Your SlideShare is downloading. ×
Marketing Project Summary
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketing Project Summary

628

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
628
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Shelly Miller
    Tony Nguyen
    Otterbein University:CourtrightMemorial Library
  • 2. About the University
    Small Liberal Arts College
    19 Academic Departments
    Exponential Growth
    Increased Diversity
    Undergoing Academic Change
  • 3. About Courtright Library
    Declining Usage Statistics
    High Traffic
    Early Adopter of Information Literacy Skills
  • 4. Challenges
    Space limitations
    Staff limitations
    Faculty/Administration Indifference
    Uniform Communication
  • 5. Target Population
  • 6. The Product
    Consultation
    Support
    Syllabus Review
    Training Sessions
  • 7. What is Information Literacy
    Tool Literacy
    Resource Literacy
    Social-Structural Literacy
    Research Literacy
    Publishing Literacy
  • 8. Goals
    Increase the library and teaching faculty partnerships at Otterbein University.
    Increase the number of information literacy instruction programs and opportunities in the classroom.
  • 9. Example Strategy: Portal
    Streamline Interface
    Push Content
    Reinforce Message
  • 10. Screen Shot Example Before
  • 11. Screen Shot Example Before
  • 12. Screen Shot Example After
  • 13. Screen Shot Example After
  • 14. Predicted Outcome
    Navigation
    Traffic
    Usage
  • 15. Example Strategy 2: The Event
    Kathy Krendle, President of Otterbein University
    Inspire commitment
    Administrative and Faculty Support
  • 16. Take-Aways
    Brochure
    Notepad
    Pencil
    Totebag
  • 17. Predicted Outcome
    Increased Commitment
    Recognition of Services
    New Partnerships

×