11-12-13 LinkedIn Lunch & Learn - Chambersburg Chamber of Commerce


Published on

Learn how to optimize your personal and company LinkedIn profiles, use search tools for prospecting and job seeking, maximize SEO by leveraging your ability to be found on LinkedIn

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

11-12-13 LinkedIn Lunch & Learn - Chambersburg Chamber of Commerce

  1. 1. SEK&Co LinkedIn Training Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a substitute for someone seeking personalized professional advice based on specific factual situations. Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and staff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information
  2. 2. Useful LinkedIn Statistics • Over 259 M users on LinkedIn worldwide • Over 2.875 M “C” level executives • Over 9.9 M business owners • Over 5.3 M VP level executives • > 30M students & recent college grads • 70% of people follow links posted by friends & family
  3. 3. Why LinkedIn can be great to promote your business • All your connections have an opportunity to follow your business. Do they? • If they follow the link to your company, will they find something compelling? • They’ll form an opinion. Will it be positive? • Is there a reason you wouldn’t want to take advantage of this opportunity?
  4. 4. Why LinkedIn can be great to promote your business • Company Pages provide a forum for talking about your firm’s products & services • This is a great vehicle where prospects can learn about your products and services • More importantly – they can also learn what your CUSTOMERS say about your products & services • LinkedIn jobs appear in search results & on Twitter • LinkedIn is its own search engine for finding jobs and companies
  5. 5. Why LinkedIn can be great to promote your business • It’s free – why not HELP your prospects, leads and potential employees find you? • LinkedIn updates on your company page reach all followers – whether informational or promotional • Updates can also involve calls to action • Services/Products and include calls to action • Services/Products can include client recommendations & video testimonials
  6. 6. Why LinkedIn can be great to promote YOU Ivan Misner, founder of BNI, espouses the “givers gain” philosophy.
  7. 7. Why LinkedIn can be great to promote YOU I’ve often found myself acting as “host” in a networking event or Chamber mixer – introducing people who haven’t had an opportunity to meet on their own. You can do this online....
  8. 8. Why LinkedIn can be great to promote YOU • You expand your network by connecting with people • Don’t be shy about connecting with old friends, college classmates, or former co-workers • Join affinity groups • Make interactions personal
  9. 9. Add a Profile Photo • If you don’t have a profile photo, add one • If you don’t like the one you have, update it • Make sure it’s professional • Remember, you are leaving digital footprints • Rule of thumb for posts…
  10. 10. Complete Your Profile • Your profile shows a percentage of completion – Make sure it’s 100% • This could take a while • 60 minute split over several sessions should do it • Think of this as your billboard on the web • Certifications & accomplishments
  11. 11. Connect with Affinity Groups      MACPA PICPA ® Certified ProAdvisors® QuickBooks You’ll get useful posts You can also make useful posts
  12. 12. Connect with Your Co-workers • Synergies • Leveraging personal networks • Multiplication: 200 * 150 = 30,000 – Intra-company N/W >= 30K people – Who do you know… – Prospects for Joel, Kristi, Steve L?
  13. 13. Follow Your Company Page • We will begin regular (weekly) post this month • Get your clients to follow our page • More followers = > visibility for SEK
  14. 14. Connect with Your Clients (& Prospects) • Great way of keeping them informed • Tax, BV, TPA, regular updates keep them engaged • Easy channel to communicate tips, tricks & FAQs
  15. 15. Follow Your Clients’ Company Pages • Learn more about them • Research them before you engage them
  16. 16. Connect with Former Colleagues • They could be future clients • Keep them informed about what we’re doing
  17. 17. Target & Wish List Accounts • • • • Learn more about them Follow the page Gain insight on firm management Connect with folks to whom they’re connected
  18. 18. Connect with Friends & Family • Who has a greater interest in your success? • Their networks could yield valuable connections or referrals
  19. 19. Connect with College Classmates • They could help you connect with client or prospects • You don’t know who they’ve connected with since your college days
  20. 20. Use LinkedIn for Research • • • • Competitors Prospects Industry segments, niches Who your clients are connected to – Referral opportunities
  21. 21. Ask for Endorsements • You should begin cultivating endorsements from clients • The value of advertising is being eroded by endorsement in the social media sphere • Formal endorsements versus endorsing particular skills