SOCIAL, DIGITALAND MOBILE INCHINAJANUARY 2013we are social
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL:       SAYHELLO@W...
JAN2013                   CHINA                1,343,240,000                                                              ...
CHINA’SPOPULATION             4
CURRENT POPULATION OF CHINA:1,343,240,000                          SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013)   5
你好    IF YOU TOOK JUST 1 SECOND TOSAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARS    TO GREET THE WHO...
CHINA’S POPULATION GREW BY  6,710,000      PEOPLE IN 2012                       SOURCE: BASED ON DATA FROM THE US CENSUS B...
CHINA’S POPULATION IS   GROWING BY 1 PERSONEVERY 5 SECONDS                    SOURCE: BASED ON DATA FROM THE US CENSUS BUR...
41%OF CHINA’S POPULATIONIS UNDER THE AGE OF 30                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 201...
MEDIAN AGE OFCHINA’S POPULATION:      36                  SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013)   10
PEOPLE AGED         43   MAKE UP THE LARGESTSINGLE AGE GROUP IN CHINA                     SOURCE: BASED ON DATA FROM THE U...
51%OF CHINA’S POPULATION LIVES IN URBAN AREAS                  SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP...
18,500,000  CHINESE PEOPLE WILL MOVE FROMRURAL AREAS TO LIVE IN CITIES IN 2013        SOURCES: BASED ON DATA FROM THE US C...
CHINA’S ECONOMIC SPECTRUM1,000,000           150,000,000 US-DOLLAR            PEOPLE LIVINGMILLIONAIRES         ON US$1 PE...
THE INTERNET  IN CHINA               15
NUMBER OF INTERNET USERS IN CHINA:   564,000,000                         SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE...
CHINA HAS THE LARGEST INTERNET   POPULATION IN THE WORLD            SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INF...
(!                                                                                               )!  THERE ARE MORE INTERN...
INTERNET PENETRATION IN CHINA:          42%                        SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN ...
IN 2012, CHINA ADDED50,900,000 NEW INTERNET USERS                   SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN...
(!   THAT’S LIKE ADDING TWICE THE       POPULATION OF AUSTRALIA                        )!                            SOURC...
…AND IS EQUAL TO ADDING 1.6NEW INTERNET USERS EVERY SECOND                        SOURCE: CHINA INTERNET NETWORK INFORMATI...
AVERAGE TIME CHINESE NETIZENS   SPEND ONLINE EACH WEEK:   21 HOURS                       SOURCE: CHINA INTERNET NETWORK IN...
56%OF CHINESE INTERNET  USERS ARE MALE                  SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013)   24
28%OF CHINESE INTERNET USERS  ARE FROM RURAL AREAS                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (...
HOWEVER, PEOPLE FROM  RURAL AREAS ACCOUNTED FOR           52%OF THE GROWTH IN INTERNET USERSIN CHINA IN THE FIRST HALF OF ...
THE AVERAGE CHINESE  INTERNET USER IS      25    YEARS OLD                      SOURCE: TECH IN ASIA (OCT 2012)   27
80%OF CHINESE INTERNET USERS AREBETWEEN THE AGES OF 10 AND 40                       SOURCE: CHINA INTERNET NETWORK INFORMA...
STUDENTS REPRESENT         25%OF CHINA’S ONLINE POPULATION                      SOURCE: CHINA INTERNET NETWORK INFORMATION...
MOBILE INTERNET USERS OUTNUMBER  PC-BASED INTERNET USERS IN CHINA                          VS420,000,000                  ...
DEVICES THAT CHINESE     NETIZENS USE TO GO ONLINE75%           71%                      46%MOBILES      DESKTOPS         ...
WHERE DO CHINA’S NETIZENS       ACCESS THE INTERNET FROM?92%       32%        22%                              16%HOME    ...
NUMBER OF INTERNET USERS IN SHENZHEN:       8,000,000                  SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPO...
INTERNET PENETRATION BY CHINESE CITY 77%         73%                      70%                                           66...
72% OF CHINESE NETIZENS HAVEBROADBAND INTERNET ACCESS                    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE...
BROADBAND IS AVAILABLE IN       88%   OF CHINA’S VILLAGES                            SOURCE: SINA, AS CITED IN TECHINASIA ...
60%OF CHINA’S NEW RURAL NETIZENS ACCESS   THE INTERNET VIA MOBILE DEVICES                          SOURCE: CHINA INTERNET ...
TOP ONLINE ACTIVITIES IN CHINA 83%          80%      77%         66%                              66% INSTANT      SEARCH ...
FASTEST GROWING ONLINE ACTIVITIES IN CHINA+33%      +32%       +29%      +25%                              +24% ONLINE    ...
TOP BAIDU SEARCHES IN 2012      PC-BASED SEARCHES                              MOBILE SEARCHES1.    TAOBAO     6.  NBA    ...
SOCIAL MEDIA  IN CHINA               41
THERE ARE AT LEAST 597,600,000USERS OF SOCIAL MEDIA IN CHINA                  SOURCES: BASED ON DATA FROM TENCENT (AUG 201...
SOCIAL MEDIA PENETRATION IN CHINA:            44%                  SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE...
91%  OF CHINA’S NETIZENSVISIT SOCIAL MEDIA SITES                           SOURCE: MCKINSEY (APR 2012)   44
THE SAME STATISTICFOR THE USA IS ONLY    67%                      SOURCE: MCKINSEY (APR 2012)   45
88%  OF CHINESE SOCIALMEDIA USERS ARE ACTIVE                         SOURCE: MCKINSEY (APR 2012)   46
NETIZENS IN CHINA SPEND AN AVERAGE OF46 MINUTES   EACH DAY VISITING  SOCIAL MEDIA SITES                       SOURCE: MCKI...
THIS SUGGESTS THAT CHINA’S SOCIALMEDIA USERS SPENT A COMBINED TOTAL OF      19,000,000    YEARS ON SOCIAL NETWORKING      ...
JAN2013       CHINA’S TOP SNS BY REGISTERED USERS       QZONE                                                             ...
JAN2013       CHINA’S SNS BY ACTIVE USERS       QZONE                                                              598 M  ...
TENCENT ACCOUNTS FOR               56%OF CHINA’S SOCIAL MEDIA USERS THROUGH ITSQZONE, TENCENT WEIBO, AND PENGYOU SITES    ...
APR2012      CHINA’S ‘FAVOURITE’ SOCIAL NETWORKS   44%               19%     19%                                 8%       ...
4 IN 5OF THE TOP SOCIAL NETWORKS  IN ASIA ARE FROM CHINA                  SOURCES: BASED ON DATA FROM TENCENT; SINA; FACEB...
IN CHINA, THERE ARE OVER    467,750,000USERS OF INSTANT MESSAGING SERVICES                          SOURCE: CHINA INTERNET...
THESE USERS MAINTAIN MORE THAN 1,200,000,000ACTIVE INSTANT MESSAGING ACCOUNTS                         SOURCE: ENFODESK, AS...
QQ’S INSTANTMESSAGING PLATFORM HAS784,000,000   ACTIVE ACCOUNTS     EACH MONTH                         SOURCE: TENCENT (NO...
IN AUGUST 2012, QQ REGISTERED   167,000,000     PEOPLE USING ITS INSTANTMESSAGING SERVICE AT THE SAME TIME                ...
UNTIL RECENTLY, BARELY              38%  OF CHINA’S NETIZENS REVEALED THEIRREAL NAMES ON SOCIAL NETWORKING SITES          ...
84% OF CHINA’S NETIZENS HAVE AN OPENATTITUDE TOWARDS PERSONAL PRIVACY                         SOURCE: NIELSEN, AS CITED IN...
66%OF CHINESE SOCIAL MEDIA USERS FOLLOW BRANDS                          SOURCE: INSITES CONSULTING (SEP 2012)   60
ON AVERAGE, EACH OF CHINA’SSOCIAL MEDIA USERS FOLLOWS  8 BRANDS                              SOURCE: DCCI (SEP 2012)   61
80%OF CHINESE NETIZENS CARE ABOUT COMMERCIAL INFORMATION ON SOCIAL NETWORKING SITES                     SOURCE: CHINA INTE...
43%OF CHINA’S NETIZENS ARE INTERESTED IN PRODUCTSSHARED BY FRIENDS ON SOCIAL NETWORKING SITES                       SOURCE...
