and company pages to market YOU and your Business - write keyword-rich copy to make the most out of Search engine optimization. Whether you're looking for your next client or your next job, you can do better following these tips.

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  • > 30M students & recent college grads
    70% of people follow links posted by friends & family
  • > 30M students & recent college grads
    70% of people follow links posted by friends & family
  • Whether you’re looking to land your next job or your next client, your LinkedIn profile can tell your prospective employer or client a great deal about you.
    Complete your profile – look at the completion meter
    Endorsements are nearly worthless – while you must be connected to endorse someone, the process requires little thought, engagement or commitment
    Contribution level – getting started, finding an audience, top contributor
    Make connections with friends, current & former co-workers, family members, college & graduate school classmates,
  • Whether you’re looking to land your next job or your next client, your LinkedIn profile can tell your prospective employer or client a great deal about you.
    Complete your profile – look at the completion meter
    Endorsements are nearly worthless – while you must be connected to endorse someone, the process requires little thought, engagement or commitment
    Keep an eye on your “contribution level” in group – this goes up with engagement, not with the number of posts
    If you want to make an impact think quality not quantity.
  • Whether you’re looking to land your next job or your next client, your LinkedIn profile can tell your prospective employer or client a great deal about you.
    Complete your profile – look at the completion meter
    Endorsements are nearly worthless – while you must be connected to endorse someone, the process requires little thought, engagement or commitment
  • Whether you’re looking to land your next job or your next client, your LinkedIn profile can tell your prospective employer or client a great deal about you.
    Complete your profile – look at the completion meter
    Endorsements are nearly worthless – while you must be connected to endorse someone, the process requires little thought, engagement or commitment
  • Whether you’re looking to land your next job or your next client, your LinkedIn profile can tell your prospective employer or client a great deal about you.
  • Whether you’re looking to land your next job or your next client, your LinkedIn profile can tell your prospective employer or client a great deal about you.
  • Regularly can start out monthly, or bi-weekly
  • Regularly can start out monthly, or bi-weekly
  • Regularly can start out monthly, or bi-weekly
  • Regularly can start out monthly, or bi-weekly
  • Optimizing LinkedIn for Marketing Your Company & Personal Profiles

    1. 1. SEK&Co LinkedIn Training Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a substitute for someone seeking personalized professional advice based on specific factual situations. Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and staff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information
    2. 2. Useful LinkedIn Statistics • > 259 M users on LinkedIn • > 2.9 M “C” level execs • > 9.9 M business owners • > 5.3 M VP level executives • 27.9% of CEOs are active on LinkedIn
    3. 3. Useful LinkedIn Statistics* • 93% of Fortune 100 companies use LinkedIn to hire • > 3.4 M Company Pages • ~ 5.3 B people searches in 2012 • ~ 4.2 B people searches in 2011 *Colleen McKenna intero ADVISORY
    4. 4. Your LinkedIn Plan – Connect • Make connections • Ask for introductions • Ask for recommendations • Share meaningful content
    5. 5. Your LinkedIn Plan – Engage • Follow up on meetings, mixers, introductions • Don’t use “canned” link request • Nurture connections with periodic emails • Comment & Like • Blog
    6. 6. Your LinkedIn Plan – Brand • Are you “keyword” optimized? • 100% complete? • Add video, publications, slide decks • Nurture connections w/ periodic emails • Don’t be afraid to be You
    7. 7. Your LinkedIn Plan – Network • Clients & Prospects • Groups • Potential employers • Thought leaders • Competitors • Referral Partners • Others who serve your target client(s)
    8. 8. • Showcase your firm’s products & services • Prospects learn what customers say about you • LinkedIn jobs appear in search results & on Twitter • LinkedIn is its own search engine for finding jobs, people & companies Company Pages can be great to promote your business
    9. 9. • Company page updates reach all followers • Updates can involve calls to action • Can include calls to action • Can include recommendations, video testimonials, calls-to-action Why LinkedIn can be great to promote your business
    10. 10. • Add links (profile, company page) to email signature • Add LinkedIn profile URL to business card • Add social media links to your website • Add social sharing links to your blog posts Your LinkedIn Company Page – Connect
    11. 11. • Share useful content regularly • > frequency as you curate more useful content • Develop and post your own content • Blogs • Video • Podcasts • Slide decks Your LinkedIn Company Page – Engage
    12. 12. • Build out these pages • Add an overview – history, mission, focus • Add products or services • Add offers or promotions • Add links to your website, CTA, downloads • Add video • Describe products or services • Client testimonials Your LinkedIn Company Page – Brand
    13. 13. • Have employees follow your page • Have staff re-post items posted to your company page • Make sure staff profiles “link” to company page Your LinkedIn Company Page – Network
    14. 14. Targeting New Business
    15. 15. Target & Wish List Accounts • Learn more about them • Follow their company page(s) • Gain insight on firm management • Connect with folks to whom they’re connected
    16. 16. Use LinkedIn for Research • Competitors • Prospects • Industry segments, niches • Who your clients are connected to – Referral opportunities – Ask for introductions
    17. 17. Use LinkedIn for Research
    18. 18. Use LinkedIn for Research

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