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SOCIAL, DIGITALAND MOBILE ININDIANOVEMBER 2012we are social
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL:       SAYHELLO@W...
NOV2012                    INDIA                 1,205,074,000                                                            ...
CURRENT POPULATION OF INDIA:1,205,074,000                               SOURCE: THE US CENSUS BUREAU (OCT 2012)   4
INDIA’S POPULATION WILL  GROW BY MORE THAN16,000,000    PEOPLE IN 2012                     SOURCE: BASED ON DATA FROM THE ...
THAT EQUATES TO A NEW BABY BORNEVERY 2 SECONDS                         SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NO...
69%OF INDIA’S POPULATION LIVES IN RURAL AREAS                  SOURCE: THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2...
56% OF INDIA’S POPULATIONIS UNDER THE AGE OF 30                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 20...
MEDIAN AGE OFINDIA’S POPULATION:      26                      SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012)   9
30%OF INDIA’S POPULATIONIS BELOW THE AGE OF 15                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 201...
NUMBER OF INTERNET USERS IN INDIA:   137,000,000                          SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA...
(! THAT’S BIGGER THAN THE  POPULATION OF JAPAN                                                          )!      SOURCES: B...
INTERNET PENETRATION IN INDIA:          11%          SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA ...
(!     THAT’S 3 TIMES LOWER     THAN THE GLOBAL AVERAGE                                                                   ...
BUT INDIA’S INTERNET  POPULATION IS STILL THETHIRD LARGEST   IN THE WORLD, AFTER    CHINA AND THE USA      SOURCES: BASED ...
THE NUMBER OF INTERNET USERSIN INDIA IS GROWING BY MORE THAN     1,500,000         EVERY MONTH                            ...
(! THAT’S LIKE ADDING THE POPULATION   OF THE NETHERLANDS EVERY YEAR                                             )!       ...
INDIA ADDS A NEWINTERNET USER EVERY2 SECONDS                      SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012)   18
INDIA IS THE FASTEST  GROWING ONLINEMARKET IN THE WORLD                      SOURCE: COMSCORE (AUG 2012)   19
INTERNET USE IN INDIA GREW BY   41%IN THE 12 MONTHS   TO JULY 2012                   SOURCE: COMSCORE (AUG 2012)   20
75%OF INDIAN NETIZENS ARE BELOW THE AGE OF 35                         SOURCE: COMSCORE (AUG 2012)   21
39%OF INDIA’S INTERNET USERS ARE FEMALE                      SOURCE: COMSCORE (AUG 2012)   22
A REPORT FOUND THAT INDIANNETIZENS SPEND AN AVERAGE OF    8 HOURS EVERY DAY ON THE INTERNET                        SOURCE:...
IF THAT WERE TRUE OF ALL OF INDIA’S   NETIZENS, THAT WOULD ADD UP TO 1,000,000,000HOURS SPENT ONLINE EVERY SINGLE DAY     ...
(!                                                         )!  THAT’S THE EQUIVALENT OF MORE THAN 45 MILLION YEARS SPENT O...
83%  OF INDIAN NETIZENS SAY THEY COULDN’T LIVEWITHOUT THE INTERNET FOR MORE THAN 24 HOURS                                S...
YOUNG PEOPLE IN INDIA WILL SPEND MORE THANUS $9,000,000,000   ON MOBILE INTERNET ACTIVITIES IN 2012                       ...
(!   THAT’S MORE THAN THE ENTIRE     ANNUAL GDP OF THE BAHAMAS                                                            ...
THERE ARE     156INTERNET PROVIDERS     IN INDIA                     SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (MAY 20...
29,000,000INDIAN HOUSEHOLDS HAVE ACCESS TO THE INTERNET                          SOURCE: JUXT, AS CITED IN THE ADMA YEARBO...
15,000,000INDIANS USE BROADBAND SERVICES                        SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012)  ...
(!    THAT’S MORE THAN THE     POPULATION OF ECUADOR                                  )!                  SOURCE: BASED ON...
72%OF INDIAN NETIZENSLIVE IN URBAN AREAS              SOURCE: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA ...
REASONS FOR GOING ONLINE IN URBAN INDIA     87%                    67% COMMUNICATION              SOCIAL                  ...
NUMBER OF INTERNET USERSLIVING IN RURAL AREAS OF INDIA:  38,000,000                        SOURCE: THE INTERNET AND MOBILE...
82% OF INDIA’S RURAL NETIZENS GOONLINE AT LEAST ONCE PER MONTH                        SOURCE: INTERNET AND MOBILE ASSOCIAT...