38% OF CHINA’S NETIZENS REFER TO FRIENDS’ SNSCOMMENTS WHEN MAKING SHOPPING DECISIONS                     SOURCE: CHINA INT...
IN THE FIRST HALF OF 2012, THE VOLUME OF  SOCIAL SHARING IN CHINA INCREASED BY               60%                          ...
SEP2012     ‘SHARE OF SHARING’ BY SNS PLATFORM        44%                 12%                           9%                ...
THE SOCIAL MEDIA PREFERENCES OF      CHINA’S NETIZENS BY LIFE STAGE                       VSSTUDENTS TEND TO USE        GR...
USES OF DIFFERENT SOCIAL              MEDIA BY CHINA’S NETIZENS                                  VS     MICROBLOGS        ...
89%OF CHINESE NETIZENSUSE A WEIBO SERVICE                      SOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012)  ...
97%  OF SOCIAL MEDIA USERSIN CHINA ARE WEIBO USERS                           SOURCE: NIELSEN (MAY 2012)   70
ESTIMATED SIZE OF THE WEIBO   MARKET IN CHINA IN 2012:US$79,820,000                               SOURCE: IRESEARCH (SEP 2...
57%OF CHINA’S WEIBO USERS ARE MALE                   SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012)   72
62% OF CHINESE WEIBOUSERS ARE MARRIED                    SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012)   73
30% OF CHINA’S WEIBO USERS HAVEMORE THAN ONE WEIBO ACCOUNT                               SOURCE: DCCI (SEP 2012)   74
OCT2012         THE DEMOGRAPHICS OF WEIBO USERS                      56-65:    46-55:                       3%      6%    ...
COMPARING CHINA’S TOP WEIBOS                                                   VS          SINA                           ...
SHENZHEN HAS THE HIGHEST RATE OF WEIBO PENETRATION IN CHINA, AT           59%               SOURCE: SHENZHEN INTERNET DEVE...
ONLY        5% OF CHINA’S WEIBO USERSARE FROM RURAL REGIONS                          SOURCE: DCCI, AS CITED IN RESONANCE C...
MORE THAN                 50%OF WEIBO USERS ACCESS E-COMMERCE SITES AFTER  NOTICING RELEVANT INFORMATION ON WEIBO         ...
WEIBO’S INFLUENCE ON ONLINE SHOPPERS’      PURCHASE DECISIONS BY CATEGORY  42%                                       37%  ...
86%OF TRENDING TOPICS ON WEIBO IN CHINA  ORIGINATE FROM OPINION LEADERS                               SOURCE: INTERNET RES...
94% OF SINA WEIBO USERS IN CHINAHAVE USED ITS SEARCH FUNCTION                       SOURCE: CHINA INTERNET NETWORK INFORMA...
28% OF SINA WEIBO USERS USE THE SITETO SEARCH FOR BRAND INFORMATION                  SOURCE: CHINA INTERNET NETWORK INFORM...
GLOBAL COMPARISON: TOP 5 USERS’   AVERAGE NUMBER OF FOLLOWERS                VS28,538,000            24,280,000  TWITTER  ...
THERE ARE MORE THAN   230,000COMPANIES WITH A PRESENCE     ON SINA WEIBO                   SOURCE: SINA Q3 FINANCIAL REPOR...
MORE THAN        25%OF FORTUNE 500 COMPANIESHAVE A SINA WEIBO PRESENCE                             SOURCE: DCCI (SEP 2012)...
THERE ARE OVER  60,000GOVERNMENT ACCOUNTS   ON SINA WEIBO                      SOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2...
55% OF SINA WEIBO USERSWERE BORN IN THE 1980S                         SOURCE: SINA WEIBO USERS REPORT (OCT 2012)   88
61% OF SINA WEIBO USERS HOLD ABACHELOR’S DEGREE OR HIGHER                              SOURCE: DCCI (SEP 2012)   89
ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THE  POPULATION, SINA WEIBO USERS CONSUME               54%           OF THE TOTAL G...
55%    OF CHINA’S SINAWEIBO USERS ARE SINGLE                         SOURCE: SINA WEIBO USERS REPORT (OCT 2012)   91
PEOPLE ACCESSING SINA WEIBO  FROM COMPUTERS IN CHINA SPEND            20%MORE TIME ON THE INTERNET COMPARED    TO TWITTER ...
PEOPLE ACCESSING SINA WEIBOFROM MOBILE DEVICES IN CHINA SPEND            35%MORE TIME ON THE INTERNET COMPARED    TO TWITT...
76%OF SINA WEIBO USERS ARE OPENTO ADVERTISING ON MICROBLOGS                           SOURCE: SINA WEIBO USERS REPORT (OCT...
72%OF SINA WEIBO’S USERS ACCESSTHE SERVICE VIA MOBILE DEVICES                            SOURCE: SINA, AS CITED IN THE NEX...
SMARTPHONE USERS WHO BROWSESOCIAL MEDIA SITES VIA THEIR PHONES:                 VS  58%                      43%   CHINA  ...
IN 2012, MOBILE WEIBO USERS   IN CHINA INCREASED BY        47%                      SOURCE: CHINA INTERNET NETWORK INFORMA...
MOBILE WEIBO USERS  ACCOUNT FOR    89% OF ALL CHINESEMICROBLOG USERS                     SOURCE: DCCI (SEP 2012)   98
USERS OF TENCENT’S WECHATMOBILE INSTANT MESSAGING APP:300,000,000                                SOURCE: TENCENT (JAN 2013...
74% OF WECHAT USERS INCHINA ARE IN THEIR 20S                         SOURCE: DAMN DIGITAL (NOV 2012)   100
63% OF WECHAT USERSIN CHINA ARE MALE                    SOURCE: DAMN DIGITAL (NOV 2012)   101
MOBILE QQ AND WECHAT LOG OVER 700,000,000   LOCATION-BASED ACTIONS     EVERY DAY IN CHINA                            SOURC...
THAT’S MORE THAN    8,000LOCATION-BASED ACTIONS    EVERY SECOND                 SOURCE: BASED ON DATA FROM TENCENT, AS CIT...
FACEBOOK USERS IN CHINA:   631,100                           SOURCE: SOCIALBAKERS (JAN 2013)   104
CHINA RANKS 99TH ON THE LIST OFCOUNTRIES BY FACEBOOK USERS, WITHMORE USERS THAN OMAN AND ESTONIA                          ...
SEP2012             FACEBOOK IN CHINA             55-64:               1%                      65+:        45-54:         ...
THERE ARE MORE THAN70,000,000 USERS OF PROFESSIONALSOCIAL NETWORKS IN CHINA                   SOURCE: SOOTOO STATISTICS, A...
JAN 2013        CHINA’S TOP PROFESSIONAL NETWORKS12.3 M   12.3 M   12.2 M                           8.0 M                 ...
TIANJI, CHINA’S TOP PROFESSIONAL SOCIALNETWORK, IS GROWING BY AN AVERAGE OF          500,000       NEW USERS EVERY MONTH  ...
CHINA RANKS 7TH IN THE LIST OF COUNTRIES WORLDWIDE BY ITS  NUMBER OF LINKEDIN USERS                                 SOURCE...
USERS OF PROFESSIONAL SOCIALNETWORKS IN CHINA INCREASED BY         250%        IN 2012 ALONE                        SOURCE...
MOBILEIN CHINA           112
MOBILE SUBSCRIPTIONS IN CHINA:1,104,000,000              SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PE...
CHINA’S TELECOMS INDUSTRYIS THE LARGEST IN THE WORLD                    SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERN...
MOBILE PENETRATION IN CHINA:         82%             SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE...
CHINA’S MOBILE MARKETINCREASED BY AN AVERAGE OF MORE THAN      10,000,000         NEW SUBSCRIPTIONS        EVERY MONTH IN ...
(! THAT’S MORE THAN 4 NEW SUBSCRIPTIONS EVERY SECOND            )!                         SOURCE: BASED ON DATA CITED IN ...
IN CHINA, PEOPLE CAN USETHEIR MOBILE PHONES TO:      BUY STARBUCKS COFFEE      BUY SUBWAY TICKETS¥€$   DO THEIR BANKING   ...
