Knowledge transfer through short notice campaign

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Knowledge transfer through short notice campaign

  1. 1. เทคนิ คการสือสารและประชาสัมพันธ์ ่เพือถ่ายทอดองค์ความรู ้ ่ด้านสิงแวดล้อมสูชมชน ่ ุ่บรรยายโดย อ.สมิทธิ์ บุญชุติมาคณะนิ เทศศาสตร์ จุฬาลงกรณ์มหาวิทยาลัยวันที่ 29 มีนาคม เวลา 9-10.30 น ณ ห้อง 221 อาคารสถาบัน 2
  2. 2. The Ottawa Model of Research Use (OMRU)Logan and Graham (1998) Cited inSudsawad, P. (2007). Knowledge translation: Introduction to models, strategies, and measures. Austin, TX: Southwest EducationalDevelopment Laboratory, National Center for the Dissemination of Disability Research.
  3. 3. Modes of Knowledge TransferSource:Dorothy Leonard and Walter Swap, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom(Harvard Business School Press, 2005)
  4. 4. AMOUNT OF KNOWLEDGE GAINEDSources: Bales, 1996 cited in Blom (2000). Cited inVerena Peer, Gernot Stoeglehner, Universities as change agents for sustainability e framing the role ofknowledge transfer and generation in regional development processes, Journal of Cleaner Production, 44 (2013) 85-95
  5. 5. “Ive learned that people will forget what you said, people will forget what you did, but people will never forget MayaAngelou(American how you made them feel.”Poet,b.1928)
  6. 6. WHAT COMMUNICATION TECHNIQUESFIT FOR A SHORT-TIME CAMPAIGNE?
  7. 7. If the people will lead, Gandhi the leaders will follow.”(Indian ,b.1869)
  8. 8. BRANDING AND AWARENESS RAISING
  9. 9. COMMUNICATION PLAN & TEAMWORK
  10. 10. CONFIDENT BUT NOT OVERCONFIDENT
  11. 11. CALL FOR SUPPORT
  12. 12. BE POSITIVE, ENEGETIC
  13. 13. ALWAYS PUT YOUR AUDIENCE IN THE CENTER
  14. 14. WELL DESIGNED BRAND IDENTITY
  15. 15. STUNNING, AWESOME HANDOUTS AND FLYERS 17
  16. 16. STUNNING, AWESOME HANDOUTS AND FLYERS 18
  17. 17. STUNNING, AWESOME HANDOUTS AND FLYERS
  18. 18. YOU Needs “Attention & Support”
  19. 19. THEY Selects whatto give “Attention & Support” to.
  20. 20. POST-CAMPAIGN ACTIVITIES
  21. 21. RECORD EVERY KEY MOMENTS AND PERSON
  22. 22. 1 2 3 4 5 6News ReleasePress Conference BE CREATIVE IN TIME AND RESOURCE MANAGEMENTRadio SpotTVCPoster and FlyerSpecial InterviewContestReality ShowMedia Tour: Winner
  23. 23. BE COMPOSED AND ORGANIZED

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