INDIA’S RURAL CONNECTION POINTS     58%                    12% VIA WEBCAFÉS AND         VIA MOBILECOMMUNITY CENTRES       ...
REASONS FOR GOING ONLINE IN RURAL INDIA     75%                    56% ENTERTAINMENT          COMMUNICATION               ...
73%OF INDIA’S NETIZENSWATCH ONLINE VIDEO                      SOURCE: COMSCORE VIDEO METRIX (JUN 2012)   39
INDIAN NETIZENSWATCHED AN AVERAGE OF77 VIDEOS  EACH IN JUNE 2012                        SOURCE: COMSCORE (AUG 2012)   40
41%OF INDIAN NETIZENSPLAY ONLINE GAMES                     SOURCE: COMSCORE (AUG 2012)   41
GROWTH OF ONLINE GAMES ININDIA IN THE PAST 12 MONTHS:         60%                               SOURCE: COMSCORE (AUG 2012...
60%OF INDIA’S NETIZENS MAKE  USE OF ONLINE RETAIL                           SOURCE: COMSCORE (AUG 2012)   43
APPAREL IS THE FASTEST GROWINGONLINE RETAIL CATEGORY IN INDIA, FOLLOWED BY CONSUMER GOODS                                 ...
ONLINE ADVERTISING IN INDIA ISGROWING AT AN ANNUAL RATE OF          25%                        SOURCE: INTERNET AND MOBILE...
ONLINE AD SPENDEQUATES TO AROUND    11%  OF OFFLINE AD  SPEND IN INDIA                    SOURCE: INTERNET AND MOBILE ASSO...
TOGETHER, GOOGLE ANDFACEBOOK ACCOUNT FOR     60%  OF INDIAS ONLINE ADVERTISING MARKET                       SOURCE: AVENDU...
50%OF INDIA’S CLASSIFIEDSMARKET IS ONLINE ADS                         SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 ...
SOCIAL NETWORKING IS THE PRIMARYDRIVER OF ONLINE ACTIVITY IN INDIA                                     SOURCE: COMSCORE (A...
SOCIAL NETWORKING USERS IN INDIA:    60,545,120                              SOURCE: FACEBOOK AD PLANNER (NOV 2012)   50
(!THAT’S EQUIVALENT TO THE TOTAL POPULATION OF ITALY                                )!                SOURCE: BASED ON DAT...
SOCIAL MEDIA PENETRATION IN INDIA:             5%                 SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 201...
ESTIMATES OF THE TOTAL NUMBER OF SOCIALNETWORK USERS IN INDIA ARE MUCH HIGHER:        global
        web!        index    ...
THE NUMBER OF SOCIALNETWORK USERS IN INDIA WILL GROW BY            52%             THIS YEAR                              ...
2 IN 3 SOCIAL MEDIA USERS IN INDIAACCESS A SOCIAL SITE EVERY DAY                     SOURCE: ANNIK TECHNOLOGY SERVICES, AS...
1 IN 4ONLINE MINUTES IN INDIA IS SPENT  ON SOCIAL NETWORKING SITES                                   SOURCE: COMSCORE (AUG...
44%  OF INDIA’S NETIZENS USEDFACEBOOK IN THE PAST MONTH       SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), ...
NEW FACEBOOK USERS ININDIA IN THE PAST 6 MONTHS:14,770,840                              SOURCE: SOCIALBAKERS (NOV 2012)   58
A NEW FACEBOOK USER SIGNS UP IN INDIAEVERY SECOND                          SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 20...
30% OF NEW SIGNUPS TO FACEBOOK ININDIA COME FROM MOBILE DEVICES                         SOURCE: PLUGGED.IN, AS CITED IN TE...
CURRENTLY, ONLY        5%OF THE INDIAN POPULATION     IS ON FACEBOOK              SOURCE: BASED ON DATA FROM SOCIALBAKERS ...
BUT INDIA ALREADY HAS THE      THIRD   LARGEST FACEBOOKPOPULATION IN THE WORLD                            SOURCE: SOCIALBA...
NOV2012        FACEBOOK IN INDIA         55-64:   65+:   45-54: 1%       1%    3%        35-44:    13-17:         7%      ...
NOV2012   TOP FACEBOOK PAGES IN INDIA         # FACEBOOK PAGE          ‘LIKES’        01 TATA DOCOMO            9,718,563 ...
FACEBOOK USERS BY CITY5.9 M           5.1 M             3.6 MMUMBAI       RIO DE JANEIRO   NEW YORK CITY                  ...