70%OF CHINESE PEOPLE SAY THEY “CAN’TLIVE WITHOUT” THEIR MOBILE PHONE                                    SOURCE: SYNOVATE  ...
30%   OF CHINESE MOBILE INTERNETUSERS HAVE ACCESS TO 3G SERVICES                        SOURCE: CHINA INTERNET NETWORK INF...
NUMBER OF SMARTPHONE USERS IN CHINA:    290,000,000                                  SOURCE: IRESEARCH (OCT 2012)   121
SMARTPHONE PENETRATION IN CHINA:           22%            SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NA...
CHINA IS THE WORLD’SLARGEST  ANDROID MARKET               SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WAT...
SMARTPHONE SALES IN   CHINA INCREASED BY       85%IN 2012 COMPARED TO 2011                 SOURCE: INFORMA TELECOMS & MEDI...
THERE ARE MORE THAN       122,000,000MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE – MORE THAN THE ENTIRE POPULATION OF MEXICO ...
11%   OF CHINA’S MOBILE USERSLIVE IN GUANGDONG PROVINCE            SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY...
MOBILEINTERNET           127
NUMBER OF MOBILEINTERNET USERS IN CHINA:420,000,000                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE ...
(! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES                                                            ...
MOBILE INTERNET PENETRATION IN CHINA:             31%                           SOURCE: CHINA INTERNET NETWORK INFORMATION...
MOBILE PHONES ARE THE TOPINTERNET ACCESS DEVICE IN CHINA                        SOURCE: CHINA INTERNET NETWORK INFORMATION...
75% OF CHINESE NETIZENS GOONLINE FROM THEIR MOBILE                    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (J...
PERCENTAGE OF NEW NETIZENS USINGMOBILE DEVICES TO ACCESS THE INTERNET                 VS    47%                    60%URBA...
IN 2012, THE NUMBER OF MOBILEINTERNET USERS IN CHINA INCREASED BY             18%                           SOURCE: CHINA ...
72%OF CHINESE MOBILE INTERNET USERS GO ONLINE AT LEAST ONCE A DAY                        SOURCE: CHINA INTERNET NETWORK IN...
TYPES OF WEBSITE THAT CHINA’S MOBILE          WEB BROWSERS VISIT MOST OFTEN62%         46%           44%          41%     ...
SEP2012   CHINESE MOBILE INTERNET USERS                         50-59:     60+:                          2%        1%     ...
58%   OF CHINA’S MOBILEINTERNET USERS ARE MALE                    SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2...
27%OF CHINA’S MOBILE INTERNET USERS LIVE IN RURAL AREAS                     SOURCE: CHINA INTERNET NETWORK INFORMATION CEN...
62%OF CHINESE MOBILE INTERNETUSERS ARE YOUNGER THAN 30                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENT...
IN Q3 2012 ALONE, CHINA’S MOBILE    INTERNET MARKET WAS WORTHUS$2,373,000,000                                    SOURCE: I...
ON AN ANNUALISED BASIS, CHINA’S  MOBILE INTERNET MARKET IS WORTHMORE THAN THE ENTIRE GDP OF MONGOLIA              SOURCES:...
THE VALUE OF CHINA’S MOBILE INTERNETMARKET IS GROWING AT AN ANNUAL RATE OF             102%                               ...
LOCATION-BASED SERVICES                 144
CHINESE LOCATION-BASED   SERVICES REACHED217,000,000   USERS IN Q2 2012                         SOURCE: MNRC (OCT 2012)   ...
VALUE OF CONSUMER LOCATION-BASED SERVICES IN CHINA IN 2012:$589,000,000                                   SOURCE: MNRC (OC...
TOP USES OF LOCATION-           BASED SERVICES IN CHINA 33%               29%                  19% MAPS &         CONNECT ...
WHERE CHINESE NETIZENS    USE LOCATION-BASED SERVICES30%           26%                  19%ON THE       ON PUBLIC         ...
15% OF CHINA’S LBS USERS ACCESS THESESERVICES FOR E-COMMERCE PURPOSES                            SOURCE: IIMEDIA RESEARCH,...
E-COMMERCE  IN CHINA             150
NUMBER OF ONLINE SHOPPERS  IN CHINA IN JUNE 2012:242,000,000                    SOURCE: CHINA INTERNET NETWORK INFORMATION...
CHINA HAS THE LARGEST NUMBEROF ONLINE SHOPPERS IN THE WORLD                        SOURCE: BOSTON CONSULTING GROUP, AS CIT...
43%      OF CHINA’S NETIZENSPARTICIPATE IN ONLINE SHOPPING                        SOURCE: CHINA INTERNET NETWORK INFORMATI...
INCREASE IN THE NUMBER OFONLINE SHOPPERS IN CHINA IN 2012:           25%                         SOURCE: CHINA INTERNET NE...
CHINA’S ONLINE SHOPPERS IN CONTEXT     75 M                        2X                                                     ...
AROUND       90%OF CHINA’S NETIZENS EARNLESS THAN US$27 PER DAY                     SOURCE: CHINA INTERNET NETWORK INFORMA...
IN CHINA, THERE ARE5,000,000 ONLINE SHOPPERS  AGED OVER 50                      SOURCE: ALIBABA, AS CITED BY IFENG (DEC 20...
IN 2012, THE NUMBER OF USERS OF GROUP BUYING IN CHINA REACHED  83,270,000                        SOURCE: CHINA INTERNET NE...
(!   THAT’S MORE THAN THE ENTIRE       POPULATION OF GERMANY            )!                                   SOURCE: WIKIP...
TOTAL TRANSACTION VALUE OF  E-COMMERCE IN CHINA IN Q3 2012:US$319,000,000,000                                    SOURCE: I...
THAT EQUATES TO MORE THAN US$40,000IN E-COMMERCE TRANSACTIONS   IN CHINA EVERY SECOND                        SOURCE: BASED...
ANNUAL GROWTH OFE-COMMERCE IN CHINA:     22%                       SOURCE: IRESEARCH (NOV 2012)   162
THE VALUE OF E-COMMERCE  IN CHINA EQUATES TO               15% OF THE COUNTRY’S GDP    SOURCES: BASED ON DATA FROM IRESEAR...
ON AN ANNUALISED BASIS,  E-COMMERCE TRANSACTIONS  IN CHINA ARE WORTH MORETHAN THE ENTIRE GDP OF MEXICO       SOURCES: BASE...
ONLINE SHOPPING   ACCOUNTS FOR      14%OF CHINA’S E-COMMERCE  TRANSACTION VALUE                        SOURCE: IRESEARCH (...
TAOBAO, CHINA’S BIGGEST  C2C SITE, GENERATES   50,000   SALES PER MINUTE                          SOURCE: BOSTON CONSUTING...
THE TOTAL VALUE OF TRANSACTIONS       ON TABAO IN 2012 EXCEEDED¥1,000,000,000,000 ( THAT’S ABOUT 160 BILLION US DOLLARS ) ...
59%OF SHOPPERS ON TABAO ARE AGED BETWEEN 25 AND 35                   SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WAT...
TOTAL VALUE OF TRANSACTIONS ON TAOBAO ANDTMALL ON ‘BACHELOR’S DAY’ (NOVEMBER 11) 2012:     $5,190,000,000                 ...
THAT EQUATES TOUS$60,000  EVERY SECOND                   SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012)   170
NUMBER OF UNIQUE VISITORS TO TMALL AND   TAOBAO ON BACHELOR’S DAY 2012:     213,000,000                                  S...
1 IN 6  PEOPLE IN CHINA VISITED TMALLOR TABAO ON BACHELOR’S DAY 2012              SOURCES: BASED ON DATA FROM THE PEOPLE’S...
10,000,000   UNIQUE VISITORS WENT TO TMALL IN THE FIRSTSECOND OF ITS BACHELOR’S DAY SHOPPING FESTIVAL                     ...
GROWTH IN 2012 BACHELOR’S DAYE-COMMERCE SALES COMPARED TO 2011 +242%                 +204%   TMALL                TAOBAO  ...
17% OF SHOPPERS  ACCOUNT FOR   47%OF E-COMMERCESALES IN CHINA                  SOURCE: NIELSEN (MAY 2012)   175
78%OF THESE “GOLDEN SHOPPERS” USEBOTH SOCIAL NETWORKS AND WEIBO                                 SOURCE: NIELSEN (MAY 2012)...
