SDI :: Case Study :: Core Visual 2008

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    SDI :: Case Study :: Core Visual 2008 - Presentation Transcript

    1. CASE STUDY: Core Visual Development PROJECT/ Edgars Legzdins Tour + Disc Artwork CASE STUDY #20 Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com
    2. CORE VISUAL CASE STUDY There’s something about bringing life to an idea that energizes me. I take on projects that will be both creatively challenging as well as meaningful to my client. Assignments are kept to a minimum so there is a focus on developing on great work that drives business. Chicago rock musician, Edgars Legzdins received an invitation to tour Latvia and in the process audition for a record label. I have collaborated with Edgars on several art projects for his music, however the stakes were higher for this project due to the global interest. The goal was to create an core visual that could crossover both US and Latvian markets as well as visually capture the essence of the music. CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG2
    3. PRESEnTATIOn 1 CORE VISUAL DEVELOPmEnT CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG3
    4. music is your own experience, your own thoughts, your wisdom. If you don’t live it, it won’t come out of your horn. They teach you there’s a boundary line to music. But, man, there’s no boundary line to art. - Charlie Parker CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG
    5. ThE ASSIgnmEnT The Opportunity Develop a core visual for disc packaging and other media to support an overseas tour and record lable audition. Positioning To indie music enthusiasts including industry executives, Edgars Legzdins is the brand of independent rock that is rich with authenticity and musical depth. Identity Objective Visually support the “sound” of the recording so that music executives have a distinct image of his band beyond the music. CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG5
    6. CURREnT PhASE OF DESIgn PROCESS DEFInE DISCOVER DESIgn DELIVER • Business Objectives • Research • Identity Architecture • Create Production Ready Assets • Communication Objectives • Competitive Audits • Icon Development • Package & Deliver Assets • Design Objectives • Conceptual Explorations • Brand Applications • Internal and External Dynamics • Typographic Explorations • Present and Approval of • Color Palette Explorations Strategy Brief and Estimate CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG
    7. VISUAL PERSOnALITY SPECTRUm COmPLEX SImPLE IDEnTITIES IDEnTITIES INITIAL VISUAL DIRECTION InTERPRETIVE + EXPRESSIVE LITERAL + gRAPhIC CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG
    8. DESIgn COnSIDERATIOnS • “The American and Latvian flags need to be the focus of the imagery.” • “The simpler the better.” • “The art needs to have a sense of a damaged persona mixed with the spontaneity of music. This is for a rock tour after all.” - Edgars Legdizns CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG8
    9. COLOR DIRECTIOn Color strategy must visually connect the Latvian and American cultures CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG
    10. InITIAL COnCEPTS CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG10
    11. PEnCIL COnCEPTS FOR DISCUSSIOn Visual concept selected to advance. CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG11
    12. PRESEnTATIOn 2 TYPOgRAPhY EXPLORATIOn AnD CORE VISUAL ADVAnCEmEnT CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG12
    13. InITIAL TYPE EXERCISE CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG13
    14. InITIAL CORE VISUAL DESIgnS CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG1
    15. PRESEnTATIOn 3 CORE VISUAL ADVAnCEmEnT CREATIVE DIRECTIOn: BRIng A LEVEL OF RAWnESS TO ThE DESIgn CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG15
    16. CORE VISUAL ADVAnCEmEnTS CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG1
    17. PRESEnTATIOn 4 FInALIZATIOn OF CORE VISUAL CREATIVE DIRECTIOn: FInALIZE APPROVED DIRECTIOn AnD CREATE REST OF PACKAgE CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG1
    18. FInAL CORE VISUAL + CD PACKAgE CLIENT PROJECT DATE Patrick Smith // Art Direction + Graphic Design // 312.852.0223 // smithdidit@me.com Edgars Legzdins Album & Tour Artwork 2008 PG18
    19. If your brand is in need of a visual identity, a complete visual overhaul or a something in between let’s talk about how I can help. Patrick Smith // Art Direction + Design 312.852.0223 smithdidit @ me.com

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