30% OF INDIA’S FACEBOOK USERS LIVEIN THE COUNTRY’S 8 BIGGEST CITIES                                SOURCE: KETCHUM SAMPARK...
63%OF INDIAN FACEBOOK USERS ARE FROMLOCATIONS BEYOND THE TOP 20 CITIES                                SOURCE: KETCHUM SAMP...
INDIAN BRANDS ARE GROWINGTHEIR FAN BASES FASTER THAN  THE TOP GLOBAL BRANDS                              SOURCE: KETCHUM S...
33,000,000INDIAN NETIZENS USE MORETHAN ONE SOCIAL NETWORK                       SOURCE: AVENDUS, AS CITED IN THE ADMA YEAR...
50% OF INDIA’S NETIZENS USE SOCIAL MEDIATO INFORM ONLINE PURCHASE DECISIONS                             SOURCE: COMSCORE, ...
TWITTER USERS IN INDIA:15,000,000                          SOURCE: SEMIOCAST (JUL 2012)   71
INDIAN USERSACCOUNT FOR  3%OF TWITTER’SGLOBAL TOTAL               SOURCE: BEEVOLVE (OCT 2012)   72
29% OF INDIAN NETIZENS USEDTWITTER IN THE PAST MONTH                            SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)...
INDIA HAS THE SECOND HIGHESTLINKEDIN POPULATION IN THE WORLD,      AFTER THE UNITED STATES                                ...
LINKEDIN USERS IN INDIA:15,396,526                           SOURCE: SOCIALBAKERS (SEP 2012)   75
LINKEDIN PENETRATION IN INDIA:         1.3%                                 SOURCE: SOCIALBAKERS (SEP 2012)   76
UNIQUE VISITORS TO YOUTUBE FROM INDIA IN JULY 2012:55,800,000                             SOURCE: COMSCORE (AUG 2012)   77
INDIAN USERS VIEW MORE THAN4,000,000,000VIDEOS ON YOUTUBE EACH MONTH                         SOURCE: BASED ON DATA FROM CO...
YOUTUBE REACHED   41%   OF INDIA’SNETIZENS IN JULY     SOURCES: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE INTERNET AN...
1,250INDIANS VISIT YOUTUBE EVERY SINGLE MINUTE                        SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012)   80
THAT’S MORE THAN        20  VISITORS TO YOUTUBEFROM INDIA EVERY SECOND                          SOURCE: BASED ON DATA FROM...
TOTAL VIEWS ON RAJSHRI, INDIA’SMOST POPULAR YOUTUBE CHANNEL:1,194,200,000                     SOURCES: SOCIALBAKERS (SEP 2...
14%OF ALL GLOBAL GOOGLE+ USERS ARE FROM INDIA                        SOURCE: WEB MONITORING (FEB 2012)   83
THIS SUGGESTS THERE ARE MORE THAN50,000,000GOOGLE+ USERS IN INDIA           SOURCES: BASED ON DATA FROM WEB MONITORING (FE...
BANGALORE IS HOME TO MORE GOOGLE+ USERS THANANY OTHER CITY IN THE WORLD                              SOURCE: WEB MONITORIN...
87%OF INDIAN BLOGGERS ARE MALE                    SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012   86
5%      OF THE WORLD’SFOURSQUARE USERS LIVE IN INDIA                                 SOURCE: APPAPPEAL (ACCESSED SEP 2012)...
MORE THAN1,500,000INDIANS USE TUMBLR   EVERY MONTH                     SOURCE: QUANTCAST (ACCESSED OCT 2012)   88
ON AVERAGE, INDIANTUMBLR USERS VIEW      13PAGES EACH MONTH                     SOURCE: QUANTCAST (ACCESSED OCT 2012)   89
NUMBER OF MOBILE SUBSCRIBERS IN INDIA:     934,100,000                             SOURCE: TELECOM REGULATORY AUTHORITY OF...
INDIA’S TELECOMS INDUSTRY IS THESECOND LARGEST    IN THE WORLD AFTER CHINA         SOURCES: BASED ON DATA FROM TELECOM REG...
THE NUMBER OF MOBILE SUBSCRIBERS IN INDIA IS  30 TIMESGREATER THAN THE NUMBEROF FIXED-LINE SUBSCRIBERS                    ...
INDIA IS ‘MOSTLY MOBILE’                 VS 934 M                                 31 MMOBILE PHONE                  FIXED-...
36% OF ALL MOBILE SUBSCRIBERS ININDIA ARE FROM RURAL REGIONS         SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 20...