M-COMMERCE  IN CHINA             177
M-COMMERCE USERS IN CHINA AT END 2012:     146,000,000                                  SOURCE: IIMEDIA RESEARCH (APR 2012...
CHINA’S MOBILE SHOPPING  COMMUNITY GREW BY     136%        IN 2012                    SOURCE: CHINA INTERNET NETWORK INFOR...
59%OF CHINA’S SMARTPHONE OWNERS HAVE USED THEIR DEVICES TO SHOP ONLINE                               SOURCE: OUR MOBILE PL...
44%OF CHINA’S M-COMMERCE   USERS ARE FEMALE                        SOURCE: IIMEDIA RESEARCH (APR 2012)   181
IN 2012, USERS OF MOBILE GROUP BUYING, MOBILEPAYMENT AND MOBILE BANKING INCREASED BY OVER                 80%             ...
60,000,000   PEOPLE IN CHINA MAKEUSE OF MOBILE TRANSACTIONS                             SOURCE: SINA NEWS (SEP 2012)   183
AVERAGE VALUE OF MOBILE TRANSACTIONS    IN CHINA PER USER, PER MONTH:           US$13                             SOURCE: ...
THE AVERAGE TOTAL MONTHLY VALUE OFMOBILE TRANSACTIONS IN CHINA EXCEEDSUS$800,000,000                                   SOU...
THAT’S MORE THAN    US$300    WORTH OF MOBILETRANSACTIONS EVERY SECOND                        SOURCE: BASED ON DATA FROM S...
ONLINEENTERTAINMENT                187
UNIQUE VIEWERS OF ONLINE VIDEO IN CHINA:350,000,000                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE ...
(! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES                                                            ...
CHINESE WEB USERS SPENT OVER4,100,000,000  COLLECTIVE HOURS STREAMINGWEB VIDEOS IN AUGUST 2012 ALONE                      ...
THAT EQUATES TO MORE THAN      5,600,000YEARS OF HUMAN TIME SPENT WATCHING  ONLINE VIDEO IN CHINA EVERY YEAR              ...
YOUKU AND TUDOU ATTRACT MORE THAN   475,000,000   UNIQUE VISITORS EACH MONTH                       SOURCE: SITE-REPORTED D...
UNIQUE VISITORS TO CHINA’S      ONLINE VIDEO PLATFORMS475,000,000          275,500,000YOUKU & TUDOU          TENCENT VIDEO...
VALUE OF CHINA’S ONLINE  VIDEO MARKET IN Q3 2012US$430,000,000                      SOURCE: IRESEARCH, AS CITED IN CHINA I...
THIS SUGGESTS THAT CHINA’S ONLINE VIDEOMARKET IN 2013 WILL BE WORTH MORE THANUS$1,000,000,000                       SOURCE...
ANNUAL GROWTH IN AVERAGEAD SPEND ON YOUKU IN Q3 2012:         70%                           SOURCE: YOUKU Q3 FINANCIAL REP...
HOURS SPENT ON ONLINE                VIDEO PLATFORMS IN CHINA 698 M 569 M              474 M       406 M 291 M    YOUKU   ...
IN 2012, OVER 130,000,000PEOPLE IN CHINA WATCHED ONLINEVIDEOS ON THEIR MOBILE PHONES                        SOURCE: CHINA ...
60%OF CHINESE INTERNET USERSHAVE PLAYED ONLINE GAMES                     SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE...
CHINESE CONSUMERS BOUGHT 4,000,000  SMART TVS IN Q2 2012                           SOURCE: NPD DISPLAY SEARCH (Q2 2012)   ...
40%OF TELEVISIONS SOLD IN CHINA IN Q2 2012 WERE SMART TVS                               SOURCE: NPD DISPLAY SEARCH (Q2 201...
CHINESE CONSUMERS BUY THE MOST  SMART TVS IN THE WORLD, BUYING 4TIMES AS MANY AS JAPANESE CONSUMERS                       ...
E-FINANCEIN CHINA            203
USERS OF ONLINE BANKING IN CHINA:  221,480,000                         SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (...
(!   THAT’S MORE THAN THE TOTAL        POPULATION OF BRAZIL                                                        )!     ...
IN 2012, USERS OFONLINE BANKING IN CHINA INCREASED BY             33%                          SOURCE: CHINA INTERNET NETW...
PEOPLE USING ONLINE  PAYMENTS IN CHINA:220,650,000                   SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JA...
ONLINE PAYMENTSIN CHINA GREW BY   32%    IN 2012                   SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN ...
8776                                          87629361937 39273093987230292                       8723 98787234587623459  ...
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOC...
WE ARE SOCIAL SINGAPORE        @WEARESOCIALSG          +65 9146 5356SAYHELLO@WEARESOCIAL.SG         WEARESOCIAL.SG
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China 2013 Social & Mobile report 2013

  1. 1. SOCIAL, DIGITALAND MOBILE INCHINAJANUARY 2013we are social
  2. 2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  3. 3. JAN2013 CHINA 1,343,240,000 51% 49% TOTAL POPULATION URBAN RURAL 564,000,000 42% INTERNET USERS INTERNET PENETRATION 597,600,000 44% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,104,000,000 82% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET 3NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012)
  4. 4. CHINA’SPOPULATION 4
  5. 5. CURRENT POPULATION OF CHINA:1,343,240,000 SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013) 5
  6. 6. 你好 IF YOU TOOK JUST 1 SECOND TOSAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARS TO GREET THE WHOLE COUNTRY SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 6
  7. 7. CHINA’S POPULATION GREW BY 6,710,000 PEOPLE IN 2012 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 7
  8. 8. CHINA’S POPULATION IS GROWING BY 1 PERSONEVERY 5 SECONDS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 8
  9. 9. 41%OF CHINA’S POPULATIONIS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 9
  10. 10. MEDIAN AGE OFCHINA’S POPULATION: 36 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 10
  11. 11. PEOPLE AGED 43 MAKE UP THE LARGESTSINGLE AGE GROUP IN CHINA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 11
  12. 12. 51%OF CHINA’S POPULATION LIVES IN URBAN AREAS SOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 12
  13. 13. 18,500,000 CHINESE PEOPLE WILL MOVE FROMRURAL AREAS TO LIVE IN CITIES IN 2013 SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 13
  14. 14. CHINA’S ECONOMIC SPECTRUM1,000,000 150,000,000 US-DOLLAR PEOPLE LIVINGMILLIONAIRES ON US$1 PER DAY SOURCE: BBC (NOV 2012) 14
  15. 15. THE INTERNET IN CHINA 15
  16. 16. NUMBER OF INTERNET USERS IN CHINA: 564,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 16
  17. 17. CHINA HAS THE LARGEST INTERNET POPULATION IN THE WORLD SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS 17
  18. 18. (! )! THERE ARE MORE INTERNET USERS IN CHINA THAN THERE ARE PEOPLE LIVING IN ALL OF WESTERN EUROPE SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012) 18
  19. 19. INTERNET PENETRATION IN CHINA: 42% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 19
  20. 20. IN 2012, CHINA ADDED50,900,000 NEW INTERNET USERS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 20
  21. 21. (! THAT’S LIKE ADDING TWICE THE POPULATION OF AUSTRALIA )! SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 21
