I will be doing my final presentation on the car manufacture, Audi. There are many simple things that can be done to atchive an inexpensive yet extremely effective online marketing campaign. The outline for the campaign I will propose to Audi follows.
" Audi is a manufacturer of exqusite cares- attractive, sophisticated and techinally perfect."
The Background of the company- business. The Product- Luxury Cars I will also provide some recent awards Audi has won such as the 2010 Audi A3 TDI winning the Green Car Journal's 2010 Car of the Year. Audi is continuing to trump competion with the long list of awards and accolades.
We would also like to see at least 80% of all online opinions about Audi be positive. More celebrities and public figures tweeting
users will be able to post comments on any of the social media websites and Goodle Ad words will also track the effectvness of the campaign. Possible car giveaway to the most loyal or loving Audi owner.
This will include the AdWords campaign costs, how they will play off each other and benefit Audi. Goal is to increase sales by 5%, build positive brand image and all around attitude toward brand to create new loyal customers.
In this slide I will demonstrate how I will measure the effectiveness of the campaign, using timelines, realistic calculations and clear measurable goals.
The budget will have to include employee salary's in charge of mainiting the websites and tracking comments, the cost of the AdWords campaign and the cost of promoting the campign and a possible "Green Car Giveaway" for a deserving person.
Social media for audi usa
Social Media for
By: Taylor Smith
History of Audi
Audi is one of Germany's oldest, established
automobile manufacturers. Since 1932 the Audi
emblem has been the Four Rings, which stand for the
union with DKW, Horch and Wanderer to for them
Auto Union AG in Chemnitz, which then adopted this
badge. It supplied the widest range of passenger
vehicles that German industry could offer in the
1930s, from motorcycle to luxury saloon.
Challenges and Goals for Audi
•The social media websites Audi USA uses is Facebook
(2,728,722 followers), Twitter (15,157 followers), Flickr
• Many more social media tools that should be utilized
My social media plan’s objectives will be executed and
tracked over six month period, Objectives are to:
•Increase awareness by reaching over 3 million Facebook
• Gain 15,000 more Twitter followers
•Increase over all brand sales by 5%
The new social media
“I Love My Audi” Six month Campaign
1. Testimonials from current Audi customers
2. Flickr Uploads of how they take care of their
3. Tweets about their car or the service they’ve
4. A discussion topic on the Facebook page where
people can share stories, ideas and car care
5. Audi will track this all using bots and Google
Campaign Logistics Continued
-We will have to pay a team of employees to be constantly
updating all social media sites and getting followers involved.
-There will need to be a team of market researchers to
determine the best AdWords strategy. Words to use in the
Google AdWords campaign are:
-This will work to increase sales by 5% and build positive
Metrics of Success
•Google AdWords will be used to track the amount of
clicks received and search patterns.
•It will be very easy to see if Audi USA is successful
with gaining the goal amount of followers or fans on
Twitter and Facebook.
•Over a six month period tracking of the campaign
will be done daily.
•Any adjustments to AdWords will be easy to apply
throughout the campaign.
Green Car Giveaway
Audi USA will hold an essay contest via their social
media outlets and determine the most deserving Audi
follower. The winner of the “Green Car Giveaway” will
be announced at the end of the six month “I Love my
Audi” campaign and will be given a 2010 Audi A3 TDI.
The 2010 Audi A3 TDI won The
Green Car Journal's 2010 Green
Car of the Year