MOBILE INTERNET USERS IN INDIA:  50,000,000                           SOURCE: GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011)...
(! THAT’S EQUIVALENT TO THE TOTAL  POPULATION OF SOUTH KOREA                                       )!                   SO...
INTERNET USE IN INDIA BY CONNECTION DEVICE                  VS      52%                           42%     MOBILE          ...
36%  OF INDIAN NETIZENS ACCESSTHE INTERNET ON MOBILE PHONES      SOURCE: BASED ON DATA FROM GOOGLE INDIA, AS CITED IN IAMW...
57%OF INDIAN YOUTH IN LARGE CITIES ACCESS  THE INTERNET USING MOBILE PHONES                                  SOURCE: THE T...
NUMBER OF 3G USERS IN INDIA:  6,000,000                        SOURCE: DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012)  ...
3G PENETRATIONIN INDIA IS JUST  0.5%             SOURCE: BASED ON DATA FROM DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 20...
NUMBER OF SMARTPHONE USERS IN INDIA:      27,000,000                                   SOURCE: NIELSEN (JUN 2012)   102
(!   THAT’S MORE THAN THE TOTAL      POPULATION OF AUSTRALIA                                       )!                     ...
SMARTPHONE PENETRATION  IN INDIA IS LESS THAN        3%                          SOURCE: NIELSEN (JUN 2012)   104
INDIAN SMARTPHONE USERS SPEND    81 HOURS  PER MONTH ON THEIR DEVICES                                SOURCE: NIELSEN (MAY ...
THAT EQUATES TO MORE THAN40 DAYS EACH YEAR USINGTHEIR SMARTPHONE                   SOURCE: BASED ON DATA FROM NIELSEN (MAY...
3 IN 4INDIAN SMARTPHONE USERSACCESS SOCIAL MEDIA SITES                      SOURCE: NIELSEN MOBILE INSIGHTS, AS CITED IN F...
INDIAN MEN SPEND            50%  MORE TIME BROWSING THE INTERNETON THEIR SMARTPHONE THAN WOMEN DO                         ...
INDIAN WOMEN SPEND          150%MORE TIME USING INSTANT MESSAGINGON THEIR SMARTPHONE THAN MEN DO                          ...
25%OF YOUTUBE’S VIEWS IN INDIA ARE FROM MOBILE DEVICES                              SOURCE: GOOGLE, AS CITED IN FICCI-KPMG...
50%  OF INDIA’S MUSIC REVENUESSTEM FROM MOBILE DOWNLOADS                        SOURCE: AVENDUS, AS CITED IN THE ADMA YEAR...
THERE ARE CURRENTLY    1,000,000MOBILE TV SUBSCRIPTIONS IN INDIA                                   SOURCE: KPMG-FICCI (MAR...
8776                                          87629361937 39273093987230292                       8723 98787234587623459  ...
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOC...
WE ARE SOCIAL SINGAPORE        @WEARESOCIALSG          +65 9146 5356SAYHELLO@WEARESOCIAL.SG         WEARESOCIAL.SG
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India Social and Mobile report november 2012

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Transcript of "India Social and Mobile report november 2012"

  1. 1. SOCIAL, DIGITALAND MOBILE ININDIANOVEMBER 2012we are social
  2. 2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  3. 3. NOV2012 INDIA 1,205,074,000 31% 69% TOTAL POPULATION URBAN RURAL 137,000,000 11% INTERNET USERS INTERNET PENETRATION 60,545,120 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 934,100,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3URBANISATION: UN (2011); INTERNET: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012); SOCIAL NETWORK: FACEBOOK (OCT 2012); MOBILE: BASED ON TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012)
  4. 4. CURRENT POPULATION OF INDIA:1,205,074,000 SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
  5. 5. INDIA’S POPULATION WILL GROW BY MORE THAN16,000,000 PEOPLE IN 2012 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 5