  22. 22. …AND IS EQUAL TO ADDING 1.6NEW INTERNET USERS EVERY SECOND SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 22
  23. 23. AVERAGE TIME CHINESE NETIZENS SPEND ONLINE EACH WEEK: 21 HOURS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 23
  24. 24. 56%OF CHINESE INTERNET USERS ARE MALE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 24
  25. 25. 28%OF CHINESE INTERNET USERS ARE FROM RURAL AREAS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 25
  26. 26. HOWEVER, PEOPLE FROM RURAL AREAS ACCOUNTED FOR 52%OF THE GROWTH IN INTERNET USERSIN CHINA IN THE FIRST HALF OF 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 26
  27. 27. THE AVERAGE CHINESE INTERNET USER IS 25 YEARS OLD SOURCE: TECH IN ASIA (OCT 2012) 27
  28. 28. 80%OF CHINESE INTERNET USERS AREBETWEEN THE AGES OF 10 AND 40 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 28
  29. 29. STUDENTS REPRESENT 25%OF CHINA’S ONLINE POPULATION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 29
  30. 30. MOBILE INTERNET USERS OUTNUMBER PC-BASED INTERNET USERS IN CHINA VS420,000,000 398,000,000 MOBILE INTERNET USERS! PC-BASED INTERNET USERS! SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 30
  31. 31. DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE75% 71% 46%MOBILES DESKTOPS LAPTOPS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 31
  32. 32. WHERE DO CHINA’S NETIZENS ACCESS THE INTERNET FROM?92% 32% 22% 16%HOME OFFICE CYBERCAFÉ SCHOOL SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 32
  33. 33. NUMBER OF INTERNET USERS IN SHENZHEN: 8,000,000 SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 33
  34. 34. INTERNET PENETRATION BY CHINESE CITY 77% 73% 70% 66%SHENZHEN GUANGZHOU BEIJING SHANGHAI SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 34
  35. 35. 72% OF CHINESE NETIZENS HAVEBROADBAND INTERNET ACCESS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012) 35
  36. 36. BROADBAND IS AVAILABLE IN 88% OF CHINA’S VILLAGES SOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013) 36
  37. 37. 60%OF CHINA’S NEW RURAL NETIZENS ACCESS THE INTERNET VIA MOBILE DEVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 37
  38. 38. TOP ONLINE ACTIVITIES IN CHINA 83% 80% 77% 66% 66% INSTANT SEARCH ONLINE BLOGS AND ONLINEMESSAGING ENGINE MUSIC SOCIAL MEDIA VIDEOS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 38
  39. 39. FASTEST GROWING ONLINE ACTIVITIES IN CHINA+33% +32% +29% +25% +24% ONLINE ONLINE GROUP ONLINE WEIBO &BANKING PAYMENTS BUYING SHOPPING MICROBLOG SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 39
  40. 40. TOP BAIDU SEARCHES IN 2012 PC-BASED SEARCHES MOBILE SEARCHES1.  TAOBAO 6.  NBA 1.  NOVELS 6.  BEAUTIES2.  QZONE 7.  WEIBO 2.  TAOBAO 7.  JOKES3.  4399.COM 8.  360BUY.COM 3.  WECHAT 8.  MILITARY NEWS4.  YOUKU 9.  ROCKING THE UNIVERSE 4.  NEWS 9.  VOICE OF CHINA5.  MARUTO 10. QVOD PLAYER 5.  DIAOYU ISLAND 10. GANGNAM STYLE SOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 40
  41. 41. SOCIAL MEDIA IN CHINA 41
  42. 42. THERE ARE AT LEAST 597,600,000USERS OF SOCIAL MEDIA IN CHINA SOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS 42
  43. 43. SOCIAL MEDIA PENETRATION IN CHINA: 44% SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 43
  44. 44. 91% OF CHINA’S NETIZENSVISIT SOCIAL MEDIA SITES SOURCE: MCKINSEY (APR 2012) 44
  45. 45. THE SAME STATISTICFOR THE USA IS ONLY 67% SOURCE: MCKINSEY (APR 2012) 45
  46. 46. 88% OF CHINESE SOCIALMEDIA USERS ARE ACTIVE SOURCE: MCKINSEY (APR 2012) 46
  47. 47. NETIZENS IN CHINA SPEND AN AVERAGE OF46 MINUTES EACH DAY VISITING SOCIAL MEDIA SITES SOURCE: MCKINSEY (APR 2012) 47
  48. 48. THIS SUGGESTS THAT CHINA’S SOCIALMEDIA USERS SPENT A COMBINED TOTAL OF 19,000,000 YEARS ON SOCIAL NETWORKING ACTIVITIES IN 2012 SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012) 48
  49. 49. JAN2013 CHINA’S TOP SNS BY REGISTERED USERS QZONE 712 MTENCENT WEIBO 507M SINA WEIBO 400 M PENGYOU 259 M RENREN 172 M SOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS. 49
  50. 50. JAN2013 CHINA’S SNS BY ACTIVE USERS QZONE 598 M SINA WEIBO 287 MTENCENT WEIBO 277 M PENGYOU 259 M RENREN 48 M SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN 50
  51. 51. TENCENT ACCOUNTS FOR 56%OF CHINA’S SOCIAL MEDIA USERS THROUGH ITSQZONE, TENCENT WEIBO, AND PENGYOU SITES SOURCE: TENCENT FINANCIAL REPORT (AUG 2012) 51
  52. 52. APR2012 CHINA’S ‘FAVOURITE’ SOCIAL NETWORKS 44% 19% 19% 8% 7% QZONE SINA RENREN TENCENT KAIXIN WEIBO WEIBO SOURCE: MCKINSEY (APR 2012) 52
  53. 53. 4 IN 5OF THE TOP SOCIAL NETWORKS IN ASIA ARE FROM CHINA SOURCES: BASED ON DATA FROM TENCENT; SINA; FACEBOOK AND TECHINASIA (2012) 53
  54. 54. IN CHINA, THERE ARE OVER 467,750,000USERS OF INSTANT MESSAGING SERVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 54
  55. 55. THESE USERS MAINTAIN MORE THAN 1,200,000,000ACTIVE INSTANT MESSAGING ACCOUNTS SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 55
  56. 56. QQ’S INSTANTMESSAGING PLATFORM HAS784,000,000 ACTIVE ACCOUNTS EACH MONTH SOURCE: TENCENT (NOV 2012) 56
  57. 57. IN AUGUST 2012, QQ REGISTERED 167,000,000 PEOPLE USING ITS INSTANTMESSAGING SERVICE AT THE SAME TIME SOURCE: TENCENT (AUG 2012) 57
  58. 58. UNTIL RECENTLY, BARELY 38% OF CHINA’S NETIZENS REVEALED THEIRREAL NAMES ON SOCIAL NETWORKING SITES SOURCE: NIELSEN (MAY 2012) 58
  59. 59. 84% OF CHINA’S NETIZENS HAVE AN OPENATTITUDE TOWARDS PERSONAL PRIVACY SOURCE: NIELSEN, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 59
  60. 60. 66%OF CHINESE SOCIAL MEDIA USERS FOLLOW BRANDS SOURCE: INSITES CONSULTING (SEP 2012) 60
  61. 61. ON AVERAGE, EACH OF CHINA’SSOCIAL MEDIA USERS FOLLOWS 8 BRANDS SOURCE: DCCI (SEP 2012) 61
  62. 62. 80%OF CHINESE NETIZENS CARE ABOUT COMMERCIAL INFORMATION ON SOCIAL NETWORKING SITES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 62
  63. 63. 43%OF CHINA’S NETIZENS ARE INTERESTED IN PRODUCTSSHARED BY FRIENDS ON SOCIAL NETWORKING SITES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 63
  64. 64. 38% OF CHINA’S NETIZENS REFER TO FRIENDS’ SNSCOMMENTS WHEN MAKING SHOPPING DECISIONS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 64
  65. 65. IN THE FIRST HALF OF 2012, THE VOLUME OF SOCIAL SHARING IN CHINA INCREASED BY 60% SOURCE: BAIDU INC, AS CITED IN CHINA INTERNET WATCH (SEP 2012) 65
  66. 66. SEP2012 ‘SHARE OF SHARING’ BY SNS PLATFORM 44% 12% 9% 7% QZONE SINA TENCENT RENREN WEIBO WEIBO SOURCE: CHINA INTERNET WATCH (SEP 2012). FIGURES REPRESENT ACTIVITY FOR H1 2012 66
  67. 67. THE SOCIAL MEDIA PREFERENCES OF CHINA’S NETIZENS BY LIFE STAGE VSSTUDENTS TEND TO USE GRADUATES TEND TOSOCIAL NETWORK SITES PREFER MICROBLOGS SOURCE: NIELSEN (MAY 2012) 67
