PHOTO	
  BY	
  XAVIER	
  FLORENSA	
  /	
  UPLOADED	
  ON	
  FLICKR	
  

7

FOR

AMAZING CONTENT QUOTES
FOR YOUR NEXT COCKT...
NUMBER ONE
RULE OF
STORYTELING:

MAKE ME
CARE.
SHANE SNOW, CONTENTLY
THE BEST WORK
ENGAGES AND INSPIRES
AND MOVES PEOPLE

NOT JUST THE METRICS.

ADAM BAIN, TWITTER
EVEN THOUGH WE’RE
LIVING IN AN INFINITELY
MORE COMPLEX…
TECHNOLOGICALLY
ADVANCED TIME

	
  

	
  

NOTHING WILL EVER
REPLA...
PHOTO	
  BY	
  KEITH	
  LLOYD	
  DAVENPORT	
  

MOBILE IS THE ONLY THING
THAT MATTERS.

AND MOBILE REQUIRES
GREAT CONTENT ...
YOU HAVE TO FOCUS ON
AUDIENCE DEVELOPMENT

AS MUCH AS YOU FOCUS ON
CREATING CONTENT.

ROBERT KYNCL, YOUTUBE
WE’RE CREATING
CONTENT AROUND
SUB-CULTURES
NOT CONTENT
THAT’S GENERIC
AND UBIQUITOUS.
RICH ANTONIELLO,
COMPLEX MEDIA
LICENSED	
  VIA	
  GETTY	
  IMAGES	
  

WE ARE IN THE MIDST OF
A GLOBAL MEDIA
TRANSFORMATION

	
  
AS TRADITIONAL
CREATION...
SOURCES
Shane Snow, Contently [@shanesnow] // BOLO Conference (2013)
Adam Bain, Twitter [@adambain] // SXSW Interview with...
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7 Amazing Content Quotes For Your Next Cocktail Party

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From Stacy Minero, Managing Director of Content Strategy / Mindshare / Twitter: @slminero

Captures Inspirational and thought provoking points of view about the content marketing space, from storytelling to audience development. Includes comments and quotes from industry thought leaders including Adam Bain (Twitter), Shane Snow (Contently), Rob Master (Unilever), Erin McPherson (Maker Studios), Rich Antoniello (Complex Media), Robert Kyncl (YouTube) and Jon Steinberg from BuzzFeed.

All of these rich points of view are visualized to telegraph the statement or sentiment.

Published in: Marketing, Technology

7 Amazing Content Quotes For Your Next Cocktail Party

  1. 1. PHOTO  BY  XAVIER  FLORENSA  /  UPLOADED  ON  FLICKR   7 FOR AMAZING CONTENT QUOTES FOR YOUR NEXT COCKTAIL PARTY Stacy Minero / Managing Director / Content Strategy Mindshare
  2. 2. NUMBER ONE RULE OF STORYTELING: MAKE ME CARE. SHANE SNOW, CONTENTLY
  3. 3. THE BEST WORK ENGAGES AND INSPIRES AND MOVES PEOPLE NOT JUST THE METRICS. ADAM BAIN, TWITTER
  4. 4. EVEN THOUGH WE’RE LIVING IN AN INFINITELY MORE COMPLEX… TECHNOLOGICALLY ADVANCED TIME     NOTHING WILL EVER REPLACE THE POWER OF A GREAT IDEA. ROB MASTER, UNILEVER ROB MASTER, UNILEVER
  5. 5. PHOTO  BY  KEITH  LLOYD  DAVENPORT   MOBILE IS THE ONLY THING THAT MATTERS. AND MOBILE REQUIRES GREAT CONTENT MARKETING. JON STEINBERG, BUZZFEED
  6. 6. YOU HAVE TO FOCUS ON AUDIENCE DEVELOPMENT AS MUCH AS YOU FOCUS ON CREATING CONTENT. ROBERT KYNCL, YOUTUBE
  7. 7. WE’RE CREATING CONTENT AROUND SUB-CULTURES NOT CONTENT THAT’S GENERIC AND UBIQUITOUS. RICH ANTONIELLO, COMPLEX MEDIA
  8. 8. LICENSED  VIA  GETTY  IMAGES   WE ARE IN THE MIDST OF A GLOBAL MEDIA TRANSFORMATION   AS TRADITIONAL CREATION & DISTRIBUTION MOVES TO SCALABLE, DIGITAL-FIRST PLATFORMS ERIN McPHERSON, MAKER STUDIOS
  9. 9. SOURCES Shane Snow, Contently [@shanesnow] // BOLO Conference (2013) Adam Bain, Twitter [@adambain] // SXSW Interview with Simon Bond (2013) Rob Master, Unilever [@robj76] // “Online All-Star Marketers,”MediaPost (2011) Jon Steinberg, BuzzFeed [@jonsteinberg] // NewsCred Content Marketing Summit (2013) Robert Kyncl, YouTube [@rkyncl] // “YouTube Channel Guide Robert Kyncl Talks About What’s Working, What Isn’t,” AllThingsD (10/7/2012) Rich Antoniello, Complex Media [@richantoniello] // Business Insider (9/13/2013) Erin McPherson, Maker Studios [@erin_mcpherson] // “Yahoo Video Head McPherson Heads for Maker Studios,” AllThingsD (11/11/2013) Curated by Stacy Minero [@slminero}
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