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Social Media At World Bank

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  • Transcript

    • 1. Social Media
      • Bee Social…
      • Social media, which Wikipedia defines as "the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other", marks a shift in the way we communicate.
    • 2. Social Media
      • Engaging – With today’s world of limited attention span and many choices, social media is content and user specific.
      • Participating – Not just a passive observer or listener, but be an active source too. Say it what you in the same platform.
      • Innovating – Create your own niche. Invite ideas.
      • Sharing – Make your ideas cross boundaries
    • 3. Social Media
    • 4. Social Media
      • Features
      • User Generated Content
      • Simple Software
      • One-to-Many
      • Many to Many
      • Real life or Virtual presence
    • 5. Social Media and World Bank – Significance and Effects
      • Know and assess feedbacks - what people think or talk about us. Read blogs and discussion forums. Note opinions straight from grass roots.
    • 6. LAC Environment SPA EXT – Less than 1
      • Prepare your responses and formulate media strategies. Get there and counter the wrong facts and misconceptions. Strengthen the organization’s image.
    • 7. Social Media
      • Reach out to a different array of audience- analyse influence. The online petition of Morocco bloggers over MNA Education Report and One.org call for the World Food Crisis.
    • 8. Social Media
      • Broaden Horizon – Apart from the traditional outlet , spread wings in different mediums and sources - broadcast yourself – You Tube
    • 9. Social Media
      • Motivated groups talking in same rhythm with your organization- face book Groups.
    • 10. Social Media
      • More visitors to our websites. Integrate with online searches and the encyclopedia ‘Wikipedia’. Every month Wikipedia brings us 20,000 traffic .
    • 11. Social Media at World Bank
    • 12. Social Media at World Bank
    • 13. Social Media at World Bank
    • 14. Social Media at World Bank
    • 15. Social Media at World Bank
    • 16. Use Social Media - If its user generated then why not you?
      • Read and monitor blogs. Know what the blogosphere is about and how you can contribute.
      • Making a media impact report, need to know what each platform is discussing about? Use buzz monitor to track all the latest information, articles about your region, VPUs, topic.
      • Use RSS Feeds to subscribe to sites of your interest.
      • Contribute in the free and user written content - ‘Wikipedia’.
      • Create your own discussion forum or blog; reach out in a one to one and one to- many, at the same time .
    • 17. Social Media
      • The ways we can help-
      • Set up blog – Technology , expertise and all that is required
      • Help learn BuzzMonitor to track and recognize potential topics.
      • Research for the content, platform and outreach.
      • Market it to the right audience
      • Making reports that are comprehensive and showcase the communications efforts.