  68. 68. USES OF DIFFERENT SOCIAL MEDIA BY CHINA’S NETIZENS VS MICROBLOGS SOCIAL NETWORKS LIKE WEIBO ARE USED FOR ARE USED FOR FINDING ANDFINDING AND SHARING INFORMATION INTERACTING WITH FRIENDS SOURCE: NIELSEN (MAY 2012) 68
  69. 69. 89%OF CHINESE NETIZENSUSE A WEIBO SERVICE SOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012) 69
  70. 70. 97% OF SOCIAL MEDIA USERSIN CHINA ARE WEIBO USERS SOURCE: NIELSEN (MAY 2012) 70
  71. 71. ESTIMATED SIZE OF THE WEIBO MARKET IN CHINA IN 2012:US$79,820,000 SOURCE: IRESEARCH (SEP 2012) 71
  72. 72. 57%OF CHINA’S WEIBO USERS ARE MALE SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 72
  73. 73. 62% OF CHINESE WEIBOUSERS ARE MARRIED SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 73
  74. 74. 30% OF CHINA’S WEIBO USERS HAVEMORE THAN ONE WEIBO ACCOUNT SOURCE: DCCI (SEP 2012) 74
  75. 75. OCT2012 THE DEMOGRAPHICS OF WEIBO USERS 56-65: 46-55: 3% 6% 41-45: 19-25: 9% 19% FEMALE: 36-40: 43% 12% MALE: 57% 26-30: 31-35: 30% 21% SOURCE: DCCI (SEP & OCT 2012) 75
  76. 76. COMPARING CHINA’S TOP WEIBOS VS SINA TENCENT ACTIVE USERS: 287 M ACTIVE USERS: 277 M REGISTERED USERS: 400 M REGISTERED USERS: 507 M NETIZEN PENETRATION: 73% NETIZEN PENETRATION: 93%USER LOCATION: TIER 1 & 2 CITIES USER LOCATION: TIER 3 & 4 CITIES SOURCES: TENCENT Q3 FINANCIAL REPORT (NOV 2012); SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012); NIELSEN (MAY 2012) 76
  77. 77. SHENZHEN HAS THE HIGHEST RATE OF WEIBO PENETRATION IN CHINA, AT 59% SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 77
  78. 78. ONLY 5% OF CHINA’S WEIBO USERSARE FROM RURAL REGIONS SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 78
  79. 79. MORE THAN 50%OF WEIBO USERS ACCESS E-COMMERCE SITES AFTER NOTICING RELEVANT INFORMATION ON WEIBO SOURCE: DCCI (SEP 2012) 79
  80. 80. WEIBO’S INFLUENCE ON ONLINE SHOPPERS’ PURCHASE DECISIONS BY CATEGORY 42% 37% 35%BOOKS, AUDIO RESTAURANTS CLOTHES, SHOES AND VIDEO AND ENTERTAINMENT AND BAGS SOURCE: SINA WEIBO USERS REPORT (OCT 2012). FASHION ICONS C/O THE NOUN PROJECT. PURSE ICON BY MATHIAS VAGNI; SHOES ICON BY JULIA SODERBERG 80
  81. 81. 86%OF TRENDING TOPICS ON WEIBO IN CHINA ORIGINATE FROM OPINION LEADERS SOURCE: INTERNET RESEARCH CENTER (JUL 2012) 81
  82. 82. 94% OF SINA WEIBO USERS IN CHINAHAVE USED ITS SEARCH FUNCTION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012) 82
  83. 83. 28% OF SINA WEIBO USERS USE THE SITETO SEARCH FOR BRAND INFORMATION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTER, AS CITED IN RESONANCE CHINA (AUG 2012) 83
  84. 84. GLOBAL COMPARISON: TOP 5 USERS’ AVERAGE NUMBER OF FOLLOWERS VS28,538,000 24,280,000 TWITTER SINA WEIBO SOURCES: TWITTER.COM AND WEIBO.COM (ACCESSED NOV 2012) 84
  85. 85. THERE ARE MORE THAN 230,000COMPANIES WITH A PRESENCE ON SINA WEIBO SOURCE: SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012) 85
  86. 86. MORE THAN 25%OF FORTUNE 500 COMPANIESHAVE A SINA WEIBO PRESENCE SOURCE: DCCI (SEP 2012) 86
  87. 87. THERE ARE OVER 60,000GOVERNMENT ACCOUNTS ON SINA WEIBO SOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2012) 87
  88. 88. 55% OF SINA WEIBO USERSWERE BORN IN THE 1980S SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 88
  89. 89. 61% OF SINA WEIBO USERS HOLD ABACHELOR’S DEGREE OR HIGHER SOURCE: DCCI (SEP 2012) 89
  90. 90. ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THE POPULATION, SINA WEIBO USERS CONSUME 54% OF THE TOTAL GOODS AND SERVICES IN CHINA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 90
  91. 91. 55% OF CHINA’S SINAWEIBO USERS ARE SINGLE SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 91
  92. 92. PEOPLE ACCESSING SINA WEIBO FROM COMPUTERS IN CHINA SPEND 20%MORE TIME ON THE INTERNET COMPARED TO TWITTER USERS IN THE USA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 92
  93. 93. PEOPLE ACCESSING SINA WEIBOFROM MOBILE DEVICES IN CHINA SPEND 35%MORE TIME ON THE INTERNET COMPARED TO TWITTER USERS IN THE USA SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 93
  94. 94. 76%OF SINA WEIBO USERS ARE OPENTO ADVERTISING ON MICROBLOGS SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 94
  95. 95. 72%OF SINA WEIBO’S USERS ACCESSTHE SERVICE VIA MOBILE DEVICES SOURCE: SINA, AS CITED IN THE NEXT WEB (NOV 2012) 95
  96. 96. SMARTPHONE USERS WHO BROWSESOCIAL MEDIA SITES VIA THEIR PHONES: VS 58% 43% CHINA UNITED STATES SOURCE: MCKINSEY (APR 2012) 96
  97. 97. IN 2012, MOBILE WEIBO USERS IN CHINA INCREASED BY 47% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 97
  98. 98. MOBILE WEIBO USERS ACCOUNT FOR 89% OF ALL CHINESEMICROBLOG USERS SOURCE: DCCI (SEP 2012) 98
  99. 99. USERS OF TENCENT’S WECHATMOBILE INSTANT MESSAGING APP:300,000,000 SOURCE: TENCENT (JAN 2013) 99
  100. 100. 74% OF WECHAT USERS INCHINA ARE IN THEIR 20S SOURCE: DAMN DIGITAL (NOV 2012) 100
  101. 101. 63% OF WECHAT USERSIN CHINA ARE MALE SOURCE: DAMN DIGITAL (NOV 2012) 101
  102. 102. MOBILE QQ AND WECHAT LOG OVER 700,000,000 LOCATION-BASED ACTIONS EVERY DAY IN CHINA SOURCE: TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 102
  103. 103. THAT’S MORE THAN 8,000LOCATION-BASED ACTIONS EVERY SECOND SOURCE: BASED ON DATA FROM TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 103
  104. 104. FACEBOOK USERS IN CHINA: 631,100 SOURCE: SOCIALBAKERS (JAN 2013) 104
  105. 105. CHINA RANKS 99TH ON THE LIST OFCOUNTRIES BY FACEBOOK USERS, WITHMORE USERS THAN OMAN AND ESTONIA SOURCE: SOCIALBAKERS (JAN 2013) 105
  106. 106. SEP2012 FACEBOOK IN CHINA 55-64: 1% 65+: 45-54: 1% 4% 13-17: 6% 35--44: 12% 18-24: 37% FEMALE: 41% MALE: 25-34: 59% 39% SOURCE: FACEBOOK AD MANAGER (SEP 2012) 106
  107. 107. THERE ARE MORE THAN70,000,000 USERS OF PROFESSIONALSOCIAL NETWORKS IN CHINA SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 107
  108. 108. JAN 2013 CHINA’S TOP PROFESSIONAL NETWORKS12.3 M 12.3 M 12.2 M 8.0 M 5.0 M 4.2 M 2.8 M 2.0 M 1.1 MTIANJI DAJIE RUOLIN HONGTAO RENHE BINZHI LINKEDIN USHI HENGZHI SOURCES: SOOTOO.COM AS CITED IN CHINA INTERNET WATCH (DEC 2012), SOCIALBAKERS (JAN 2013), SOCIALMEDIAWEEK (SEP 2012) 108
  109. 109. TIANJI, CHINA’S TOP PROFESSIONAL SOCIALNETWORK, IS GROWING BY AN AVERAGE OF 500,000 NEW USERS EVERY MONTH SOURCE: TECHINASIA (APR 2012) 109
  110. 110. CHINA RANKS 7TH IN THE LIST OF COUNTRIES WORLDWIDE BY ITS NUMBER OF LINKEDIN USERS SOURCE: SOCIALBAKERS (JAN 2013) 110
  111. 111. USERS OF PROFESSIONAL SOCIALNETWORKS IN CHINA INCREASED BY 250% IN 2012 ALONE SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 111
  112. 112. MOBILEIN CHINA 112
  113. 113. MOBILE SUBSCRIPTIONS IN CHINA:1,104,000,000 SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 113
