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Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
Marketing Project Summary
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Marketing Project Summary

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Transcript

  • 1. Shelly Miller<br />Tony Nguyen<br />Otterbein University:CourtrightMemorial Library<br />
  • 2. About the University<br />Small Liberal Arts College<br />19 Academic Departments<br />Exponential Growth<br />Increased Diversity<br />Undergoing Academic Change<br />
  • 3. About Courtright Library<br />Declining Usage Statistics<br />High Traffic<br />Early Adopter of Information Literacy Skills<br />
  • 4. Challenges<br />Space limitations<br />Staff limitations<br />Faculty/Administration Indifference<br />Uniform Communication<br />
  • 5. Target Population<br />
  • 6. The Product<br />Consultation<br />Support<br />Syllabus Review<br />Training Sessions<br />
  • 7. What is Information Literacy<br />Tool Literacy<br />Resource Literacy<br />Social-Structural Literacy<br />Research Literacy<br />Publishing Literacy<br />
  • 8. Goals<br />Increase the library and teaching faculty partnerships at Otterbein University.<br />Increase the number of information literacy instruction programs and opportunities in the classroom.<br />
  • 9. Example Strategy: Portal<br />Streamline Interface<br />Push Content<br />Reinforce Message<br />
  • 10. Screen Shot Example Before<br />
  • 11. Screen Shot Example Before<br />
  • 12. Screen Shot Example After<br />
  • 13. Screen Shot Example After<br />
  • 14. Predicted Outcome<br />Navigation<br />Traffic<br />Usage<br />
  • 15. Example Strategy 2: The Event<br />Kathy Krendle, President of Otterbein University<br />Inspire commitment<br />Administrative and Faculty Support<br />
  • 16. Take-Aways<br />Brochure<br />Notepad<br />Pencil<br />Totebag<br />
  • 17. Predicted Outcome<br />Increased Commitment <br />Recognition of Services<br />New Partnerships<br />

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