7 Amazing Content Quotes For Your Next Cocktail Party

  • 12,920 views
Uploaded on

From Stacy Minero, Managing Director of Content Strategy / Mindshare / Twitter: @slminero …

From Stacy Minero, Managing Director of Content Strategy / Mindshare / Twitter: @slminero

Captures Inspirational and thought provoking points of view about the content marketing space, from storytelling to audience development. Includes comments and quotes from industry thought leaders including Adam Bain (Twitter), Shane Snow (Contently), Rob Master (Unilever), Erin McPherson (Maker Studios), Rich Antoniello (Complex Media), Robert Kyncl (YouTube) and Jon Steinberg from BuzzFeed.

All of these rich points of view are visualized to telegraph the statement or sentiment.

More in: Marketing , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
12,920
On Slideshare
0
From Embeds
0
Number of Embeds
15

Actions

Shares
Downloads
88
Comments
0
Likes
19

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. PHOTO  BY  XAVIER  FLORENSA  /  UPLOADED  ON  FLICKR   7 FOR AMAZING CONTENT QUOTES FOR YOUR NEXT COCKTAIL PARTY Stacy Minero / Managing Director / Content Strategy Mindshare
  • 2. NUMBER ONE RULE OF STORYTELING: MAKE ME CARE. SHANE SNOW, CONTENTLY
  • 3. THE BEST WORK ENGAGES AND INSPIRES AND MOVES PEOPLE NOT JUST THE METRICS. ADAM BAIN, TWITTER
  • 4. EVEN THOUGH WE’RE LIVING IN AN INFINITELY MORE COMPLEX… TECHNOLOGICALLY ADVANCED TIME     NOTHING WILL EVER REPLACE THE POWER OF A GREAT IDEA. ROB MASTER, UNILEVER ROB MASTER, UNILEVER
  • 5. PHOTO  BY  KEITH  LLOYD  DAVENPORT   MOBILE IS THE ONLY THING THAT MATTERS. AND MOBILE REQUIRES GREAT CONTENT MARKETING. JON STEINBERG, BUZZFEED
  • 6. YOU HAVE TO FOCUS ON AUDIENCE DEVELOPMENT AS MUCH AS YOU FOCUS ON CREATING CONTENT. ROBERT KYNCL, YOUTUBE
  • 7. WE’RE CREATING CONTENT AROUND SUB-CULTURES NOT CONTENT THAT’S GENERIC AND UBIQUITOUS. RICH ANTONIELLO, COMPLEX MEDIA
  • 8. LICENSED  VIA  GETTY  IMAGES   WE ARE IN THE MIDST OF A GLOBAL MEDIA TRANSFORMATION   AS TRADITIONAL CREATION & DISTRIBUTION MOVES TO SCALABLE, DIGITAL-FIRST PLATFORMS ERIN McPHERSON, MAKER STUDIOS
  • 9. SOURCES Shane Snow, Contently [@shanesnow] // BOLO Conference (2013) Adam Bain, Twitter [@adambain] // SXSW Interview with Simon Bond (2013) Rob Master, Unilever [@robj76] // “Online All-Star Marketers,”MediaPost (2011) Jon Steinberg, BuzzFeed [@jonsteinberg] // NewsCred Content Marketing Summit (2013) Robert Kyncl, YouTube [@rkyncl] // “YouTube Channel Guide Robert Kyncl Talks About What’s Working, What Isn’t,” AllThingsD (10/7/2012) Rich Antoniello, Complex Media [@richantoniello] // Business Insider (9/13/2013) Erin McPherson, Maker Studios [@erin_mcpherson] // “Yahoo Video Head McPherson Heads for Maker Studios,” AllThingsD (11/11/2013) Curated by Stacy Minero [@slminero}