  114. 114. CHINA’S TELECOMS INDUSTRYIS THE LARGEST IN THE WORLD SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q3 2012) 114
  115. 115. MOBILE PENETRATION IN CHINA: 82% SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 115
  116. 116. CHINA’S MOBILE MARKETINCREASED BY AN AVERAGE OF MORE THAN 10,000,000 NEW SUBSCRIPTIONS EVERY MONTH IN 2012 SOURCE: CHINADAILY (NOV 2012) 116
  117. 117. (! THAT’S MORE THAN 4 NEW SUBSCRIPTIONS EVERY SECOND )! SOURCE: BASED ON DATA CITED IN CHINADAILY (NOV 2012) 117
  118. 118. IN CHINA, PEOPLE CAN USETHEIR MOBILE PHONES TO: BUY STARBUCKS COFFEE BUY SUBWAY TICKETS¥€$ DO THEIR BANKING DO THEIR SHOPPING88 BUY LOTTERY TICKETS SOURCE: ENOVATE 118
  119. 119. 70%OF CHINESE PEOPLE SAY THEY “CAN’TLIVE WITHOUT” THEIR MOBILE PHONE SOURCE: SYNOVATE 119
  120. 120. 30% OF CHINESE MOBILE INTERNETUSERS HAVE ACCESS TO 3G SERVICES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 120
  121. 121. NUMBER OF SMARTPHONE USERS IN CHINA: 290,000,000 SOURCE: IRESEARCH (OCT 2012) 121
  122. 122. SMARTPHONE PENETRATION IN CHINA: 22% SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 122
  123. 123. CHINA IS THE WORLD’SLARGEST ANDROID MARKET SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 123
  124. 124. SMARTPHONE SALES IN CHINA INCREASED BY 85%IN 2012 COMPARED TO 2011 SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 124
  125. 125. THERE ARE MORE THAN 122,000,000MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE – MORE THAN THE ENTIRE POPULATION OF MEXICO SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC CHINA (DEC 2012) AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 125
  126. 126. 11% OF CHINA’S MOBILE USERSLIVE IN GUANGDONG PROVINCE SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLE’S REPUBLIC OF CHINA (DEC 2012) 126
  127. 127. MOBILEINTERNET 127
  128. 128. NUMBER OF MOBILEINTERNET USERS IN CHINA:420,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 128
  129. 129. (! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES )! SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 129
  130. 130. MOBILE INTERNET PENETRATION IN CHINA: 31% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 130
  131. 131. MOBILE PHONES ARE THE TOPINTERNET ACCESS DEVICE IN CHINA SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 131
  132. 132. 75% OF CHINESE NETIZENS GOONLINE FROM THEIR MOBILE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 132
  133. 133. PERCENTAGE OF NEW NETIZENS USINGMOBILE DEVICES TO ACCESS THE INTERNET VS 47% 60%URBAN NETIZENS RURAL NETIZENS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 133
  134. 134. IN 2012, THE NUMBER OF MOBILEINTERNET USERS IN CHINA INCREASED BY 18% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 134
  135. 135. 72%OF CHINESE MOBILE INTERNET USERS GO ONLINE AT LEAST ONCE A DAY SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 135
  136. 136. TYPES OF WEBSITE THAT CHINA’S MOBILE WEB BROWSERS VISIT MOST OFTEN62% 46% 44% 41% 36%NEWS SEARCH ENGINE LITERATURE MICROBLOGS MUSIC SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (SEP 2012) 136
  137. 137. SEP2012 CHINESE MOBILE INTERNET USERS 50-59: 60+: 2% 1% 40-49: 11% 0-19: 29% 30-39: 24% 20-29: 33% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 137
  138. 138. 58% OF CHINA’S MOBILEINTERNET USERS ARE MALE SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 138
  139. 139. 27%OF CHINA’S MOBILE INTERNET USERS LIVE IN RURAL AREAS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 139
  140. 140. 62%OF CHINESE MOBILE INTERNETUSERS ARE YOUNGER THAN 30 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 140
  141. 141. IN Q3 2012 ALONE, CHINA’S MOBILE INTERNET MARKET WAS WORTHUS$2,373,000,000 SOURCE: IRESEARCH (NOV 2012) 141
  142. 142. ON AN ANNUALISED BASIS, CHINA’S MOBILE INTERNET MARKET IS WORTHMORE THAN THE ENTIRE GDP OF MONGOLIA SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 142
  143. 143. THE VALUE OF CHINA’S MOBILE INTERNETMARKET IS GROWING AT AN ANNUAL RATE OF 102% SOURCE: IRESEARCH (NOV 2012) 143
  144. 144. LOCATION-BASED SERVICES 144
  145. 145. CHINESE LOCATION-BASED SERVICES REACHED217,000,000 USERS IN Q2 2012 SOURCE: MNRC (OCT 2012) 145
  146. 146. VALUE OF CONSUMER LOCATION-BASED SERVICES IN CHINA IN 2012:$589,000,000 SOURCE: MNRC (OCT 2012) 146
  147. 147. TOP USES OF LOCATION- BASED SERVICES IN CHINA 33% 29% 19% MAPS & CONNECT WITH ACCESSLOCATION OTHER PEOPLE LOCAL DEALS SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 147
  148. 148. WHERE CHINESE NETIZENS USE LOCATION-BASED SERVICES30% 26% 19%ON THE ON PUBLIC ATSTREET TRANSPORT HOME SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 148
  149. 149. 15% OF CHINA’S LBS USERS ACCESS THESESERVICES FOR E-COMMERCE PURPOSES SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 149
  150. 150. E-COMMERCE IN CHINA 150
  151. 151. NUMBER OF ONLINE SHOPPERS IN CHINA IN JUNE 2012:242,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 151
  152. 152. CHINA HAS THE LARGEST NUMBEROF ONLINE SHOPPERS IN THE WORLD SOURCE: BOSTON CONSULTING GROUP, AS CITED IN SCMP (APR 2012) 152
  153. 153. 43% OF CHINA’S NETIZENSPARTICIPATE IN ONLINE SHOPPING SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 153
  154. 154. INCREASE IN THE NUMBER OFONLINE SHOPPERS IN CHINA IN 2012: 25% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 154
  155. 155. CHINA’S ONLINE SHOPPERS IN CONTEXT 75 M 2X 6X75 MILLION MORE ONLINE DOUBLE THE NUMBER OF SIX TIMES THE NUMBER OFSHOPPERS THAN THE USA ONLINE SHOPPERS IN JAPAN ONLINE SHOPPERS IN THE UK SOURCES: BOSTON CONSULTING GROUP; AND FORRESTER RESEARCH, AS CITED IN MASHABLE (APR 2012) 155
  156. 156. AROUND 90%OF CHINA’S NETIZENS EARNLESS THAN US$27 PER DAY SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 156
  157. 157. IN CHINA, THERE ARE5,000,000 ONLINE SHOPPERS AGED OVER 50 SOURCE: ALIBABA, AS CITED BY IFENG (DEC 2012) 157
  158. 158. IN 2012, THE NUMBER OF USERS OF GROUP BUYING IN CHINA REACHED 83,270,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 158
  159. 159. (! THAT’S MORE THAN THE ENTIRE POPULATION OF GERMANY )! SOURCE: WIKIPEDIA (ACCESSED JAN 2013) 159
  160. 160. TOTAL TRANSACTION VALUE OF E-COMMERCE IN CHINA IN Q3 2012:US$319,000,000,000 SOURCE: IRESEARCH (NOV 2012) 160
  161. 161. THAT EQUATES TO MORE THAN US$40,000IN E-COMMERCE TRANSACTIONS IN CHINA EVERY SECOND SOURCE: BASED ON DATA FROM IRESEARCH (NOV 2012) 161
  162. 162. ANNUAL GROWTH OFE-COMMERCE IN CHINA: 22% SOURCE: IRESEARCH (NOV 2012) 162
  163. 163. THE VALUE OF E-COMMERCE IN CHINA EQUATES TO 15% OF THE COUNTRY’S GDP SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 163