  6. 6. THAT EQUATES TO A NEW BABY BORNEVERY 2 SECONDS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 6
  7. 7. 69%OF INDIA’S POPULATION LIVES IN RURAL AREAS SOURCE: THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 7
  8. 8. 56% OF INDIA’S POPULATIONIS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8
  9. 9. MEDIAN AGE OFINDIA’S POPULATION: 26 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 9
  10. 10. 30%OF INDIA’S POPULATIONIS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 10
  11. 11. NUMBER OF INTERNET USERS IN INDIA: 137,000,000 SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 11
  12. 12. (! THAT’S BIGGER THAN THE POPULATION OF JAPAN )! SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 12
  13. 13. INTERNET PENETRATION IN INDIA: 11% SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 13
  14. 14. (! THAT’S 3 TIMES LOWER THAN THE GLOBAL AVERAGE )! SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 14
  15. 15. BUT INDIA’S INTERNET POPULATION IS STILL THETHIRD LARGEST IN THE WORLD, AFTER CHINA AND THE USA SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND INTERNETWORLDSTATS (ACCESSED SEP 2012) 15
  16. 16. THE NUMBER OF INTERNET USERSIN INDIA IS GROWING BY MORE THAN 1,500,000 EVERY MONTH SOURCE: COMSCORE (AUG 2012) 16
  17. 17. (! THAT’S LIKE ADDING THE POPULATION OF THE NETHERLANDS EVERY YEAR )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 17
  18. 18. INDIA ADDS A NEWINTERNET USER EVERY2 SECONDS SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 18
  19. 19. INDIA IS THE FASTEST GROWING ONLINEMARKET IN THE WORLD SOURCE: COMSCORE (AUG 2012) 19
  20. 20. INTERNET USE IN INDIA GREW BY 41%IN THE 12 MONTHS TO JULY 2012 SOURCE: COMSCORE (AUG 2012) 20
  21. 21. 75%OF INDIAN NETIZENS ARE BELOW THE AGE OF 35 SOURCE: COMSCORE (AUG 2012) 21
  22. 22. 39%OF INDIA’S INTERNET USERS ARE FEMALE SOURCE: COMSCORE (AUG 2012) 22
  23. 23. A REPORT FOUND THAT INDIANNETIZENS SPEND AN AVERAGE OF 8 HOURS EVERY DAY ON THE INTERNET SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 23
  24. 24. IF THAT WERE TRUE OF ALL OF INDIA’S NETIZENS, THAT WOULD ADD UP TO 1,000,000,000HOURS SPENT ONLINE EVERY SINGLE DAY SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) 24
  25. 25. (! )! THAT’S THE EQUIVALENT OF MORE THAN 45 MILLION YEARS SPENT ON THE INTERNET IN INDIA EVERY YEAR SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) 25
  26. 26. 83% OF INDIAN NETIZENS SAY THEY COULDN’T LIVEWITHOUT THE INTERNET FOR MORE THAN 24 HOURS SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 26
  27. 27. YOUNG PEOPLE IN INDIA WILL SPEND MORE THANUS $9,000,000,000 ON MOBILE INTERNET ACTIVITIES IN 2012 SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 27
  28. 28. (! THAT’S MORE THAN THE ENTIRE ANNUAL GDP OF THE BAHAMAS )! SOURCE: BASED ON DATA CITED IN AN ARTICLE IN THE TIMES OF INDIA (APR 2012) AND GDP DATA FROM THE UNITED NATIONS (2010) 28
  29. 29. THERE ARE 156INTERNET PROVIDERS IN INDIA SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (MAY 2012) 29
  30. 30. 29,000,000INDIAN HOUSEHOLDS HAVE ACCESS TO THE INTERNET SOURCE: JUXT, AS CITED IN THE ADMA YEARBOOK 2012 30
  31. 31. 15,000,000INDIANS USE BROADBAND SERVICES SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 31
  32. 32. (! THAT’S MORE THAN THE POPULATION OF ECUADOR )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 32
  33. 33. 72%OF INDIAN NETIZENSLIVE IN URBAN AREAS SOURCE: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 33
