Social media for audi usa


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Final presentation for Michigan State Universities New Media Drivers License course.
By Taylor Smith

Published in: Technology, Business
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  • I will be doing my final presentation on the car manufacture, Audi. There are many simple things that can be done to atchive an inexpensive yet extremely effective online marketing campaign. The outline for the campaign I will propose to Audi follows.

    " Audi is a manufacturer of exqusite cares- attractive, sophisticated and techinally perfect."
  • The Background of the company- business.
    The Product- Luxury Cars
    I will also provide some recent awards Audi has won such as the 2010 Audi A3 TDI winning the Green Car Journal's 2010 Car of the Year.
    Audi is continuing to trump competion with the long list of awards and accolades.
  • We would also like to see at least 80% of all online opinions about Audi be positive.
    More celebrities and public figures tweeting
  • users will be able to post comments on any of the social media websites and Goodle Ad words will also track the effectvness of the campaign.
    Possible car giveaway to the most loyal or loving Audi owner.
  • This will include the AdWords campaign costs, how they will play off each other and benefit Audi. Goal is to increase sales by 5%, build positive brand image and all around attitude toward brand to create new loyal customers.
  • In this slide I will demonstrate how I will measure the effectiveness of the campaign, using timelines, realistic calculations and clear measurable goals.
  • The budget will have to include employee salary's in charge of mainiting the websites and tracking comments, the cost of the AdWords campaign and the cost of promoting the campign and a possible "Green Car Giveaway" for a deserving person.
  • Social media for audi usa

    1. 1. Social Media for Audi USA By: Taylor Smith
    2. 2. History of Audi Audi is one of Germany's oldest, established automobile manufacturers. Since 1932 the Audi emblem has been the Four Rings, which stand for the union with DKW, Horch and Wanderer to for them Auto Union AG in Chemnitz, which then adopted this badge. It supplied the widest range of passenger vehicles that German industry could offer in the 1930s, from motorcycle to luxury saloon.
    3. 3. Challenges and Goals for Audi •The social media websites Audi USA uses is Facebook (2,728,722 followers), Twitter (15,157 followers), Flickr and Tumbler • Many more social media tools that should be utilized •Digg •LinkedIn •Blogs •Google AdWords
    4. 4. Objectives My social media plan’s objectives will be executed and tracked over six month period, Objectives are to: •Increase awareness by reaching over 3 million Facebook fans • Gain 15,000 more Twitter followers •Increase over all brand sales by 5%
    5. 5. The new social media campaign “I Love My Audi” Six month Campaign 1. Testimonials from current Audi customers 2. Flickr Uploads of how they take care of their Audi 3. Tweets about their car or the service they’ve received 4. A discussion topic on the Facebook page where people can share stories, ideas and car care tips 5. Audi will track this all using bots and Google AdWords
    6. 6. Campaign Logistics Continued -We will have to pay a team of employees to be constantly updating all social media sites and getting followers involved. -There will need to be a team of market researchers to determine the best AdWords strategy. Words to use in the Google AdWords campaign are: •Audi •Audi USA •Luxury cars •Volkswagen •Cars •Quattro -This will work to increase sales by 5% and build positive brand image
    7. 7. Metrics of Success •Google AdWords will be used to track the amount of clicks received and search patterns. •It will be very easy to see if Audi USA is successful with gaining the goal amount of followers or fans on Twitter and Facebook. •Over a six month period tracking of the campaign will be done daily. •Any adjustments to AdWords will be easy to apply throughout the campaign.
    8. 8. The Budget 20% 30% 50% Amount Allocated $200,000 total 2010 TDI Givaway Google AdWords Employees to track progress
    9. 9. Green Car Giveaway Audi USA will hold an essay contest via their social media outlets and determine the most deserving Audi follower. The winner of the “Green Car Giveaway” will be announced at the end of the six month “I Love my Audi” campaign and will be given a 2010 Audi A3 TDI. The 2010 Audi A3 TDI won The Green Car Journal's 2010 Green Car of the Year
    10. 10. Thank You!