  164. 164. ON AN ANNUALISED BASIS, E-COMMERCE TRANSACTIONS IN CHINA ARE WORTH MORETHAN THE ENTIRE GDP OF MEXICO SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 164
  165. 165. ONLINE SHOPPING ACCOUNTS FOR 14%OF CHINA’S E-COMMERCE TRANSACTION VALUE SOURCE: IRESEARCH (NOV 2012) 165
  166. 166. TAOBAO, CHINA’S BIGGEST C2C SITE, GENERATES 50,000 SALES PER MINUTE SOURCE: BOSTON CONSUTING GROUP (MAY 2012) 166
  167. 167. THE TOTAL VALUE OF TRANSACTIONS ON TABAO IN 2012 EXCEEDED¥1,000,000,000,000 ( THAT’S ABOUT 160 BILLION US DOLLARS ) SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 167
  168. 168. 59%OF SHOPPERS ON TABAO ARE AGED BETWEEN 25 AND 35 SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 168
  169. 169. TOTAL VALUE OF TRANSACTIONS ON TAOBAO ANDTMALL ON ‘BACHELOR’S DAY’ (NOVEMBER 11) 2012: $5,190,000,000 SOURCE: PEOPLE’S DAILY (NOV 2012) 169
  170. 170. THAT EQUATES TOUS$60,000 EVERY SECOND SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012) 170
  171. 171. NUMBER OF UNIQUE VISITORS TO TMALL AND TAOBAO ON BACHELOR’S DAY 2012: 213,000,000 SOURCE: PEOPLE’S DAILY (NOV 2012) 171
  172. 172. 1 IN 6 PEOPLE IN CHINA VISITED TMALLOR TABAO ON BACHELOR’S DAY 2012 SOURCES: BASED ON DATA FROM THE PEOPLE’S DAILY (NOV 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 172
  173. 173. 10,000,000 UNIQUE VISITORS WENT TO TMALL IN THE FIRSTSECOND OF ITS BACHELOR’S DAY SHOPPING FESTIVAL SOURCE: PEOPLE’S DAILY (NOV 2012) 173
  174. 174. GROWTH IN 2012 BACHELOR’S DAYE-COMMERCE SALES COMPARED TO 2011 +242% +204% TMALL TAOBAO SOURCE: TECH SINA (NOV 2012) 174
  175. 175. 17% OF SHOPPERS ACCOUNT FOR 47%OF E-COMMERCESALES IN CHINA SOURCE: NIELSEN (MAY 2012) 175
  176. 176. 78%OF THESE “GOLDEN SHOPPERS” USEBOTH SOCIAL NETWORKS AND WEIBO SOURCE: NIELSEN (MAY 2012) 176
  177. 177. M-COMMERCE IN CHINA 177
  178. 178. M-COMMERCE USERS IN CHINA AT END 2012: 146,000,000 SOURCE: IIMEDIA RESEARCH (APR 2012) 178
  179. 179. CHINA’S MOBILE SHOPPING COMMUNITY GREW BY 136% IN 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 179
  180. 180. 59%OF CHINA’S SMARTPHONE OWNERS HAVE USED THEIR DEVICES TO SHOP ONLINE SOURCE: OUR MOBILE PLANET (OCT 2012) 180
  181. 181. 44%OF CHINA’S M-COMMERCE USERS ARE FEMALE SOURCE: IIMEDIA RESEARCH (APR 2012) 181
  182. 182. IN 2012, USERS OF MOBILE GROUP BUYING, MOBILEPAYMENT AND MOBILE BANKING INCREASED BY OVER 80% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 182
  183. 183. 60,000,000 PEOPLE IN CHINA MAKEUSE OF MOBILE TRANSACTIONS SOURCE: SINA NEWS (SEP 2012) 183
  184. 184. AVERAGE VALUE OF MOBILE TRANSACTIONS IN CHINA PER USER, PER MONTH: US$13 SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 184
  185. 185. THE AVERAGE TOTAL MONTHLY VALUE OFMOBILE TRANSACTIONS IN CHINA EXCEEDSUS$800,000,000 SOURCE: SINA NEWS (SEP 2012) 185
  186. 186. THAT’S MORE THAN US$300 WORTH OF MOBILETRANSACTIONS EVERY SECOND SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 186
  187. 187. ONLINEENTERTAINMENT 187
  188. 188. UNIQUE VIEWERS OF ONLINE VIDEO IN CHINA:350,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 188
  189. 189. (! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES )! SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) AND THE US CENSUS BUREAU (JAN 2013) 189
  190. 190. CHINESE WEB USERS SPENT OVER4,100,000,000 COLLECTIVE HOURS STREAMINGWEB VIDEOS IN AUGUST 2012 ALONE SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 190
  191. 191. THAT EQUATES TO MORE THAN 5,600,000YEARS OF HUMAN TIME SPENT WATCHING ONLINE VIDEO IN CHINA EVERY YEAR SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 191
  192. 192. YOUKU AND TUDOU ATTRACT MORE THAN 475,000,000 UNIQUE VISITORS EACH MONTH SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 192
  193. 193. UNIQUE VISITORS TO CHINA’S ONLINE VIDEO PLATFORMS475,000,000 275,500,000YOUKU & TUDOU TENCENT VIDEO SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 193
  194. 194. VALUE OF CHINA’S ONLINE VIDEO MARKET IN Q3 2012US$430,000,000 SOURCE: IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 194
  195. 195. THIS SUGGESTS THAT CHINA’S ONLINE VIDEOMARKET IN 2013 WILL BE WORTH MORE THANUS$1,000,000,000 SOURCE: BASED ON DATA FROM IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 195
  196. 196. ANNUAL GROWTH IN AVERAGEAD SPEND ON YOUKU IN Q3 2012: 70% SOURCE: YOUKU Q3 FINANCIAL REPORT (NOV 2012) 196
  197. 197. HOURS SPENT ON ONLINE VIDEO PLATFORMS IN CHINA 698 M 569 M 474 M 406 M 291 M YOUKU IQIYI V.QQ TV.SOHU TUDOU(YOUKU TUDOU) (BAIDU) (TENCENT) (SOHU) (YOUKU TUDOU) SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 197
  198. 198. IN 2012, OVER 130,000,000PEOPLE IN CHINA WATCHED ONLINEVIDEOS ON THEIR MOBILE PHONES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 198
  199. 199. 60%OF CHINESE INTERNET USERSHAVE PLAYED ONLINE GAMES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 199
  200. 200. CHINESE CONSUMERS BOUGHT 4,000,000 SMART TVS IN Q2 2012 SOURCE: NPD DISPLAY SEARCH (Q2 2012) 200
  201. 201. 40%OF TELEVISIONS SOLD IN CHINA IN Q2 2012 WERE SMART TVS SOURCE: NPD DISPLAY SEARCH (Q2 2012) 201
  202. 202. CHINESE CONSUMERS BUY THE MOST SMART TVS IN THE WORLD, BUYING 4TIMES AS MANY AS JAPANESE CONSUMERS SOURCE: NPD DISPLAY SEARCH (Q2 2012) 202
  203. 203. E-FINANCEIN CHINA 203
  204. 204. USERS OF ONLINE BANKING IN CHINA: 221,480,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 204
  205. 205. (! THAT’S MORE THAN THE TOTAL POPULATION OF BRAZIL )! SOURCES: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 205
  206. 206. IN 2012, USERS OFONLINE BANKING IN CHINA INCREASED BY 33% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 206
  207. 207. PEOPLE USING ONLINE PAYMENTS IN CHINA:220,650,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 207
  208. 208. ONLINE PAYMENTSIN CHINA GREW BY 32% IN 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 208
  209. 209. 8776 87629361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 478276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 045085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 2347623497238476235473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 0349809823940857297623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 86 0902 48034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345 56 87 23458763 AT 23472349587 62340 58972345085698734 67655 47643893892090923 4098 6 35473 46598734059823478 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 2342452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956 209
  210. 210. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  211. 211. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG
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