  34. 34. REASONS FOR GOING ONLINE IN URBAN INDIA 87% 67% COMMUNICATION SOCIAL NETWORKING SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 34
  35. 35. NUMBER OF INTERNET USERSLIVING IN RURAL AREAS OF INDIA: 38,000,000 SOURCE: THE INTERNET AND MOBILE ASSOCIATION OF INDIA (SEP 2012) 35
  36. 36. 82% OF INDIA’S RURAL NETIZENS GOONLINE AT LEAST ONCE PER MONTH SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 36
  37. 37. INDIA’S RURAL CONNECTION POINTS 58% 12% VIA WEBCAFÉS AND VIA MOBILECOMMUNITY CENTRES DEVICES SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 37
  38. 38. REASONS FOR GOING ONLINE IN RURAL INDIA 75% 56% ENTERTAINMENT COMMUNICATION SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 38
  39. 39. 73%OF INDIA’S NETIZENSWATCH ONLINE VIDEO SOURCE: COMSCORE VIDEO METRIX (JUN 2012) 39
  40. 40. INDIAN NETIZENSWATCHED AN AVERAGE OF77 VIDEOS EACH IN JUNE 2012 SOURCE: COMSCORE (AUG 2012) 40
  41. 41. 41%OF INDIAN NETIZENSPLAY ONLINE GAMES SOURCE: COMSCORE (AUG 2012) 41
  42. 42. GROWTH OF ONLINE GAMES ININDIA IN THE PAST 12 MONTHS: 60% SOURCE: COMSCORE (AUG 2012) 42
  43. 43. 60%OF INDIA’S NETIZENS MAKE USE OF ONLINE RETAIL SOURCE: COMSCORE (AUG 2012) 43
  44. 44. APPAREL IS THE FASTEST GROWINGONLINE RETAIL CATEGORY IN INDIA, FOLLOWED BY CONSUMER GOODS SOURCE: COMSCORE (AUG 2012) 44
  45. 45. ONLINE ADVERTISING IN INDIA ISGROWING AT AN ANNUAL RATE OF 25% SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) 45
  46. 46. ONLINE AD SPENDEQUATES TO AROUND 11% OF OFFLINE AD SPEND IN INDIA SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) 46
  47. 47. TOGETHER, GOOGLE ANDFACEBOOK ACCOUNT FOR 60% OF INDIAS ONLINE ADVERTISING MARKET SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 47
  48. 48. 50%OF INDIA’S CLASSIFIEDSMARKET IS ONLINE ADS SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 48
  49. 49. SOCIAL NETWORKING IS THE PRIMARYDRIVER OF ONLINE ACTIVITY IN INDIA SOURCE: COMSCORE (AUG 2012) 49
  50. 50. SOCIAL NETWORKING USERS IN INDIA: 60,545,120 SOURCE: FACEBOOK AD PLANNER (NOV 2012) 50
  51. 51. (!THAT’S EQUIVALENT TO THE TOTAL POPULATION OF ITALY )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 51
  52. 52. SOCIAL MEDIA PENETRATION IN INDIA: 5% SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) 52
  53. 53. ESTIMATES OF THE TOTAL NUMBER OF SOCIALNETWORK USERS IN INDIA ARE MUCH HIGHER: global
 web! index 77.5 M 76.1 MGLOBAL WEB INDEX EMARKETER SOURCES: GLOBAL WEB INDEX WAVE 7 (SEP 2012), AND EMARKETER (FEB 2012) 53
  54. 54. THE NUMBER OF SOCIALNETWORK USERS IN INDIA WILL GROW BY 52% THIS YEAR SOURCE: EMARKETER (FEB 2012) 54
  55. 55. 2 IN 3 SOCIAL MEDIA USERS IN INDIAACCESS A SOCIAL SITE EVERY DAY SOURCE: ANNIK TECHNOLOGY SERVICES, AS CITED IN THE TIMES OF INDIA (OCT 2012) 55
  56. 56. 1 IN 4ONLINE MINUTES IN INDIA IS SPENT ON SOCIAL NETWORKING SITES SOURCE: COMSCORE (AUG 2012) 56
  57. 57. 44% OF INDIA’S NETIZENS USEDFACEBOOK IN THE PAST MONTH SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 57
  58. 58. NEW FACEBOOK USERS ININDIA IN THE PAST 6 MONTHS:14,770,840 SOURCE: SOCIALBAKERS (NOV 2012) 58
  59. 59. A NEW FACEBOOK USER SIGNS UP IN INDIAEVERY SECOND SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 59
  60. 60. 30% OF NEW SIGNUPS TO FACEBOOK ININDIA COME FROM MOBILE DEVICES SOURCE: PLUGGED.IN, AS CITED IN TECHCRUNCH (OCT 2012) 60
  61. 61. CURRENTLY, ONLY 5%OF THE INDIAN POPULATION IS ON FACEBOOK SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 61
  62. 62. BUT INDIA ALREADY HAS THE THIRD LARGEST FACEBOOKPOPULATION IN THE WORLD SOURCE: SOCIALBAKERS (OCT 2012) 62
