IORG Social Media


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This presentation was given at the IORG Supreme Seminar on August 1st, 2009 in Kansas City for the adult leaders of the organization. It details what social media is and potential gains and issues for the International Order of Rainbow for Girls

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IORG Social Media

  1. 1. Social Media Presentation Rainbow’s Face on Facebook
  2. 2. Overview <ul><li>The Internet in 30 Seconds </li></ul><ul><li>What Social Media Is </li></ul><ul><li>Facebook & YouTube </li></ul><ul><li>Masonic organizations ALREADY on these sites </li></ul><ul><li>Potential Gains for Rainbow </li></ul><ul><li>Potential Issues </li></ul><ul><li>Conclusion </li></ul><ul><li>Questions </li></ul>
  3. 3. The Internet <ul><li>First used in the 1960 for the US Military’s Research projects </li></ul><ul><li>Tools: electronic mail, online gaming, online messaging, video chat, file sharing. </li></ul>
  4. 4. What is Social Media ? <ul><ul><ul><li>“ Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.” </li></ul></ul></ul><ul><ul><ul><li>– Joseph Thornley PRO PR </li></ul></ul></ul>
  5. 7. Facebook <ul><li>Started in 2003 by Harvard student Mark Zuckerberg as a tool to stay connected to college friends. </li></ul><ul><li>As of February 2009 it has over 250 million users world wide </li></ul>
  6. 8. You Tube <ul><li>Created in 2005 and reached world wide notoriety by mid 2006 </li></ul><ul><li>Named TIME Magazine’s “Person/Invention” of the Year </li></ul>
  7. 9. Masonic Groups using Facebok <ul><li>Rainbow already has over 80 Groups on Facebook set up by girls across the world </li></ul><ul><li>Mason’s have over 350 groups </li></ul><ul><li>OES over 130 groups </li></ul><ul><li>Demolay over 400 groups </li></ul><ul><li>Job’s Daughters over 200 </li></ul>
  8. 10. YouTube <ul><li>Masonic Family IS on YouTube. </li></ul><ul><li>IOWA Eastern Star being honored by the University of IOWA. </li></ul><ul><li> </li></ul>
  9. 11. Potential Gains for Rainbow <ul><ul><li>Free /Low Cost Marketing </li></ul></ul><ul><ul><ul><li>Assembly and jurisdiction centric </li></ul></ul></ul><ul><ul><ul><li>Girl/User-Friendly </li></ul></ul></ul><ul><ul><li>Communication between girls </li></ul></ul><ul><ul><ul><li>Majority Members resurfacing </li></ul></ul></ul><ul><ul><ul><li>Girls between states fostering friendships </li></ul></ul></ul>
  10. 12. Potential Gains for Rainbow <ul><ul><li>Strengthen the organization </li></ul></ul><ul><ul><ul><li>PRIDE in Rainbow </li></ul></ul></ul><ul><ul><ul><li>Not a closed society </li></ul></ul></ul><ul><ul><li>Connection to Other Organizations </li></ul></ul><ul><ul><ul><li>Charity & Service </li></ul></ul></ul><ul><ul><ul><li>Girls Issues </li></ul></ul></ul>
  11. 13. Potential Issues for Rainbow <ul><ul><li>Photo Albums – Photo Releases </li></ul></ul><ul><ul><ul><li>Girls posting pictures themselves from their events </li></ul></ul></ul><ul><ul><ul><li>Girl’s information out there. </li></ul></ul></ul><ul><ul><li>YouTube Videos- Music Used in sequences </li></ul></ul><ul><ul><ul><li>Copyright issues </li></ul></ul></ul><ul><ul><ul><li>Graphics used </li></ul></ul></ul>
  12. 14. <ul><ul><li>Inappropriate actions/activities of girls not sanctioned by IORG </li></ul></ul><ul><ul><ul><li>Censorship and monitoring. </li></ul></ul></ul><ul><ul><ul><ul><li>Negative posts about Rainbow </li></ul></ul></ul></ul>Potential Issues for Rainbow
  13. 15. Conclusion <ul><ul><li>“ For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” </li></ul></ul><ul><ul><li>- Business Weekly February 19, 2009 </li></ul></ul>
  14. 16. What do YOU think?