  63. 63. NOV2012 FACEBOOK IN INDIA 55-64: 65+: 45-54: 1% 1% 3% 35-44: 13-17: 7% 12% FEMALE: 29% 25-34: 28% 18-24: MALE: 48% 71% SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 63
  64. 64. NOV2012 TOP FACEBOOK PAGES IN INDIA # FACEBOOK PAGE ‘LIKES’ 01 TATA DOCOMO 9,718,563 02 VODAFONE ZOOZOOS 4,807,000 03 KINGFISHER 4,733,714 04 FASTRACK 4,615,428 05 NOKIA INDIA 4,609,244 06 SAMSUNG MOBILE INDIA 4,105,518 07 AXE ANGELS CLUB 3,903,835 08 IDEA 3,836,980 09 SHOPPERS STOP 3,772,661 10 PEPSI INDIA 3,417,872 SOURCE: SOCIALBAKERS (NOV 2012) 64
  65. 65. FACEBOOK USERS BY CITY5.9 M 5.1 M 3.6 MMUMBAI RIO DE JANEIRO NEW YORK CITY SOURCE: SOCIALBAKERS (NOV 2012) 65
  66. 66. 30% OF INDIA’S FACEBOOK USERS LIVEIN THE COUNTRY’S 8 BIGGEST CITIES SOURCE: KETCHUM SAMPARK (SEP 2012) 66
  67. 67. 63%OF INDIAN FACEBOOK USERS ARE FROMLOCATIONS BEYOND THE TOP 20 CITIES SOURCE: KETCHUM SAMPARK (SEP 2012) 67
  68. 68. INDIAN BRANDS ARE GROWINGTHEIR FAN BASES FASTER THAN THE TOP GLOBAL BRANDS SOURCE: KETCHUM SAMPARK (SEP 2012) 68
  69. 69. 33,000,000INDIAN NETIZENS USE MORETHAN ONE SOCIAL NETWORK SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 69
  70. 70. 50% OF INDIA’S NETIZENS USE SOCIAL MEDIATO INFORM ONLINE PURCHASE DECISIONS SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 70
  71. 71. TWITTER USERS IN INDIA:15,000,000 SOURCE: SEMIOCAST (JUL 2012) 71
  72. 72. INDIAN USERSACCOUNT FOR 3%OF TWITTER’SGLOBAL TOTAL SOURCE: BEEVOLVE (OCT 2012) 72
  73. 73. 29% OF INDIAN NETIZENS USEDTWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 73
  74. 74. INDIA HAS THE SECOND HIGHESTLINKEDIN POPULATION IN THE WORLD, AFTER THE UNITED STATES SOURCE: SOCIALBAKERS (SEP 2012) 74
  75. 75. LINKEDIN USERS IN INDIA:15,396,526 SOURCE: SOCIALBAKERS (SEP 2012) 75
  76. 76. LINKEDIN PENETRATION IN INDIA: 1.3% SOURCE: SOCIALBAKERS (SEP 2012) 76
  77. 77. UNIQUE VISITORS TO YOUTUBE FROM INDIA IN JULY 2012:55,800,000 SOURCE: COMSCORE (AUG 2012) 77
  78. 78. INDIAN USERS VIEW MORE THAN4,000,000,000VIDEOS ON YOUTUBE EACH MONTH SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 78
  79. 79. YOUTUBE REACHED 41% OF INDIA’SNETIZENS IN JULY SOURCES: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 79
  80. 80. 1,250INDIANS VISIT YOUTUBE EVERY SINGLE MINUTE SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 80
  81. 81. THAT’S MORE THAN 20 VISITORS TO YOUTUBEFROM INDIA EVERY SECOND SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 81
  82. 82. TOTAL VIEWS ON RAJSHRI, INDIA’SMOST POPULAR YOUTUBE CHANNEL:1,194,200,000 SOURCES: SOCIALBAKERS (SEP 2012) AND RAJSHRI YOUTUBE CHANNEL (NOV 2012) 82
  83. 83. 14%OF ALL GLOBAL GOOGLE+ USERS ARE FROM INDIA SOURCE: WEB MONITORING (FEB 2012) 83
  84. 84. THIS SUGGESTS THERE ARE MORE THAN50,000,000GOOGLE+ USERS IN INDIA SOURCES: BASED ON DATA FROM WEB MONITORING (FEB 2012) AND VIC GUNDOTRA OF GOOGLE+ (SEP 2012) 84
  85. 85. BANGALORE IS HOME TO MORE GOOGLE+ USERS THANANY OTHER CITY IN THE WORLD SOURCE: WEB MONITORING (FEB 2012) 85
  86. 86. 87%OF INDIAN BLOGGERS ARE MALE SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 86
  87. 87. 5% OF THE WORLD’SFOURSQUARE USERS LIVE IN INDIA SOURCE: APPAPPEAL (ACCESSED SEP 2012) 87
  88. 88. MORE THAN1,500,000INDIANS USE TUMBLR EVERY MONTH SOURCE: QUANTCAST (ACCESSED OCT 2012) 88
  89. 89. ON AVERAGE, INDIANTUMBLR USERS VIEW 13PAGES EACH MONTH SOURCE: QUANTCAST (ACCESSED OCT 2012) 89
  90. 90. NUMBER OF MOBILE SUBSCRIBERS IN INDIA: 934,100,000 SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 90
  91. 91. INDIA’S TELECOMS INDUSTRY IS THESECOND LARGEST IN THE WORLD AFTER CHINA SOURCES: BASED ON DATA FROM TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE BUSINESS MONITOR INTERNATIONAL (JUN 2012) 91
  92. 92. THE NUMBER OF MOBILE SUBSCRIBERS IN INDIA IS 30 TIMESGREATER THAN THE NUMBEROF FIXED-LINE SUBSCRIBERS SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 92
  93. 93. INDIA IS ‘MOSTLY MOBILE’ VS 934 M 31 MMOBILE PHONE FIXED-LINE PHONESUBSCRIPTIONS SUBSCRIPTIONS SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 93
  94. 94. 36% OF ALL MOBILE SUBSCRIBERS ININDIA ARE FROM RURAL REGIONS SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 94
  95. 95. MOBILE INTERNET USERS IN INDIA: 50,000,000 SOURCE: GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011) 95
  96. 96. (! THAT’S EQUIVALENT TO THE TOTAL POPULATION OF SOUTH KOREA )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 96
  97. 97. INTERNET USE IN INDIA BY CONNECTION DEVICE VS 52% 42% MOBILE DESKTOP SOURCE: STATCOUNTER DATA (AUG 2012), AS CITED IN THE NEXT WEB (SEP 2012) 97
  98. 98. 36% OF INDIAN NETIZENS ACCESSTHE INTERNET ON MOBILE PHONES SOURCE: BASED ON DATA FROM GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 98
  99. 99. 57%OF INDIAN YOUTH IN LARGE CITIES ACCESS THE INTERNET USING MOBILE PHONES SOURCE: THE TIMES OF INDIA (APR 2012) 99
  100. 100. NUMBER OF 3G USERS IN INDIA: 6,000,000 SOURCE: DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) 100
  101. 101. 3G PENETRATIONIN INDIA IS JUST 0.5% SOURCE: BASED ON DATA FROM DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) 101
  102. 102. NUMBER OF SMARTPHONE USERS IN INDIA: 27,000,000 SOURCE: NIELSEN (JUN 2012) 102
  103. 103. (! THAT’S MORE THAN THE TOTAL POPULATION OF AUSTRALIA )! SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 103
  104. 104. SMARTPHONE PENETRATION IN INDIA IS LESS THAN 3% SOURCE: NIELSEN (JUN 2012) 104
  105. 105. INDIAN SMARTPHONE USERS SPEND 81 HOURS PER MONTH ON THEIR DEVICES SOURCE: NIELSEN (MAY 2012) 105
  106. 106. THAT EQUATES TO MORE THAN40 DAYS EACH YEAR USINGTHEIR SMARTPHONE SOURCE: BASED ON DATA FROM NIELSEN (MAY 2012) 106
  107. 107. 3 IN 4INDIAN SMARTPHONE USERSACCESS SOCIAL MEDIA SITES SOURCE: NIELSEN MOBILE INSIGHTS, AS CITED IN FICCI-KPMG (2012) 107
  108. 108. INDIAN MEN SPEND 50% MORE TIME BROWSING THE INTERNETON THEIR SMARTPHONE THAN WOMEN DO SOURCE: NIELSEN (MAY 2012) 108
  109. 109. INDIAN WOMEN SPEND 150%MORE TIME USING INSTANT MESSAGINGON THEIR SMARTPHONE THAN MEN DO SOURCE: NIELSEN (MAY 2012) 109
  110. 110. 25%OF YOUTUBE’S VIEWS IN INDIA ARE FROM MOBILE DEVICES SOURCE: GOOGLE, AS CITED IN FICCI-KPMG (2012) 110
  111. 111. 50% OF INDIA’S MUSIC REVENUESSTEM FROM MOBILE DOWNLOADS SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 111
  112. 112. THERE ARE CURRENTLY 1,000,000MOBILE TV SUBSCRIPTIONS IN INDIA SOURCE: KPMG-FICCI (MAR 2012) 112
  113. 113. 8776 87629361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 478276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 045085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 2347623497238476235473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 0349809823940857297623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 86 0902 48034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345 56 87 23458763 AT 23472349587 62340 58972345085698734 67655 47643893892090923 4098 6 35473 46598734059823478 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 2342452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956 73
  114. 114. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  115. 115. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG
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